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Boiingsat, China - LNB
TELE-satellite-1105
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HaowenChiang
Boiingsat’s founder
andGeneral
Manager
ity of Ku-band LNBs to a staggering one
million a month.
Of course, we want to know where
all these LNBs are going to. “In the
beginning, we delivered our production
to Indonesia and Thailand”, explains
North America, Australia and Europe.”
But in 2011, Jason Chiang sees these
numbers shifting considerably: “The
North African market will pick up quite
a bit; we expect to ship 30% of our total
production there, 45% will go to the
Middle East, 5% to South Africa, 10% to
Brazilwithanother10%going to the rest
of the world.”
Once againBrazil ismentionedbut this
time in connection with Ku-band LNBs.
Jason Chiang revealed a little secret: “I
have good contacts in Brazil.” That along
with the steadily increasing demand in
that South American country makes for
a very attractive market.
It’s common knowledge how prices for
LNBs have been falling considerably and
when General Manager Hoawen Chiang
When we heard him mention Brazil,
our ears perked up. “We’ve been deliv-
ering C-band LNBs to Brazil since 2004
but demand has recently taken a strong
jump upwards”, revealed Hoawen
Chiang, “In fact, for 2011 we’re expect-
ing that 35% of our LNB production will
be delivered to Brazil.”
Hoawen Chiang’s son
Jason Chiang also
works for the
company. He’s
currently passing
through a number
of stations in the
company but above all
he‘s involved in Interna-
tional Sales. He breaks down
for us the product distribution by
groups; the geographical distribution
GM
Haowen
Chiang
1
2
4
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1.Anniegreetsvisitorsat the receptiondesk
2.YunnjyeQin isco-ownerofBoiingsatand inchargeofproduc-
tion.
3.JasonChiang is thesonof thecompany’s founderanddesig-
natedsuccessor to theCaptain’schair.Here in theshowroomhe
showsusoneof thecompany’sspecialties:a four-waycombi-
nationwith4xC-bandLNB.ThisLNB lets four receivers receive
fourC-bandsatellites independently fromeachother; thissetup is
especially indemand in Indonesia.
4.SalesManagerJosephLiu runsa teamofsixemployees
Co-Owner
Yunnjye
Qin
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revealed his sales figures, a tendency in
that direction was clearly visible: “For
2010 we calculate sales of USD$ 20 mil-
lion. For 2011 we expect a fallback to
USD$ 18 million and for 2012 we expect
a further fallback to USD$ 16 million.”
Those aren’t very pretty numbers but
then he surprised us with his prognosis
for 2013: “We expect sales to jump to
USD$ 24 million!” What? Is he serious?
And then he surprised us for a second
ti
wi
will turnaroundandgobackup.”But that
alone couldn’t possibly be the reason for
such an increase in sales, could it? “Well,
actually, we’re expecting this increase in
sales also because we’re expanding into
a new business sector; in 2012 we’ll be
opening up a new factory for LED lights.
In 2013 we expect that 30% of our sales
will be from LEDs with the rest coming
from LNB production.” OK, now the pic-
ture is getting clearer.
But back to LNBs. Sales Manager Jason
Chiang tells us that in 2009 70% of all
the LNBs shipped were single models. In
hat number dropped to 50% and
it will obviously continue to sink. Single
LNBs will cease to exist in a few years.
Twin models made up 35% of the total
in 2010; the rest consisted of quad and
octo models.
The time has come for new models.
Jason Chiang gives us some insight:
“In the second quarter of 2011 we’ll be
releasing a Ku-band LNB with a shorter
housing, for the thirdquarter there’llbea
Ku-band LNB with only two rings instead
of the previous three rings in the feed.
For the fourth quarter we’re planning on
LNB.” So, it’s plain to see that
e several new products coming
for 2011. “But that’s not all”, he says,
“In 2012 we’ll be starting with Ka-band
Sales
Jason
Chiang
COMPANYREPORT
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Boiingsat’sNumerous
ProductionFacilities
LNBManufacturerBoiingsat,China
•ThreeProduction
LocationsinZhuhai/
China
•LargeSalesExpansion
inSouthAmerica
•IntheWorks:LNB
withTwoFeedRings
LNB Manufacturer Boiingsat operates
multiple production facilities in Zhuhai,
China, a citywith 1.5million inhabitants
located in western Guangdong Prov-
ince.Zhuhai sits right next toMacao and
slowly but surely is attractingmore and
more satellite component manufactur-
ers.
But one of the first of thesemanufac-
turerswasBoiingsat; it has been in exis-
tence since 1997. However it all really
started in Taiwan. Hoawen Chiang, Gen-
eral Manager of the company who was
also born in Taiwan, explains to us how
it all began.
“In 1996 I was a Production Manager
at an LNB manufacturer in Taiwan. But
things didn’t go exactly as I had planned
so in 1997 I along with three investors
founded Boiingsat in Zhuhai, China”,
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OneofBoiingsat’s three factories inZhuhai insouthern
China;soon it’llbe four factories.Thecompany’s
administrationoffices canalsobe foundhere.
remembers Hoawen Chiang. “Two of the
investors have in the meantime moved
on to other things but investor, Yunnjye
Qin, is still here and is in charge of Pro-
duction.”
The main reason for moving from
Taiwan toChinawas obviously the costs.
Wages in China are still lower than that
of Taiwan. “Butwe still have a smallR&D
office in Taiwan with three engineers”,
says Hoawen Chiang. Thus far the tech-
nical expertise in Taiwan is somewhat
more advanced than in Mainland China
at least as far as high frequency LNBs
are concerned.
“Back thenwe startedwith30 employ-
ees and produced 20,000 C-band LNBs
every month”, he says looking back. In
2002 Boiingsat started a second produc-
tion plant which they used tomanu-
facture 240,000 C-band LNBs
everymonth.
2004 became rather tur-
bulent: “We sold our first
production facility and
then built a new one for
Ku-band LNBs.” Now
with 500 employees,
production
climbed
to 350,000 C-band
LNBs per month and
150,000 Ku-band LNBs
permonth.
The next expansion
step took place in 2008:
“We constructed our third
factory this time for produc-
tion of die-cast housings.” With
• Three Production Locations in Zhuhai/ China
• Large Sales Expansion in South America
• In the Works: LNB with Two Feed Rings
Bomare, Algeria - Receiver
TELE-satellite-1105
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deal with testing products after pro-
duction to make sure they perform as
required.”
Besides these quality assurance engi-
neers, there are ten more engineers in
Bomare Company’s R&D Team. They
are constantly working to improve their
product line and also incorporating the
latest requirements (such as MPEG4 for
DVB-T). Bomare Company also works
closely with the Technical University and
is actively involved in Standards Com-
missions like CETA (Comité Electrotech-
nique et Télécommunication Algérien)
and the Comité Techniques Normatives
Nationaux.
In January 2009 Bomare Company
installed a management system to
comply with the requirements of ISO9001
V2008, ISO14001 V2004, OHSAS 18001
V2007, thus becoming an pr
efficient organisation, aimed at satisfy-
ing its customers.
The quality of Bomare Company’s
products has become so high that they
Technical Director Tewfik Lamrani in front
of one of Bomare Company’s flagship products
- a complete home theater system currently
marketed inside Algeria under the Stream
System brandname.
Mellat Abdelkrim is Senior Engineer for SD
and HD Receivers and shows us here in
Bomare Company’s showroom their newest
Stream System receiver model BM-200HD with
slots for a SmartCard and PCMCIA.
Technical
Manager
Tewfik
Lamrani
COMPANYREPORT
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Birtouta
(Algiers)
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BomareCompany:
anewOEM
Manufacturer
TV-Sets andReceiverManufacturerBomareCompany,Algeria
In 2005 the European Union entered into an
agreementwith the Democratic Peoples Republic
ofAlgeriatosupporteconomiccooperationbetween
the two. This agreement provides an interesting
opportunity for satellite receiver manufacturers
and, in the case of the Algerian Bomare Company, also
for TV manufacturers. Actually, Bomare Company produces both products. For 2011
Bomare Company has decided to take their products and service capabilities to the
European market. We paid a visit to
Bomare Company’s production facility
in Birtouta, about 20km from Algiers,
and had a look around.
■
Availableonlinestarting from
1April 2011
TELE-satelliteWorld
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Arabic
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ara
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BOMARE
TVandReceiverManufacturer,Algeria
/
TELE-satellite-1103/eng/bomare.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................75................................150
AverageTurnover (Previous,This,NextYearEstimates)
▼
0.............................12.5...................25Mio €uro
ProductionCertificates
RoHS,DVB
ProductionCategories
OEM,ODM
MainProducts
LCD
and
Plasma
TV-Setswith integratedDVB-Tuner,Satellite
Receiver for
DVB-S/S2
,
DVB-T
,HomeTheatreSystems
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Even inAlgiers it rainsoccasionally
andwhen itdoes itpours: a lookat
BomareCompany’sproduction facility
inBirtoutanot far from thecapital
Algiers. Workinghoursare from
8AM-12PM and1PM-5PMSunday to
Thursday (theyareclosedFridayand
Saturday).
The industrial city of Birtouta is very
conveniently located: the airport, harbor
and numerous highways are all within
easy reach. It is an excellent location
especially for a company that wants to
expand its export business.
It all started many years ago with
the distribution of satellite receivers.
The founder, Ali Boumediene imported
receivers from South Korea and sold
them locally. But for him it wasn’t
enough: one day it dawned on him that
he could assemble these receivers on
his own production line. Together with
a South Koreanmanufacturer that sup-
portedhimwithnotonly the components
but also the “know-how” in setting up an
assembly line, Ali Boumediene started
hisownproduction in2001.Back then20
employees assembled digital receivers
using the supplied components. Today
Bomare Company has 120 employees.
Right from the start Ali Boumediene
had a great idea: he chose the brand
name “Stream System” for his line of
receiver products. An excellent choice
considering that in today’s IPTV age
everything revolves around streaming.
But lets get back to the beginning:
in 2003 Ali Boumediene took the next
expansion step. He created his own
production line for power supplies and
then in 2006 he took onemore step by
investing two million Euros and install-
ing an SMT line in a new production
facility complete with automatic compo-
nent mounting machines and an oven.
Bomare Company also owns a unit of
plastic injection and silkscreen painting
Technical Director Tewfik Lamrani
gives us some insight into their pro-
duction numbers: “From 2001 to 2007
we produced a total of threemillion SD
receivers.”
Production numbers dropped every
yearbecauseof theever-increasing com-
petition with imported receivers. But Ali
Boumedienealsomanaged tofinda solu-
tion to this: he simply started a second
assembly line to produce TVs. “We are
especially proud of our LCD TVs with
integrated DVB-T tuners”, commented
Tewfik Lamraniwhose five-member R&D
team developed this TV. “Now we also
manufacture HD TVs”, says Tewfik and
explains why now is the right time to
begin exporting their products: “In the
past several years we learned how to
start a production line.”
The old adage holds true: “You learn
from your mistakes”; Bomare Company
hasacceptedallof the setbacksandover
time has become a professional manu-
facturer.
“Now we have the right products and
now we know how tomake them”, says
Tewfik Lamrani, “And now the time has
come to start exporting.” Bomare Com-
pany isnotonlygoing toexport theirown
products such asHD receivers and LCD-
TVs in various sizes from 19” to 47”, but
theyarenow ready tobecomeanOEMor
ODMmaker for othermanufacturers and
distributors primarily in Europe.
Tewfik Lamrani gives us a few reasons
why Bomare Company with its location
in Algeria would be a good choice: “We
are in the same time zone as Europe,we
speak the same languages (French and
English), we can ship economically to
Europe, we provide a high-quality prod-
uct and our production follows the RoHS
directive and just recently also the Euro
1Norm.”
The subject of quality control is espe-
cially critical for the exportmarket: “Five
engineers are directly involved with
quality control during production (pre-
production) and five additional engineers
Prevail, China - Fibre Optics and CATV
/
TELE-satellite-1105
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on the rise: now abou 450 employees work
at Prevail. But for 2011 Necy-xu is extremely
excited: “The number of our employees will
climb to over 500 and we also expect a jump
in sales.” Prevail is actually optimistic that
they can be on the Shanghai Stock Exchange
in 2012. That’s quite an achievement for such
a young company!
Who actually buys Pr vail’s products? “90%
of our customers are the cable operators
themselves”, explains Necy-xu, “only about
10% are shipped to distributors.” The obvious
reason for this is that at this point fiber optic
products require a great deal of installation
know-how and that therefore cable operators
prefer to tackle this on their own. This is not
true for accessories although cable operators
are still the largest customers for this product
group as well since they need large numbers of
these products.
As an international company, Prevail can be
found at numerous trade shows. International
Sales Man ger Helen gives us an overview:
“In 2011 we’ll be exhibiting at CCBN in Beijing,
Cabsat in Dubai, CommunicAsia in Singapore,
ANGA in Cologne, Cable-Tec in New Orleans
as well as three shows in South America: one
in C lumbia and two in Brazil.” This provides
1.Necy-xu isGeneralManager
Sales andMarketingand takes
careof thecompany’s exposure,
suchas,at tradeshowsand in the
press.
2.Helen is InternationalSales
Manager and isconsta
contactwithcustomer
theworld.Shecanoftenbe found
at tradeshows at thePrevail
stand.
3.Thisman isverycritical fora
qualitymanufacturer likePrevail:
he isYuXinghongandwithhis
20 engineershe is responsible
forqualityassuranceduring
production.
4.Hemanagesproduction:Ren
Guorui isProductionManager
andorganizes theentire
productionprocessatPre
Sales
Necy-xu
1
2
3
4
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on the rise: now about 450 employees work
at Prevail. But for 2011 Necy-xu is extremely
excited: “The number of our employees will
climb to over 500 and we also expect a jump
in sales.” Prevail is actually optimistic that
they can be on the Shanghai Stock Exchange
in 2012. That’s quite an achievement for such
a young company!
Who actually buys Prevail’s products? “90%
of our customers are the cable operators
themselves”, explains Necy-xu, “only about
10% are shipped to distributors.” The obvio s
reason for this is that at this point fiber optic
products require a great deal of installation
know-how and that therefore cable operators
prefer to tackle this on their own. This is not
true for accessories although cable operators
are still the largest customers for this product
group as well since they need large numbers of
these products.
As an international company, Prevail can be
found at numerous trade shows. International
Sales Manager Helen gives us an overview:
“In 2011 we’ll be exhibiting at CCBN in Beijing,
Cabsat in Dubai, CommunicAsia in Singapore,
ANGA in Cologne, Cable-Tec in New Orleans
as well as three show in South America: one
in Columbia and two in Brazil.” This provides
1.Necy-xu isGeneralManager
SalesandMarketingand takes
careof the company’sexposure,
suchas, at tradeshowsand in the
press.
2.Helen is InternationalSales
Managerand is constantly in
contactwithcustomersallover
theworld.Shecanoftenbe found
at tradeshowsat thePrevail
stand.
3.Thisman is verycritical fora
qualitymanufacturer likePrevail:
he isYuXinghong andwithhis
20engineershe is responsible
forquality assuranceduring
production.
4.Hemanagesproduction:Ren
Guorui isProductionManager
andorganizes the entire
productionprocess atPrevail.
Sales
Helen
1
2
3
4
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on the rise: now about 450 employees work
at Prevail. But for 2011 Necy-xu is extremely
excited: “The number of our employees will
climb to over 5
o expect a jump
in sales.” Prevail is actually optimistic that
they c
ghai Stock Exchange
in 201
achievement for such
a youn
Who
vail’s products? “90%
of our customers are the cable operators
themselves”, explains Necy-xu, “only about
10% are shipped to distributors.” The obvious
reason for this is that at this point fiber optic
products require a great deal of installation
know-how and that therefore cable operators
prefer to tackle this on their own. This is not
true for accessories although cable operators
are still the largest customers for this product
groupaswell since theyneed largenumbersof
these products.
As an international company, Prevail can be
found at numerous trade shows. International
Sales Manager Helen gives us an overview:
“In 2011 we’ll be exhibiting at CCBN in Beijing,
Cabsat in Dubai, CommunicAsia in Singapore,
ANGA in Cologne, Cable-Tec in New Orleans
as well as three shows in South America: one
in Columbia and two in Brazil.” This provides
1.Necy-xu isGeneralManager
Sales andMarketing and takes
careof the company’s exposure,
such as,at trade shows and in the
press.
2.Helen is InternationalSales
Manager and isconstantly in
contactwith customers allover
theworld.She canoftenbe found
at trade shows at thePrevail
stand.
3.Thisman is
qualitymanufa
he isYuXinghong andwithhis
20 engineershe is responsible
forq ality assuranceduring
production.
4.Hemanagesproduction:Ren
Guorui isProductionManager
andorganizes the entire
productionprocess atPrevail.
Production
Manager
Ren
Guorui
COMPANYREPORT
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Prevail’s
Perfect
Organization
FiberOptic andCATVManufacturerPrevail,China
•SubstantiallyIncreasedSalesfor
2011ThankstoRisingExports
•AdditionalFactorySoontobein
Operation
•IncreasedNumberofEmployees
•FourNewSMTMachinesinOperation
•VeryActiveR&DTeam
A recipe for the continued success of amanufacturer is a well-
organized operation. A perfect example of this would have to be
theChinesemanufacturer Prevail located inHangzhou, the capital
of theZhejiang Provincewhich is south ofShanghai. This company
manufactures fiber optic products, CATV components and profes-
sionaldigitalTVmodulatorsandaccessories for signaldistribution.
The first thing you noticewhen you visit Prevail is how neat and
clean the entire factory is; nothing is out of place. Another small
detail are theuniforms that the employeeswear. It’snot out of the
ordinary to see workers on an assembly line wear uniforms, but
at Prevail the officeworkers alsowear uniforms. For the visitor it
Twoof the threePrevail
factories inXiaoshan in
HangzhouCity in,China.
The fourth isunder
construction.
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becomes immediately clear that the work here is very disci-
plined and organized. And of course the products themselves
would also be associatedwith this high standard.
To confirm this we paid a visit to the three manufacturing
plants and had a look around; a fourth factory is currently
under construction.
Necy-xu isGeneralManager Sales&Marketing and provides
uswitha littlehistoryabout the company: “Prevailwas founded
in 2001 byManagingDirector XuQuanhai alongwith ten other
partners.” The company is in private hands and continues to
manufacture the same product groups that it did at the begin-
ning: fiber optic products, CATV components and accessories
as well as distributors and splitters for coaxial cable lines.
Necy-xu remembers the early days: “In our first year 2001
we had sales of roughly 50million RMB (5million Euros) with
about 100 employees. 70% were domestic sales and the rest
were exported.”
For 2010, however, this changed considerably. Necy-xu
revealed to us that now only 50% of their products are sold
domestically in China; exports have increased markedly. To
what countries and regions does Prevail export to?
Helen is Prevail’s International Sales Manager and tells us,
“40% of our exports end up in the south Asian region and this
includes India, Pakistan, Indonesia, The Philippines, Thailand
and Vietnam. 30% land in South America, 20% go to Europe
and the rest go to TheMiddle East,North America and Africa.”
Necy-xu adds that sales in South America have picked up
quite a bit and that Prevail is shippingmore andmore products
to that region: “The cable TV providers there are expanding
Twoelephant statuesgreetvisitors
inPevail’sentrance lobby.
significantly andwe have exactly the right products for them.”
Exports to South America look to sharply increase for 2011,
but Eastern Europe is also rapidly on the rise.
Prevail achieved sales of 200 million RMB (roughly 20 mil-
lion Euros) in 2010. The number of employees has also been
• Substantially Increased Sales for 2011 Thanks to Rising Exports
• Additional Factory Soon to be in Operation
• Increased Number of Employees
• Four New SMT Machines in Operation
• Very Active R&D Team
Jiuzhou, China - IPTV Boxes
TELE-satellite-1103
/jiuzhou.pdf
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Jiuzhou greatly expands into
IPTV Box Production
IPTV Box Manufacturer Jiuzhou, China
• IPTV box production
may reach 1 million
units in 2011
• Jiuzhou starts HbbTV
boxes for Europe
• Big retailers about to
launch into IPTV box
sales
• Jiuzhou to attend all
major exhibitions in
2011, 10 in all
Jiuzhou constructed an impressively large
building inShenzhen’sHigh-TechPark.The
engineers arehere continuouslyworking
onnewproducts –currently they’remostly
occupiedwith IPTV.
The Chinese large manufacturer Jiu-
zhou is verywell known by our readers.
The company originated in Sichuan and
has been in existence since 1958. In
2008 they celebrated their50thbirthday
(see TELE-satellite issue 02-03/2008).
In 2009 the company expanded into
HDTV and in 2010 terrestrial TV was
the theme. In 2011 Jiuzhou is planning
on taking a huge step further into the
IPTV market with enormous production
numbers. Huang Wei is Jiuzhou’s Sales
Director and reveals to uswhat Jiuzhou
has planned for 2011.
First, though, Sales Director Huang
Wei took us on a trip into the past: “The
first IPTV boxes were manufactured by
Jiuzhou in2007;back thenabout20,000
boxeswere produced and involved pure
IPTV boxes.” Production numbers only
increased slowly. “In 2010 we produced
60,000 boxes”, commentsHuangWei.
But 2011 looks to be compl tely dif-
ferent: “We will be manufacturing a
minimum of 200,000 boxes and it could
go as high as onemillion.” It all depends
on negotiations that are currently in
progress with a variety of retail chains
in North America as well as Europe.
The reason: these retail chains are in
charge
o
t,
s
Sales
Huang
Wei
Availableonline starting from
28 January 2011
TELE-satellite World
/...
Arabic
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ara
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bid
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/jiuzhou.pdf
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English
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eng
/jiuzhou.pdf
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Español
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/jiuzhou.pdf
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Français
fra
/jiuzhou.pdf
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עברית
heb
/jiuzhou.pdf
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中文
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man
/jiuzhou.pdf
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Polski
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pol
/jiuzhou.pdf
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Português
por
/jiuzhou.pdf
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Русский
/
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/jiuzhou.pdf
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Türkçe
tur
/jiuzhou.pdf
Download this report inother languages from the Internet:
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—
the process of becoming their own pro-
gramming providers!
This is a rather interesting develop-
ment: obviously transmitting via the
Internet is opening up new possibili-
tie ; now there are programming pr -
viders that can join the bandwagon
that really didn’t have any interest in
doing so before since itwould’vemeant
JimmyZhang
isMarketingVice
Manager anddeals
with theglobal
marketingofSet
TopBoxes
delivering the programming either ter-
restrially or vi satellite. With IPTV
comparatively simple technology using
Gateway servers is all that’s ne d d.
But evenmore important, the customer
no longer needs to install an antenna;
almost every household has an Internet
connection.
Large business enterprises that have
for quite some time been not only sell-
MarketingSpecialistZoeLiufinds
thegraphics inTELE-satellite tobe so
good thatshepins themonherwall.
Vice
Marketing
Jimmy
Zhang
COMPANYREPORT
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TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
Jiuzhougreatly expands into
IPTVBoxProduction
IPTVBoxManufacturer Jiuzhou,China
•IPTVboxproduction
mayreach1million
unitsin2011
•JiuzhoustartsHbbTV
boxesforEurope
•Bigretailersaboutto
launchintoIPTVbox
sales
•Jiuzhoutoattendall
majorexhibitionsin
2011,10inall
Jiuzhou constructedan impressively large
building inShenzhen’sHigh-TechPark.The
engineersarehere continuouslyworking
onnewproducts– currently they’remostly
occupiedwith IPTV.
The Chinese large manufacturer Jiu-
zhou is verywell known by our readers.
The company originated in Sichuan and
has been in existence since 1958. In
2008 they celebrated their50thbirthday
(see TELE-satellite issue 02-03/2008).
In 2009 the company expanded into
HDTV and in 2010 terrestrial TV was
the theme. In 2011 Jiuzhou is planning
on taking a huge step further into the
IPTVmarket with enormous production
numbers. HuangWei is Jiuzhou’s Sales
Director and reveals to uswhat Jiuzhou
has planned for 2011.
First, though, Sales Director Huang
Wei took us on a trip into the past: “The
first IPTV boxes weremanufactured by
Jiuzhou in2007;back thenabout20,000
boxeswere produced and involved pure
IPTV boxes.” Production numbers only
increased slowly. “In 2010 we produced
60,000 boxes”, commentsHuangWei.
But 2011 looks to be completely dif-
ferent: “We will be manufacturing a
minimum of 200,000 boxes and it could
go as high as onemillion.” It all depends
on negotiations that are currently in
progress with a variety of retail chains
in North America as well as Europe.
The reason: these retail chains are in
SalesDirectorHuangWei is,
amongstmanyother tasks, incharge
of the IPTVboxes‘development,
sales andmarketing
ë
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65
—
02-03/201 —
TELE-satellite— GlobalDigital TVMagazine
• IPTV box production may reach 1 million units in 2011
• Jiuzhou starts HbbTV boxes for Europe
• Big retailers about to launch into IPTV box sales
• Jiuzhou to attend all major exhibitions in 2011, 10 in all
Sowell, China - Receivers
TELE-satellite-1103
/sowell.pdf
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—
Sowell, an Engineering Firm
that’s an OEM
ReceiverManufacturerSowell,China
• Founded by 5 Partners
• ISDB-T and DVB-T2 Receiver in 2011
• Overseas Offices in the Plan
• User Friendliness is Company
Philosophy
GeneralManagerEagleChainworking inhisoffice in frontof a
paintingof th GreatWall.
A team of five R&D engineers are the
founders of the OEM company Sowell.
The driving force and General Manager
of the young company is Eagle Chain.
Hewas, like his four colleagues, an R&D
employeewith a large receivermanufac-
turerbutover timedidn’t feel so comfort-
able with that company. All too often he
was assigned projects that had nothing
to do with receivers. His four colleagues
felt the sameway and so in
2004 they founded their own
company Sowell.
We met up with General Man-
ger Eagle Chain in Sowell’s office
in Shenzhen who started off by telling
us how it all began: “All we had was the
money we had saved while employed
with that other company. We pooled
Sowell’s
officeswith
their 70 employees
are locatedon the seventh
floorof thisofficebuilding in
Shenzhen.Receiverproduction
takesplace inBaoanwhich isn’t
too far fromhere and close to
Shenzhen’s airport. 200 empl yees
work in theproduction facility.
200,000 receiverspermonth canbe
producedbyone shift; if all three
shifts areused, receiver
production climbs to
more than 500,000
boxes amonth.
GM
E gle
Chain
1
2
3
108
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
deal of thoug t must go into what fea-
tures a e currently in demand. In talking
with Eagle Chain it’s clear that quite a
bit of observation and analysis is going
on. Eagle Chain cites an example: “I’m
amaze with Apple and their products.
They are pr cisely geared towards the
end-user and thus very successful.” The
conclusion according to Eagle Chain:
“We have a similar view with our soft-
ware development, namely a customer-
friendly operation of our products.” It is
exactly for this reason that Eagle Chain
is skeptical about how IPTVwill develop;
for TELE-satellite though, it’s a subject
that is being approached very ecstati-
cally: “The large telecom providers all
have their own agenda and that is selling
their data packages to end-users; they
are focused solely on that concept.” He
doesn’t see that the user’s point of view
is considered regarding IPTV andwishes
there’d be an approach similar to that
of Apple: following a path based strictly
on the end user without looking back at
what the providerwants.
Sowell’s General Manager Eagle Chai
isn’t just thinking about the further
development of IPTV. The general future
of the receiver is also on hismind. “Will
the receiver transform into amultimedia
receiver in the future”, asks EagleChain,
“orwill the receiver’s functions gradually
shift over to the TV itself?” It’s a qu s-
tion that’s on all of our
whichwe all don’t yet have an answer.
But even if there aren’t any answers,
everyone at Sowell is still optimistic
about the future. Pan Smile revealed to
us that his current team of 40 engineers
will be expanded to 80 in 2011. “We also
employ five ngineers from Europe here
in Shenzhen who are primarily respon-
sible for customer support”, comments
Pan Smile. Sales Director Amanda is
also optimistic: “Over the past several
yearswewere able to increase our sales
50% every year. In 2010 our saleswere
around US$ 30 million and for 2011 we
expect that to rise to US$ 45 million.”
General Manager Eagle Chain dded
some more optimism: “In 2011 we are
planning to open our own offices in Sao
1.SunGuanghua is also aSoftwareEngineer
and a foundingpartner.
2.Software engineerPengYi isoneofSowell’s
foundingpartners.
3.Whatmagazine is laying thereonDesigner
ZoeLee’sdesk?Yes, she takes careofSowell’
ads inTELE-satellite.She alsoworkson the
graphical layoutof a receiver’sOSD aswell as
thepackaging,usermanual andeverything else
atSowell that involvesgraphics.
Software
Sun
Guanghua
1
2
3
108
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
deal of thought must go into what fea-
tures are currently in demand. In talking
with Eagle Chain it’s clear that quite a
bit of observation and analysis is going
on. Eagle Chain cites an example: “I’m
amazed with Apple and their products.
They are precisely geared towards the
end-user and thus very successful.” The
conclusion according to Eagl Chain:
“We have a similar view with our soft-
ware development, namely a customer-
friendly operation of our products.” It is
exactly for this reason that Eagle Chain
isskeptical about how IPTVwill evelop;
for TELE-satellite though, it’s a subject
that is being approached very ecstati-
cally: “The large telecom providers all
have their own agenda and that is selling
their data packages to end-users; they
are focused solely on that concept.” He
doesn’t see that the user’s point of view
is considered regarding IPTV andwishes
there’d be an approach similar to that
of Apple: following a path based strictly
on the end user without looking back at
what the providerwants.
Sowell’s General Manager Eagle Chain
isn’t just thinking about the further
development of IPTV. The general future
of the receiver is also on hismind. “Will
the receive
media
receiver in the future”, asks EagleChain,
“orwill the receiver’s functions gradually
shift over to the TV itself?” It’s a ques-
tion that’s on all of our minds and for
whichwe all don’t yet have an answer.
But even if there aren’t any answers,
ll is still optimistic
about the future. Pan Smile revealed to
rrent team of 40 engineers
ded to 80 in 2011. “We also
ngineers from Europe here
who are primarily respon-
omer support”, comments
ales Director Amanda is
ic: “Over the past several
e able to increase our sales
ar. In 2010 our saleswere
0 million and for 2011 we
expect that to rise to US$ 45 million.”
General Manager Eagle Chain added
some more optimism: “In 2011 we are
planning to open our own offices in Sao
1.SunGuanghua is also aSoftwareEngineer
and a foundingpartner.
2.Softwar engineerPengYi isoneofSowell’s
foundingpartners.
3.Whatmagazine is laying thereonDesigner
ZoeLee’sdesk?Yes, she takes careofSowell’s
ads inTELE-satellite.She alsoworkson the
graphical layoutof a receiver’sOSDaswell as
thepackaging,usermanual and everything else
atSowell that involvesgraphics.
Software
Peng
Yi
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TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
Sowell, anEngineeringFirm
t at’s anOEM
ReceiverManufacturerSowell,China
• Foundedby5Partners
• ISDB-T andDVB-T2Receiver in2011
•OverseasOffices in thePlan
•User Friendliness isCompany
Philosophy
GeneralManagerEagleChainworking inhisoffice in frontofa
paintingof theGreatWall.
A team of five R&D engineers are the
founders of the OEM company Sowell.
The driving force and General Manager
of the young company is Eagle Chain.
Hewas, like his four colleagues, an R&D
employeewith a large receivermanufac-
turerbutover timedidn’t feel so comfort-
able with that company. All too often he
was assigned projects that had nothing
to do with receivers. His four colleagues
felt the sameway and so in
2004 they founded their own
company Sowell.
We met up with General Man-
ager Eagle Chain in Sowell’s office
in Shenzhen who started off by telling
us how it all began: “All we had was the
money we had saved while employed
with that other company. We pooled
Sowell’s
officeswith
their 70employees
are locatedon theseventh
floorof thisofficebuilding in
Shenzhen.Receiverproduction
takesplace inBaoanwhich isn’t
too far fromhereandclose to
Shenzhen’sairport. 200 employees
work in theproduction facility.
200,000 receiverspermonthcanbe
producedbyoneshift; ifall three
shifts areused, receiver
production climbs to
more than500,000
boxesamonth.
105
—
02-03/201 —
TELE-satellite— GlobalDigital TVMagazine
• Founded by 5 Partners
• ISDB-T and DVB-T2 Receiver in 2011
• Overseas Offices in the Plan
• User Friendliness is Company Philosophy
Tenow, China - PC Cards
/
TELE-satellite-1103
/tenow.pdf
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— 02-03/2011
—
PCCardManufacturerTenow,China
Founder
Richard
Zhang
COMPANYREPORT
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
PCCardMan facturerTenow,China
Founder
Bob
Liu
COMPANYREPORT
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/2011
—
.com
PCC rdManufacturerTenow,China
Founder
Eric
Deng
COMPANYREPORT
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82
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— 02-03/201
—
PCCardManufacturerTenow,China
Founder
James
Liu
COMPANYREPORT
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— 02-03/201
—
PCCardManufacturerTenow,China
■
■
83
—
02-03/201 —
TELE-satellite— GlobalDigital TVMagazine
Tenow is in theprocessof
settingupnewofficeson the
secondfloor in thisnewoffice
complex inShenzhen’sHigh-
TechPark.Theseofficeswillgive
Tenow room toexpand.
InnovativePCCards
fromChina
One company that is fully concentrated on the
development of their products is the young firm Tenow
from Shenzhen, China. PC cards aremanufactured
although the actual production process is outsourced
allowing Tenow to focus their efforts onDevelopment
andMarketing. Also interesting to note about Tenow:
the company is run by four partners and all four of them
work together as a team to further expand their young
company. Tenow is in the process of setting up a new
office in Shenzhen’s largeHigh-Tech Park.Whenwe paid
them a visit,wewent to their old office located directly
next to the ShenDaMetro Station on route 1.
Two of the founders, James Liu,
in charge of Marketing, and Bob Liu,
responsible for Software Development,
met each otherwhile studying atWuhan
University. The two other partners, both
ofwhom previouslyworked at a receiver
manufacturer, are Richard Zhang, in
charge of Hardware Development, and
Eric Deng, who is also involved with
Software Devlopment. All four of them
founded the new company in 2005
using a starting capital of 500,000 RMB
(roughly 50,000 Euros).
Tenow then operated as a commer-
cial enterprise: DVB-T was just starting
to become popular and they distributed
DVB-T demodulator chips to localmanu-
facturers in Shenzhen.
Then, as a design house, Tenow devel-
oped complete applications for manu-
facturers. One success story involved
DVB-T USB sticks: Tenow developed the
Tenow’s fourpartners: they
founded the company in 2005.From
left to right:RichardZhang,BobLiu,
EricDeng andJamesLiu
NetUP, Russia - IPTV
/
TELE-satellite-1101
/netup.pdf
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COMPANYREPORT
82
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
NetUP co-founder andDirector
AbylayOspan showing the company’s
latestdevelopments:PCIe cards for2
xDVB-S2, 2 xDVB-TorC, 2xASI.All
cardscomewith twoCI slots.
Young, Y t With Extensive
Know-how: NetUP from Moscow
AlexanderWiese
IPTVSoftware andHardwareProducerNetUP,Russia
Isn’t ‘young’ and ‘know-how’ a contradiction in terms?
In many cases it is, but if we’re talking about know-how
in the making, th two terms go together very nicely.
‘Young’ in such a c se is an asset, as it eans there’s no
obligation to depend on past developments. So w ere
can we find a perfect example for ‘young’ meets ‘know-
how’? If we’re talking about digital technology Russia
springs to mind. And if we support o
with
the fact that Moscow State University is ranked right
among all the top-notch u iversities in the world when it
comes to digital te hn logy teaching and research, then
Russia seems to be spot on!
Actually, it’
istrative offic
State University. The closestmetro Station
’and the two foundersofNetUP
are – naturally! – former students of that
university. Actually, it’s not only the two
founders who are Moscow State University
graduates, but almost all other employees
aswell. It’s clear for all to see that NetUP
pools together collective digital technol-
ogy know-how,while everybodyworking at
NetUP is still very young.
Let’s startwithAbylayOspan,who is one
of thecompany’s founder andactsasDirec-
tor: “I’m 30 years old,” he says smilingly.
His foundingpartner isEvgeniyMakeevwho
holds a PhD inmathematics and only just
turned 29.Both care deeply about anything
todowithdigital technology,which isaclear
indication that they have turned hobby into
profession.We askAbylayOspan to give us
Co-Founder
Abylay
Ospan
■
TELE-satellite World
...
Arabic
العربية
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ara
/netup.pdf
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Indonesia
bid
/netup.pdf
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Česky
ces
/netup.pdf
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Deutsch
deu
/netup.pdf
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eng
/netup.pdf
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esp
/netup.pdf
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/
far
/netup.pdf
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Français
fra
/netup.pdf
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עברית
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heb
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中文
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mn
/netup.pdf
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Nederlands
ned
/netup.pdf
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Polski
pol
/netup.pdf
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Português
por
/netup.pdf
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rom
/netup.pdf
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rus
/netup.pdf
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Türkçe
tur
/netup.pdf
Availableonline starting from
3December 2010
Download this report inother languages from theInt rne:
NETUP
IPTVSoftwareandHardwareProducer,Russia
TELE-satellite-1101/eng/netup.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimate
▼
0..................................5...................10MioUS$
ProductionCertificates
ISO,RoHS,PCISIG, IEEE,DVB
ProductionCategories
OEM,ODM
MainProducts
ProfessionalPCCards
forDVB-S/S2,DVB-T/MPEG-4,DVB-C,
ASI,
IPTVGateway/Streamer, IPTVMiddleware, IPTVConditional
AccessSystems, IPTVBillingSystems,VideoonDemand
84
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
abrief run-downof theevents leading to the
establishmentofNetUP. “Whenwe stillwere
students we were working on billing soft-
ware for Int rnet s rviceproviders.”
He was still in his final semester at uni-
versiywhenAbylayOspan teamed upwith
his colleagueEvgeniyMakeev to setup their
own business, w i h offered xactly tha
billing software topotential cu t mers. The
point in time could not have been better.
While in their first year of operation sales
neverexceededfive-digitUSDfigures, from
year two onwards turnover increased con-
sistently. Itwas the timewhen ISPs sprung
up all over the CIS countries, and most of
them turned to NetUP for software solu-
tions. “More than 2,000 ISPscurrently rely
on our billing software, with 90% of them
beinglocated inCIScountries,”NetUPSales
Manager Konstantin Emelyanov proudly
s tes. “Small and medium-s
ers in particular like our software solution,
which is ideal for a client base of up to
50,000.”Even the companyname isderived
from that strategy: Network Up – a com-
pany that takes care ofnetwork expansion.
NetUP has added another business seg-
ment to itsportfolio in themeantime,which
original software
business for ISPs:NetUP is
oping software and hardware for IPTV.
“IPTV has already gained a 70% share of
our turnover,”NetUPDirectorAbylayOspan
reveals and adds “annual sales are high in
the one-figuremillion USD this year.” As a
matter of fa
ifficult todif-
ferentiate between software for ISPs and
IPTV, as many Inten t service providers
have become IPTV providers as well. “For
thoseprovidersweoffermiddleware,video-
on-demand servers and streaming serv-
ers,”AbylayOspan explains.
EvgeniyMakeev is
co-founderofNetUP
andholds aPhD in
mathematics.
It’s not only since
theDVB-IPGateway 4x
test report that read-
ers of TELE-satellite
might be familiar with
NetUP. This device
allows setting up your
own IPTV network in
next to no time (TELE-
satellite 10-11/2010).
Even before that TELE-
satellite reported on a
world first launched by
NetUP: A DVB-S2 card
with two inputs (TELE-
satellite02-03/2010).
Of coursewewanted
to learn more about
that product line, and
Abylay Ospan has the details. “We develop
everything in-house. Both software and
hardware (circuit board layout) have been
designed by our very own engineers.”
A drew Budkin is the head of Software
Development and knows precisely the
amount of effort put into such a project.
“For theDVB-S2 card two of our enginee s
worked together for half a year until the
Co-Founder
Evgeniy
Makeev
1
2
86
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
hardware was ready for production. An
additional two software engineers wrote
the drivers required for the Linux-based
software.” NetUP even played amajor ro
in finding the right manufacturer for car
production. “A facility some 100km fro
Moscow is in charge of manufacturing our
PC cards.”
The cards are used in professional set-
ups only,whichmeans production numbers
are on the lower side when compared to
mass consumer good. “We only produce
some 1,000 cards per annum,” Abylay
Ospan tells us. This has made us curious
and we’re eager to find out what else is in
NetUP’s pipeline. “Right now at the end of
2010we’re launching a PCIe card forDVB-T
and DVB-C.” Just as the DVB-S2 card this
card, too,has two inputsand tuners. “We’re
alsoworkingona cardwith twoASI inputs.”
PCIe cards from NetUP are not targete
to the private end user market. They are
used in professional streaming equipment,
likeNetUP’sDVB to IPgateway4x and IPTV
includes IPTVMiddleware, billing,DVB to IP
gateway and VoD server (see test report in
TELE-satellite 10-11/2010). Such IPTV sys-
tems are a favorite in hotels and hospitals,
because each room can be accessed indi-
vidually but the cable infrastructure can be
laid out as abus system.
“One of our largest customer groups are
hotelswhich generally favour two-way sys-
tems. Thismeans that hotel guest are not
onlyable toenjoyTVand Internetaccess in
their rooms, but that hotelmanagement is
also able to send personal and customised
messages to guests in their rooms,”Abylay
Ospan lays down the reasons behind such
There is another feature which shows
that PCIe cards from NetUP are designed
for the professional high-endmarket: “We
ds based
akes this
identical
foreach customerandonly the softwareon
the PCIe card defines its scope of applica-
tion. “In the third quarter of 2011 we will
also base our 2 xDVB-S2 card –whichwas
presented inTELE-satellite–on theALTERA
chipset,” NetUP Sales Manager Konstantin
Emelyanov adds.
Speaking of products already intro-
duced in TELE-satellite: The NetUP DVB-IP
Gateway 4x can be ordered with an H.264
encoder/transconder as ofQ3 2011. Things
get evenmore exciting towards the end of
2011when “wewill offer the DVB-IPGate-
way 4x with unicast.” This will make the
device–whichhitherto isonlyavailableasa
-friendly
ute their
Head of Software Development, Andrew
Budkin, has another piece of interesting
news instore. “Itmakeseconomicsense for
someprovidersof Internet-via-satelliteonly
to use the base bandwhich saves valuable
bandwidth.” This iswhyNetUP has decided
to develop PC cards with precisely that
strategy in mind. “Large utilities might be
extremely interested in that technology,”
adds Abylay Ospan and has the follow-
ing example: “Gazprom uses this one-way
technology for its localnetworks.”
1.Always there for customers:Sales
ManagerKonstantinEmelyanov.
2.This iswhereNetUP runs its
businesson thegroundfloor.Two
satellitedisheson the roofsenddown
the signals required fordeveloping
innovativesatellitecards.
Sales
Konstantin
Emelyanov
■
COMPANYREPORT
82
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
NetUPco-founder andDirector
AbylayOspan showing thecompany’s
latestdevelopments:PCIecards for2
xDVB-S2, 2 xDVB-TorC, 2 xASI.All
cardscomewith twoCIslots.
Young,YetWithExtensive
Know-how:NetUP fromMoscow
AlexanderWiese
IPTVSoftware andHardwareProducerNetUP,Russia
Isn’t ‘young’ and ‘know-how’ a contradiction in terms?
Inmany cases it is, but ifwe’re talking about know-how
in themaking, the two terms go together very nicely.
‘Young’ in such a case is an asset, as itmeans there’s no
obligation to depend on past developments. Sowhere
canwe find a perfect example for ‘young’meets ‘know-
how’? Ifwe’re talking about digital technology Russia
springs tomind. And ifwe support our assumptionwith
the fact thatMoscow StateUniversity is ranked right
among all the top-notch universities in theworldwhen it
comes to digital technology teaching and research, then
Russia seems to be spot on!
Actually, it’sa triplehit:NetUP,acompany
founded as recently as 2001, has its admin-
istrative office in the vicinity of Moscow
State University. The closestmetro Station
is ‘University’and the two foundersofNetUP
are – naturally! – former students of that
university. Actually, it’s not only the two
founders who are Moscow State University
graduates, but almost all other employees
as well. It’s clear for all to see that NetUP
pools together collective digital technol-
ogy know-how,while everybodyworking at
NetUP is still very young.
Let’s startwithAbylayOspan,who is one
of thecompany’s foundersandactsasDirec-
tor: “I’m 30 years old,” he says smilingly.
His foundingpartner isEvgeniyMakeevwho
holds a PhD inmathematics and only just
turned 29.Both care deeply about anything
todowithdigital technology,which isaclear
indication that they have turned hobby into
profession.We askAbylayOspan to give us
■
TELE-satelliteWorld
/...
Arabic
العربية
ara
/netup.pdf
Indonesian
Indonesia
bid
/netup.pdf
Czech
Česky
ces
/netup.pdf
German
Deutsch
deu
/netup.pdf
English
English
eng
/netup.pdf
Spanish
Español
esp
/netup.pdf
Farsi
فارسي
far
/netup.pdf
French
Français
fra
/netup.pdf
Hebrew
עברית
heb
/netup.pdf
Mandarin
中文
/
man
/netup.pdf
Dutch
Nederlands
ned
/netup.pdf
Polish
Polski
pol
/netup.pdf
Portuguese
Português
por
/netup.pdf
Romanian
Română
rom
/netup.pdf
Russian
Русский
rus
/netup.pdf
Turkish
Türkçe
tur
/netup.pdf
Availableonlinestarting from
3December 2010
Download this report inother languages from the Internet:
NETUP
IPTVSoftware andHardwareProducer,Russia
/
TELE-satellite-1101/eng/netup.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
▼
0..................................5...................10MioUS$
ProductionCertificates
ISO,RoHS,PCISIG, IEEE,DVB
ProductionCategories
OEM,ODM
MainProducts
ProfessionalPCCards
forDVB-S/S2,DVB-T/MPEG-4,DVB-C,
ASI,
IPTVGateway/Streamer, IPTVMiddleware, IPTVConditional
AccessSystems, IPTVBillingSystems,VideoonDemand
84
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
abrief run-downof theevents leading to the
establishmentofNetUP. “Whenwe stillwere
students we were working on billing soft-
ware for Internet service providers.”
He was still in his final semester at uni-
versitywhenAbylayOspan teamed upwith
his colleagueEvgeniyMakeev to setup their
own business, which offered exactly that
billing software to potential customers. The
point in time could not have been better.
While in their first year of operation sales
neverexceededfive-digitUSDfigures, from
year two onwards turnover increased con-
sistently. Itwas the timewhen ISPs sprung
up all over the CIS countries, andmost of
them turned to NetUP for software solu-
tions. “More than 2,000 ISPs currently rely
on our billing software, with 90% of them
being located inCIS countries,”NetUPSales
Manager Konstantin Emelyanov proudly
states. “Small and medium-sized provid-
ers in particular like our software solution,
which is ideal for a client base of up to
50,000.”Even the companyname isderived
from that strategy: Network Up – a com-
pany that takes care ofnetwork expansion.
NetUP has added another business seg-
ment to itsportfolio in themeantime,which
fits in smoothly with the original software
business for ISPs:NetUP is now also devel-
oping software and hardware for IPTV.
“IPTV has already gained a 70% share of
our turnover,”NetUPDirectorAbylayOspan
reveals and adds “annual sales are high in
the one-figuremillion USD this year.” As a
matter of fact, ithasbecomedifficult todif-
ferentiate between software for ISPs and
IPTV, as many Internet service providers
have become IPTV providers as well. “For
thoseprovidersweoffermiddleware,video-
on-demand servers and streaming serv-
ers,”AbylayOspan explains.
EvgeniyMakeev is
co-founderofNetUP
andholdsaPhD in
mathematics.
It’s not only since
theDVB-IPGateway 4x
test report that read-
ers of TELE-satellite
might be familiar with
NetUP. This device
allows setting up your
own IPTV network in
next to no time (TELE-
satellite 10-11/2010).
Even before that TELE-
satellite reported on a
world first launched by
NetUP: A DVB-S2 card
with two inputs (TELE-
satellite02-03/2010).
Of coursewewanted
to learn more about
that product line, and
Abylay Ospan has the details. “We develop
everything in-house. Both software and
hardware (circuit board layout) have been
designed by our very own engineers.”
Andrew Budkin is the head of Software
Development and knows precisely the
amount of effort put into such a project.
“For theDVB-S2 card two of our engineers
worked together for half a year until the
Tevii, Taiwan - PC Ca ds and Receiver
TELE-satellite-1101
/tevii.pdf
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COMPANYREPORT
TELE-satellite World
/...
Arabic
العربية
/
ara
/tevii.pdf
Indonesian
Indonesia
bid
/tevii.pdf
Czech
Česky
ces
/tevii.pdf
German
Deutsch
deu
/tevii.pdf
English
English
eng
/tevii.pdf
Spanish
Español
esp
/tevii.pdf
Farsi
فارسي
/
far
/tevii.pdf
French
Français
fra
/tevii.pdf
Hebrew
עברית
/
heb
/tevii.pdf
Chinese
中文
/
man
/tevii.pdf
Dutch
Nederlands
ned
/tevii.pdf
Polish
Polski
pol
/tevii.pdf
Portuguese
Português
por
/tevii.pdf
Romanian
Română
rom
/tevii.pdf
Russian
Русский
rus
/tevii.pdf
Turkish
Türkçe
tur
/tevii.pdf
Availableonlinestarting from
3December2010
Download this report inother languages from the Internet:
TEVII
PCCard&ReceiverManufacturer,Taiwan
TELE-satellite-1101/eng/tevii.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
▼
0...............................2.5.....................5MioUS$
ProductionCertificates
RoHS
ProductionCategories
OEM,ODM
MainProducts
PCCards
forDVB-S/S2 andDVB-T/MPEG-4,
Boxes
forDVB-S/S2,
DVB-T/MPEG-4,
PCSticks
forDVB-S/S2
92
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
MatthiasLiu – founder,president
andsalesdirectorofTevii
Tevii Tapping Into
New Markets
PCC rd&ReceiverManufacturerTevii,Taiwan
Tevii – while being young of age – has already
worked up a solid reputation for its PC cards and
USB boxes and is now in the progress of launching
a new range for new markets. Matthias Liu is the
founder of Tevii and the company’s top-scoring
sales director. He reveals some future plans in
a meeting we had with him in Munich, one of a
number of global destinations he recently visited.
To start with, Matthias Liu
gives us a brief account of
where he comes from: “Up
until 2006 I was employed
as sales manager for a major
company in the satellite indus-
try. When this company was
taken over by another player
I took the decision to become
self-employed.” Some of his
former colleagueswereequally
impressed with his envisaged
business strategy and so they
decided to jump on board
as well. “Tevii started with a
total workforce of only eight
people,” Matthias recalls on
his walk down memory lane.
“It’s never easy to start from
scratch and the first item on
our to-do listwas the develop-
ment of our own products. It
was only in the following year,
2007, thatwewereable togen-
erate a modest turnover.” In
case you’re curious about the
exact figure: it was 250,000
US$ in 2007. Tevii has come
a long way since and expects
sales reaching 2.2million US$
in 2010 and even 3millionUS$
the year after. Talk about rock-
solid business!Obviously, staff
numbers have also increased
so that “today we have 28
employees, a whopping 18
of which are engineers in
Research and Development.”
Matthias Liu can trulybeproud
of what he has been able to
achieve in such a short period
of time. But what exactly is
Tevii all about?
“We have always focused on
PC cards for satellite reception.
And for laptop users our range
includes USB boxes as well,”
Matthias Liu explains. Inciden-
tally, Matthias himself has no
engineering background, but
a dependable gut feeling for
what the market needs. “For
each product we sit down and
evaluate whether expected
sales will justify – and ulti-
mately pay for – development
costs,” he explains. It comes
as now surprise, then, that
the R&D department is the
core element of the Tevii busi-
nessmodel. Actual production
is outsourced to third-party
manufacturers in Taiwan as
well in Shenzen in mainland
China. “The trick is to come up
with the right product at the
right time,”Matthias Liu states
and illustrates this credo with
an example: “Right now there
is somuch talk about DVB-T2,
for example, even though this
is a technology that will only
start to penetrate markets in
about two years. By the time
that happens our own DVB-T2
products will also be ready
for take-off.” There’s no point
in being the first, it is a waste
of valuable resources that can
only be brought to fruition if
used wisely. Deciding on the
right time is the key to eco-
nomic success.
A closer look at the Tevii
product range lends additional
support to that theory. When
the company was established
in 2007 it offered two prod-
ucts: the S400 DVB-S PC card
and the S600 USB box for use
with laptop computers. “Both
products came with a tuner
sourced fromSharp,whichwas
replacedwithaNIM tuner from
Seritat thebeginningof2008.”
Since then the product desig-
nations have changed to S420
and S630. When the DVB-S
era slowly came to an end
and DVB-S2 was just around
the corner Tevii launched suc-
cessor models S464 as PC
card and S660 as USB box for
laptop use at the end of 2008.
And – wouldn’t you know it –
the Tevii S470 was introduced
in 2009 just when the whole
worldwas turning to PCIe (PCI
Express) slots as a replace-
ment for older PC slots. At
the end of 2010 new demand
was met with the launch of a
PC card with dual tuner – the
model name is S480 and it
sports twoDVB-S2 tuners.
If you have read all the lines
of this report so far, you can
probably guess what comes
next.DVB-Thaspickedup con-
siderably theworld over,which
called for a USB box with one
Founder
Matthias
Liu
■
COMPANYREPORT
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/tevii.pdf
Indonesian
Indonesia
/
bid
/tevii.pdf
Czech
Česky
/
ces
/tevii.pdf
German
Deutsch
/
deu
/tevii.pdf
English
English
/
eng
/tevii.pdf
Spanish
Español
/
esp
/tevii.pdf
Farsi
فارسي
/
far
/tevii.pdf
French
Français
/
fra
/tevii.pdf
Hebrew
עברית
/
heb
/tevii.pdf
Chinese
中文
/
man
/tevii.pdf
Dutch
Nederlands
/
ned
/tevii.pdf
Polish
Polski
/
pol
/tevii.pdf
Portuguese
Português
/
por
/tevii.pdf
Romanian
Română
/
rom
/tevii.pdf
Russian
Русский
/
rus
/tevii.pdf
Turkish
Türkçe
/
tur
/tevii.pdf
Availableonlinestarting from
3December 2010
Download this report inother languages from the Internet:
TEVII
PCCard&ReceiverManufacturer,Taiwan
/
TELE-satellite-1101/eng/tevii.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
▼
0...............................2.5.....................5MioUS$
ProductionCertificates
RoHS
ProductionCategories
OEM,ODM
MainProducts
PCCards
forDVB-S/S2andDVB-T/MPEG-4,
Boxes
forDVB-S/S2,
DVB-T/MPEG-4,
PCSticks
forDVB-S/S2
92
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
MatthiasLiu – founder,president
and salesdirectorofTevii
TeviiTapping Into
NewMarkets
PCCard&ReceiverManufacturerTevii,Taiwan
Tevii –while being young of age – has already
worked up a solid reputation for its PC cards and
USB boxes and is now in the progress of launching
a new range for newmarkets.Matthias Liu is the
founder of Tevii and the company’s top-scoring
sales director.He reveals some future plans in
ameetingwe hadwith him inMunich, one of a
number of global destinations he recently visited.
To start with, Matthias Liu
gives us a brief account of
where he comes from: “Up
until 2006 I was employed
as sales manager for a major
company in the satellite indus-
try. When this company was
taken over by another player
I took the decision to become
self-employed.” Some of his
former colleagueswereequally
impressed with his envisaged
business strategy and so they
decided to jump on board
as well. “Tevii started with a
total workforce of only eight
people,” Matthias recalls on
his walk down memory lane.
“It’s never easy to start from
scratch and the first item on
our to-do listwas the develop-
ment of our own products. It
was only in the following year,
2007, thatwewereable togen-
erate a modest turnover.” In
case you’re curious about the
exact figure: it was 250,000
US$ in 2007. Tevii has come
a long way since and expects
sales reaching 2.2million US$
in 2010 and even 3millionUS$
the year after. Talk about rock-
solid business!Obviously, staff
numbers have also increased
so that “today we have 28
employees, a whopping 18
of which are engineers in
Research and Development.”
Matthias Liu can trulybeproud
of what he has been able to
achieve in such a short period
of time. But what exactly is
Tevii all about?
“We have always focused on
PC cards for satellite reception.
And for laptop users our range
includes USB boxes as well,”
Matthias Liu explains. Inciden-
tally, Matthias himself has no
engineering background, but
a dependable gut feeling for
what the market needs. “For
each product we sit down and
evaluate whether expected
sales will justify – and ulti-
mately pay for – development
costs,” he explains. It comes
as now surprise, then, that
the R&D department is the
core element of the Tevii busi-
nessmodel. Actual production
is outsourced to third-party
manufacturers in Taiwan as
well in Shenzen in mainland
China. “The trick is to come up
with the right product at the
right time,”Matthias Liu states
and illustrates this credo with
an example: “Right now there
is somuch talk about DVB-T2,
for example, even though this
is a technology that will only
start to penetrate markets in
about two years. By the time
that happens our own DVB-T2
products will also be ready
for take-off.” There’s no point
in being the first, it is a waste
of valuable resources that can
only be brought to fruition if
used wisely. Deciding on the
right time is the key to eco-
nomic success.
A closer look at the Tevii
product range lends additional
support to that theory. When
the company was established
in 2007 it offered two prod-
ucts: the S400 DVB-S PC card
and the S600 USB box for use
with laptop computers. “Both
products came with a tuner
sourced fromSharp,whichwas
replacedwithaNIM tuner from
Seritat thebeginningof2008.”
Since then the product desig-
nations have changed to S420
and S630. When the DVB-S
era slowly came to an end
and DVB-S2 was just around
the corner Tevii launched suc-
cessor models S464 as PC
card and S660 as USB box for
laptop use at the end of 2008.
And – wouldn’t you know it –
the Tevii S470 was introduced
in 2009 just when the whole
worldwas turning to PCIe (PCI
Express) slots as a replace-
ment for older PC slots. At
the end of 2010 new demand
was met with the launch of a
PC card with dual tuner – the
model name is S480 and it
sports twoDVB-S2 tuners.
If you have read all the lines
of this report so far, you can
probably guess what comes
next.DVB-Thaspickedup con-
siderably theworld over,which
called for a USB box with one
■
■
94
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
tuner for DVB-S2 reception
and a second tuner for DVB-T.
Still, Matthias Liu has left the
best for last: “We are currently
also offering a quad tuner
card forDVB-TMPEG-4 recep-
tion!” This particular product
was developed for an Austral-
ian provider. “The quad tuner
card is a huge seller in regions
with a large DVB-T offering.”
Once again, Tevii has waited
for the rightmoment. Up until
very recently DVB-T had not
been fully rolled out in many
countries, and the regionswith
more than fourDVB-T frequen-
cies had been few and scat-
tered.
So what’s next in Tevii’s
pipeline?We can’twait to hear
from Matthias Liu what his
gut feeling is telling him. “At
the beginning of 2011 we will
launch our first fully-fledged
conventional receiver!” It will
be called B600 and will sport
a DVB-S2 tuner, Linux operat-
ing system, PVR functionality,
USB and Ethernet interfaces
and – of course – HDMI, even
though two scart euroconnec-
torswill guarantee compatibil-
ity with older TV sets as well.
CI and CA slots will round off
the package.Whatmade Tevii
expand from the PC card seg-
ment to the receiver market?
“It’s actually quite simple,”
Matthias Liu replies. “PC
cards are products for a niche
market and now that we have
achieved a rock-solid reputa-
tion in that niche market it’s
time to launch our brand in the
receivermarket aswell.”
This does not mean, how-
ever, that the PC card andUSB
box range is being neglected.
MatthiasLiuuseshis laptopcomputer to showus thebrandnewB600 receiverwhichwillbe launchedshortly
Notyetavailable:ThefirstTevii receiver forentering anewmarketsegment.Specimenof theB600, aDVB-S2HDTV receiverbasedonLinux
Satbeams, Belgium - Software
TELE-satellite-1011
/satbeams.pdf
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■
102
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
SatelliteFootprints
Satbeams
A Website for Professionals
AlexanderDerjugin, founder andoperatorof
the satbeamswebsite. In the lobbyof ahotel in
Brussels,Belgium,heuseshis laptop to explain
the functionalityof satbeams.com.
Alexander Derjugin has set some lofty goals for himself.
He is the founder and operator of the satbeams.com
website the main purpose of which is to reach the
professionals. That’s a rather ambitious goal so we
wanted to find out from im er nally how he intends
to reach it. We m t up with him in Brussels, Belgium, the
city he calls home.
First we wanted to know how satellite
reception came into his life.He explains,
“I’m originally from Moscow. I worked
there as an IT manager for a big ‘Fast
Moving Consumer Goods’ company. The
company transferredme withmy family
to their European headquarters in Brus-
sels back in 2001.”
There Alexander Derjugin started to
work as an IT consultant in the area of
web infrastructure. In 2003 his depart-
ment was outsourced to another big
international company providing global
IT services he continues to work as a
ManagedWeb Service consultant.
Working in another country is a big
challenge and it was very important
for Alexander to setup his first satel-
lite dish to receive Russian programs!
“If we couldn’t receive Russian TV, my
wife would be very upset and we would
just pack and go back toMoscow”, jokes
Alexander Derjugin. As it turns out, he
has hiswife to thank for getting his start
in satellite reception. “My first satellite
system consisted of an 80cm antenna
that I used back then to receive SIRIUS
at 4.8 east and HOTBIRD at 13 east”,
he explains. Not long after that, he
expanded his system to 100cm.
Meanwhile,AlexanderDerjuginwanted
to learn more about this mysterious
technology.Ashis colleagues and friends
also learned of his interest they began
asking him more and more questions
related to satellite reception. One thing
led to another and he eventually became
a satellite specialist.
As Alexanderworkedmost of the time
withweb technologies, he one day came
across the idea to combine satellite foot-
prints with Google Maps. That was back
Founder
Alexander
Derjugin
SOFTWAREREPORT
■
102
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
SatelliteFootprints
Satbeams
AWebsite forProfessionals
AlexanderDerjugin, founder andoperatorof
thesatbeamswebsite. In the lobbyofahotel in
Brussels,Belgium,heuseshis laptop to explain
the functionalityofsatbeams.com.
AlexanderDerjugin has set some lofty goals for himself.
He is the founder and operator of the satbeams.com
website themain purpose ofwhich is to reach the
professionals. That’s a rather ambitious goal sowe
wanted to find out from him personally how he intends
to reach it.Wemet upwith him in Brussels, Belgium, the
city he calls home.
First we wanted to know how satellite
reception came into his life.He explains,
“I’m originally from Moscow. I worked
there as an IT manager for a big ‘Fast
Moving Consumer Goods’ company. The
company transferredme withmy family
to their European headquarters in Brus-
sels back in 2001.”
There Alexander Derjugin started to
work as an IT consultant in the area of
web infrastructure. In 2003 his depart-
ment was outsourced to another big
international company providing global
IT services he continues to work as a
ManagedWeb Service consultant.
Working in another country is a big
challenge and it was very important
for Alexander to setup his first satel-
lite dish to receive Russian programs!
“If we couldn’t receive Russian TV, my
wife would be very upset and we would
just pack and go back toMoscow”, jokes
Alexander Derjugin. As it turns out, he
has hiswife to thank for getting his start
in satellite reception. “My first satellite
system consisted of an 80cm antenna
that I used back then to receive SIRIUS
at 4.8 east and HOTBIRD at 13 east”,
he explains. Not long after that, he
expanded his system to 100cm.
Meanwhile,AlexanderDerjuginwanted
to learn more about this mysterious
technology.Ashis colleagues and friends
also learned of his interest they began
asking him more and more questions
related to satellite reception. One thing
led to another and he eventually became
a satellite specialist.
As Alexanderworkedmost of the time
withweb technologies, he one day came
across the idea to combine satellite foot-
prints with Google Maps. That was back
ë
Brussels
■
■
104
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
in 2006 and after fewmonths of hesita-
tion he decided to implement this idea.
“In the Fall of 2007 I contracted several
talented programmers who helped me
develop the necessary software as well
as electronically convert the satellite
footprints”, he explains. In themiddle of
2008 the web site went online with its
first version. Initially, Alexander wanted
to use the domain name “satcoverage”
but a friend suggested that “satbeams”
would be better. “That name is short,
easy to remember and gets right to the
point”, he says.
At first Alexander Derjugin wanted to
gear his web-
sitemore
towards satellite DXers, in other words
towards hobbyists. He implemented the
solution that satellite DXers could click
on their location via Google Maps and
then enter in realistic reception results.
But he wasn’t satisfied with the results
and decided to redesign the website. In
July 2009 the new version of Satbeams
went live.
Now almost every satellite footprint
from around theworldwas digitized and
could be projected onto Google Maps.
“Dozens of volunteers help me keep
all of the satellite data up-to-date”, he
says. So in addition to satellite technical
details and footprints all of the associ-
ated transponder data is also displayed.
Now he’s in the process of
making his website more
user-friendly. “I am focused
on ‘usability’ to improve
the user experience”, he
explains, “you can search
by channel name or your
address and filter the
charts by any field like ‘language’ or
‘band’. All of the data is linked together
and you can reach almost any informa-
tionwith just 2-3 clicks of themouse.”
Alexander is constantly thinking about
how he canmake hiswebsite evenmore
user-friendly. “But above all I want to
reach out to professionals and imple-
ment additional features that would be
useful for them. For example satellite
providerswould be interested to know if
their footprint overlapswith footprints of
other satellites.” So Alexander is think-
ing of the best way to overlay multiple
footprintson theworldsmapwhichwould
make it easy to seewhat satellites cover
the same area.
He sees the future of Satbeams with
specialised applications. “Interested
companies could license the footprint
data fromme”, says AlexanderDerjugin,
“with themonthly licensing fee the foot-
print updates are locked in.”
What kind of companies could use his
services? “First and foremost would be
Internet-via-Satellite providers”, com-
ments Alexander Derjugin, “Satbeam’s
first customers came from this sector.
The footprintdatawould alsobe interest-
ing for uplink stations, for satellite pro-
viders and also for SNG operators who
need to find the proper footprint for their
VSAT systems.”
Alexander Derjugin discovered an
interesting market segment with Sat-
beams. A website geared specifically
towards the satellite professionals seems
to be a very good idea!
Anexample from the satbeams.comwebsite: the footprintofEUROBIRD9A isprojectedonline
ontoGoogleMaps.Youcan zoom intoandoutof themapwith the footprintsmatchingeach
individualmap.Satbeamshas createdanelectronicversionof the footprintofeverysatellite.
Professionaluserscan license thedataand thenuse thedataon theirownwebsite.
This iswhat thehomeofAlexanderDerjugin looks like.AChannelmaster 120cmantennawith aC-bandandKu-bandLNBcanbeseen all theway to
the left.Thisantenna ismotorizedandcanbemoved from57 east to45west.AT90multisatelliteantenna is in thecenterandsportseightLNBs for
receptionofsatellites from 4.8 east to53eastandall theway to the right isa125cmantenna for40east reception.
SmartWi, Denmark - Wireless Card Reader
TELE-satellite-1011
/smartwi.pdf
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■
targeted to the provider market. “This
is also why we have changed the design
and switched to black,” adds Jens Glad,
who is responsible for that decision.
“With the new design content providers
will be able to offer the SmartWi under
their own brand name.”
Incidentally,he isabsolu
en
t providers stubbornly ignore
a huge market in terms of second or
third TVs in homes. “Do you really know
anybody with only one TV set?” Kurt
Olesen wants to know. Still, most pro-
viders leave these customers in the dark
because they either force them to order
a second subscription at full price (which
isoutof thequestion formost),oroffera
KurtOlesen is th founder n man ging
directorofSmartWi.Herehe shows latest
generationSmartWi.T isenhanced version
is intended towinovercontentproviders and
consequentlyboost the co pany’sbusiness
significantly.
second smartcard at somewhat reduced
rates – but then again there’s no way of
knowingwhowillactuallyuse theseaddi-
tional cards and no way of making sure
they stay in the same household.
If, on the other hand, providers d cide
to either directly offer the SmartWi to
their subscribers or at least officially
Founder
Kurt
Olesen
■
■
market niche when it was first intro-
duced. This niche, though, was con-
stantly extended thanks to a spirit of
innovation and a strategy of persever-
ance.
A company that started out with a
staff of three hasmeanwhile turned into
a 6-person operation. And this number
is set to rise even further as soon as
SmartWi will get foothold in the pro-
vidermarket.
The first sign of s cc ss is already
manifest: „Slovak provider SATRO is
already usingSmartWi even today,“Kurt
Olesen says and provides testament to
the company‘s new cours of action.
SmartWi is firmly set on its journey
JensGlad is thesonof founderKurtOlesenand
is inchargeof technology.Herehecanbeseen
programmingSmartWi’s.Eachproductis tagg dwith
auniquesoftware codeand labelledwith an individual
serialnumber.Thisway it ispossible to trackeach
ingleSmartWi.
EjgildLund is the administration
manageratSmartWi.He takes
careofofficework, invoicingand
bookkeeping.
Technical
Manager
Jens
Glad
COMPANYREPORT
ë
Kruså
(Padborg)
62
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
WirelessCardReaderProducerSmartWi
SmartWi toConquer
ProviderMarket
Readers of thismagazine have been familiarwithwireless
card readermanufacturerSmartWi for years. In TELE-satellite
issue 06-07/2007we published the first report on thisDanish
companywhich has come upwith a glorious idea:How about
transmitting data from a pay TV provider’s subscription card
to a second card in the same household?All of a sudden your
viewing pleasure can be extended from the living room all the
way to the bedroom, den or any other room at your place. Pay
TVwherever you like – and a smart idea like that deserves a
proper name too: smartWifi, orSmartWi in short.
■
TELE-satelliteWorld
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63
—
10-1/2010 —
TELE-satellite— GlobalDigital TVMagazine
Thishouse in the small townofKruså insouthern
Denmark, right across theborder fromGermany,hosts
SmartWi.ThreeflagpolesproudlycarrySmartWiflags
andcatch the attentionofpassers-by.
Kurt Olesen is the smart brain behind
SmartWi. He founded the company in
2005 and when we visited him for the
first time in 2007 hewas riding a gigan-
tic wave of success. 60,000 SmartWi
products were sold in 2007, but sales
figures gradually decreased in the years
to follow. “In 2010 we will sell approxi-
mately 35,000 SmartWi devices.”
Still, Kurt Olesen has an extremely
confident outlook on the future – and for
a reason: “Around thepublicationdate of
this issueofTELE-satelliteandat the IBC
exhibitionwewill launch the secondgen-
eration SmartWi,” Kurt Olesen explains
and proudly shows us the new SmartWi
model. “It works the same way as the
firstgeneration,”he continues. “Custom-
ers simply plug the pay TV card into the
unit and are then able to watch pay TV
on a second TV using an additional card
which is connected to the main device
via radio signals.”
The new SmartWi has made a quan-
tum leap, which can be clearly seen
even from the outside. Kurt Olesen’s
son JensGlad is responsible for technol-
ogy and design within the business and
has determined the stylish looks of the
device.While the first generation reeked
of computer geek, the new SmartWi
boastsawinningdesign thatalmost cries
out for presenting it with pride, rather
than hiding it deep behind the cabinet.
It’s a style asset andwill easilywin over
the lady of the house as well – so don’t
expect objections against yet another
technical gadget.
It goes without saying that looks are
not deceiving in this case. Just listen
to Jens Glad listing all the innovations
that have taken place inside: “Themain
thing is the faster processor and the new
programmemory, which has doubled in
capacity from theprevious version.” This
makes the second generation SmartWi
considerably faster and much more
responsive. But there ismore.
“The built-in antenna is now arranged
in a layout that lets it run all the way
along the longitudinal side of the device,
whichmakes for decidedly better trans-
mission capacitieswhen compared to the
older layout,” Jens explains.
Another highly interesting feature is
thesecondcardsloton thebox. “Thenew
SmartWi has all the hardware required
for using two smartcards at the same
time,” according to Jens Olesen. Models
that are currently shipped are not acti-
vated for dual card use, but a software
updatewill unlock that feature shortly.
SmartWi products of the first genera-
tion were mainly sold to end customer,
and Kurt Olesen is determined to enter
uncharted territory in this area too. The
second generation SmartWi is clearly
Spaun, Germ ny - Power Supplies
TELE-satellite-1011
/spaun.pdf
R
Manu
Distr
Whol
Shop
Serv
IBC
Certificate
Holder
COMPANYREPORT
■
■
68
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
PowerSupplyUnitManufacturer
Power Supply Units Made by
SPAUN – guaranteed!
Every multi-switch and every amplifier comes
with one, and of course every receiver has one,
too: a power supply unit which is required to
connect the device to the mains. It has become
such an everyday component of virtually any
electronic device that we have stopped thinking
about how it actuallyworks.SPAUN, on the other
hand, has given it a great deal of thought and
has arrived at a remarkable conclusion. Kevin
Spaun is the managing director of SPAUN, one
of the most renowned quality manufactures of
multi-switches and other accessori s for satellite
signal distributon. H tells us what it‘s all about.
SPAUN administrationoffice
(front) andproductionpremises
(right) inSingen, southwest
Germany
KevinSpaun,managing
direct rofSPAUNPOWERGmbH
MD
Kevin
Spaun
COMPANYREPORT
■
■
68
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
PowerSupplyUnitManufacturer
PowerSupplyUnitsMadeby
SPAUN–guaranteed!
Everymulti-switch and every amplifier comes
with one, and of course every receiver has one,
too: a power supply unitwhich is required to
connect the device to themains. It has become
such an everyday component of virtually any
electronic device thatwe have stopped thinking
about how it actuallyworks.SPAUN, on the other
hand, has given it a great deal of thought and
has arrived at a remarkable conclusion.Kevin
Spaun is themanaging director ofSPAUN, one
of themost renowned qualitymanufactures of
multi-switches and other accessories for satellite
signal distribution.He tells uswhat it‘s all about.
SPAUNadministrationoffice
(front)andproductionpremises
(right) inSingen,southwest
Germany
KevinSpaun,managing
directorofSPAUNPOWERGmbH
ë
Singen am
Bodensee
TELE-satelliteWorld
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العربية
ara
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Indonesia
bid
/spaun.pdf
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bul
/spaun.pdf
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Česky
ces
/spaun.pdf
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deu
/spaun.pdf
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eng
/spaun.pdf
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esp
/spaun.pdf
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فارسي
far
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mag
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ned
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Polski
pol
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Português
por
/spaun.pdf
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Română
rom
/spaun.pdf
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Русский
rus
/spaun.pdf
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Türkçe
tur
/spaun.pdf
Availableonline starting from
1October2010
Download this report inother languages from the Internet:
69
—
10-1/2010 —
TELE-satellite— GlobalDigital TVMagazine
In the southwesternmost corner of
Germany, right on Lake Constance, lies
the small town ofSingen,which iswhere
SPAUNhasbeenheadquartered formore
than 40 years. All the experience gained
indecadesof technologicalexpertisehas
always been put intomaking great prod-
ucts even better. Today, the brand name
SPAUN is a by-word for high-quality and
innovative products in the satellite busi-
ness and beyond. This has led to SPAUN
starting to offer a 5-year completewar-
ranty for its products some years ago.
In the courseofall theseyears,SPAUN
founder Friedrich Spaun and his son
Kevin, who has meanwhile taken over
management of the company, noticed
one thing. „Whenever a devicewas sent
in for repair, the one component that
was faulty inmost caseswas the power
supply unit,“ Kevin Spaun reveals. „And
by the way, this diagnosis is true for
almost all electronic devices.“
Electrolytic capacitors in thesedevices
are usually to blame for failures. „On
the market there are a number of dif-
ferent electrolytic capacitors with dif-
fering product lives. Less expensive
models are designed for a total service
life of3,000 operatinghours,whilemore
sophisticated typesmay last for 10,000
hours andmore.“Obviously, electrolytic
capacitors do not stop working all of a
sudden after 3,000 or 10,000 hours –
the product life given refers to average
hours under maximum operating tem-
perature and maximum power intake.
As these extreme conditions only occur
in rare situations the capacitors usually
exceed these rated operating hours by
far.
Like most manufacturers of elec-
tronic devices SPAUN used to source
its power supply units from third-party
suppliers. After all, a company produc-
ing multi-switches should not focus on
power supply units, right? Well, if the
guiding principle is quality and you pro-
vide a 5-year extended warranty on all
your products, your focus has to be on
every single component. „At first we
demanded from our supplier to only
use top-quality electrolytic capacitors,“
Kevin Spaun remembers. But at the end
of the day, even this requirement was
not enough to guarantee the quality
SPAUN demanded.
In addition to quality and reliability, a
premiummanufacturer also has to look
atenergyefficiency,andsoSPAUNfinally
realised that its specifications for third-
party power supply unit manufacturers
had become so complex and demand-
ing that it startedmaking sense to look
at in-house production of these com-
ponents. „Independent manufacturers
always have to strike a balance between
component cost and component quality
in order to offer a competitive pricing
arrangement. If we, on the other hand,
produce everything ourselves, we have
the whole process under our own con-
trol and are able to select each individ-
ual component so that the final product
meets our stringent demands. This is
the only way to achieve the quality we
expect.“
Once thisdecisionhadbeenmadeeve-
rything went very fast: SPAUN POWER
GmbH was founded as a new company
and a new production hallwas set up as
well. „We invested some 2million EUR,“
Kevin Spaun explains while showing us
around thenewproduction facilities.The
new company has been up and running
for two years now. „We‘re in a position
