TELE-audiovision Global Company Directory
212
TELE-audiovision International — The World‘s Largest Digital TV Trade Maga
Yinhe, China - Receiver
TELE-satellite-1007
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6-07/2010
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YINHE also works very closely
together with the larger CA module
producers such as Irdeto, Conax, NDS,
Topreal, Sumavision, Novel and Crypto-
works.”
What about any upcoming new prod-
ucts? The head of the R&D department
must have known that those questions
were coming. We weren’t disappointed
with the answers. On the contrary,
YINHE has quite an array of new prod-
ucts in the works. According to Hong-
chun Gu: “In the third quarter of 2010
there will be a new DVB-S2 receiver
with a built-in media player and also
with CI. In the fourth quarter will follow
a DVB-S2 twin tuner PVR with Irdeto
as well as a DVB-S2 box with a media
player and integrated web browser. For
2011 a DVB-S2 receiver with WiFi and
CI+ is planned.”
That’s quite an impressive list, but
there’s still more. Up until now we only
mentioned satellite receivers; but YINHE
also has plans for terrestrial receivers.
“We just released a DVB-T MPEG-4 box
with HD, twin tuner and PVR”, reveals
Hongchun Gu, “and we will shortly be
coming out with a twin tuner PVR for the
Freeview system in Great Britain, Austra-
Jianbiao Zhu, Overseas
Marketing Manager, in
YINHE’s showroom.
Samples from the
production line are
on display here.
Marketing
Manager
Jianbiao
Zhu
Zhangjiagang,
Jiangsu
COMPANYREPORT
64
TELE-satellite— GlobalDigital TVMagazine
— 06-07/2010
—
HighVolumeDigitalTVReceiverManufacturerYINHE,China
Organized for theFuture
ReceiverManufacturer
YINHE
PresentsTheirFactory
AlexanderWiese
Chinese high volumemanufacturer YINHE is one of the top five
producers in China. Although this company iswell knowwithin China,
it is only the insiders that recognize the name YINHE outside the
country since abroad it is only anODM. In otherwords, the YINHE
designed boxes (OriginalDesign) aremarketed
by other companies, primarily dealers and
programming operators, under their own
brand name. YINHE therefore is just
themanufacturer (henceODM) and
for the time being itwill stay that
way. There are no plans for YINHE
to dive into the exportmarketwith
their own brand name.What does
it look like inside one of these high
volumemanufacturing plants?
TELE-satellitewanted to find out.
■
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65
—
06-07/2010 —
TELE-satellite— GlobalDigital TVMagazine
YINHE’sMainEntrance.Theadministrationbuilding is to the leftbehindwhichare
numerousproduction facilities.1500employeesworkhere.
The enormous 280,000 square-meter
production site is located in the city of
Zhangjiagang in the Jiangsu province
roughly 100 Km north of Shanghai in
eastern China. Here, in addition to the
four-story administration building, you’ll
also findmultiple fabrication buildings.
During the tour of the facility, Jian-
biao Zhu, Overseas Marketing Depart-
ment Manager, told us there are a total
of 1500 employees, 1100 in production
and 400 in administration. “Last year
we had 1200 employees but in 2010 we
added 300 additional employees”, he
explained to us. Business seems to be
booming at YINHE!
YINHE was founded in 1975 and at
that time it was a state-run company
that had the goal of producing China’s
firstmemory chips for use in the large
computer systems of that time. “It all
started with 50 employees”, Jianbiao
says as he looks back at the old days.
In 2000 the ownership structure
changed and it became a privately run
companymade up of 40 share-owners.
“But all of that could possibly change“,
reveals Jianbiao Zhu, “We’re planning
to go public this year on the Shenzhen
stock exchange.” The goal is to acquire
additional capital for expansion.
So,what do YINHE’s sales figures look
like? “For2009our receiverproductshad
salesofUS$80millionwhile the remain-
ing product groups produced sales of
US$ 30 million”, says Jianbiao Zhu. He
continues, “In 2010we are expecting an
increase to US$ 100 million in receiver
saleswith the remaining product groups
increasing to US$ 35million.”
What are these other product groups?
“We are one of the largest PC housing
manufacturers;wealsoproduce satellite
dishes as well as professional receiver
components for cable headends .”
But TELE-satellite is primarily inter-
ested in receivers, so let’s get back to
that. “Satellite receiver development
started in 1997”, remembers Jianbiao
Zhu, “and in 1998 we produced 10,000
receivers.” This number increased at a
tremendous rate: “In 2009we produced
3.6million boxes and in 2010we expect
production of four million boxes”, he
reveals and then adds, “In both years
twomillion receiverswere sold domesti-
cally in China; the restwere exported.”
We wanted to know more about the
export side of things:where does YINHE
export to? Jianbiao Zhu takes a look at
his laptop and then says, “30% of our
receivers end up in The Middle East,
20% go to Europe including the CIS
countries and Southeast Asia, another
15% go to Australia, 10% to Africa and
5% to South America.”
It should come as no surprise that
YINHE operates offices in critical
regions namely inDubai since 2003 and
in Australia since 2005. “This year 2010
we plan to open two additional offices
in Sao Paolo and Moscow. We are also
looking to open an office in Chennai in
2011”, confirms Jianbiao.
The best export countries are Austra-
lia with DVB-T receivers in MPEG-4 and
HD aswell as IndiawithDVB-C boxes in
MPEG-2 andSD. “Wewant to expand our
distribution in Europe including the CIS
countries with DVB-T MPEG-4, DVB-T2
MPEG-4 and DVB-S2 receivers”, com-
ments Jianbiao Zhu. He adds, “60% of
our exports are satellite receivers, 30%
are terrestrial receivers and 10% are
cable receivers.”
Another interesting note: with a
market segment of about 10%, YINHE
is one of the largest providers of cable
receivers domestically in China.
GlobalInvacom, UK - Fibre Optics
TELE-satellite-1005
/globalinvacom.pdf
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■
82
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
—
DavidFugeman,Sales andMarketingDirector, is seen
here showingus thenewF-IRSGTUconverterbox: it
is installedby theend-userwhowould thenconnecta
maximumof foursatellite receiversaswell asoneDTT
receiver. “We’ve integrated twonew features”,explains
DavidFugeman, “oneLED indicates if there’sanoptical
signal, thesecondLEDshows ifpower isconnected.”
That was yesterday! Today one single
optical cable is enough to transportboth
satellite and terrestrial signals. Global
Invacom has expanded their system to
include DTT signals as well. Ivan Hor-
rocks, Director Sales and Marketing,
explains to us how thisworks: “We took
the satellite signal carried in the opti-
cal cable and combined it with the DTT
signal; now both signal formats can be
carried on one optical cable.”
For this purpose, Global Invacom
developed a new system that will be
marketed under the nickname “Whole-
band”, ormore officially, F-IRS (Fibre -
Integrated Reception System). But first
we want to take a quick look again at
how Global Invacom’s optical system
works: the optical LNB (universal LNB)
takes the four satellite frequency
ranges, that is, the upper and lower
bands in both horizontal and vertical
polarizations, and “stacks” them on top
of each other so that all four bands are
carried over the optical cable in one fre-
quency range. Each of these four bands
covers 1000 MHz and if you place them
one on top of the other you get a band-
width of 4000MHz.
Somuch for the satellite range. How
do you include the DTT range? Very
simple: Convert the Digital Terrestrial
Transmissions using another laser at a
different frequency then combine the
two together.
In order to do that, Global Invacom
had to modify their LNB system: the
optical LNB already has the laser built
into it so that the optical cable can
be connected directly to the LNB. To
include terrestrial signals, Global Inva-
com could have added a second con-
nector on the LNB for the terrestrial
antenna along with the necessary elec-
tronics. “Thiswould have been theoreti-
cally possible”, says IvanHorrocks, “but
it really doesn’t make any sense since
the LNB would have become too heavy
and bulky.Not tomention itwould have
created problems for installers in that
IvanHorrocks,Global Invacom’sDirectorof
Sales andMarketing, is showingus thenew
F-IRSLNB (Fibre IntegratedReceptionSystem):
thenewLNButilizes a coaxialNoutput instead
ofanopticaloutput.Thisoutputsupplies the
0.95 to 5.45GHz frequency range toa1.5-meter
longcoaxcablewhich connects to theF-IRS
ODU32 (OutdoorUnit).Global Invacomopted
touseN-type connectorson thiscoax cable.
“Theseconnectors areperfect forusewith this
high frequency rangeandaboveallare excel-
lentwatertight connectors”,explains IvanHor-
rocks the reasonwhy standard “F”connectors
weren’tused.
Sales
Ivan
Horrocks
■
■
82
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
—
DavidFugeman,Sales andMarketingDirector, isseen
hereshowingus thenewF-IRSGTU converterbox: it
is installedby theend-userwhowould then connect a
maximumof four satellite receivers aswellasoneDTT
receiver. “We’ve integrated twonew features”, explains
DavidFugeman, “oneLED indicates if there’sanoptical
signal, the secondLEDshows ifpower isconnected.”
That was yesterday! Today one single
optical cable is enough to transportboth
satellite and terrestrial signals. Global
Invacom has expanded their system to
include DTT signals as well. Ivan Hor-
rocks, Director Sales and Marketing,
explains to us how thisworks: “We took
the satellite signal carried in the opti-
cal cable and combined it with the DTT
signal; now both signal formats can be
carried on one optical cable.”
For this purpose, Global Invacom
developed a new system that will be
marketed under the nickname “Whole-
ba
In
w
h
works: the optical LNB (universal LNB)
takes the four satellite frequency
ranges, that is, the upper and lower
bands in both horizontal and vertical
polarizations, and “stacks” them on top
of each other so that all four bands are
carried over the optical cable in one fre-
quency range. Each of these four bands
covers 1000 MHz and if you place them
one on top of the other you get a band-
width of 4000MHz.
Somuch for the satellite range. How
do you include the DTT range? Very
simple: Convert the Digital Terrestrial
Transmissions using another laser at a
different frequency then combine the
two together.
In order to do that, Global Invacom
had to modify their LNB system: the
optical LNB already has the laser built
into it so that the optical cable can
be connected
include terrestr
com could hav
nector on the
antenna along with the necessary elec-
tronics. “Thiswould have been theoreti-
cally possible”, says IvanHorrocks, “but
it really doesn’t make any sense since
the LNB would have become too heavy
and bulky.Not tomention itwould have
created problems for installers in that
IvanHorrocks,Global Invacom’sDirectorof
Sales andMarketing, isshowingus thenew
F-IRSLNB (Fibre IntegratedReceptionSystem
thenewLNButilizes a coaxialNoutput instea
of anopticaloutput.Thisoutputsupplies the
0.95 to 5.45GHz frequency range to a 1.5-mete
long coax cablewhichconnects to theF-IRS
ODU32 (OutdoorUnit).Global Invacomopted
touseN-typeconnectorson thiscoax cable.
“These connectorsareperfect forusewith this
high frequency range and aboveallare excel-
lentwatertightconnectors”, explains IvanHor-
rocks the reasonwhystandard “F”connectors
weren’tused.
Sales
David
Fugeman
COMPANYREPORT
TELE-satelliteWorld
/...
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العربية
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/globalinvacom.pdf
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Indonesia
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Svenska
/
sve
/globalinvacom.pdf
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/
tur
/globalinvacom.pdf
Availableonline starting from
2April 2010
Download this report inother languages from the Internet:
■
80
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
—
Global Invacomgoes
FibreDTT
AlexanderWiese
FibreOpticProductsbyGlobal Invacom
The British companyGlobal Invacom is best known to
TELE-satellite readers as the inventor andmanufacturer
of the sensational fbre optic LNB system (see TELE-satellite
issues 04-05/2008 and 08-09/2009).With an optical
system distances are no longer a factor since the
attenuation in a fbre optic cable is next to nothing. It’s an absolutely great
system except for one thing: these days peoplewant not just satellite TV
but digital terrestrial TV channels aswell.Up until now, thatmeant once
again that you needed two separate cables
routed to the TV; one for satellite signals
and the other for terrestrial digital TV
signals.
Global Invacomhas two locations inLondon:herewesee
theirheadoffice inAlthorne (Essex).
■
■
82
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
—
DavidFugeman,SalesandMarketingDirector, isseen
hereshowingus thenewF-IRSGTU converterbox: it
is installedby the end-userwhowould then connecta
maximumof foursatellite receivers aswell asoneDTT
receiver. “We’ve integrated twonew features”,explains
DavidFugeman, “oneLED indicates if there’sanoptical
signal, the secondLED shows ifpower isconnected.”
That was yesterday! Today one single
optical cable is enough to transportboth
satellite and terrestrial signals. Global
Invacom has expanded their system to
include DTT signals as well. Ivan Hor-
rocks, Director Sales and Marketing,
explains to us how thisworks: “We took
the satellite signal carried in the opti-
cal cable and combined it with the DTT
signal; now both signal formats can be
carried on one optical cable.”
For this purpose, Global Invacom
developed a new system that will be
marketed under the nickname “Whole-
band”, ormore officially, F-IRS (Fibre -
Integrated Reception System). But first
we want to take a quick look again at
how Global Invacom’s optical system
works: the optical LNB (universal LNB)
takes the four satellite frequency
ranges, that is, the upper and lower
bands in both horizontal and vertical
polarizations, and “stacks” them on top
of each other so that all four bands are
carried over the optical cable in one fre-
quency range. Each of these four bands
covers 1000 MHz and if you place them
one on top of the other you get a band-
width of 4000MHz.
Somuch for the satellite range. How
do you include the DTT range? Very
simple: Convert the Digital Terrestrial
Transmissions using another laser at a
different frequency then combine the
two together.
In order to do that, Global Invacom
had to modify their LNB system: the
optical LNB already has the laser built
into it so that the optical cable can
be connected directly to the LNB. To
include terrestrial signals, Global Inva-
com could have added a second con-
nector on the LNB for the terrestrial
antenna along with the necessary elec-
tronics. “Thiswould have been theoreti-
cally possible”, says IvanHorrocks, “but
it really doesn’t make any sense since
the LNB would have become too heavy
and bulky. Not tomention itwould have
created problems for installers in that
IvanHorrocks,Global Invacom’sDirectorof
Sales andMarketing, isshowingus thenew
F-IRSLNB (Fibre IntegratedReceptionSystem):
thenewLNButilizesacoaxialNoutput instead
of anopticaloutput.Thisoutputsupplies the
0.95 to5.45GHz frequency range toa1.5-meter
longcoaxcablewhichconnects to theF-IRS
ODU32 (OutdoorUnit).Global Invacomopted
touseN-typeconnectorson this coax cable.
“These connectorsareperfect forusewith this
high frequency rangeandabove all areexcel-
lentwatertightconnectors”, explains IvanHor-
rocks the reasonwhystandard “F”connectors
weren’tused.
Changhong, China - Receiver
/
TELE-satellite-1003
/changhong.pdf
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bul
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heb
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Polski
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pol
/changhong.pdf
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Português
por
/changhong.pdf
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Românesc
rom
/changhong.pdf
Russian
Русский
/
rus
/changhong.pdf
Swedish
Svenska
/
sve
/changhong.pdf
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Türkçe
tur
/changhong.pdf
Availableonlinestarting from
29 January 2010
Download this report inother languages from the Internet:
■
51
—
02-03/2010 —
TELE-satellite— GlobalDigital TVMagazine
today it is
ginnings of
founded in
ducing mili-
hecompany
, pluralistic,
rent indus-
m digital tv
conditioner
oducts, set
and power
of techni-
neering and
he CHANG-
HANGHONG
., Ltd. It is
he CHANG-
research&
development, marketing and manufactur-
ing of digital set top boxes in all standards
like DVB-S, DVB-C, DVB-T, ISDB, DMB-TH
and of course HDTV including value-added
systems for digital tv.
Their production capacity reaches up to
12 million, making them the largest STB
manufacturer i China. The company has
heavily invested in their quality control and
has built up a digital TV laboratory, a digi-
tal HFC experimental net, E C laboratory
and most importantly a high accuracy SMT
production line. CHANGHONG’s aim is to
become one of the strongest suppliers for
digital tv solutions worldwide.
“In 1978 CHANGHONG started its TV
production,” Richard Cheng Li remembers.
“At the time we imported a complete pro-
AtChengduairport:His role
asOverseasSalesDirector
leadsRichardChengLi to
manydestinationsaround
theglobe.
duction line from Panasonic in Japan and
we also implemented every single produc-
tion guideline right down to the very last
detail.” Richard continues to explain that
“this is how things go in the rst phase of
Sales
Richard
Cheng Li
COMPANYREPORT
■
50
TELE-satellite— GlobalDigital TVMagazine
— 02-03/2010
—
Receiver andTVManufacturerCHANGHONG,China
Large-scaleQuality
and InnovationMade
byCHANGHONG
CHANGHONG is one of the largest volumemanufacturers of receiverswith
headquarters inMianyang in theSichuan province of south-westernChina,
some 130 km from the provincial capital ofChengdu.Not only domillions of satellite
and terrestrial receivers leave the production premises every year
but also an equal number of flat-screenTVs,sothatthecompanyranks
among themost important digital corporations in theworld.
DigitalTVmanufacturerCHANGHONG is
headquartered inMianyang, a cityof 600.000
inhabitants.Theadministrativebuildingcan
be seen in thecentre,with thedevelopment
centre to the leftandanymanysatellite
antennason its roof. In thebackground
andextending to the left theCHANGHONG
manufacturingplantsstretchoutover 2
squarekm.
TELE-satelliteWorld
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ara
/changhong.pdf
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bid
/changhong.pdf
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Български
bul
/changhong.pdf
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Česky
ces
/changhong.pdf
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Deutsch
/
deu
/changhong.pdf
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English
/
eng
/changhong.pdf
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Español
esp
/changhong.pdf
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ﻓﺎﺭﺳﻲ
far
/changhong.pdf
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Français
fra
/changhong.pdf
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עברית
heb
/changhong.pdf
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Ελληνικά
hel
/changhong.pdf
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Hrvatski
hrv
/changhong.pdf
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Italiano
ita
/changhong.pdf
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Magyar
mag
/changhong.pdf
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中文
man
/changhong.pdf
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Nederlands
ned
/changhong.pdf
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Polski
pol
/changhong.pdf
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Português
por
/changhong.pdf
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Românesc
rom
/changhong.pdf
Russian
Русский
/
rus
/changhong.pdf
Swedish
Svenska
sve
/changhong.pdf
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Türkçe
tur
/changhong.pdf
Availableonlinestarting from
29 January 2010
Download this report inother languages from the Internet:
■
51
—
02-03/2010 —
TELE-satellite— GlobalDigital TVMagazine
Looking at their business today it is
hard to imagine the humble beginnings of
the project. CHANGHONG was founded in
1958 and started out with producingmili-
tary radarsystems.But today thecompany
has evolved into a super-huge, pluralistic,
international group of 13 different indus-
tries, producing everything from digital tv
paneldisplays to ITsystems,airconditioner
systems, digital audiovisual products, set
top boxes, eco-friendly battery and power
supplies up to whole systems of techni-
cal equipment, electronic engineering and
chemicalmaterials.
One of the 13 industries of the CHANG-
HONGGROUP istheSICHUANCHANGHONG
NETWORK TECHNOLOGIES Co., Ltd. It is
an independent subsidiary of the CHANG-
HONGGROUPand specializes in research&
development, marketing and manufactur-
ing of digital set top boxes in all standards
like DVB-S, DVB-C, DVB-T, ISDB, DMB-TH
and of courseHDTV including value-added
systems for digital tv.
Their production capacity reaches up to
12 million, making them the largest STB
manufacturer in China. The company has
heavily invested in theirquality controland
has built up a digital TV laboratory, a digi-
tal HFC experimental net, EMC laboratory
andmost importantly ahigh accuracySMT
production line. CHANGHONG’s aim is to
become one of the strongest suppliers for
digital tv solutionsworldwide.
“In 1978 CHANGHONG started its TV
production,”RichardCheng Li remembers.
“At the timewe imported a complete pro-
AtChengduairport:His role
asOverseasSalesDirector
leadsRichardChengLi to
manydestinationsaround
theglobe.
duction line from Panasonic in Japan and
we also implemented every single produc-
tion guideline right down to the very last
detail.” Richard continues to explain that
“this is how things go in the rstphaseof
Kaifa, China - Receivers
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/kaifa.pdf
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Magazine
— 02-03/2010
—
us if we could also manufacture satel-
lite receivers.” This customer was so
impressed with the overall quality and
further development of Kaifa’s products
that it only seemed natural that Kaifa
should also produce satellite receivers
f r this customer and its DTH project in
India.
Naturally this is quite a fast start for a
brandnewsatellite receiverproducer.But
of course there’smoregoingon than just
this one customer. Jackie Yan explains,
“We are currently in negotiations with
another lar e DTH operator who also
happens to be from the Southeast Asia
region and we are also waiting to start
negotiationswith a third customer.”
And w at about production capacity
at Kaifa?GuangYun Zhu is their Satellite
Recever Pr ductionManager.He says to
us, “Right nowwe have production facili-
tieswhich c nproduce 5million satellite
receivers per years.”
While touring the fabrication facilitywe
can clearly see why Kaifa holds such a
highposition in theEMS category:every-
thing is exceptionally organized and the
machines are state of the art.
But this is completely understand-
able:worldwide companies likeSamsung
demand nothing but the best quality.
And it looks like itwas a very good deci-
sion for Kaifa to step into the satellite
receivermarket.
Aportionof theproducts thatKaifa
manufactures: to the left arepowermeters, in
themiddle are components forharddrivesand
to the far right arehead stackassemblies for
harddrives.
JackieYan,MarketingManager,isseenhere
showingusKaifa’s rstsatellitereceivermodel.It
isbeingmanufactured for aDTHprovider in India.
JackieYan is standing in frontof awallonwhich
are calligraphiesof the formerPresidentofChina
ZeminJiang.
sible for quality and system manage-
ment with another 30 expatriats who
aremostly responsible forMarketing and
Management.
After this introduction to everything
thatKaifaproduces, it’seasier to seewhy
Kaifawants to startmanufacturing satel-
lite receivers. Marketing Manager Jackie
Yan explains it to us in words: “About a
year ago one of our largest powermeter
customers in India came to us and asked
Marketing
Manager
Jackie
Yan
COMPANYREPORT
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TELE-satellite— GlobalDigital TVMagazine
— 02-03/2010
—
SatelliteReceiverManufacturerKaifa,China
TheBirthof aNew
ReceiverManufacturer
Kaifa inChinaStartsProduction
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02-03/2010 —
TELE-satellite— GlobalDigital TVMagazine
By the time this issue of TELE-satellitewill be published, Kaifawill have
beenmanufacturing satellites receivers for just a fewweeks.When
we paid them a visit, theywere just finishingtheinstallationoftheir
assembly line and an initial test runwas soon to follow.
Who exactly is Kaifa andwhatmakes this company think they’re ready
to step into themarket as a satellite receivermanufacturer?
Kaifa’sadministrationbuilding
inShenzhen,China
Skyworth, China - Receivers
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02-03/2010 —
TELE-satellite— GlobalDigital TVMagazine
f the largest receiver
facturers in the world
worth. Skyworth
Co. Ltd. is one of the
g manufacturers of TV
n China. The company
d into the satellite
er research as early
97 and in 2002 a
iary was established
the name of
hen Skyworth Digital
ology Co. Ltd. Those
ar of experience in
ite technology made
the company more and
more professional and by
now Skyworth claims to be
the leading STB (set top
box) manufacturer in China.
The futuristicSkyworth
building inNanshan/
Shenzhen in southern
China
Skyworth’sbackground
Vice GM
David
Ken
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86
TELE-satellite — Global Digital TV Magazine
— 02-03/2010
—
In the past TELE-satellite has had many
r ports on receivers from th s manufac-
turer but always under a different brand
name. Skyworth happens to be an OEM
(Original Equipment Manufacturer). The
success of an OEM is measured by the
quality of their products. So what makes
Skyworth so s ccessfull in the OEM busi-
ness? Why do more and more big and
famous customers from all over the
world st rt to cooperate with Skyworth?
And why are these customers all so satis-
ed with Skyworth? It is exactly for these
reasons that we decided to pay them a
visit in Nanshan’s Hi-Tech Park in the c
of Shenzhen in southern China.
Skyworthcanbe found in
sive-looking futuristic bui
where we met Vice Ge
David K n. On the compa
we saw that Skyworth man
and other products beside
naturally, our rst questio
is how is it all divided. He e
look at it from a sales gur
then 70% of it is TV’s, 20
and the remaining 10% fal
products.” But as David Ken continues,
it gets more interesting: “If you look at
it from a pro t aspect, then the receiver
section is greater than 20%.” These g-
ures are all made possible by the 2000
employees in the receiver section; Sky-
worth has a total of 20,000 employees.
Skyworth is a publicly traded company
listed on the Hong Kong exchange. “In
the year 2010 we will also actively plan
to be listed in the China stock exchange
market with our set top box business”,
says David Ken.
Whatdoesthismean innumbers? David
Ken jumps right into themillions:“In2008
it was 5 million receivers, in 2009 it will
be 8 million and for 2010 we are guessing
total sales of 10 million receivers.” Sky-
worth manufactures receivers for cable
reception, satellite reception and terres-
trial reception. David Ken tells us: “After
10 years of effort we have obtained an
outstanding record in the eld of national
digital television. Since mass production
of STB has started in 2001, Skyworth has
cts and services in over
100 cities in all of China owning to our
excellent quality and thoughtful service.
In recent years, Skyworth Digital kept it
rst rank in China and provided over 8
million cable STBs since 2004, occupying
20% of the domestic STB market.“
Where do all these receivers go? David
Ken spells it all out for us, “90% of our
cable boxes remain within China; the
other 10% are exported.” However for
satellite boxes it’s exactly the opposite:
10% remain in China and of the
Jack Zhang is
Chief Technical
Of cer, he
manages the
strong R&D team
of 350 employees
A look at a portion of the R&D department in which a group of engineers just nished a meeting
Hardware engineers are seen at work here
Here we see Yuan Quibo, one of the Test
Engineers, checking out a model T29 DVB-T
receiver. This box will ultimately end up in
Spain
This is Terry. He manages the technical
Support team that consists of six engineers.
They help OEM customers with any technical
problems
T chnical
Manag r
Jack
Zhang
COMPANYREPORT
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TELE-satellite— GlobalDigital TVMagazine
— 02-03/2010
—
ReceiverManufacturerSkyworth,China
QualityControlatSkyworth
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85
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02-03/2010 —
TELE-satellite— GlobalDigital TVMagazine
One of the largest receiver
manufacturers in theworld
isSkyworth.Skyworth
GroupCo. Ltd. is one of the
leadingmanufacturers of TV
sets inChina. The company
started into the satellite
receiver research as early
as 1997 and in 2002 a
subsidiarywas established
under the name of
ShenzhenSkyworthDigital
TechnologyCo. Ltd. Those
13 years of experience in
satellite technologymade
the companymore and
more professional and by
nowSkyworth claims to be
the leadingSTB (set top
box)manufacturer inChina.
The futuristicSkyworth
building inNanshan/
Shenzhen in southern
China
DavidKen isViceGeneral
Manager and explains
Skyworth’sbackground
Promax, Spain - Signal Analyzers
TELE-satellite-0909
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80
TELE-satellite — Broadband & Fiber-Optic
— 08-09/2009
—
Digital Powerh se PROMAX, Spain
Founder and own r of
PROMAX, José Clotet
Founder
José
Clotet
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82
TELE-satellite—Broadband& Fiber-Optic
— 08-09/2009
—
Jo é Clotet founded the company in
1963. That was only a few years after
the first TV station came on the air in
Barcelona. Suddenly, you had not only
antenna installers but also then-exist-
ing TV manufacturers who needed signal
analyzers and above all test pattern
gener tors. In the first ear PROMAX
employed four engineers each of which
developed t eir own u it. Production on
these four newly designed units started
the following year; in 1964 there were
ten employees.
In 1968 a second TV station made
its appearance in the UHF band. Again
PROMAX was right there and began
delivering the first UHF signal analyz-
ers.
In1986 itwasanotherfirstforPROMAX:
the first satellite signal analyzer and in
1993 the first microprocessor controlled
universal analyzer that covered every-
thing from VHF/UHF (including FM) to
the satellit
Today PROMAX is still owned by José
Clotet. In 2005 his son José-Maria Clotet
took over business operations and in
2007 PROMAX was divided into four divi-
sions: Test & Measurement, Broadcast,
TV Distribution and Electronic Training.
That’s quite an assortment and we
asked José-Maria Clotet about the last
on
ta
to use our products.” This service only
made up about 10% of their sales but it
has been a goodwill gesture by PROMAX
that should not be underestimated.
Obviously, much more important
economically are their signal analyz-
ers. “Roughly 30% of our sales can be
attributed to signal analyzers”, explains
2009 the status of
division was greatly
enhanced when PROMAX took over a
local manufacturer of distribution prod-
ucts. “This division now also is respon-
sible for 30% of our sales”, comments
José-Maria Clotet. The remaining 30%
falls on the Broadcast division.
At first glance, there does not seem
to be too much uniformity here. But as
lotet explained the connec-
ture became clearer and the
strategy could be seen. “We are strongly
focused on DVB-T”, says José-Maria
Clotet, “Our strong points have always
been the reception side with our signal
OneofPROMAX’sfirstproducts:atestpattern
generator from 1964
A lookin themuseum at anoldtrainingdevice:
“That’ howTVworked”
The theory isdemonstrated viaanactual connection:
each slot represents apossiblesignal source.At the
otherend yougetacombined signal inDVB-T.
José-MariaClotet,PROMAX’sCEO,explains thebasic ideabehind thePROMAX
strategy: the fourpossible reception sources–satellite,antenna, videosources (e.g.
DVD)or live camera –arePROMAX amplifiedandmodulatedandroutedusingDVB-T
technologywirelesslyorviacable.
GM
José-Maria
Clotet
COMPANYREPORT
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80
TELE-satellite—Broadband& Fiber-Optic
— 08-09/2009
—
DigitalPowerhousePROMAX,Spain
Founderandownerof
PROMAX,JoséClotet
■
TELE-satelliteWorld
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08-09/2009 —
TELE-satellite—Broadband& Fiber-Optic
Partialviewof thePROMAX fabrication and
administrationbuilding inL’HospitaletdeLlobregat,
a suburbsouthofBarcelona andclose to theElPrat
airport.A totalof6600sq-mofspace isatPROMAX’s
disposal.Thesebuildings areoccupiedby120
employees,ofwhich50are inproduction, 30 in sales,
30 inR&D and10 in administration.
TheFour
Divisions
of
PROMAX
TELE-satellite readers have
known about PROMAX’s
reliable,widely used satellite
signal analyzers formany years
now. They are recognizable by
their characteristic yellow color.
But PROMAX hasmuchmore to
offer: their products range from
those that you already know
to signal processing products
all theway to end-user signal
distribution components.
PROMAX covers somuch that
wewanted to take a closer look
atwhat they’re all about so off
wewent to one of themost
lively tourist cities – Barcelona.
Up until 1981, PROMAX called
downtown Barcelona home,
but then theymoved out to
L’Hospitalet de Llobregat, a
suburb that is easily reachable
with the L1Metro Line.
Infosat, Thailand - Dishes
TELE-satellite-0907
/infosat.pdf
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ﺍﻟﻌﺮﺑﻴﺔ
Indonesian
Indonesia
Bulgarian
Български
Czech
Česky
German
English
English
Spanish
Español
Farsi
ﻓﺎﺭﺳﻲ
French
Français
Greek
Ελληνικά
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Hrvatski
Italian
Italiano
Hungarian
Magyar
Mandarin
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Nederlands
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Português
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Türkçe
09
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TELE-satellite & Broadband
— 06-07/2009
—
Dish Antenna Manufacturer INFOSAT, Thailand
Innovation
Out of Thailand
Even a long-standing product
such as a C-band antenna still
has room for improvements.
A few months ago, INFOSAT
in Thailand introduced a 1.5-
meter single-segment antenna
to the market. The result was
immediate success! The driving
force behind this new product is
Niran Tangpiroontham, founder
and owner of the company
INFOSAT. H is not new to the
pages of TELE-satellite: we
previously reported on Niran and
his new ideas in TELE-satellite
issues 02-03/2007 and 02-
03/2008.
iran Tangpiroontham (left), INFOSAT’s Chief, and
Alexander Wiese (right), TELE-satellite’s Editor-in-Chief,
in front of INFOSAT’s head office in Nontaburi, a suburb
northwest of Bangkok.
Founder
Niran
Tangpiroontham
COMPANYREPORT
TELE-satelliteWorld
/...
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f
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Български
f
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Česky
German
Deutsch
English
English
f
Spanish
Español
Farsi
ﻓﺎﺭﺳﻲ
French
Français
Greek
Ελληνικά
f
Croatian
Hrvatski
Italian
Italiano
Hungarian
Magyar
Mandarin
中文
Dutch
Nederlands
f
Polish
Polski
f
Portuguese
Português
Romanian
Românesc
f
Russian
Русский
Swedish
Svenska
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Türkçe
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29May2009
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74
TELE-satellite&Broadband
— 06-07/2009
—
DishAntennaManufacturer INFOSAT,Thailand
Innovation
OutofThailand
Even a long-standing product
such as a C-band antenna still
has room for improvements.
A fewmonths ago, INFOSAT
in Thailand introduced a 1.5-
meter single-segment antenna
to themarket. The resultwas
immediate success! The driving
force behind this new product is
Niran Tangpiroontham, founder
and owner of the company
INFOSAT.He is not new to the
pages of TELE-satellite:we
previously reported onNiran and
his new ideas in TELE-satellite
issues 02-03/2007 and 02-
03/2008.
NiranTangpiroontham (left), INFOSAT’sChief, and
AlexanderWiese (right),TELE-satellite’sEditor-in-Chief,
in frontof INFOSAT’sheadofficeinNontaburi,asuburb
northwestofBangkok.
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—
06-07/2009 —
TELE-satellite&Broadband
Thispictureappeared in the
02-03/2008 issueofTELE-satellite…
…and thispicture is from
the same spot inMarch 2009;
where anopenfieldwasonly
a fewmonthsago, today
stands anew factory.
Aluosat, China - Wholesaler
TELE-satellite-0905
/aluosat.pdf
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04-05/2009
—
Satellite Consultant, China
at
Everybody!
in the satellite field in China can
meeting Luo Shi Gang sooner or
cause he’s been distributing TELE-
for many years, but also bec use he
gure in many other satellite areas
na is entering the DTH age in 2009
e for visiting Luo Shi Gang in his
n.
Luo has na ed hi company Aluo-sat
for a simple reason: In the Cantonese
dialect spoken in southern China an ‘a’
is often prefixed to the first name of a
person. So Luo becomes Aluo.
Originally, Luo comes from Sichuan in
China’s southwest. He studied electri-
cal engineering and got his first job at
a company producing electronic com-
ponents for the Chinese military in Lan-
zhou City in the northwest. Among other
things, his first employer also manufac-
tured satellite equipment.
Luo experienced genuine satellite
reception for the first time when he
received signals from EKRAN at 99°
nsmitted on the UHF
ou Jun
)on the
ose the
robably
ure the
ceivers
happy
strade?
ption is
hisway
en from
cansee
e in the
front is
tionary.
Foun er
Luo
Shigang
COMPANY REPORT
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84
TELE-satellite&Broadband
— 04-05/2009
—
Satellite Consultant, China
Al o sat
Knows Everybody!
Somebody active in the satellite field in China can
hardly get a ound meeting Luo Shi Gang sooner or
later. Not only because he’s been distributing TELE-
atellite in China for ma y years, but also because he
is a hi
n many oth r satellite areas
a well
entering the DTH age in 2009
now is
visiting Luo Shi Gang in his
office i
Luo has named his company Aluo-sat
for a simple reason: In the Cantonese
dialect spoken in southern China an ‘a’
is often prefixed to the first name of a
person. So Luo becomes Aluo.
Originally, Luo comes fro
China’s southwest. He studied electri-
cal engineering and got his first job at
a company producing electronic com-
ponents for the Chinese military in Lan-
zhou City in the northwest. Among other
things, his first employer also manufac-
tured satellite equipment.
Luo experienced genuine satellite
reception for the first time when he
received signals from EKR
East, which transmitted o
Aluo-SatmembersofstaffLouJun
(left) andLuoShiGang (right)on the
roof.WhydidLuoShiGang hoose the
topfloorforhisoffice?You
guessed it:Hewants tomakesure the
cablesbetweendish s and receivers
arekeptshort.Andwh shehappy
there isa ratherdominantbalustrade?
Well,privatesatellite reception is
stillprohibited inChina and thisway
Luo’s antennas cannotbeseen from
outside.On thispicturewe can see
twoCbanddishes– theone in the
back ismotorised, theone infront is
stationary.
Sales
Luo
Jun
COMPANYREPORT
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84
TELE-satellite&Broadband
— 04-05/2009
—
SatelliteConsultant,China
Aluo-sat
KnowsEverybody!
Somebody active in the satellite fieldinChinacan
hardly get aroundmeeting Luo ShiGang sooner or
later.Not only because he’s been distributing TELE-
satellite in China formany years, but also because he
is a high-profilefigureinmanyothersatelliteareas
aswell. Since China is entering theDTH age in 2009
now is a good time for visiting Luo ShiGang in his
officeinShenzhen.
Luo has named his company Aluo-sat
for a simple reason: In the Cantonese
dialect spoken in southern China an ‘a’
is often prefixedtothefirstnameofa
person. So Luo becomes Aluo.
Originally, Luo comes from Sichuan in
China’s southwest. He studied electri-
cal engineering and got his firstjobat
a company producing electronic com-
ponents for the Chinesemilitary in Lan-
zhouCity in the northwest. Among other
things, his firstemployeralsomanufac-
tured satellite equipment.
Luo experienced genuine satellite
reception for the firsttimewhenhe
received signals from EKRAN at 99°
East, which transmitted on the UHF
Aluo-SatmembersofstaffLou Jun
(left)andLuoShiGang (right)on the
roof.WhydidLuoShiGang choose the
topfloorforhisoffice?Youprobably
guessed it:Hewants tomakesure the
cablesbetweendishesand receivers
are kept short.Andwhy ishehappy
there isa ratherdominantbalustrade?
Well,private satellite reception is
stillprohibited inChinaand thisway
Luo’santennascannotbeseen from
outside.On thispicturewecan see
twoCbanddishes– theone in the
back ismotorised, theone in front is
stationary.
TELE-satelliteWorld
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ﻓﺎﺭﺳﻲ
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f
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f
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TELE-satellite&Broadband
— 04-05/2009
—
technology. The number of contributions
kept rising all the time and hiswork also
involvedmeetingmore andmore satel-
lite insiders. Finally, in1995he setuphis
own business: “Together withmy wife I
founded Aluo-sat in Shenzhen in 1995.”
Aside from his job as technical journalist
he also started towork as a consultant.
Today he employs a staff of seven:
“My wife is in charge of accounting,
three engineers take care of technical
requests, one employee runs a satellite
shop inHongKong and anotherperson is
looking after sales and distribution.”
Aluo-sat has also started to distrib-
ute products from select quality manu-
facturers such as Changhong for digital
terrestrial TV (DMB-TH), the channels of
which are broadcast fromHongKong but
can be received perfectly inShenzhen as
well.
“We serve end users aswell aswhole-
range at714MHz fromRussia at the time. From thatmoment on
he was hooked to satellite reception. He soon started to write
articles for the weekly ‘Electronics Newspaper’ which at that
time was the only available publication on the topic of satellite
MFC, USA - Filters
/
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icrowave Filter Company
igh Quality Specialized Filters
ade in USA
Satelli e Filt r Manufacturer, USA
ellite systems receive not only the TV, radio a d
a channels that you actually want, but also unwanted
als that may cause interference. How do you get
of these interfering signals? MFC, a manufacturing
neer of satellite
A, produces a
iety of filters that eliminate such interference.
CarlFahrenkrug isMicrowaveFilter
Company’sPresidentandCEO
ayson thephonewithcustomers:
dyNelepovitz isSeniorMarketing
ociate andmanages thesales
.
ScottParsell,DirectorofSales,manages
networkofdomesticand international sales
representativeswhocontinuallyseekoutnew
opportunities for thecompany.
CEO
Carl
Fahre krug
COMPANY REPORT
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66
TELE-satellite&Broadband
— 02-03/2009
—
Microwave Filter Company
High Quality Specialized Filters
Made in USA
Satellite Filter Manufacturer, USA
Satellite systems receive not only the TV, radio and
data channels that you actually want, but also unwanted
signals that may cause int
o you get
rid of these interfering signals? MFC, a anufacturing
pioneer of satell
he USA, produce a
variety of filters
interference.
CarlFahrenkrug isMicrowaveFilter
Co pany’sPresidentandCEO
Alwayson thephonewith customers:
epovitz isSeniorMarketing
andmanages the sales
team.
ScottParsell,DirectorofSales,managesMFC’s
networkofdomesticand internationalsales
representativeswhocontinually seekoutnew
opportunities for the company.
Sales
Scott
Parsell
COMPANY REPORT
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66
TELE-satellite&Broadband
— 02-03/2009
—
Microwave Filter Company
High Quality Sp
Made in USA
Satellite Filter Manufacturer, USA
Satellite sy tems receive not only the TV, radio and
data channels that you actually want, but also unwanted
signals that may caus interference. How do you get
rid of these interfering signals? MFC, a manufacturing
pioneer of satellit filters based in t
variety of filters that eliminate such
CarlFahrenkrug isMicrowaveFilter
Company’sPresidentandCEO
Alwayson thephonewith customers:
SandyNelepovitz isSeniorMarketing
Associateandmanages thesales
team.
ScottParsell,DirectorofSales,managesMFC’s
networkofdomesticand internationalsales
Marketing
Manager
Sandy
Nelepovitz
COMPANYREPORT
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66
TELE-satellite&Broadband
— 02-03/2009
—
MicrowaveFilterCompany
HighQualitySpecializedFilters
Made inUSA
SatelliteFilterManufacturer,USA
Satellite systems receive not only the TV, radio and
data channels that you actuallywant, but also unwanted
signals thatmay cause interference. How do you get
rid of these interfering signals?MFC, amanufacturing
pioneer of satellite filtersbasedintheUSA,producesa
variety of filtersthateliminatesuchinterference.
CarlFahrenkrug isMicrowaveFilter
Company’sPresidentandCEO
Alwayson thephonewith customers:
SandyNelepovitz isSeniorMarketing
Associate andmanages thesales
team.
ScottParsell,DirectorofSales,managesMFC’s
networkofdomesticand internationalsales
representativeswhocontinuallyseekoutnew
opportunities for the company.
TELE-satelliteWorld
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67
—
02-03/2009 —
TELE-satellite&Broadband
“The companywas founded in1967,here
inupstateNew York”, explainsSandyNele-
povitz, MFC’s Senior Marketing Associate
and to some extent, the heart and soul of
the company.Having beenwithMFC for 30
years now, she readily offers some com-
pany history, “Glyn Bostick, the founder
of MFC, actually started the business in a
garage, producing filtersforamateurradio
use. In1973,wemoved toour current loca-
tion. At that time, we were only renting a
Everythingunderone roof:production canbe found in the
leftsideof thebuildingwith administration to the right.MFC
is located in EastSyracuse inupstateNewYork.
EricLogan isoneof theengineering technicians.
Hecan configurefilterdesignsexactlytocustomer
requirementsdirectlyonhisPC.MFCalsooffersmany
filtersformilitaryuse(e.g.-X-band).
portion of the facility,while sharing itwith
other companies. In1983, asbusiness con-
tinued to grow, we were able to purchase
the entire 3700 squaremeters facility.”
Scott Parsell, Director of Sales,who has
beenwithMFC for almost 20 years, further
explains, “Despite the economic downturns
and technological shifts that have occurred
in the telecom industry over the years,
MFC’sbusiness remains solid– in largepart
due to the fact thatwe offer awide variety
of filterproducts–serving,virtually,all
telecommarket segments (Satcom, CATV,
Broadcast, Wireless, etc.). This product
diversity means that our success is not
dependent upon the success of one spe-
cificmarketsegment.”Additionally,lean
manufacturing techniques, implemented
some years ago, have increased produc-
tion efficiency-allowingMFCtobemore
competitive.
What exactly does MFC produce ? Scott
refers to one ofMFC’smore popular prod-
uct lines, “Our series of C-band bandpass
filtersareusedonC-bandreceivedishes
throughout the world. These filtersare
installed between the LNB and the feed,
removing undesired signals located above
or below the desired band.”
Although these undesired signals are
out-of-band, their power level is so high,
they essentially saturate the LNB and
create intermittent or continuous interfer-
ence patterns across the entire C-band.
Consequently,1st&2nd stage IFfiltersare
uselessand theonly solution is toeliminate
these signals with a bandpass filteratthe
feed before downconversion.
Scott continues, “Weoffer standardband
(500 MHz), extended band (600 MHz) and
super-extended band (800MHz) bandpass
filters.Wealsooffercustom-tunedfilters
for special applications.So,we can provide
the rightmodel filterforC-bandoperations
in any corner of theworld.”
When do you need a filterlikethis?Scott
gave us a few examples, “Altimeter signals
bouncing between commercial aircrafts
and airportswere recognized as one of the
earlier types of out-of-band interference to
C-band operators. However, that problem
is usually limited to C-band dishes located
near airports. Then along came the high-
powered radar signals used in military
surveillance (e.g.- AWACS planes) which
caused problems to many more C-band
dishes. This surveillance increased sharply
after the 9/11 attacks and it seemed as
though every C-band dish in the US was
being affected, along with many other
dishes around theworld. As a result, radar
continues to be the # 1 cause of interfer-
ence to C-band operators.”
“More recently,” Scott adds, “a new
sourceofC-band interferencehas surfaced
- Wimax”. In various parts of the world,
Wimax operates within the (3.3-3.8) GHz
range. These Wimax signals can disrupt
Nan xx, Ge m ny - Wholesaler and Receivers
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own receiver brand: “I found a manufacturer
in South Korea who I worked with to turn my
ideas into reality.” In addition to th improved
customer service, n pa ticular th after-sales
support, that Marcel Hofbauer could now really
expand and
o
customer feedback, he was also able to realize
his technical ideas.
Marcel Hofbauer is particularly interested in
network compatibility. “That is the future!” he
is convinced. The incorpo ation of receivers in
the Internet is his vision. “The world of multi-
media is coming”, he predicts and then cites
an example, “We are working on making our
top receiver model 9500HD compatible with a
web cam.” The thought behind this move? To
use the network camera as a security device.
You could, forexample,easily install the camera
outside andwith the simple push of a button on
Withadegree in engineering,MarcelHofbauer
is founder andPre identofMatriXXSystems
and in
ceiverbrandname.
Themapbehindhimcame from logisticians
whichwork togetherwithMatriXX. “40%ofour
customers are inGermany, 50%canbe found
in theEUwith the remaining10%outsideof the
EU”, explainsMarcelHofbauer and regarding
productdistribution, “Upuntilnow 50%ofour
saleswere fromourwholesaleproducts; the
other 50%were from thedistributionofour
NanoXX receiverbrand.Weare expecting the
latter tostrongly increase.”
MatriXX’sbuilding inLiederbachnear
Frankfurt. In the frontpartof thebuilding are
theoffices;inthebackisthewarehouse.At
present thecompanyhaseightemployees.
Founder
Marcel
Hofbauer
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LogisticsManagerNico
Schum
in thewarehouse. “Inot
o
b
in the technology”,he
comments, “andwith
largerorders Iwork
withotheremployees
to ship theproducts as
fastaspossible to the
customers.”
DanielSam isDirector
ofSales and explains,
“We are currentlyworking
withdistributors in
Switzerland,Austria,
Sweden andGreat
Britain and areopen to
distributors fromother
Eur pean countri s.”
Seven receivermodels
are currently a ailable.
Theflagshipreceiveris
theNanoXX 9500HD that
TELE-satellite recently
introduced.Another
update is in theworks
andTELE-satellitewill tell
you all about itonce it is
available.
Sales
Daniel
Sam
COMPANYREPORT
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f
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f
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Português
f
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f
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TELE-satellite&Broadband
— 12-01/2009
—
TwoX’sMark the
Spot inFrankfurt
WholesalerandReceiverManufacturerNanoxx
The trademark of the receivermanufacturer’s
NanoXX product are the twoX’s. These twoX’s
also appear in theMatriXX company name.We
wanted to findoutaboutthesecretofthetwo
X’s.We foundMarcelHofbauer in the small town
of Liederbach north of Frankfurt,Germany.He is
the founder and President ofMatriXX and chose
the nameNanoXX for his line of receivers. It’s
actually a clever name in that the two largeX’s
truly stand out.
Marcel Hofbauer has been involved in the
satellite industry since it started.His father ran
an antenna shop and when satellite reception
began at the end of the eighties, Marcel Hof-
bauerwas there helping his father install satel-
lite systems. “I remember the firstLNBsthat
had noise figuresof2.4dB”,commentsMarcel
about the old days.
In1994hebeganhisprofessional careerasa
distributionmanager at an antennawholesaler.
When this business was sold in 2003, Marcel
Hofbauer took the opportunity and went into
business for himself: “My wife helpedme”, he
remembers, “andwitha thirdpersonwestarted
our three-employeecompanyMatriXXSystems.
One of our success products back thenwas the
distribution of theDreambox.”
MatriXX was and still is a wholesaler of any
component a satellite installer could possibly
need. But something was bothering Marcel
Hofbauer: he had several ideas for satellite
receivers. “Butnone ofmy supplierswanted to
implement any ofmy ideas”,he explains. There
was another weak spot with his suppliers: “I
wasnot satisfiedwith
the customer sup-
port and wanted to
improve it.” So, in
2006 he created his
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12-01/2009 —
TELE-satellite&Broadband
own receiver brand: “I found a manufacturer
in South Korea who I worked with to turnmy
ideas into reality.” In addition to the improved
customer service, in particular the after-sales
support, thatMarcelHofbauer could now really
expand and continuously improve thanks to
customer feedback, hewas also able to realize
his technical ideas.
Marcel Hofbauer is particularly interested in
network compatibility. “That is the future!” he
is convinced. The incorporation of receivers in
the Internet is his vision. “The world ofmulti-
media is coming”, he predicts and then cites
an example, “We are working on making our
top receivermodel 9500HD compatible with a
web cam.” The thought behind this move? To
use the network camera as a security device.
You could, forexample,easily install the camera
outside andwith the simple push of a button on
With adegree inengineering,MarcelHofbauer
is founderandPresidentofMatriXXSystems
and inventorof theNanoXX receiverbrandname.
Themapbehindhimcame from logisticians
whichwork togetherwithMatriXX. “40%ofour
customers are inGermany,50%canbe found
in theEUwith the remaining 10%outsideof the
EU”, explainsMarcelHofbauer and regarding
productdistribution, “Upuntilnow50%ofour
saleswere fromourwholesaleproducts; the
other 50%were from thedistributionofour
NanoXX receiverbrand.We areexpecting the
latter tostrongly increase.”
MatriXX’sbuilding inLiederbachnear
Frankfurt. In the frontpartof thebuilding are
theoffices;inthebackisthewarehouse.At
present thecompanyhaseight employees.
Smart, Germany - Receivers
ELE-satellite-0901
/smart.pdf
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■
Being ‘SMART’
in Germany’s
Black Forest
Receiver Manufacturer Smart
When you hold this issue of TELE-satellite in
your hands the company Smart Electronic
will only have been in existence for less
than a year. It doubtlessly is a very young
company, but still it can boast its own
production facilities and dedicated sales
channels. How can a start-up business
develop so fast? That’s exactly what we
wanted to find out when we set out on
journey to the south-western corner of
G rm ny, home of the world-famous Black
Forest cuckoo clocks and a by-word for
precision and the art of craftsmanship.
The two Smart managing
directors Peter Löble (left) and
Christoph Hoefler (right) on the
roof of the company’s busines
premises. Christoph Hoefler
has been active in the field
of satellite technology since
1988. Starting as a radio and
television technician he moved
on to the purchasing and sales
department of a specialised
electronics store before
starting as field manager for
Nokia. In 2005 he finally became
head of sales at Wela and
with the foundation of Smart
Electronic his new job was
managing director there. Peter
Löble, the second managing
director, has been working in
the satellite field since 1997. He
also worked for an electronics
store and joined Wela in 2001
as product manager. Both have
known each other since 1997
and consider themselves a
great team.
MD
Peter
Löble
COMPANY REPORT
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...
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Download this report in
■
Being ‘SMART’
in Germany’s
Black Forest
Receiver Manufacturer Smart
When you hold this issue of TELE-satellite in
your hands the company Smart Electronic
will only have been in existence for less
than a year. It doubtlessly is a very young
company, but still it can boast its own
production facilities and dedicated sales
channels. How can a start-up business
develop so fast? That’s exactly wh
wanted to find out when we set out on our
journey to the south-western corner of
Germany, home of the world-famous Black
Forest cuckoo clocks and a by-word for
precision and the art of craftsmanship.
The two Smart managing
directors Peter Löble (left)
Christoph Hoefler (right) on the
roof of the company’s business
premises. Christoph Hoefler
has been active in the field
of satellite technology si ce
1988. Starting as a radio and
televi ion technicia he moved
on to the purchasing and sales
department of a specialised
electronics store before
starting as field manager f
Nokia. In 2005 he finally be
head of sales at Wela and
with the foundation of Smart
Electronic his new job was
managing director there. Peter
Löble, the second managing
director, has been working in
the satellite field since 1997. He
also worked for an electronics
store and joined Wela in 2001
as product manager. Both have
known each other since 1997
and consider themselves a
great team.
MD
Christoph
Hoefler
COMPANYREPORT
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Ελληνικά
f
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Hrvatski
Italian
Italiano
Hungarian
Magyar
Mandarin
中文
Dutch
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Polski
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Svenska
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70
TELE-satellite&Broadband
— 12-01/2009
—
Being ‘SMART’
inGermany’s
BlackForest
ReceiverManufacturerSmart
When you hold this issue of TELE-satellite in
your hands the company Smart Electronic
will only have been in existence for less
than a year. It doubtlessly is a very young
company, but still it can boast its own
production facilities and dedicated sales
channels.How can a start-up business
develop so fast? That’s exactlywhatwe
wanted to findoutwhenwesetoutonour
journey to the south-western corner of
Germany, home of theworld-famous Black
Forest cuckoo clocks and a by-word for
precision and the art of craftsmanship.
The twoSmartmanaging
directorsPeterLöble (left)and
ChristophHoefler(right)onthe
roofof the company’sbusiness
premises.ChristophHoefler
hasbeenactive in thefield
of satellite technologysince
1988.Starting as a radioand
television technicianhemoved
on to thepurchasing andsales
departmentof a specialised
electronics storebefore
starting asfieldmanagerfor
Nokia. In2005hefinallybecame
headofsales atWela and
with the foundationofSmart
Electronichisnew jobwas
managingdirector there.Peter
Löble, the secondmanaging
director,hasbeenworking in
the satellitefieldsince1997.He
alsoworked foran electronics
store and joinedWela in 2001
asproductmanager.Bothhave
known eachothersince 1997
and consider themselvesa
great team.
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— 12-01/2009
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Christoph HoeflerundPeterLöbleare
the twomanaging directors of Smart and
they give a brief account of the run-up to
the current business: Smart Electronic
was spun off of the long-running trading
companyWela Electronic at the beginning
of 2008. At the same time Smart also took
over a fully operationalmanufacturing site
for assembling satellite receivers from
third-party components. Incidentally, sat-
ellite receiversmake up only one segment
of the complete product range. “We also
supply LNBs,multi-switches andmounting
material,whichmeanswe can offer every-
thing a specialised satellite dealer needs,”
explains Peter Löble.
ChristophHoeflerthencontinuesbypro-
viding some insight into how the company
performed in the firstyearofbusiness.
“We had anticipated a first-yearturnover
along the lines of 20 million EUR, with a
10% increase for 2009.” All employees
that had been involved in satellite tech-
nology were taken over from Wela Elec-
tronic. According to Christoph Hoefler“30
employees work in receiver manufactur-
ing,while 15members of staff take care of
sales and 10 persons work in administra-
tion.” The marketing department was set
up from scratch and already has a head
count of fourmembers of staff.Smart is in
expansionmode, that’s for sure!
So what are the actual goals of expan-
sion? Peter Löble summarises the com-
pany’s markets as follows. “Some 50%
of sales are generated in Germany, 20%
each go to Western and Eastern Europe
and 10% to North Africa.” For 2009 Peter
Löble expects some shifting ofmarkets in
combination with increased turnover. “We
believe that 45% of our sales will go to
Germany, 15% to Western Europe, 25%
to Eastern Europe and the North African
sharewill rise to 15% aswell.”
He also explains why he is so optimistic
about the development of sales in North-
ern Africa: “A few months ago we set up
a branch there which means we are now
able to supplyour customers in that region
very quickly andwith reduced turnaround
times.”
Smart has a clear focus on receiver
production, and this is a segment where
the two managing directors also identify
the core strengths of Smart. Christoph
Hoefler:“Weareabletoreactswiftlyto
customer demands, because wemanufac-
ture our receivers right here in the Black
Forest region and therefore are not faced
with long and winding delivery channels
for our customers in Europe and Northern
Africa.”
Christoph Hoefele lists some examples:
“Depending on the required language
we package the appropriate instruction
manualor adapt theon-screenmenu to the
local language.”After all,Smart lives by its
credo “Connect, watch”. Customers need
to be happywith their Smart receiver right
from the start,which canbeguaranteedby
“usability in combinationwith qualitymade
in theBlack Forest,” according toChristoph
Hoefler,whohitsthecoreoftheSmartphi-
losophywith this statement.
Peter Löble visits the sales officein
Morocco almost on a monthly basis and
he adds that “Smart is open for new sales
partnersmainly in Europe, but also in non-
European countries.We are able to adapt
our receivers to local requirements very
quickly,” he hastens to add.
Even though Smart has only been in
existence for less than a year the company
is already in the process of developing new
products. Some of these will already be
available by the time this issue of TELE-
satellite is published. “We’re introducing
a new LNB series with extremely small
dimensions,” reveals Peter Löble. And
Viewof theproductionfloor:here,thecomponentssourcedascabinetsareequippedwithtuners.
ExplainsPeterLöble: “Thiswaywe are able tocoverseveralmarketswithasinglebaseunit,depend-
ingon the individualmarketdemandsandwith theaddedadvantageofbeingable toguaranteequality
assurance.”Threeproduct ranges aremanufacturedhere: fullyfledgedHDreceiverswithCA,CI,USB
andVFDdisplay,basicmodelswith limited features and– recentlyadded –LINUX-based receivers.
Spaun, Germany - Accessories
TELE-satellite-0811
/spaun.pdf
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IBC
Certificate
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66
TELE-satellite&Broadband
—
10-1/2008
—
How do the connectors get into the housing? The
“F” connectors are screwed into the punched out
holes.
Circuitboard andhousingarescrewed together.
To finish off the process, the lid is screwed in
place.FriedrichSpaunexplains:
“That is a very critical point: with smaller sized
housings, flexible lids can provide sufficient EMV
protection.With largerhousings, this levelofprotec-
tion can only be achieved using a large number of
screws.”
Quality to Measure
Everymultiswitch is tested onmultiple functions.
Themultiswitch is inse ted into this test station and
bymovingasingle leverallof the“F”connectorsare
insertedand the testprocess canbe started.
Spaun employee Peter Fuchs shows us the testing process on amodel 17 test station, the largest of the ten
teststationsusedbySpaun. “In thepastacomplete test required50minutes”,explainsPeterFuchs,“todayonly
threeminutes isneeded toautomatically test every function.
After the completion of the testing process, the
PC prints a serial number which is then attached
to the device. The test results are archived so that
Spaun can recall the test results for any individual
multiswitch.
Finished:
Friedrich Spaun with a
completed multiswitch:
“We have been adding
serial numbers to our
products since 2005”, he
explains about their qual-
ityassurance.
f
thought about. In thisway
it would be very easy to
identify plagiarized prod-
ucts.
Even if aSpaunmultiswitch passes all of its elec-
tronic testsperfectly, it still isn’t clear if it is techni-
cally sound.
This part is checked here: every multiswitch is
placedwith itspowersupply in thishighvoltage test
chamber. In thisway Spaun can guarantee that the
completedmultiswitch is 100%perfect.
They are so sure that they provide a 5-year guar-
e. “In reality”, explains Friedrich Spaun, “we
irproducts that areolder thanfiveyears.”
It’s very simple, there are so few of them that the
warranty period could be extended, “but for legal
reasonswe keep it at fiveyears”,explainsFriedrich
Spaun.
Founder
Spaun
COMPANYREPORT
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68
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
PowerSupplyUnitM ufacturer
P wer Supply Units Made by
SPAUN – guaranteed!
Every multi-switch and every amplifer comes
with one, and of course every receiver has one,
too: a power supply unit which is required to
connect the device to the mains.
such an everyday component of virtually any
electronic device that we have stopped thinking
about how it actuallyworks.SPAUN, on the other
hand, has given it a great deal of thought and
has arrived at a remarkable conclusion. Kevin
Spaun is the managing director of SPAUN, one
of the most renowned quality manufactures of
multi-switches and other accessories for satellite
signal distribution. He tells us what it‘s all about.
SPAUNadministrationoffice
s
Germany
KevinSpaun,managing
directorofSPAUNPOWERGmbH
MD
Kevin
Spaun
n explained how Spaun ended up with
their company colors: “Those are the colors
of the building walls, blue and silver, and we
decided to incorporate these colors into our
corporate identity.”
Spaun has only existed as a stand-alone
brand name since 1991. That was after the
fall of the Berlin Wall. Up to that point Spaun
only delivered their products to West Ger-
many; there was no real thought of export-
ing products. The new market in eastern
Germany brought with it so many new
opportunities that Friedrich Spaun finally
decided: “We are now going to distribute
products under our own brand name!”
In 1993 his first successful product was
a multiswitch for two satellites and one
fenKuck isTechnicalSupport
Technical
Manager
Steffen
Kuck
COMPANYREPORT
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TELE-satellite&Broadband
—
10-1/2008
—
Moving into thenewdecade
withmanynewproducts
AlexanderWiese
HighQualityAccessoryManufacturer
Spaun at40 years
Almost every TELE-satellite readerwill asso-
ciate thenameSpaunwithhigh-quality satellite
distribution components. “Qualitymade inGer-
many” is theirmotto; Spaun’smission in life is
tomake sure that the quality of their products
is always kept at the highest level.
Butmoreon that later.Let’s takeacloser look
atSpaun itself: they are a company that canbe
found in extreme southwestern Germany. The
founder of the company, that today has nearly
100employees, isFriedrichSpaun.Heexplained
to us how it all started: “It all began forme on
my kitchen table in 1969.” Back then FM radio
in Germany was just starting to transmit in
stereo. It quickly became clear that many of
the radios inusewerenot getting enough of an
antenna signal - an amplifierwasneededthat
would raise the signal-to-noise ratio. “I con-
structedanamplifierboardthatwasinsalledin
the indoor antennas supplied by a largemanu-
facturer”, remembers Friedrich Spaun. It was
the start of his one-man company.
In 1972 his little companywas so successful
that hewas able to hire his firstemployees.“In
1974 real production ofmulti-range amplifiers
and passive distributors was started”, Fried-
rich Spaun recalls. Of course back then these
were components for terrestrial television and
Spaunwas only anOEMmanufacturer for other
Germanfirms.In1980supplylineamplifiersfor
cable TVwere added to themix.
Thus far production took place in a rented
house, but that all changed in 1988: “That’s
whenwe built our production facility in Singen
thatwe stillwork out of today andwere also at
the same time a pioneer”, comments Friedrich
Spaun as he shows us the outside wallsmade
of aluminum: “Formany yearswewere a refer-
encepoint for themanufacturerof thesewalls.”
Well,actually, the title isn’tquitecorrect; thecompanySpaundoesn’tcelebrate its40th
anniversaryuntil2009.ButSpaun is so full of energy and isgetting ready to introduce
awide range ofnew products in their anniversary year thatwe simply couldn’twait to
findoutaboutthiscompany’slonghistory.
A look at the officebuildingofcompanySpauninSingen
in southwestern Germany. Behind the building to the right
can be found the production facilities for Spaun’s multi-
switches.
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10-1/2008 —
TELE-satellite&Broadband
KevinSpaun (left),GeneralManager,
and Friedrich Spaun, Founder, on the
roof of their officebuilding.Bothof
themoperateSpaun as a team.
