TELE-audiovisionGlobal CompanyDirectory
166
TELE-audiovision International— TheWorld‘s Largest Digital TV TradeMagazine
—05-06/2014
Sowell, China - Receivers
TELE-satellite-1103
/sowell.pdf
R
Manu
Distr
Whol
Shop
R
Serv
■
■
104
TELE-satellite— GlobalDigital TVMagazine
— 02-03/2011
—
GeneralManagerEagleChainworking inhisoffice in frontof a
paintingof theGreatWall.
A team of five R&D engineers are the
founders of the OEM company Sowell.
The driving force and General Manager
of the young company is Eagle Chain.
Hewas, like his four colleagues, an R&D
employeewith a large receivermanufac-
turerbutover timedidn’t feel so comfort-
able with that company. All too often he
was assigned projects that had nothing
to do with receivers. His four colleagues
felt the sameway and so in
2004 they founded their own
company Sowell.
We met up with General Man-
ager Eagle Chain in Sowell’s office
in Shenzhen who started off by telling
us how it all began: “All we had was the
money we had saved while employed
with that other company. We pooled
Sowell’s
officeswith
their 70 employees
are locatedon the seventh
floorof thisofficebuilding in
Shenzhen.Receiverproduction
takesplace inBaoanwhich isn’t
too far fromhere and close to
Shenzhen’s airport. 200 employees
work in theproduction facility.
200,000 receiverspermonth canbe
producedbyone shift; if all three
shifts areused, receiver
production climbs to
more than 500,000
boxes amonth.
GM
Eagle
Chain
1
2
3
108
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
deal of thought must go into what fea-
tures are currently in demand. In talking
with Eagle Chain it’s clear that quite a
bit of observation and analysis is going
on. Eagle Chain cites an example: “I’m
amazed with Apple and their products.
They are precisely geared towards the
end-user and thus very successful.” The
conclusion according to Eagle Chain:
“We have a similar view with our soft-
ware development, namely a customer-
friendly operation of our products.” It is
exactly for this reason that Eagle Chain
is skeptical about how IPTVwill develop;
for TELE-satellite though, it’s a subject
that is being approached very ecstati-
cally: “The large telecom providers all
have their own agenda and that is selling
their data packages to end-users; they
are focused solely on that concept.” He
doesn’t see that the user’s point of view
is considered regarding IPTV andwishes
there’d be an approach similar to that
of Apple: following a path based strictly
on the end user without looking back at
what the providerwants.
Sowell’s General Manager Eagle Chain
isn’t just thinking about the further
development of IPTV. The general future
of the receiver is also on hismind. “Will
the receiver transform into amultimedia
receiver in the future”, asks EagleChain,
“orwill the receiver’s functions gradually
shift over to the TV itself?” It’s a ques-
tion that’s on all of our minds and for
whichwe all don’t yet have an answer.
But even if there aren’t any answers,
everyone at Sowell is still optimistic
about the future. Pan Smile revealed to
us that his current team of 40 engineers
will be expanded to 80 in 2011. “We also
employ five engineers from Europe here
in Shenzhen who are primarily respon-
sible for customer support”, comments
Pan Smile. Sales Director Amanda is
also optimistic: “Over the past several
yearswewere able to increase our sales
50% every year. In 2010 our saleswere
around US$ 30 million and for 2011 we
expect that to rise to US$ 45 million.”
General Manager Eagle Chain added
some more optimism: “In 2011 we are
planning to open our own offices in Sao
1.SunGuanghua is also aSoftwareEngineer
and a foundingpartner.
2.Software engineerPengYi isoneofSowell’s
foundingpartners.
3.Whatmagazine is laying thereonDesigner
ZoeLee’sdesk?Yes, she takes careofSowell’s
ads inTELE-satellite.She alsoworkson the
graphical layoutof a receiver’sOSD aswell as
thepackaging,usermanual andeverything else
atSowell that involvesgraphics.
Software
Sun
Guanghua
1
2
3
108
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
deal of thought must go into what fea-
tures are currently in demand. In talking
with Eagle Chain it’s clear that quite a
bit of observation and analysis is going
on. Eagle Chain cites an example: “I’m
amazed with Apple and their products.
They are precisely geared towards the
end-user and thus very successful.” The
conclusion according to Eagle Chain:
“We have a similar view with our soft-
ware development, namely a customer-
friendly operation of our products.” It is
exactly for this reason that Eagle Chain
is skeptical about how IPTVwill evelop;
for TELE-satellite though, it’s a subject
that is being approached very ecstati-
cally: “The large telecom roviders all
have their own agenda and that is selling
their data packages to end-users; they
are focused solely on that concept.” He
doesn’t see that the user’s point of view
is considered regarding IPTV andwishes
there’d be an approach similar to that
of Apple: following a path based strictly
on the end user without looking back at
what the providerwants.
Sowell’s General Manager Eagle Chain
isn’t just thinking about the further
development of IPTV. The general future
of the receiver is also on hismind. “Will
the receiver transform into amultimedia
receiver in the future”, asks EagleChain,
“orwill the receiver’s functions gradually
shift over to the TV itself?” It’s a ques-
tion that’s on all of our minds and for
whichwe all don’t yet have an answer.
But even if there aren’t any answers,
ll is still optimistic
about the future. Pan Smile revealed to
rrent team of 40 engineers
ded to 80 in 2011. “We also
ngineers from Europe here
who are primarily respon-
omer support”, comments
ales Director Amanda is
ic: “Over the past several
e able to increase our sales
ar. In 2010 our saleswere
0 million and for 2011 we
expect that to rise to US$ 45 million.”
General Manager Eagle Chain added
some more optimism: “In 2011 we are
planning to open our own offices in Sao
1.SunGuanghua is also aSoftwareEngineer
and a foundingpartner.
2.Software engineerPengYi isoneofSowell’s
foundingpartners.
3.Whatmagazine is laying thereonDesigner
ZoeLee’sdesk?Yes, she takes careofSowell’s
ads inTELE-satellite.She alsoworkson the
graphical layoutof a receiver’sOSDaswell as
thepackaging,usermanual and everything else
atSowell that involvesgraphics.
Software
Peng
Yi
COMPANYREPORT
■
ë
Shenzhen
■
104
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
Sowell, anEngineeringFirm
that’s anOEM
ReceiverManufacturerSowell,China
• Foundedby5Partners
• ISDB-T andDVB-T2Receiver in2011
•OverseasOffices in thePlan
•User Friendliness isCompany
Philosophy
GeneralManagerEagleChainworking inhisoffice in frontofa
paintingof theGreatWall.
A team of five R&D engineers are the
founders of the OEM company Sowell.
The driving force and General Manager
of the young company is Eagle Chain.
Hewas, like his four colleagues, an R&D
employeewith a large receivermanufac-
turerbutover timedidn’t feel so comfort-
able with that company. All too often he
was assigned projects that had nothing
to do with receivers. His four colleagues
felt the sameway and so in
2004 they founded their own
company Sowell.
We met up with General Man-
ager Eagle Chain in Sowell’s office
in Shenzhen who started off by telling
us how it all began: “All we had was the
money we had saved while employed
with that other company. We pooled
Sowell’s
officeswith
their 70employees
are locatedon theseventh
floorof thisofficebuilding in
Shenzhen.Receiverproduction
takesplace inBaoanwhich isn’t
too far fromhereandclose to
Shenzhen’sairport. 200 employees
work in theproduction facility.
200,000 receiverspermonthcanbe
producedbyoneshift; ifall three
shifts areused, receiver
production climbs to
more than500,000
boxesamonth.
105
—
02-03/201 —
TELE-satellite— GlobalDigital TVMagazine
• Founded by 5 Partners
• ISDB-T and DVB-T2 Receiver in 2011
• Overseas Offices in the Plan
• User Friendliness is Company Philosophy
Tenow, China - PCCards
/
TELE-satellite-1103
/tenow.pdf
R
Manu
R
Distr
Whol
Shop
Serv
COMPANYREPORT
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/2011
—
PCCardManufacturerTenow,China
Founder
Richard
Zhang
COMPANYREPORT
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
PCCardManufacturerTenow,China
Founder
Bob
Liu
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
Founder
Eric
Deng
COMPANYREPORT
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
PCCardManufacturerTenow,China
Founder
James
Liu
COMPANYREPORT
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
—
PCCardManufacturerTenow,China
■
■
83
—
02-03/201 —
TELE-satellite— GlobalDigital TVMagazine
Tenow is in theprocessof
settingupnewofficeson the
secondfloor in thisnewoffice
complex inShenzhen’sHigh-
TechPark.Theseofficeswillgive
Tenow room toexpand.
InnovativePCCards
fromChina
One company that is fully concentrated on the
development of their products is the young firm Tenow
from Shenzhen, China. PC cards aremanufactured
although the actual production process is outsourced
allowing Tenow to focus their efforts onDevelopment
andMarketing. Also interesting to note about Tenow:
the company is run by four partners and all four of them
work together as a team to further expand their young
company. Tenow is in the process of setting up a new
office in Shenzhen’s largeHigh-Tech Park.Whenwe paid
them a visit,wewent to their old office located directly
next to the ShenDaMetro Station on route 1.
Two of the founders, James Liu,
in charge of Marketing, and Bob Liu,
responsible for Software Development,
met each otherwhile studying atWuhan
University. The two other partners, both
ofwhom previouslyworked at a receiver
manufacturer, are Richard Zhang, in
charge of Hardware Development, and
Eric Deng, who is also involved with
Software Devlopment. All four of them
founded the new company in 2005
using a starting capital of 500,000 RMB
(roughly 50,000 Euros).
Tenow then operated as a commer-
cial enterprise: DVB-T was just starting
to become popular and they distributed
DVB-T demodulator chips to localmanu-
facturers in Shenzhen.
Then, as a design house, Tenow devel-
oped complete applications for manu-
facturers. One success story involved
DVB-T USB sticks: Tenow developed the
Tenow’s fourpartners: they
founded the company in 2005.From
left to right:RichardZhang,BobLiu,
EricDeng andJamesLiu
NetUP, Russia - IPTV
/
TELE-satellite-1101
/netup.pdf
R
Manu
R
Distr
Whol
Shop
R
Serv
■
COMPANYREPORT
82
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
NetUP co-founder andDirector
AbylayOspan showing the c mpany’s
latestdevelopments:PCIe cards for2
xDVB-S2, 2 xDVB-TorC, 2xASI.All
cardscomewith twoCI slots.
Young, YetWithExtensive
Know-how: NetUP fromMoscow
AlexanderWiese
IPTVSoftware andHardwareProducerNetUP,Russia
Isn’t ‘young’ and ‘know-how’ a contradiction in terms?
Inmany cases it is, but if we’re talking about know-how
in themaking, th two terms go togeth r very nicely.
‘Young’ in such a case is an asset, as it eans there’s no
obligation to depend on past developments. Sowhere
canwe find a perfect example for ‘young’ meets ‘know-
how’? If we’re talking about digital technology Russia
springs tomind. A d if we support our a sumptionwith
the fact that Moscow State University is ranked right
among all the top-notch universities in theworldwhen it
comes to digital technology teaching and research, then
Russia seems to be spot on!
Actually, it’
istrative offic
State University. The closestmetro Station
is ‘University’and the two foundersofNetUP
are – naturally! – former students of that
university. Actually, it’s not only the two
founders who are Moscow State University
graduates, but almost all other employees
as well. It’s clear for all to see that NetUP
pools together collective digital technol-
ogy know-how,while everybodyworking at
NetUP is still very young.
Let’s startwithAbylayOspan,who is one
of thecompany’s foundersandactsasDirec-
tor: “I’m 30 years old,” he says smilingly.
His foundingpartner isEvgeniyMakeevwho
holds a PhD inmathematics and only just
turned 29.Both care deeply about anything
todowithdigital technology,which isaclear
indication that they have turned hobby into
profession.We askAbylayOspan to give us
Co-Founder
Abylay
Ospan
■
TELE-satelliteWorld
...
Arabic
العربية
/
ara
/netup.pdf
Indonesian
Indonesia
bid
/netup.pdf
Czech
Česky
ces
/netup.pdf
German
Deutsch
deu
/netup.pdf
English
English
en
/netup.pdf
Spanish
Español
esp
/netup.pdf
Farsi
فارسي
/
far
/netup.pdf
French
Français
fra
/netup.pdf
Hebrew
עברית
/
heb
/netup.pdf
Mandarin
中文
/
mn
/netup.pdf
Dutch
Nederlands
ned
/netup.pdf
Polish
Polski
pol
/netup.pdf
Portuguese
Português
por
/netup.pdf
Romanian
rom
/netup.pdf
Russian
rus
/netup.pdf
Turkish
Türkçe
tur
/netup.pdf
Availableonline starting from
3December 2010
Download this report inother languages from theInterne:
NETUP
IPTVSoftwareandHardwareProducer,Russia
TELE-satellite-1101/eng/netup.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
▼
0..................................5...................10MioUS$
ProductionCertificates
ISO,RoHS,PCISIG, IEEE,DVB
ProductionCategories
OEM,ODM
MainProducts
ProfessionalPCCards
forDVB-S/S2,DVB-T/MPEG-4,DVB-C,
ASI,
IPTVGateway/Streamer, IPTVMiddleware, IPTVConditional
AccessSystems, IPTVBillingSystems,VideoonDemand
84
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
abrief run-downof theevents leading to the
establishmentofNetUP. “Whenwe stillwere
students we were working on billing soft-
ware for Internet s rviceproviders.”
He was still in his final semester at uni-
versitywhenAbylayOspan teamed upwith
his colleagueEvgeniyMakeev to setup their
own business, w ich offered exactly tha
billing software topotential cu t mers. The
point in time could ot have been better.
While in their first year of operation sales
neverexceededfive-digitUSDfigures, from
year two onwards turnover increase con-
sistently. Itwas the timewhen ISPs sprung
up all over the CIS countries, and most of
them turned to NetUP for software solu-
tions. “More than 2,000 ISPs currently rely
on our billing software, with 90% of them
being located inCIS countries,”NetUPSales
Manager Konstantin Emelyanov proudly
s tes. “Small and medium-s
ers in particular like our software solution,
which is ideal for a client base of up to
50,000.”Even the companyname isderived
from that strategy: Network Up – a com-
pany that takes care ofnetwork expansion.
NetUP has added another business seg-
ment to itsportfolio in themeantime,which
fits in smoothly with the original software
business for ISPs:NetUP is now also devel-
oping software and hardware for IPTV.
“IPTV has already gained a 70% share of
our turnover,”NetUPDirectorAbylayOspan
reveals and adds “annual sales are high in
the one-figuremillion USD this year.” As a
matter of fa
ifficult todif-
ferentiate between software for ISPs and
IPTV, as many Internet service providers
have become IPTV providers as well. “For
thoseprovidersweoffermiddleware,video-
on-demand servers and streaming serv-
ers,”AbylayOspan explains.
EvgeniyMakeev is
co-founderofNetUP
andholds aPhD in
mathematics.
It’s not only since
theDVB-IPGateway 4x
test report that read-
ers of TELE-satellite
might be familiar with
NetUP. This device
allows setting up your
own IPTV network in
next to no time (TELE-
satellite 10-11/2010).
Even before that TELE-
satellite reported on a
world first launched by
NetUP: A DVB-S2 card
with two inputs (TELE-
satellite02-03/2010).
Of coursewewanted
to learn more about
that product line, and
Abylay Ospan has the details. “We develop
everything in-house. Both software and
hardware (circuit board layout) have been
designed by our very own engineers.”
Andrew Budkin is the head of Software
Development and knows precisely the
amount of effort put into such a project.
“For theDVB-S2 card two of our engineers
worked together for half a year until the
Co-Founder
Evgeniy
Makeev
1
2
86
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
hardware was ready for production. An
additional two software engineers wrote
the drivers required for the Linux-based
software.” NetUP even played amajor ro
in finding the right manufacturer for car
production. “A facility some 100km fro
Moscow is in charge of manufacturing our
PC cards.”
The cards are used in professional set-
ups only,whichmeans production numbers
are on the lower side when compared to
mass consumer good. “We only produce
some 1,000 cards per annum,” Abylay
Ospan tells us. This has made us curious
and we’re eager to find out what else is in
NetUP’s pipeline. “Right now at the end of
2010we’re launching a PCIe card forDVB-T
and DVB-C.” Just as the DVB-S2 card this
card, too,has two inputsand tuners. “We’re
alsoworkingona cardwith twoASI inputs.”
PCIe cards from NetUP are not targete
to the private end user market. They are
used in professional streaming equipment,
likeNetUP’sDVB to IPgateway4x and IPTV
includes IPTVMiddleware, billing,DVB to IP
gateway and VoD server (see test report in
TELE-satellite 10-11/2010). Such IPTV sys-
tems are a favorite in hotels and hospitals,
because each room can be accessed indi-
vidually but the cable infrastructure can be
laid out as abus system.
“One of our largest customer groups are
hotelswhich generally favour two-way sys-
tems. Thismeans that hotel guest are not
onlyable toenjoyTVand Internetaccess in
their rooms, but that hotelmanagement is
also able to send personal and customised
messages to guests in their rooms,”Abylay
Ospan lays down the reasons behind such
There is another feature which shows
that PCIe cards from NetUP are designed
for the professional high-endmarket: “We
ds based
akes this
identical
foreach customerandonly the softwareon
the PCIe card defines its scope of applica-
tion. “In the third quarter of 2011 we will
also base our 2 xDVB-S2 card –whichwas
presented inTELE-satellite–on theALTERA
chipset,” NetUP Sales Manager Konstantin
Emelyanov adds.
Speaking of products already intro-
duced in TELE-satellite: The NetUP DVB-IP
Gateway 4x can be ordered with an H.264
encoder/transconder as ofQ3 2011. Things
get evenmore exciting towards the end of
2011when “wewill offer the DVB-IPGate-
way 4x with unicast.” This will make the
device–whichhitherto isonlyavailableasa
-friendly
ute their
Head of Software Development, Andrew
Budkin, has another piece of interesting
news instore. “Itmakeseconomicsense for
someprovidersof Internet-via-satelliteonly
to use the base bandwhich saves valuable
bandwidth.” This iswhyNetUP has decided
to develop PC cards with precisely that
strategy in mind. “Large utilities might be
extremely interested in that technology,”
adds Abylay Ospan and has the follow-
ing example: “Gazprom uses this one-way
technology for its localnetworks.”
1.Always there for customers:Sales
ManagerKonstantinEmelyanov.
2.This iswhereNetUP runs its
businesson thegroundfloor.Two
satellitedisheson the roofsenddown
the signals required fordeveloping
innovativesatellitecards.
Sales
Konstantin
Emelyanov
■
COMPANYREPORT
82
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
NetUPco-founder andDirector
AbylayOspan showing thecompany’s
latestdevelopments:PCIecards for2
xDVB-S2, 2 xDVB-TorC, 2 xASI.All
cardscomewith twoCIslots.
Young,YetWithExtensive
Know-how:NetUP fromMoscow
AlexanderWiese
IPTVSoftware andHardwareProducerNetUP,Russia
Isn’t ‘young’ and ‘know-how’ a contradiction in terms?
Inmany cases it is, but ifwe’re talking about know-how
in themaking, the two terms go together very nicely.
‘Young’ in such a case is an asset, as itmeans there’s no
obligation to depend on past developments. Sowhere
canwe find a perfect example for ‘young’meets ‘know-
how’? Ifwe’re talking about digital technology Russia
springs tomind. And ifwe support our assumptionwith
the fact thatMoscow StateUniversity is ranked right
among all the top-notch universities in theworldwhen it
comes to digital technology teaching and research, then
Russia seems to be spot on!
Actually, it’sa triplehit:NetUP,acompany
founded as recently as 2001, has its admin-
istrative office in the vicinity of Moscow
State University. The closestmetro Station
is ‘University’and the two foundersofNetUP
are – naturally! – former students of that
university. Actually, it’s not only the two
founders who are Moscow State University
graduates, but almost all other employees
as well. It’s clear for all to see that NetUP
pools together collective digital technol-
ogy know-how,while everybodyworking at
NetUP is still very young.
Let’s startwithAbylayOspan,who is one
of thecompany’s foundersandactsasDirec-
tor: “I’m 30 years old,” he says smilingly.
His foundingpartner isEvgeniyMakeevwho
holds a PhD inmathematics and only just
turned 29.Both care deeply about anything
todowithdigital technology,which isaclear
indication that they have turned hobby into
profession.We askAbylayOspan to give us
■
TELE-satelliteWorld
/...
Arabic
العربية
ara
/netup.pdf
Indonesian
Indonesia
bid
/netup.pdf
Czech
Česky
ces
/netup.pdf
German
Deutsch
deu
/netup.pdf
English
English
eng
/netup.pdf
Spanish
Español
esp
/netup.pdf
Farsi
فارسي
far
/netup.pdf
French
Français
fra
/netup.pdf
Hebrew
עברית
heb
/netup.pdf
Mandarin
中文
/
man
/netup.pdf
Dutch
Nederlands
ned
/netup.pdf
Polish
Polski
pol
/netup.pdf
Portuguese
Português
por
/netup.pdf
Romanian
Română
rom
/netup.pdf
Russian
Русский
rus
/netup.pdf
Turkish
Türkçe
tur
/netup.pdf
Availableonlinestarting from
3December 2010
Download this report inother languages from the Internet:
NETUP
IPTVSoftware andHardwareProducer,Russia
/
TELE-satellite-1101/eng/netup.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
▼
0..................................5...................10MioUS$
ProductionCertificates
ISO,RoHS,PCISIG, IEEE,DVB
ProductionCategories
OEM,ODM
MainProducts
ProfessionalPCCards
forDVB-S/S2,DVB-T/MPEG-4,DVB-C,
ASI,
IPTVGateway/Streamer, IPTVMiddleware, IPTVConditional
AccessSystems, IPTVBillingSystems,VideoonDemand
84
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
abrief run-downof theevents leading to the
establishmentofNetUP. “Whenwe stillwere
students we were working on billing soft-
ware for Internet service providers.”
He was still in his final semester at uni-
versitywhenAbylayOspan teamed upwith
his colleagueEvgeniyMakeev to setup their
own business, which offered exactly that
billing software to potential customers. The
point in time could not have been better.
While in their first year of operation sales
neverexceededfive-digitUSDfigures, from
year two onwards turnover increased con-
sistently. Itwas the timewhen ISPs sprung
up all over the CIS countries, andmost of
them turned to NetUP for software solu-
tions. “More than 2,000 ISPs currently rely
on our billing software, with 90% of them
being located inCIS countries,”NetUPSales
Manager Konstantin Emelyanov proudly
states. “Small and medium-sized provid-
ers in particular like our software solution,
which is ideal for a client base of up to
50,000.”Even the companyname isderived
from that strategy: Network Up – a com-
pany that takes care ofnetwork expansion.
NetUP has added another business seg-
ment to itsportfolio in themeantime,which
fits in smoothly with the original software
business for ISPs:NetUP is now also devel-
oping software and hardware for IPTV.
“IPTV has already gained a 70% share of
our turnover,”NetUPDirectorAbylayOspan
reveals and adds “annual sales are high in
the one-figuremillion USD this year.” As a
matter of fact, ithasbecomedifficult todif-
ferentiate between software for ISPs and
IPTV, as many Internet service providers
have become IPTV providers as well. “For
thoseprovidersweoffermiddleware,video-
on-demand servers and streaming serv-
ers,”AbylayOspan explains.
EvgeniyMakeev is
co-founderofNetUP
andholdsaPhD in
mathematics.
It’s not only since
theDVB-IPGateway 4x
test report that read-
ers of TELE-satellite
might be familiar with
NetUP. This device
allows setting up your
own IPTV network in
next to no time (TELE-
satellite 10-11/2010).
Even before that TELE-
satellite reported on a
world first launched by
NetUP: A DVB-S2 card
with two inputs (TELE-
satellite02-03/2010).
Of coursewewanted
to learn more about
that product line, and
Abylay Ospan has the details. “We develop
everything in-house. Both software and
hardware (circuit board layout) have been
designed by our very own engineers.”
Andrew Budkin is the head of Software
Development and knows precisely the
amount of effort put into such a project.
“For theDVB-S2 card two of our engineers
worked together for half a year until the
Tevii, Taiwan - PCCa ds andReceiver
TELE-satellite-1101
/tevii.pdf
R
Manu
R
Distr
Whol
Shop
Serv
■
COMPANYREPORT
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/tevii.pdf
Indonesian
Indonesia
bid
/tevii.pdf
Czech
Česky
ces
/tevii.pdf
German
Deutsch
deu
/tevii.pdf
English
English
eng
/tevii.pdf
Spanish
Español
esp
/tevii.pdf
Farsi
فارسي
/
far
/tevii.pdf
French
Français
fra
/tevii.pdf
Hebrew
עברית
/
heb
/tevii.pdf
Chinese
中文
/
man
/tevii.pdf
Dutch
Nederlands
ned
/tevii.pdf
Polish
Polski
pol
/tevii.pdf
Portuguese
Português
por
/tevii.pdf
Romanian
Română
rom
/tevii.pdf
Russian
Русский
rus
/tevii.pdf
Turkish
Türkçe
tur
/tevii.pdf
Availableonlinestarting from
3December2010
Download this report inother languages from the Internet:
TEVII
PCCard&ReceiverManufacturer,Taiwan
TELE-satellite-1101/eng/tevii.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
▼
0...............................2.5.....................5MioUS$
ProductionCertificates
RoHS
ProductionCategories
OEM,ODM
MainProducts
PCCards
forDVB-S/S2 andDVB-T/MPEG-4,
Boxes
forDVB-S/S2,
DVB-T/MPEG-4,
PCSticks
forDVB-S/S2
92
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
MatthiasLiu – founder,president
andsalesdirectorofTevii
Tevii Tapping Into
NewMarkets
PCCard&ReceiverManufacturerTevii,Taiwan
Tevii –while being young of age – has already
worked up a solid reputation for its PC cards and
USB boxes and is now in the progress of launching
a new range for newmarkets. Matthias Liu is the
founder of Tevii and the company’s top-scoring
sales director. He reveals some future plans in
ameetingwe hadwith him inMunich, one of a
number of global destinations he recently visited.
To start with, Matthias Liu
gives us a brief account of
where he comes from: “Up
until 2006 I was employed
as sales manager for a major
company in the satellite indus-
try. When this company was
taken over by another player
I took the decision to become
self-employed.” Some of his
former colleagueswereequally
impressed with his envisaged
business strategy and so they
decided to jump on board
as well. “Tevii started with a
total workforce of only eight
people,” Matthias recalls on
his walk down memory lane.
“It’s never easy to start from
scratch and the first item on
our to-do listwas the develop-
ment of our own products. It
was only in the following year,
2007, thatwewereable togen-
erate a modest turnover.” In
case you’re curious about the
exact figure: it was 250,000
US$ in 2007. Tevii has come
a long way since and expects
sales reaching 2.2million US$
in 2010 and even 3millionUS$
the year after. Talk about rock-
solid business!Obviously, staff
numbers have also increased
so that “today we have 28
employees, a whopping 18
of which are engineers in
Research and Development.”
Matthias Liu can trulybeproud
of what he has been able to
achieve in such a short period
of time. But what exactly is
Tevii all about?
“We have always focused on
PC cards for satellite reception.
And for laptop users our range
includes USB boxes as well,”
Matthias Liu explains. Inciden-
tally, Matthias himself has no
engineering background, but
a dependable gut feeling for
what the market needs. “For
each product we sit down and
evaluate whether expected
sales will justify – and ulti-
mately pay for – development
costs,” he explains. It comes
as now surprise, then, that
the R&D department is the
core element of the Tevii busi-
nessmodel. Actual production
is outsourced to third-party
manufacturers in Taiwan as
well in Shenzen in mainland
China. “The trick is to come up
with the right product at the
right time,”Matthias Liu states
and illustrates this credo with
an example: “Right now there
is somuch talk about DVB-T2,
for example, even though this
is a technology that will only
start to penetrate markets in
about two years. By the time
that happens our own DVB-T2
products will also be ready
for take-off.” There’s no point
in being the first, it is a waste
of valuable resources that can
only be brought to fruition if
used wisely. Deciding on the
right time is the key to eco-
nomic success.
A closer look at the Tevii
product range lends additional
support to that theory. When
the company was established
in 2007 it offered two prod-
ucts: the S400 DVB-S PC card
and the S600 USB box for use
with laptop computers. “Both
products came with a tuner
sourced fromSharp,whichwas
replacedwithaNIM tuner from
Seritat thebeginningof2008.”
Since then the product desig-
nations have changed to S420
and S630. When the DVB-S
era slowly came to an end
and DVB-S2 was just around
the corner Tevii launched suc-
cessor models S464 as PC
card and S660 as USB box for
laptop use at the end of 2008.
And – wouldn’t you know it –
the Tevii S470 was introduced
in 2009 just when the whole
worldwas turning to PCIe (PCI
Express) slots as a replace-
ment for older PC slots. At
the end of 2010 new demand
was met with the launch of a
PC card with dual tuner – the
model name is S480 and it
sports twoDVB-S2 tuners.
If you have read all the lines
of this report so far, you can
probably guess what comes
next.DVB-Thaspickedup con-
siderably theworld over,which
called for a USB box with one
Founder
Matthias
Liu
■
COMPANYREPORT
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/tevii.pdf
Indonesian
Indonesia
/
bid
/tevii.pdf
Czech
Česky
/
ces
/tevii.pdf
German
Deutsch
/
deu
/tevii.pdf
English
English
/
eng
/tevii.pdf
Spanish
Español
/
esp
/tevii.pdf
Farsi
فارسي
/
far
/tevii.pdf
French
Français
/
fra
/tevii.pdf
Hebrew
עברית
/
heb
/tevii.pdf
Chinese
中文
/
man
/tevii.pdf
Dutch
Nederlands
/
ned
/tevii.pdf
Polish
Polski
/
pol
/tevii.pdf
Portuguese
Português
/
por
/tevii.pdf
Romanian
Română
/
rom
/tevii.pdf
Russian
Русский
/
rus
/tevii.pdf
Turkish
Türkçe
/
tur
/tevii.pdf
Availableonlinestarting from
3December 2010
Download this report inother languages from the Internet:
TEVII
PCCard&ReceiverManufacturer,Taiwan
/
TELE-satellite-1101/eng/tevii.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
▼
0...............................2.5.....................5MioUS$
ProductionCertificates
RoHS
ProductionCategories
OEM,ODM
MainProducts
PCCards
forDVB-S/S2andDVB-T/MPEG-4,
Boxes
forDVB-S/S2,
DVB-T/MPEG-4,
PCSticks
forDVB-S/S2
92
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
MatthiasLiu – founder,president
and salesdirectorofTevii
TeviiTapping Into
NewMarkets
PCCard&ReceiverManufacturerTevii,Taiwan
Tevii –while being young of age – has already
worked up a solid reputation for its PC cards and
USB boxes and is now in the progress of launching
a new range for newmarkets.Matthias Liu is the
founder of Tevii and the company’s top-scoring
sales director.He reveals some future plans in
ameetingwe hadwith him inMunich, one of a
number of global destinations he recently visited.
To start with, Matthias Liu
gives us a brief account of
where he comes from: “Up
until 2006 I was employed
as sales manager for a major
company in the satellite indus-
try. When this company was
taken over by another player
I took the decision to become
self-employed.” Some of his
former colleagueswereequally
impressed with his envisaged
business strategy and so they
decided to jump on board
as well. “Tevii started with a
total workforce of only eight
people,” Matthias recalls on
his walk down memory lane.
“It’s never easy to start from
scratch and the first item on
our to-do listwas the develop-
ment of our own products. It
was only in the following year,
2007, thatwewereable togen-
erate a modest turnover.” In
case you’re curious about the
exact figure: it was 250,000
US$ in 2007. Tevii has come
a long way since and expects
sales reaching 2.2million US$
in 2010 and even 3millionUS$
the year after. Talk about rock-
solid business!Obviously, staff
numbers have also increased
so that “today we have 28
employees, a whopping 18
of which are engineers in
Research and Development.”
Matthias Liu can trulybeproud
of what he has been able to
achieve in such a short period
of time. But what exactly is
Tevii all about?
“We have always focused on
PC cards for satellite reception.
And for laptop users our range
includes USB boxes as well,”
Matthias Liu explains. Inciden-
tally, Matthias himself has no
engineering background, but
a dependable gut feeling for
what the market needs. “For
each product we sit down and
evaluate whether expected
sales will justify – and ulti-
mately pay for – development
costs,” he explains. It comes
as now surprise, then, that
the R&D department is the
core element of the Tevii busi-
nessmodel. Actual production
is outsourced to third-party
manufacturers in Taiwan as
well in Shenzen in mainland
China. “The trick is to come up
with the right product at the
right time,”Matthias Liu states
and illustrates this credo with
an example: “Right now there
is somuch talk about DVB-T2,
for example, even though this
is a technology that will only
start to penetrate markets in
about two years. By the time
that happens our own DVB-T2
products will also be ready
for take-off.” There’s no point
in being the first, it is a waste
of valuable resources that can
only be brought to fruition if
used wisely. Deciding on the
right time is the key to eco-
nomic success.
A closer look at the Tevii
product range lends additional
support to that theory. When
the company was established
in 2007 it offered two prod-
ucts: the S400 DVB-S PC card
and the S600 USB box for use
with laptop computers. “Both
products came with a tuner
sourced fromSharp,whichwas
replacedwithaNIM tuner from
Seritat thebeginningof2008.”
Since then the product desig-
nations have changed to S420
and S630. When the DVB-S
era slowly came to an end
and DVB-S2 was just around
the corner Tevii launched suc-
cessor models S464 as PC
card and S660 as USB box for
laptop use at the end of 2008.
And – wouldn’t you know it –
the Tevii S470 was introduced
in 2009 just when the whole
worldwas turning to PCIe (PCI
Express) slots as a replace-
ment for older PC slots. At
the end of 2010 new demand
was met with the launch of a
PC card with dual tuner – the
model name is S480 and it
sports twoDVB-S2 tuners.
If you have read all the lines
of this report so far, you can
probably guess what comes
next.DVB-Thaspickedup con-
siderably theworld over,which
called for a USB box with one
■
■
94
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
—
tuner for DVB-S2 reception
and a second tuner for DVB-T.
Still, Matthias Liu has left the
best for last: “We are currently
also offering a quad tuner
card forDVB-TMPEG-4 recep-
tion!” This particular product
was developed for an Austral-
ian provider. “The quad tuner
card is a huge seller in regions
with a large DVB-T offering.”
Once again, Tevii has waited
for the rightmoment. Up until
very recently DVB-T had not
been fully rolled out in many
countries, and the regionswith
more than fourDVB-T frequen-
cies had been few and scat-
tered.
So what’s next in Tevii’s
pipeline?We can’twait to hear
from Matthias Liu what his
gut feeling is telling him. “At
the beginning of 2011 we will
launch our first fully-fledged
conventional receiver!” It will
be called B600 and will sport
a DVB-S2 tuner, Linux operat-
ing system, PVR functionality,
USB and Ethernet interfaces
and – of course – HDMI, even
though two scart euroconnec-
torswill guarantee compatibil-
ity with older TV sets as well.
CI and CA slots will round off
the package.Whatmade Tevii
expand from the PC card seg-
ment to the receiver market?
“It’s actually quite simple,”
Matthias Liu replies. “PC
cards are products for a niche
market and now that we have
achieved a rock-solid reputa-
tion in that niche market it’s
time to launch our brand in the
receivermarket aswell.”
This does not mean, how-
ever, that the PC card andUSB
box range is being neglected.
MatthiasLiuuseshis laptopcomputer to showus thebrandnewB600 receiverwhichwillbe launchedshortly
Notyetavailable:ThefirstTevii receiver forentering anewmarketsegment.Specimenof theB600, aDVB-S2HDTV receiverbasedonLinux
Satbeams, Belgium - Software
TELE-satellite-1011
/satbeams.pdf
R
Manu
R
Distr
Whol
Shop
R
Serv
SOFTWAREREPORT
■
102
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
SatelliteFootprints
Satbeams
AWebsite for Professionals
AlexanderDerjugin, founder andoperatorof
the satbeamswebsite. In the lobbyof ahotel in
Brussels,Belgium,heuseshis laptop to explain
the functionalityof satbeams.com.
Alexander D rjugin has set some lofty goals for himself.
He is the founder and operator of the satbeams.com
website themain purpose of which is to reach the
professionals. That’s a rather ambitious goal sowe
wanted to find out from him ers nally how he intends
to reach it. Wem t upwith him in Brussels, Belgium, the
city he calls home.
First we wanted to know how satellite
reception came into his life.He explains,
“I’m originally from Moscow. I worked
there as an IT manager for a big ‘Fast
Moving Consumer Goods’ company. The
company transferredme withmy family
to their European headquarters in Brus-
sels back in 2001.”
There Alexander Derjugin started to
work as an IT consultant in the area of
web infrastructure. In 2003 his depart-
ment was outsourced to another big
international company providing global
IT services he continues to work as a
ManagedWeb Service consultant.
Working in another country is a big
challenge and it was very important
for Alexander to setup his first satel-
lite dish to receive Russian programs!
“If we couldn’t receive Russian TV, my
wife would be very upset and we would
just pack and go back toMoscow”, jokes
Alexander Derjugin. As it turns out, he
has hiswife to thank for getting his start
in satellite reception. “My first satellite
system consisted of an 80cm antenna
that I used back then to receive SIRIUS
at 4.8 east and HOTBIRD at 13 east”,
he explains. Not long after that, he
expanded his system to 100cm.
Meanwhile,AlexanderDerjuginwanted
to learn more about this mysterious
technology.Ashis colleagues and friends
also learned of his interest they began
asking him more and more questions
related to satellite reception. One thing
led to another and he eventually became
a satellite specialist.
As Alexanderworkedmost of the time
withweb technologies, he one day came
across the idea to combine satellite foot-
prints with Google Maps. That was back
Founder
Alexander
Derjugin
SOFTWAREREPORT
■
102
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
SatelliteFootprints
Satbeams
AWebsite forProfessionals
AlexanderDerjugin, founder andoperatorof
thesatbeamswebsite. In the lobbyofahotel in
Brussels,Belgium,heuseshis laptop to explain
the functionalityofsatbeams.com.
AlexanderDerjugin has set some lofty goals for himself.
He is the founder and operator of the satbeams.com
website themain purpose ofwhich is to reach the
professionals. That’s a rather ambitious goal sowe
wanted to find out from him personally how he intends
to reach it.Wemet upwith him in Brussels, Belgium, the
city he calls home.
First we wanted to know how satellite
reception came into his life.He explains,
“I’m originally from Moscow. I worked
there as an IT manager for a big ‘Fast
Moving Consumer Goods’ company. The
company transferredme withmy family
to their European headquarters in Brus-
sels back in 2001.”
There Alexander Derjugin started to
work as an IT consultant in the area of
web infrastructure. In 2003 his depart-
ment was outsourced to another big
international company providing global
IT services he continues to work as a
ManagedWeb Service consultant.
Working in another country is a big
challenge and it was very important
for Alexander to setup his first satel-
lite dish to receive Russian programs!
“If we couldn’t receive Russian TV, my
wife would be very upset and we would
just pack and go back toMoscow”, jokes
Alexander Derjugin. As it turns out, he
has hiswife to thank for getting his start
in satellite reception. “My first satellite
system consisted of an 80cm antenna
that I used back then to receive SIRIUS
at 4.8 east and HOTBIRD at 13 east”,
he explains. Not long after that, he
expanded his system to 100cm.
Meanwhile,AlexanderDerjuginwanted
to learn more about this mysterious
technology.Ashis colleagues and friends
also learned of his interest they began
asking him more and more questions
related to satellite reception. One thing
led to another and he eventually became
a satellite specialist.
As Alexanderworkedmost of the time
withweb technologies, he one day came
across the idea to combine satellite foot-
prints with Google Maps. That was back
ë
Brussels
■
■
104
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
in 2006 and after fewmonths of hesita-
tion he decided to implement this idea.
“In the Fall of 2007 I contracted several
talented programmers who helped me
develop the necessary software as well
as electronically convert the satellite
footprints”, he explains. In themiddle of
2008 the web site went online with its
first version. Initially, Alexander wanted
to use the domain name “satcoverage”
but a friend suggested that “satbeams”
would be better. “That name is short,
easy to remember and gets right to the
point”, he says.
At first Alexander Derjugin wanted to
gear his web-
sitemore
towards satellite DXers, in other words
towards hobbyists. He implemented the
solution that satellite DXers could click
on their location via Google Maps and
then enter in realistic reception results.
But he wasn’t satisfied with the results
and decided to redesign the website. In
July 2009 the new version of Satbeams
went live.
Now almost every satellite footprint
from around theworldwas digitized and
could be projected onto Google Maps.
“Dozens of volunteers help me keep
all of the satellite data up-to-date”, he
says. So in addition to satellite technical
details and footprints all of the associ-
ated transponder data is also displayed.
Now he’s in the process of
making his website more
user-friendly. “I am focused
on ‘usability’ to improve
the user experience”, he
explains, “you can search
by channel name or your
address and filter the
charts by any field like ‘language’ or
‘band’. All of the data is linked together
and you can reach almost any informa-
tionwith just 2-3 clicks of themouse.”
Alexander is constantly thinking about
how he canmake hiswebsite evenmore
user-friendly. “But above all I want to
reach out to professionals and imple-
ment additional features that would be
useful for them. For example satellite
providerswould be interested to know if
their footprint overlapswith footprints of
other satellites.” So Alexander is think-
ing of the best way to overlay multiple
footprintson theworldsmapwhichwould
make it easy to seewhat satellites cover
the same area.
He sees the future of Satbeams with
specialised applications. “Interested
companies could license the footprint
data fromme”, says AlexanderDerjugin,
“with themonthly licensing fee the foot-
print updates are locked in.”
What kind of companies could use his
services? “First and foremost would be
Internet-via-Satellite providers”, com-
ments Alexander Derjugin, “Satbeam’s
first customers came from this sector.
The footprintdatawould alsobe interest-
ing for uplink stations, for satellite pro-
viders and also for SNG operators who
need to find the proper footprint for their
VSAT systems.”
Alexander Derjugin discovered an
interesting market segment with Sat-
beams. A website geared specifically
towards the satellite professionals seems
to be a very good idea!
Anexample from the satbeams.comwebsite: the footprintofEUROBIRD9A isprojectedonline
ontoGoogleMaps.Youcan zoom intoandoutof themapwith the footprintsmatchingeach
individualmap.Satbeamshas createdanelectronicversionof the footprintofeverysatellite.
Professionaluserscan license thedataand thenuse thedataon theirownwebsite.
This iswhat thehomeofAlexanderDerjugin looks like.AChannelmaster 120cmantennawith aC-bandandKu-bandLNBcanbeseen all theway to
the left.Thisantenna ismotorizedandcanbemoved from57 east to45west.AT90multisatelliteantenna is in thecenterandsportseightLNBs for
receptionofsatellites from 4.8 east to53eastandall theway to the right isa125cmantenna for40east reception.
SmartWi, Denmark -Wireless CardReader
TELE-satellite-1011
/smartwi.pdf
R
Manu
R
Distr
R
Whol
Shop
Serv
■
■
64
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
targeted to the provider market. “This
is also why we have changed the design
and switched to black,” adds Jens Glad,
who is responsible for that decision.
“With the new design content providers
will be able to offer the SmartWi under
their own brand name.”
Incidentally,he isabsolu
en
t providers stubbornly ignore
a huge market in terms of second or
third TVs in homes. “Do you really know
anybody with only one TV set?” Kurt
Olesen wants to know. Still, most pro-
viders leave these customers in the dark
because they either force them to order
a second subscription at full price (which
isoutof thequestion formost),oroffera
KurtOlesen is th founder n man ging
directorofSmartWi.Herehe shows latest
generationSmartWi.T isenhanced version
is intended towinovercontentproviders and
consequentlyboost the co pany’sbusiness
significantly.
Preview imagesof thenewSmartWi: thefirst
generationdevicewith itsuninspiringdesignon
the left, and the secondgenerationSmartWiand
itsstylish lookson the right.TheoldSmartWi
takes in thesubscription cardon theside,while
the card completelydisappears in thenew
version, creating amoresubtleappearance.
second smartcard at somewhat reduced
rates – but then again there’s no way of
knowingwhowillactuallyuse theseaddi-
tional cards and no way of making sure
they stay in the same household.
If, on the other hand, providers decide
to either directly offer the SmartWi to
their subscribers or at least officially
licence it, each subscriber will be able to
use his second or third TV in a legalway,
as the wireless range of the SmartWi
only covers a single home. Thisway con-
tent providers need not fear illegal card
sharing, as this is not possible with the
SmartWi system in the first place.
Kurt Olesen is absolutely convinced
that „content providers could tap into a
huge newmarket.“On the other hand he
is also aware of an underlying dilemma:
„Technicians at provider companies are
usually open for the SmartWi, but the
marketing departments – which could
not care less about technology – simply
don‘tgraspwhatourproduct isallabout.“
However, one thing Kurt Olesen is
sure of: The new design will catch the
attention of marketing people as well,
which is actually the first step on the
way to launching the second generation
SmartWi in the provider market.
As a matter of fact, the SmartWi is
a product which only covered a small
Founder
Kurt
Olesen
■
■
■
66
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
market niche when it was first intro-
duced. This niche, though, was con-
stantly extended thanks to a spirit of
innovation and a strategy of persever-
ance.
A company that started out with a
staff of three hasmeanwhile turned into
a 6-person operation. And this number
is set to rise even further as soon as
SmartWi will get a foothold in the pro-
vidermarket.
The first sign of s cc ss is already
manifest: „Slovak provider SATRO is
already usingSmartWi even today,“Kurt
Olesen says and provides testament to
the company‘s new cours of action.
SmartWi is firmly set on its journey
from umble start-up to established
market player thanks to a gradual yet
consistentdevelopmentofan initialniche
product. Another exciting success story!
JensGlad is thesonof founderKurtOlesenand
is inchargeof technology.Herehecanbeseen
programmingSmartWi’s.Eachproductis tagg dwith
auniquesoftware codeand labelledwith an individual
serialnumber.Thisway it ispossible to trackeach
singleSmartWi.
EjgildLund is the administration
manageratSmartWi.He takes
careofofficework, invoicingand
bookkeeping.
Slovak contentproviderSATRO is
alreadyoffering theSmartWi systemto ts
subscribers.
Technical
Manager
Jens
Glad
COMPANYREPORT
ë
Kruså
(Padborg)
62
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
WirelessCardReaderProducerSmartWi
SmartWi toConquer
ProviderMarket
Readers of thismagazine have been familiarwithwireless
card readermanufacturerSmartWi for years. In TELE-satellite
issue 06-07/2007we published the first report on thisDanish
companywhich has come upwith a glorious idea:How about
transmitting data from a pay TV provider’s subscription card
to a second card in the same household?All of a sudden your
viewing pleasure can be extended from the living room all the
way to the bedroom, den or any other room at your place. Pay
TVwherever you like – and a smart idea like that deserves a
proper name too: smartWifi, orSmartWi in short.
■
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/smartwi.pdf
Indonesian
Indonesia
/
bid
/smartwi.pdf
Bulgarian
Български
/
bul
/smartwi.pdf
Czech
Česky
/
ces
/smartwi.pdf
German
Deutsch
/
deu
/smartwi.pdf
English
English
/
eng
/smartwi.pdf
Spanish
Español
/
esp
/smartwi.pdf
Farsi
فارسي
/
far
/smartwi.pdf
French
Français
/
fra
/smartwi.pdf
Hebrew
עברית
/
heb
/smartwi.pdf
Hungarian
Magyar
/
mag
/smartwi.pdf
Mandarin
中文
/
man
/smartwi.pdf
Dutch
Nederlands
/
ned
/smartwi.pdf
Polish
Polski
/
pol
/smartwi.pdf
Portuguese
Português
/
por
/smartwi.pdf
Romanian
Română
/
rom
/smartwi.pdf
Russian
Русский
/
rus
/smartwi.pdf
Turkish
Türkçe
/
tur
/smartwi.pdf
Availableonlinestarting from
1October 2010
Download this report inother languages from the Internet:
63
—
10-1/2010 —
TELE-satellite— GlobalDigital TVMagazine
Thishouse in the small townofKruså insouthern
Denmark, right across theborder fromGermany,hosts
SmartWi.ThreeflagpolesproudlycarrySmartWiflags
andcatch the attentionofpassers-by.
Kurt Olesen is the smart brain behind
SmartWi. He founded the company in
2005 and when we visited him for the
first time in 2007 hewas riding a gigan-
tic wave of success. 60,000 SmartWi
products were sold in 2007, but sales
figures gradually decreased in the years
to follow. “In 2010 we will sell approxi-
mately 35,000 SmartWi devices.”
Still, Kurt Olesen has an extremely
confident outlook on the future – and for
a reason: “Around thepublicationdate of
this issueofTELE-satelliteandat the IBC
exhibitionwewill launch the secondgen-
eration SmartWi,” Kurt Olesen explains
and proudly shows us the new SmartWi
model. “It works the same way as the
firstgeneration,”he continues. “Custom-
ers simply plug the pay TV card into the
unit and are then able to watch pay TV
on a second TV using an additional card
which is connected to the main device
via radio signals.”
The new SmartWi has made a quan-
tum leap, which can be clearly seen
even from the outside. Kurt Olesen’s
son JensGlad is responsible for technol-
ogy and design within the business and
has determined the stylish looks of the
device.While the first generation reeked
of computer geek, the new SmartWi
boastsawinningdesign thatalmost cries
out for presenting it with pride, rather
than hiding it deep behind the cabinet.
It’s a style asset andwill easilywin over
the lady of the house as well – so don’t
expect objections against yet another
technical gadget.
It goes without saying that looks are
not deceiving in this case. Just listen
to Jens Glad listing all the innovations
that have taken place inside: “Themain
thing is the faster processor and the new
programmemory, which has doubled in
capacity from theprevious version.” This
makes the second generation SmartWi
considerably faster and much more
responsive. But there ismore.
“The built-in antenna is now arranged
in a layout that lets it run all the way
along the longitudinal side of the device,
whichmakes for decidedly better trans-
mission capacitieswhen compared to the
older layout,” Jens explains.
Another highly interesting feature is
thesecondcardsloton thebox. “Thenew
SmartWi has all the hardware required
for using two smartcards at the same
time,” according to Jens Olesen. Models
that are currently shipped are not acti-
vated for dual card use, but a software
updatewill unlock that feature shortly.
SmartWi products of the first genera-
tion were mainly sold to end customer,
and Kurt Olesen is determined to enter
uncharted territory in this area too. The
second generation SmartWi is clearly
Spaun, Germ ny - Power Supplies
TELE-satellite-1011
/spaun.pdf
R
Manu
Distr
Whol
Shop
Serv
IBC
Certificate
Holder
COMPANYREPORT
■
■
68
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
PowerSupplyUnitManufacturer
Power SupplyUnitsMadeby
SPAUN–guaranteed!
Everymulti-switch and every amplifier comes
with one, and of course every receiver has one,
too: a power supply unit which is required to
connect the device to themains. It has become
such an everyday component of virtually any
electronic device that we have stopped thinking
about how it actuallyworks.SPAUN, on the other
hand, has given it a great deal of thought and
has arrived at a remarkable conclusion. Kevin
Spaun is themanaging director of SPAUN, one
of themost renowned qualitymanufactures of
multi-switches and other accessori s for satellite
signal distributon. He tells uswhat it‘s all about.
SPAUN administrationoffice
(front) andproductionpremises
(right) inSingen, southwest
Germany
KevinSpaun,managing
direct rofSPAUNPOWERGmbH
MD
Kevin
Spaun
COMPANYREPORT
■
■
68
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
—
PowerSupplyUnitManufacturer
PowerSupplyUnitsMadeby
SPAUN–guaranteed!
Everymulti-switch and every amplifier comes
with one, and of course every receiver has one,
too: a power supply unitwhich is required to
connect the device to themains. It has become
such an everyday component of virtually any
electronic device thatwe have stopped thinking
about how it actuallyworks.SPAUN, on the other
hand, has given it a great deal of thought and
has arrived at a remarkable conclusion.Kevin
Spaun is themanaging director ofSPAUN, one
of themost renowned qualitymanufactures of
multi-switches and other accessories for satellite
signal distribution.He tells uswhat it‘s all about.
SPAUNadministrationoffice
(front)andproductionpremises
(right) inSingen,southwest
Germany
KevinSpaun,managing
directorofSPAUNPOWERGmbH
ë
Singen am
Bodensee
TELE-satelliteWorld
...
Arabic
العربية
ara
/spaun.pdf
Indonesian
Indonesia
bid
/spaun.pdf
Bulgarian
Български
bul
/spaun.pdf
Czech
Česky
ces
/spaun.pdf
German
Deutsch
deu
/spaun.pdf
English
English
eng
/spaun.pdf
Spanish
Español
esp
/spaun.pdf
Farsi
فارسي
far
/spaun.pdf
French
Français
fra
/spaun.pdf
Hebrew
עברית
heb
/spaun.pdf
Hungarian
Magyar
mag
/spaun.pdf
Mandarin
中文
/
man
/spaun.pdf
Dutch
Nederlands
ned
/spaun.pdf
Polish
Polski
pol
/spaun.pdf
Portuguese
Português
por
/spaun.pdf
Romanian
Română
rom
/spaun.pdf
Russian
Русский
rus
/spaun.pdf
Turkish
Türkçe
tur
/spaun.pdf
Availableonline starting from
1October2010
Download this report inother languages from the Internet:
69
—
10-1/2010 —
TELE-satellite— GlobalDigital TVMagazine
In the southwesternmost corner of
Germany, right on Lake Constance, lies
the small town ofSingen,which iswhere
SPAUNhasbeenheadquartered formore
than 40 years. All the experience gained
indecadesof technologicalexpertisehas
always been put intomaking great prod-
ucts even better. Today, the brand name
SPAUN is a by-word for high-quality and
innovative products in the satellite busi-
ness and beyond. This has led to SPAUN
starting to offer a 5-year completewar-
ranty for its products some years ago.
In the courseofall theseyears,SPAUN
founder Friedrich Spaun and his son
Kevin, who has meanwhile taken over
management of the company, noticed
one thing. „Whenever a devicewas sent
in for repair, the one component that
was faulty inmost caseswas the power
supply unit,“ Kevin Spaun reveals. „And
by the way, this diagnosis is true for
almost all electronic devices.“
Electrolytic capacitors in thesedevices
are usually to blame for failures. „On
the market there are a number of dif-
ferent electrolytic capacitors with dif-
fering product lives. Less expensive
models are designed for a total service
life of3,000 operatinghours,whilemore
sophisticated typesmay last for 10,000
hours andmore.“Obviously, electrolytic
capacitors do not stop working all of a
sudden after 3,000 or 10,000 hours –
the product life given refers to average
hours under maximum operating tem-
perature and maximum power intake.
As these extreme conditions only occur
in rare situations the capacitors usually
exceed these rated operating hours by
far.
Like most manufacturers of elec-
tronic devices SPAUN used to source
its power supply units from third-party
suppliers. After all, a company produc-
ing multi-switches should not focus on
power supply units, right? Well, if the
guiding principle is quality and you pro-
vide a 5-year extended warranty on all
your products, your focus has to be on
every single component. „At first we
demanded from our supplier to only
use top-quality electrolytic capacitors,“
Kevin Spaun remembers. But at the end
of the day, even this requirement was
not enough to guarantee the quality
SPAUN demanded.
In addition to quality and reliability, a
premiummanufacturer also has to look
atenergyefficiency,andsoSPAUNfinally
realised that its specifications for third-
party power supply unit manufacturers
had become so complex and demand-
ing that it startedmaking sense to look
at in-house production of these com-
ponents. „Independent manufacturers
always have to strike a balance between
component cost and component quality
in order to offer a competitive pricing
arrangement. If we, on the other hand,
produce everything ourselves, we have
the whole process under our own con-
trol and are able to select each individ-
ual component so that the final product
meets our stringent demands. This is
the only way to achieve the quality we
expect.“
Once thisdecisionhadbeenmadeeve-
rything went very fast: SPAUN POWER
GmbH was founded as a new company
and a new production hallwas set up as
well. „We invested some 2million EUR,“
Kevin Spaun explains while showing us
around thenewproduction facilities.The
new company has been up and running
for two years now. „We‘re in a position
Boxsam, China - Rec ivers
TELE-satellite-1009
/boxsam.pdf
R
Manu
Distr
Whol
Shop
Serv
ORT
■
eWorld
/...
/
ara
/boxsam.pdf
/
bid
/boxsam.pdf
/
bul
/boxsam.pdf
/
ces
/boxsam.pdf
/
deu
/boxsam.pdf
/
eng
/boxsam.pdf
/
esp
/boxsam.pdf
/
far
/boxsam.pdf
/
fra
/boxsam.pdf
/
heb
/boxsam.pdf
/
hel
/boxsam.pdf
/
hrv
/boxsam.pdf
/
ita
/boxsam.pdf
/
mag
/boxsam.pdf
/
man
/boxsam.pdf
/
ned
/boxsam.pdf
/
pol
/boxsam.pdf
/
por
/boxsam.pdf
/
rom
/boxsam.pdf
/
rus
/boxsam.pdf
/
sve
/boxsam.pdf
/
tur
/boxsam.pdf
Availableonline starting from
30 July 2010
inother languages from the Internet:
Digital TVReceiverManufacturer BOXSAM, China
vers
by
AM
in Jinhua, some
nghai.TheChinese
an “Science and
aptdescription for an
ikeBOXSAM.
asily be considered an
ny as it was founded
ith a seed capital of
. Starting out with
BOXSAM expanded its
er satellite receivers
r interesting products
. We paid a visit to this
rn about their way of
.
BOXSAM is aprivate companywithXiaofengHuang
being themain investor andGeneralManager.
GM
Xiaofeng
Huang
■
■
approximately 20,000 boards.” A total of
92 employees work in the SMT depart-
ment to supervise insertion machines
and to make sure a steady supply of
required components is available.
Finally, Vice President Jeffrey Zhao
points to the construction site right
opposite the existing premises. “This
is where our new manufacturing hall
is taking shape. We will
antenna and LNB production.”
This makes us prick our ears. How
come BOXSAM is planning to break new
ground with a whole new product line-
up? “BOXSAM was granted one of the
very few licenc
ment for production and domestic sale
of satellite antennas and LNBs. Taking
nt the fact that BOXSAM is
also one of the official manufacturers for
the Chinese DTH system we identified a
great business opportunity and will be
offering dishes and LNBs as well.” While
there is an endless number of dish and
LNB manufacturers in China, most of
hem only possess export licences and
are restricted from selling their products
domestically in China – at least officially.
BOXSAMproductionhall with anet floor areaof 17,000 squaremetres.
Themanydishes in front givea clear
indicationof what is
goingon inside.
BOXSAMVicePresident JeffreyZhao in front of adisplaywall witha selectionof
the company’sproducts.
VP
Jeffrey
Zhao
72
COMPANYREPORT
■
■
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/boxsam.pdf
Indonesian
Indonesia
/
bid
/boxsam.pdf
Bulgarian
Български
/
bul
/boxsam.pdf
Czech
Česky
/
ces
/boxsam.pdf
German
Deutsch
/
deu
/boxsam.pdf
English
English
/
eng
/boxsam.pdf
Spanish
Español
/
esp
/boxsam.pdf
Farsi
فارسي
/
far
/boxsam.pdf
French
Français
/
fra
/boxsam.pdf
Hebrew
עברית
/
heb
/boxsam.pdf
Greek
Ελληνικά
/
hel
/boxsam.pdf
Croatian
Hrvatski
/
hrv
/boxsam.pdf
Italian
Italiano
/
ita
/boxsam.pdf
Hungarian
Magyar
/
mag
/boxsam.pdf
Mandarin
中文
/
man
/boxsam.pdf
Dutch
Nederlands
/
ned
/boxsam.pdf
Polish
Polski
/
pol
/boxsam.pdf
Portuguese
Português
/
por
/boxsam.pdf
Romanian
Română
/
rom
/boxsam.pdf
Russian
Русский
/
rus
/boxsam.pdf
Swedish
Svenska
/
sve
/boxsam.pdf
Turkish
Türkçe
/
tur
/boxsam.pdf
Availableonline starting from
30 July2010
Download this report inother languages from the Internet:
TELE-satellite— GlobalDigital TVMagazine
— 08-09/2010
—
DigitalTVReceiverManufacturerBOXSAM,China
Receivers
madeby
BOXSAM
BOXSAMheadquarters inJinhua, some
200kmsouthwestofShanghai.TheChinese
characterson the roofmean “Science and
TechnologyCentre”–an aptdescription foran
ambitiousmanufacturer likeBOXSAM.
BOXSAM can easily be considered an
up-start company as itwas founded
only in 2002with a seed capital of
15millionUSD. Starting outwith
CATV products BOXSAM expanded its
business to cover satellite receivers
and some other interesting products
aswell in 2004.We paid a visit to this
company to learn about theirway of
doing business.
BOXSAM isaprivatecompanywithXiaofengHuang
being themain investorandGeneralManager.
73
ë
JinhuaZhejiang
—
08-09/2010 —
TELE-satellite— GlobalDigital TVMagazine
BOXSAM is headquartered in the city
of Jinhua in the easternChineseprovince
of Zhejiang.With a population of around
one million it is considered a small city
by Chinese standards.
Jeffrey Zhao is Vice President of
BOXSAMandhismainareaof responsibil-
ity is the OperatorMarket,which covers
sales to content providers and network
operators. He tells us that back in 2004
– the first year of receiver production –
only 100.000 boxes left the premises.
“By 2009 that figure had increased to
three million receivers of all kinds, and
for 2010 the target stands at fivemillion
receivers,” states Jeffrey Zhao.
No production facilities can be seen
anywhere near the headquarters, so
the question arises where manufactur-
ing actually takes place. Jeffrey Zhao
has the answer: “Our manufacturing
premises are located 6 km away.” In
the beginning both administration and
production where at the same place,
“but demand soon outstripped capacity
and so we built a 17,000 square meter
manufacturing hall some time ago. Cur-
rentlywe are in the process of settingup
a second manufacturing hall with some
40,000 squaremeters, which should be
finished by the end of 2010. At that time
wewill alsomove our administration and
offices there.”
Next, a company driver appears to
take us to the production buildingwhere
a total of 700 employees are kept busy
on four floors. “In addition, we employ
almost100 engineers in the cityofXi´an,
which hosts an outstanding technical
university,” Jeffrey Zhao explains.
BOXSAM’s pride and joy are four SMT
lines for assembling circuit boards with
truly breathtaking speed: “We operate
three Samsung surface-mount tech-
nology lines and a brand new one from
Panasonic,” Jeffrey Zhao tells on a tour
around the hall. Naturally, all SMT lines
are located in a clean room which can
only be accessed through wind locks in
which all dust particles are sucked from
clothes. Artie Lee is the SMT Manager
and he explains in the clean room that
the four SMT lines have a combined
maximum daily output of 28,000 circuit
boards. “But thiswouldmean running at
top gear – on an average day we finish
Atlanta, Dubai -Wholesaler
TELE-satellite-1007
/atlanta.pdf
Manu
Distr
R
Whol
Shop
Serv
■
108
TELE-satellite— GlobalDigital TVMagazine
— 06-07/2010
—
was designed to be used with antennas
and satellite dishes.
It didn’t take long for him to realize
that coax cable could be a profitable
business; his first coax cable delivery
quickly sold out so he had to ordermore.
His local customer in Dubai asked him if
he could also acquire satellite receivers.
One thing led to another and satellite
wholesaler ATLANTAwas born.
“In the first year my father sold 3000
analog receivers for US$ 25.00 piece”,
remembers Sanjeev Jain, the first gen-
eration of his family born in Dubai.
The age of digital receivers began in
1998 at which time ATLANTA started
marketing receivers under its own label.
“In 2010we see a new future with HDTV
for ur satellite business”, believes San-
jeev Jain.
SmartWi was introduced as part of
their business in 2005. A mutual friend
brought Rajmal Jain and Kurt Olesen,
SmartWi’s Pr sident, together.
ATLANTA managed to sell 500 Smart-
Wi’s in the first year they w e ffered
and by 2009 that num r increased to
2000. “For 2010 our goal is todouble this
number”, explains Sanjeev Jain.
These numbers only represent domes-
tic sales. “We also export just as many
pieces to North Africa, the remaining
Middle Eastern countries and eastern
Europe”, comments Sanjeev Jain. He
estimates that SmartWi makes up about
5% of their total sales. That’s quite a
large number for a single product.
Even more interesting is what Kurt
Olesen told us: “We are expecting to
receive approval from ne of the largest
operatores inMiddle East, named ART.”
Once that happens, large scale expan-
sion of their SmartWi business will be
possible!
A new generation of SmartWi unitswill
bemarketed soon. We here at TELE-sat-
ellite arewaiting for the first sample unit
for a test report thatwouldappear inone
of the upcoming issues.
Group shot inDubai (from left to right):AlexanderWiese,TELE-satelliteEditor-in-Chief,KurtOlesen,SmartWi‘sPresident,Rajmal Jain,ATLANTA’s
founderandSanjeev Jain,his son andDirectorofATLANTA.
Founder
Rajmal
Jain
■
108
TELE-satellite— GlobalDigital TVMagazine
— 06-07/2010
—
was designed to be used with antennas
and satellite dishes.
It didn’t take long for him to realize
at coax cable could be a profitable
business; his first coax cable delivery
quickly sold out sohehad to ordermore.
His local customer in Dubai asked him if
he could also acquire satellite receivers.
One thing led to another and satellite
wholesal r ATLANTAwas born.
“In the first year my father sold 3000
analog receivers for US$ 25.00 a piece”,
remembers S njeev Jain, the first gen-
eration of his family born in Dubai.
The age of digital receivers began in
1998 at which time ATLANTA started
marketing receivers under its own label.
“In 2010we see a new future with HDTV
for our satellite business”, b lieves San-
jeev Jain.
Sm rtWi was introduced as part of
their business in 2005. A mutual friend
brought Rajmal Jain and Kurt Olesen,
SmartWi’s Presi ent, together.
ATLANTA ma aged to sell 500 Smart-
Wi’s in the first ye r they were off red
and by 2009 that number increased to
2000. “For2010 ourgoal is todouble this
number”, explains Sanjeev Jain.
These numbers only represent domes-
tic sales. “We also export just as many
pieces to North Africa, the remaining
Middle Eastern countries and eastern
Europe”, comments Sanjeev Jain. He
estimates that Sm rtWi makes up about
5% of their total sales. That’s quite a
large number for a single product.
Even more interesting is what Kurt
Olesen told us: “We are expecting to
receive approval from one of the largest
operatores inMiddle East, named ART.”
Once that happens, large scale xpan-
sio of their SmartWi business will be
possible!
A new generation of S artWi unitswill
bemarketed soon. We here at TELE-sat-
ellite arewaiting for the first sample unit
fora test report thatwouldappear inone
of the upcoming issues.
Groupshot inDubai (from left to right):AlexanderWiese,TELE-satelliteEditor-in-Chief,KurtOlesen,SmartWi‘sPresident,Rajmal Jain,ATLANTA’s
founderandSanjeev Jain,his sonandDirectorofATLANTA.
Director
Sanjeev
Jain
COMPANYREPORT
■
106
TELE-satellite— GlobalDigital TVMagazine
— 06-07/2010
—
SatelliteWholesalerATLANTA,Dubai
SmartWiDistributor
ATLANTA inDubai
TheATLANTA storeonNaifStreet in the satelliteSouk inDubai’sDeiradistrict.Thestore is
openeverydayexceptFriday from09:30 to14:00and thenagain from16:30 to21:30.ATLANTA is
awholesaler and thereforedoesn’t sell tohegeneralpublic.
This reportwaswritten
because of SmartWi, the
Card SharingModule
that lets youwatch every
channel in every room in
your house using just one
PayTV card.
SmartWi inDenmark
distributes their products
all over theworld and this
includes TheMiddle East.
SmartWi’s ever increasing
sales figures in this region
are due in large part to
the non-stop efforts of
local distributor ATLANTA
headquartered in Sharjah
in theUnited Arab
Emirates.
While having lunch at an Indian res-
taurant on Sheikh Khalifa Bin Zayed
street across from the glistening Bur-
juman Shopping Center, Sanjeev Jain
told us the story of ATLANTA. Just like
with most of the other shops in Dubai,
ATLANTA is also run by an Indian family.
“My father Rajmal Jain came toDubai in
1968”, explainsSanjeev. “He began sell-
ing satellite products in 1992. He had
contactwithamanufacturer in India that
produced electronic cables. One day he
received a sample of a black cable: it
was a coax cable.”
Butwhat to dowith it? The cableman-
ufacturerexplained tohim that this cable
■
■
■
107
—
06-07/2010 —
TELE-satellite— GlobalDigital TVMagazine
Inside the store canbe found
SalesRepresentativesVishal
Malviya (left)andSunil Jain (right).
Repairs areoccasionallynecessary.
TechnicianSadanandShetty takes
careof thiswork inhis littleshack.
Above thestore
isastoreroom
stockedwith
smalleramounts
ofeveryproduct.
Largerquantities
areshipped from
ATLANTA’smain
warehouse in
Sharjah.
Yinhe, China - Receiver
TELE-satellite-1007
/yinhe.pdf
R
Manu
Distr
Whol
Shop
Serv
■
YINHE also works very closely
together with the larger CA module
producers such as Irdeto, Conax, NDS,
with CI. In the fourth quarter will follow
a DVB-S2 twin tuner PVR with Irdeto
as well as a DVB-S2 box with a media
JianbiaoZhu, Overseas
MarketingManager, in
YINHE’sshowroom.
Samples from the
production line are
ondisplayhere.
Marketing
Manager
Jianbiao
Zhu
Zhangjiagang,
Jiangsu
COMPANYREPORT
64
TELE-satellite— GlobalDigital TVMagazine
— 06-07/2010
—
HighVolumeDigitalTVReceiverManufacturerYINHE,China
Organized for theFuture
ReceiverManufacturer
YINHE
PresentsTheirFactory
AlexanderWiese
Chinese high volumemanufacturer YINHE is one of the top five
producers in China. Although this company iswell knowwithin China,
it is only the insiders that recognize the name YINHE outside the
country since abroad it is only anODM. In otherwords, the YINHE
designed boxes (OriginalDesign) aremarketed
by other companies, primarily dealers and
programming operators, under their own
brand name. YINHE therefore is just
themanufacturer (henceODM) and
for the time being itwill stay that
way. There are no plans for YINHE
to dive into the exportmarketwith
their own brand name.What does
it look like inside one of these high
volumemanufacturing plants?
TELE-satellitewanted to find out.
■
TELE-satelliteWorld
/...
Arabic
ﺍﻟﻌﺭﺑﻳﺔ
/
ara
/yinhe.pdf
Indonesian
Indonesia
/
bid
/yinhe.pdf
Bulgarian
Български
/
bul
/yinhe.pdf
Czech
Česky
/
ces
/yinhe.pdf
German
Deutsch
/
deu
/yinhe.pdf
English
English
/
eng
/yinhe.pdf
Spanish
Español
/
esp
/yinhe.pdf
Farsi
ﻓﺎﺭﺳﻲ
/
far
/yinhe.pdf
French
Français
/
fra
/yinhe.pdf
Hebrew
עברית
/
heb
/yinhe.pdf
Greek
Ελληνικά
/
hel
/yinhe.pdf
Croatian
Hrvatski
/
hrv
/yinhe.pdf
Italian
Italiano
/
ita
/yinhe.pdf
Hungarian
Magyar
/
mag
/yinhe.pdf
Mandarin
中文
/
man
/yinhe.pdf
Dutch
Nederlands
/
ned
/yinhe.pdf
Polish
Polski
/
pol
/yinhe.pdf
Portuguese
Português
/
por
/yinhe.pdf
Romanian
Românesc
/
rom
/yinhe.pdf
Russian
Русский
/
rus
/yinhe.pdf
Swedish
Svenska
/
sve
/yinhe.pdf
Turkish
Türkçe
/
tur
/yinhe.pdf
Availableonline starting from
28May 2010
Download this report inother languages from the Internet:
65
—
06-07/2010 —
TELE-satellite— GlobalDigital TVMagazine
YINHE’sMainEntrance.Theadministrationbuilding is to the leftbehindwhichare
numerousproduction facilities.1500employeesworkhere.
The enormous 280,000 square-meter
production site is located in the city of
Zhangjiagang in the Jiangsu province
roughly 100 Km north of Shanghai in
eastern China. Here, in addition to the
four-story administration building, you’ll
also findmultiple fabrication buildings.
During the tour of the facility, Jian-
biao Zhu, Overseas Marketing Depart-
ment Manager, told us there are a total
of 1500 employees, 1100 in production
and 400 in administration. “Last year
we had 1200 employees but in 2010 we
added 300 additional employees”, he
explained to us. Business seems to be
booming at YINHE!
YINHE was founded in 1975 and at
that time it was a state-run company
that had the goal of producing China’s
firstmemory chips for use in the large
computer systems of that time. “It all
started with 50 employees”, Jianbiao
says as he looks back at the old days.
In 2000 the ownership structure
changed and it became a privately run
companymade up of 40 share-owners.
“But all of that could possibly change“,
reveals Jianbiao Zhu, “We’re planning
to go public this year on the Shenzhen
stock exchange.” The goal is to acquire
additional capital for expansion.
So,what do YINHE’s sales figures look
like? “For2009our receiverproductshad
salesofUS$80millionwhile the remain-
ing product groups produced sales of
US$ 30 million”, says Jianbiao Zhu. He
continues, “In 2010we are expecting an
increase to US$ 100 million in receiver
saleswith the remaining product groups
increasing to US$ 35million.”
What are these other product groups?
“We are one of the largest PC housing
manufacturers;wealsoproduce satellite
dishes as well as professional receiver
components for cable headends .”
But TELE-satellite is primarily inter-
ested in receivers, so let’s get back to
that. “Satellite receiver development
started in 1997”, remembers Jianbiao
Zhu, “and in 1998 we produced 10,000
receivers.” This number increased at a
tremendous rate: “In 2009we produced
3.6million boxes and in 2010we expect
production of four million boxes”, he
reveals and then adds, “In both years
twomillion receiverswere sold domesti-
cally in China; the restwere exported.”
We wanted to know more about the
export side of things:where does YINHE
export to? Jianbiao Zhu takes a look at
his laptop and then says, “30% of our
receivers end up in The Middle East,
20% go to Europe including the CIS
countries and Southeast Asia, another
15% go to Australia, 10% to Africa and
5% to South America.”
It should come as no surprise that
YINHE operates offices in critical
regions namely inDubai since 2003 and
in Australia since 2005. “This year 2010
we plan to open two additional offices
in Sao Paolo and Moscow. We are also
looking to open an office in Chennai in
2011”, confirms Jianbiao.
The best export countries are Austra-
lia with DVB-T receivers in MPEG-4 and
HD aswell as IndiawithDVB-C boxes in
MPEG-2 andSD. “Wewant to expand our
distribution in Europe including the CIS
countries with DVB-T MPEG-4, DVB-T2
MPEG-4 and DVB-S2 receivers”, com-
ments Jianbiao Zhu. He adds, “60% of
our exports are satellite receivers, 30%
are terrestrial receivers and 10% are
cable receivers.”
Another interesting note: with a
market segment of about 10%, YINHE
is one of the largest providers of cable
receivers domestically in China.
GlobalInvacom, UK - FibreOpti s
TELE-satellite-1005
/globalinvacom.pdf
R
Manu
Distr
Whol
Shop
Serv
■
■
DavidFugeman,Sales andMarketingDirector, is seen
here showingus thenewF-IRSGTUconverterbox: it
is installedby theend-userwhowould thenconnecta
maximumof foursatellite receiversaswell asoneDTT
receiver. “We’ve integrated twonew features”,explains
DavidFugeman, “oneLED indicates if there’sanoptical
signal, thesecondLEDshows ifpower isconnected.”
That was yesterday! Today one single
optical cable is enough to transportboth
satellite and terrestrial signals. Global
Invacom has expanded their system to
include DTT signals as well. Ivan Hor-
rocks, Director Sales and Marketing,
explains to us how thisworks: “We took
the satellite signal carried in the opti-
cal cable and combined it with the DTT
signal; now both signal formats can be
carried on one optical cable.”
For this purpose, Global Invacom
developed a new system that will be
marketed under the nickname “Whole-
band”, ormore officially, F-IRS (Fibre -
Integrated Reception System). But first
we want to take a quick look again at
how Global Invacom’s optical system
works: the optical LNB (universal LNB)
takes the four satellite frequency
ranges, that is, the upper and lower
bands in both horizontal and vertical
polarizations, and “stacks” them on top
of each other so that all four bands are
carried over the optical cable in one fre-
quency range. Each of these four bands
covers 1000 MHz and if you place them
one on top of the other you get a band-
width of 4000MHz.
Somuch for the satellite range. How
do you include the DTT range? Very
simple: Convert the Digital Terrestrial
Transmissions using another laser at a
different frequency then combine the
two together.
In order to do that, Global Invacom
had to modify their LNB system: the
optical LNB already has the laser built
into it so that the optical cable can
be connected directly to the LNB. To
include terrestrial signals, Global Inva-
com could have added a second con-
nector on the LNB for the terrestrial
antenna along with the necessary elec-
tronics. “Thiswould have been theoreti-
IvanHorrocks,Global Invacom’sDirectorof
Sales andMarketing, is showingus thenew
F-IRSLNB (Fibre IntegratedReceptionSystem):
thenewLNButilizes a coaxialNoutput instead
ofanopticaloutput.Thisoutputsupplies the
0.95 to 5.45GHz frequency range toa1.5-meter
longcoaxcablewhich connects to theF-IRS
ODU32 (OutdoorUnit).Global Invacomopted
touseN-type connectorson thiscoax cable.
“Theseconnectors areperfect forusewith this
high frequency rangeandaboveallare excel-
lentwatertight connectors”,explains IvanHor-
rocks the reasonwhy standard “F”connectors
weren’tused.
Sales
Ivan
Horrocks
■
■
82
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
—
DavidFugeman,Sales andMarketingDirector, isseen
hereshowingus thenewF-IRSGTU converterbox: it
is installedby theend-userwhowould then connect a
maximumof four satellite receivers aswellasoneDTT
receiver. “We’ve integrated twonew features”, explains
DavidFugeman, “oneLED indicates if there’sanoptical
signal, the secondLEDshows ifpower isconnected.”
That was yesterday! Today one single
optical cable is enough to transportboth
satellite and terrestrial signals. Global
Invacom has expanded their system to
include DTT signals as well. Ivan Hor-
rocks, Director Sales and Marketing,
explains to us how thisworks: “We took
the satellite signal carried in the opti-
cal cable and combined it with the DTT
signal; now both signal formats can be
carried on one optical cable.”
For this purpose, Global Invacom
developed a new system that will be
marketed under the nickname “Whole-
ba
In
w
h
works: the optical LNB (universal LNB)
takes the four satellite frequency
ranges, that is, the upper and lower
bands in both horizontal and vertical
polarizations, and “stacks” them on top
of each other so that all four bands are
carried over the optical cable in one fre-
quency range. Each of these four bands
covers 1000 MHz and ifyou place them
one on top of the other you get a band-
width of 4000MHz.
Somuch for the satellite range. How
do you include the DTT range? Very
simple: Convert the Digital Terrestrial
Transmissions using another laser at a
different frequency then combine the
two together.
In order to do that, Global Invacom
had to modify their LNB system: the
optical LNB already has the laser built
into it so that the optical cable can
be connected
include terrestr
com could hav
nector on the
antenna along with the necessary elec-
tronics. “Thiswould have been theoreti-
cally possible”, says IvanHorrocks, “but
it really doesn’t make any sense since
the LNB would have become too heavy
and bulky.Not tomention itwould have
created problems for installers in that
IvanHorrocks,Global Invacom’sDirectorof
Sales andMarketing, isshowingus thenew
F-IRSLNB (Fibre IntegratedReceptionSystem
thenewLNButilizes a coaxialNoutput instea
of anopticaloutput.Thisoutputsupplies the
0.95 to 5.45GHz frequency range to a 1.5-mete
long coax cablewhichconnects to theF-IRS
ODU32 (OutdoorUnit).Global Invacomopted
touseN-typeconnectorson thiscoax cable.
“These connectorsareperfect forusewith this
high frequency range and aboveallare excel-
lentwatertightconnectors”, explains IvanHor-
rocks the reasonwhystandard “F”connectors
weren’tused.
Sales
David
Fugeman
COMPANYREPORT
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/globalinvacom.pdf
Indonesian
Indonesia
/
bid
/globalinvacom.pdf
Bulgarian
Български
/
bul
/globalinvacom.pdf
Czech
Česky
/
ces
/globalinvacom.pdf
German
Deutsch
/
deu
/globalinvacom.pdf
English
English
/
eng
/globalinvacom.pdf
Spanish
Español
/
esp
/globalinvacom.pdf
Farsi
فارسي
/
far
/globalinvacom.pdf
French
Français
/
fra
/globalinvacom.pdf
Hebrew
עברית
/
heb
/globalinvacom.pdf
Greek
Ελληνικά
/
hel
/globalinvacom.pdf
Croatian
Hrvatski
/
hrv
/globalinvacom.pdf
Italian
Italiano
/
ita
/globalinvacom.pdf
Hungarian
Magyar
/
mag
/globalinvacom.pdf
Mandarin
中文
/
man
/globalinvacom.pdf
Dutch
Nederlands
ned
/globalinvacom.pdf
Polish
Polski
/
pol
/globalinvacom.pdf
Portuguese
Português
/
por
/globalinvacom.pdf
Romanian
Românesc
/
rom
/globalinvacom.pdf
Russian
Русский
/
rus
/globalinvacom.pdf
Swedish
Svenska
/
sve
/globalinvacom.pdf
Turkish
Türkçe
/
tur
/globalinvacom.pdf
Availableonline starting from
2April 2010
Download this report inother languages from the Internet:
■
80
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
—
Global Invacomgoes
FibreDTT
AlexanderWiese
FibreOpticProductsbyGlobal Invacom
The British companyGlobal Invacom is best known to
TELE-satellite readers as the inventor andmanufacturer
of the sensational fibre optic LNB system (see TELE-satellite
issues 04-05/2008 and 08-09/2009).With an optical
system distances are no longer a factor since the
attenuation in a fibre optic cable is next to nothing. It’s an absolutely great
system except for one thing: these days peoplewant not just satellite TV
but digital terrestrial TV channels aswell.Up until now, thatmeant once
again that you needed two separate cables
routed to the TV; one for satellite signals
and the other for terrestrial digital TV
signals.
Global Invacomhas two locations inLondon:herewesee
theirheadoffice inAlthorne (Essex).
■
■
82
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
—
DavidFugeman,SalesandMarketingDirector, isseen
hereshowingus thenewF-IRSGTU converterbox: it
is installedby the end-userwhowould then connecta
maximumof foursatellite receivers aswell asoneDTT
receiver. “We’ve integrated twonew features”,explains
DavidFugeman, “oneLED indicates if there’sanoptical
signal, the secondLED shows ifpower isconnected.”
That was yesterday! Today one single
optical cable is enough to transportboth
satellite and terrestrial signals. Global
Invacom has expanded their system to
include DTT signals as well. Ivan Hor-
rocks, Director Sales and Marketing,
explains to us how thisworks: “We took
the satellite signal carried in the opti-
cal cable and combined it with the DTT
signal; now both signal formats can be
carried on one optical cable.”
For this purpose, Global Invacom
developed a new system that will be
marketed under the nickname “Whole-
band”, ormore officially, F-IRS (Fibre -
Integrated Reception System). But first
we want to take a quick look again at
how Global Invacom’s optical system
works: the optical LNB (universal LNB)
takes the four satellite frequency
ranges, that is, the upper and lower
bands in both horizontal and vertical
polarizations, and “stacks” them on top
of each other so that all four bands are
carried over the optical cable in one fre-
quency range. Each of these four bands
covers 1000 MHz and if you place them
one on top of the other you get a band-
width of 4000MHz.
Somuch for the satellite range. How
do you include the DTT range? Very
simple: Convert the Digital Terrestrial
Transmissions using another laser at a
different frequency then combine the
two together.
In order to do that, Global Invacom
had to modify their LNB system: the
optical LNB already has the laser built
into it so that the optical cable can
be connected directly to the LNB. To
include terrestrial signals, Global Inva-
com could have added a second con-
nector on the LNB for the terrestrial
antenna along with the necessary elec-
tronics. “Thiswould have been theoreti-
cally possible”, says IvanHorrocks, “but
it really doesn’t make any sense since
the LNB would have become too heavy
and bulky. Not tomention itwould have
created problems for installers in that
IvanHorrocks,Global Invacom’sDirectorof
Sales andMarketing, isshowingus thenew
F-IRSLNB (Fibre IntegratedReceptionSystem):
thenewLNButilizesacoaxialNoutput instead
of anopticaloutput.Thisoutputsupplies the
0.95 to5.45GHz frequency range toa1.5-meter
longcoaxcablewhichconnects to theF-IRS
ODU32 (OutdoorUnit).Global Invacomopted
touseN-typeconnectorson this coax cable.
“These connectorsareperfect forusewith this
high frequency rangeandabove all areexcel-
lentwatertightconnectors”, explains IvanHor-
rocks the reasonwhystandard “F”connectors
weren’tused.
Changhong, China - Receiver
/
TELE-satellite-1003
/changhong.pdf
R
Manu
Distr
Whol
Shop
Serv
■
today it is
ginnings of
founded in
ducing mili-
hecompany
, pluralistic,
rent indus-
m digital tv
conditioner
oducts, set
and power
of techni-
neering and
he
HA
.,
he
re
development, marketing and manufactur-
ing of digital set top boxes in ll standard
like DVB-S, DVB-C, DVB-T, ISDB, DMB-TH
and of course HDTV including value-added
systems for digital tv.
Th ir production capacity r aches up to
12 million, making them the largest STB
manufacturer i China. The company has
heavily invested in their quality control and
h
laboratory, a digi-
tal HFC experimental net, E C laboratory
andmost importantly a high accuracySMT
CHANGHONG’s aim is to
he strongest suppliers for
sworldwide.
NGHONG started its TV
ard Cheng Li remembers.
imported a complete pro-
AtChengduairport:His role
asOverseasSalesDirector
leadsRichardChengLi to
manydestinationsaround
theglobe.
duction line from Panasonic in Japan and
we als implemented every single produc-
tion guideline right down to the very last
detail.” Richard co
lain that
“this is how things go in the first phase of
Sales
Richard
Cheng Li
COMPANYREPORT
■
50
TELE-satellite— GlobalDigital TVMagazine
— 02-03/2010
—
Receiver andTVManufacturerCHANGHONG,China
Large-scaleQuality
and InnovationMade
byCHANGHONG
CHANGHONG is one of the largest volumemanufacturers of receiverswith
headquarters inMianyang in theSichuan province of south-westernChina,
some 130 km from the provincial capital ofChengdu.Not only domillions of satellite
and terrestrial receivers leave the production premises every year
but also an equal number of flat-screenTVs,sothatthecompanyranks
among themost important digital corporations in theworld.
DigitalTVmanufacturerCHANGHONG is
headquartered inMianyang, a cityof 600.000
inhabitants.Theadministrativebuildingcan
be seen in thecentre,with thedevelopment
centre to the leftandanymanysatellite
antennason its roof. In thebackground
andextending to the left theCHANGHONG
manufacturingplantsstretchoutover 2
squarekm.
TELE-satelliteWorld
/...
Arabic
ﺍﻟﻌﺮﺑﻴﺔ
/
ara
/changhong.pdf
Indonesian
Indonesia
bid
/changhong.pdf
Bulgarian
Български
bul
/changhong.pdf
Czech
Česky
ces
/changhong.pdf
German
Deutsch
/
deu
/changhong.pdf
English
English
/
eng
/changhong.pdf
Spanish
Español
esp
/changhong.pdf
Farsi
ﻓﺎﺭﺳﻲ
far
/changhong.pdf
French
Français
fra
/changhong.pdf
Hebrew
עברית
heb
/changhong.pdf
Greek
Ελληνικά
hel
/changhong.pdf
Croatian
Hrvatski
hrv
/changhong.pdf
Italian
Italiano
ita
/changhong.pdf
Hungarian
Magyar
mag
/changhong.pdf
Mandarin
中文
man
/changhong.pdf
Dutch
Nederlands
ned
/changhong.pdf
Polish
Polski
pol
/changhong.pdf
Portuguese
Português
por
/changhong.pdf
Romanian
Românesc
rom
/changhong.pdf
Russian
Русский
/
rus
/changhong.pdf
Swedish
Svenska
sve
/changhong.pdf
Turkish
Türkçe
tur
/changhong.pdf
Availableonlinestarting from
29 January 2010
Download this report inother languages from the Internet:
■
51
—
02-03/2010 —
TELE-satellite— GlobalDigital TVMagazine
Looking at their business today it is
hard to imagine the humble beginnings of
the project. CHANGHONG was founded in
1958 and started out with producingmili-
tary radarsystems.But today thecompany
has evolved into a super-huge, pluralistic,
international group of 13 different indus-
tries, producing everything from digital tv
paneldisplays to ITsystems,airconditioner
systems, digital audiovisual products, set
top boxes, eco-friendly battery and power
supplies up to whole systems of techni-
cal equipment, electronic engineering and
chemicalmaterials.
One of the 13 industries of the CHANG-
HONGGROUP istheSICHUANCHANGHONG
NETWORK TECHNOLOGIES Co., Ltd. It is
an independent subsidiary of the CHANG-
HONGGROUPand specializes in research&
development, marketing and manufactur-
ing of digital set top boxes in all standards
like DVB-S, DVB-C, DVB-T, ISDB, DMB-TH
and of courseHDTV including value-added
systems for digital tv.
Their production capacity reaches up to
12 million, making them the largest STB
manufacturer in China. The company has
heavily invested in theirquality controland
has built up a digital TV laboratory, a digi-
tal HFC experimental net, EMC laboratory
andmost importantly ahigh accuracySMT
production line. CHANGHONG’s aim is to
become one of the strongest suppliers for
digital tv solutionsworldwide.
“In 1978 CHANGHONG started its TV
production,”RichardCheng Li remembers.
“At the timewe imported a complete pro-
AtChengduairport:His role
asOverseasSalesDirector
leadsRichardChengLi to
manydestinationsaround
theglobe.
duction line from Panasonic in Japan and
we also implemented every single produc-
tion guideline right down to the very last
detail.” Richard continues to explain that
“this is how things go in the firstphaseof
