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TELE-audiovision Global Company Directory
134 TELE-audiovision International — The World‘s Leading Digital TV Industry Publication — 1 -12/2014 —
Hypex, UK - Distributor TELE-satellite-1205/eng/hypex-icecrypt-uk.pdf
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174 TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine —04-05/2012
Neal isManagingDirector forHypexandpersonally
takescareof theirprofessionalbroadcast andcableTV
customers.
before they moved into their new ware-
house.
Hypex was founded in 1979 by Shyv
Sood. He is an electrical engineer and
recognized back then the need for com-
mercial receivers and other broadcast-
ing equipment.
As a one-man operation he sold
stronger and stronger over the years.
Just a few years ago the company be-
came a limited liability corporation and
now operates under the name Hypex,
Ltd.
Hypex is a pure wholesaler and does
not sell to endusers.ManagingDirector
Neal tells us more: “We ship to roughly
600 active dealers of which 15% are
outsideofGreatBritain.”Hypex custom-
ers can be found as far away as Malay-
sia. Neal explains how it came to that:
“Over those many years our company
hasbecome verywell-known and estab-
lished and aside from that many Asian
companies have their own bra ch office
inGreatBritain. For those it’smuch sim-
MD
Neal
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172 173 TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine —04-05/2012 —04-05/2012—TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine
•ShipslargedishestoGreatBritainand
Europe
•OfferssuccessfulproductlinesfromICECRYPTandGLOBALINVACOM
•Lowpricesthankstominimaloverhead
costs
•Consistentsalesdespitepricingpressure
An image from theold
residedhere upuntil recently.Now the
companymoved intoa 6000square footwarehouseonly about amile fromhere
inWembley inwesternLondon.
Professional
products from
aprofessional
dealer
COMPANYREPORT WholesalerHypex,UK
• Ships large dishes to Great Britain and Europe
• Offers successful product lines from ICECRYPT and GLOBALINVACOM
• Low prices thanks to minimal overhead costs
• Consistent sales despite pricing pressure
Ricks Satellite, USA - Distributor TELE-satellite-1205/eng/ricks-satellite-azbox.pdf
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159
The World‘s Largest Digital TV Trade Magazine
A successful couple: Rick and Bobbie together run the satellite online shop Ricks Satellite in Blue Springs, Missouri,
USA. It’s an area with 60,000 inhabitants located east of Kansas City. It’s an excellent location: Kansas City likes to be
referred to as the heart of America; it’s not only the geographical center of the USA, it’s also the mathematical center of
USA’s population.
en was a treasure trove of
the operation of all of the re-
intuitively easy.
day coincidence came to his
loyer, the auto parts com-
nized and offered Rick a po-
idn’t appeal to him. Instead,
o go out on his own. His wife
orted him and said, “You have
ou really like to do.” She was
2 Rick and Bobbie started the
ks Satellite. “It wasn’t easy
ing”, says Rick, “My wife had
cond job on the side.”
The young company managed to sell
50 receivers in the first year. 10 years
later sales have greatly increased: „We
sold over 1100 receivers in 2011 with
the AZBox Receivers being the biggest
seller.“ But receiver sales are only one
part of their business. “We also sell com-
plete systems for GALAXY 19 reception
at 97W. In 2011 it totaled 300 systems,
most of which were with 75cm dishes,
some shipped with 90cm antennas.” Rick
explains to us what all the fuss is about
with GALAXY 19: “It is currently the
most interes
America in terms of FTA.” The satellite
TV market in North America is supplied
by two large PayTV providers that each
have their own reception systems. Rick
provides us with even more background:
“The last analog terrestrial transmitters
were turned off about two years ago. The
problem is that the new digital terrestrial
transmitters don’t have the same range
as the old analog transmitters. And so,
many people living in outlying regions
the only solution was to subscribe to a
satellite PayTV service. Rick says: “The
Satellite Pay Services normally require a
two year contract and then after you sub-
scribe to a basic package, you can then
subscribe at an extra fee to the same
local channels that they used to receive
for free with an terrestrial antenna when
Owner
Rick
Caylor
■
159
e International — The World‘s Largest Digital TV Trade Magazine
A successful couple: Rick and Bobbie together run the satellite online shop Ricks Satellite in Blue Springs, Missouri,
USA. It’s an are with 60,000 inhabitants located east of Kan as City. It’s n excellent locatio : Kan as City likes to be
referred to as the heart of America; it’s not only the geographical center of the USA, it’s also the mathematical center of
USA’s population.
sm back then was a treasure trove of
xperience; the operation of all of the re-
eivers was intuitively easy.
Then one day coincidence came to his
id: his employer, the auto parts com-
any, reorganized and offered Rick a po-
ition that didn’t appeal to him. Instead,
e decided to go out on his own. His wife
obbie supported him and said, “You have
o do what you really like to do.” She was
ight. In 2002 Rick and Bobbie started the
ompany Ricks Satellite. “It wasn’t easy
n the beginning”, says Rick, “My wife had
o have a second job on the side.”
The young company managed to sell
50 receivers in the first year. 10 years
later sales have greatly increased: „We
sold over 1100 receivers in 2011 with
the AZBox Receivers being the biggest
seller.“ But receiver sales are only one
part of their business. “We also sell com-
plete systems for GALAXY 19 reception
at 97W. In 2011 it totaled 300 systems,
most of which were with 75cm dishes,
some shipped with 90cm antennas.” Rick
explains to us what all the fuss is about
with GALAXY 19: “It is currently the
most interesting of all satellites in North
A tellite
TV market in North America is supplied
by two large PayTV providers that each
have their own reception systems. Rick
provides us with even more background:
“The last analog terrestrial transmitters
were turned off about two years ago. The
problem is that the new digital terrestrial
transmitters don’t have the same range
as the old analog transmitters. And so,
for many people living in outlying regions
the only solution was to subscribe to a
satellite PayTV service. Rick says: “The
Satellite Pay Services normally require a
two year contract and then after you sub-
scribe to a basic package, you can then
subscribe at an extra fee to the same
local channels that they used to receive
for free with an terrestrial antenna when
Owner
Rick
Caylor ■
156 157 TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine —04-05/2012 —04-05/2012—TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine
10Years
Bobbie&Rick
•celebratesits10thanniversary
in2012
•distributesAZBox'sreceiversin
NorthAmerica
•isanenthusiasticsatellitefeedhunter
•seesagoodfuturefortheFTA
marketinNorthAmerica
A typical residentialhome in theUSA.Looking from thestreet therearenosatellitedishes tobe seenand there’s alsono company sign tosuggest that there’s a successfulonline satellite shophidden inside.A
knockon thedoor revealsBobbieandRick alongwithRicksSatellitewhich canbe found in the Internet a
COMPANYREPORT SatelliteDealerRicksSatellite,KansasCity,USA
• celebrates its 10th anniversary in 2012
• distributes AZBox’s receivers in North America
• is an enthusiastic satellite feedhunter
• sees a good future for the FTA market in North America
StelliteGuys, USA - Internet Forum TELE-satellite-1205/eng/satelliteguys.us.pdf
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209 —04-05/2012—TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine
i,USA
argest
A
ScottGreczkowskiwith aT-shirt
fromSatelliteGuys.us in frontofhis
twomotorizeddishes,on the lefta
1.5-meteroffset antennaand in the
middle a 2.5-meterprime focusdish
bothofwhich are currentlypointed
to85W.
Owner
Scott
Greczkowski ■
206 207
TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine —04-05/2012 —04-05/2012—TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine
Scott's
SatelliteGuys
•Providesassistancewithtechnical
satellitereceptionquestions
•FoundedbyScottasanon-profit
forum
•Alladvertisingincomeis
reinvestedinbettertechnology
•Newistheuseoftheforums
throughCustomerService
employeesofdigitalTVcompanies
ScottGerczkowski’shome in NewingtonoutsideofHartford,
Connecticut in theUSA.Scottoperateshissatellite forumSatelliteGuys.usfromhere.On the street sidehehas two
motorizeddishes installed; four smallerfixeddishes aremountedon thewall.
To the left isamultifocusdishwithfiveLNBs forDirecTV, in themiddle is adishfor theDishNetwork eastern arcpointing
to 61.5W, 72.7W and 77Wplus anotherantenna for theDishNetworkwestern
arc at110W and119W.All theway to theright is another antenna for 110W.Thisdish isused for automatic scanning that
takesplace everyhour. It can instantlyidentifywhen anew channel appearson
DishNetwork andposts this informationin the forum threadUplinkReport.
COMPANYREPORT SatelliteForumOperatorScottGreczkowski,USA
• Provides assistance with technical satellite reception questions
• Founded by Scott as a non-profit forum
• All advertising income is reinvested in better technology
• New is the use of the forums through Customer Service employees of
digital TV companies
Sowell, China - IPTV Receivers TELE-satellite-1205/eng/sowell-iptv.pdf
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148 149 TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine — 04-05/2012— — 04-05/2012 —TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine
IPTV
is Future
•AlreadyoperatingthefirstIPTV
project
•3Dplannedforthefuture
•IntegrationofTVreceptionwith
IPTV
•60%ofallSowellreceiversare
alreadyHD
GeneralManager
EagleChain in
Sowell’sshowroom
withoneof the
company’s success
receivers.
COMPANYREPORT ReceiverManufacturerSowell,China
GM
Eagle
Chain
■
148 149 TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine — 04-05/2012— —04-05/2012 —TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine
IPTV
isFuture
•AlreadyoperatingthefirstIPTV
project
•3Dplannedforthefuture
•IntegrationofTVreceptionwith
IPTV
•60%ofallSowellreceiversare
alreadyHD
GeneralManager
EagleChain inSowell’sshowroomwithoneof the
company’s successreceivers.
COMPANYREPORT ReceiverManufacturerSowell,China
• Already op rating the first IPTV project
• 3D planned for he future
• Int gr tion of TV recep ion with IPTV
• 60% of all Sowell receivers a already HD
Wadt, Brazil - Headends TELE-sat llite-1205/wadt-brazil.pdf
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ëSão Paulo
TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine —04-05/2012 166
Neide is thedaughterof the
company’s founderand takes careof
Wadt’sfinances.Joao,Neide’ssonand
the company founder’sgrandson is
headendmanufacturerWadt’sTechnical
Director inSaoPaulo,Brazil.
A Family Company
in the Cable Distribution Field
The company Wadt has been in ex-
istence for three generations. It was
founded by Nelson Wadt back in 1945.
It’s a story of emigration in that Nel-
son Wadt is originally from Germany.
The company, that has been suc-
would take - namely further in the
direction of reception. When the first
cable TV systemswerebeing installed,
Wadt was right in the middle of things
offering the first cable headends.
“Wadt’s best times were before
1994”, remembers the company
founder’s Grandson, “Back then we
had 200 employees.” Those days are
over; in 1994 the Brazilian govern-
ment lifted the high import duties af-
ter which HF products came into the
country at low prices.
Wadt had to specialize and focused
cessful for so many years, is all by it-
self interesting because of its success,
but since they manufacture cable dis-
tribution equipment, it’s the perfect
reason for us to pay them a visit.
The company founder’s grandson,
Joao Alfredo Wadt Miranda, who today
is the company’s Technical Director,
thinks back to the products that
started it all: “It was car radi-
os for Ford vehicles that my
Grandfather manufactured
first.” It was already ob-
vious back then what
path the company
COMPANY REPORT Headend Manufacturer Wadt, Brazil
Owner
Neide
Wadt
■
ëSão Paulo
TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine —04-05/2012 166
Neide is thedaughterof the
company’s founder and takes careof
Wadt’sfinances. Joao,Neide’s son and
the company founder’sgrandson is
headendmanufacturerWadt’sTechnical
Director inSaoPaulo,Brazil.
A Family Company
in the Cable Distributio Field
The company Wadt has been in ex-
istence for three generations. It was
founded by Nelson Wadt back in 1945.
It’s a story of emigration in that Nel-
son Wadt is originally from Germany.
The company, that has been suc-
would take - namely further in the
direction of reception. When the first
cable TV syst ms were being installed,
Wadt was r ght in the middle of things
offering the first cable headends.
“Wadt’s best times were before
1994”, remembers the company
founder’s Grandson, “Back then we
had 200 employees.” Those days are
over; in 1994 the Brazilian govern-
ment lifted the high import duties af-
ter which HF products came into the
country at low prices.
Wadt had to specialize and focused
cessful for so many years, is all by it-
self interesting because of its success,
but since they manufacture cable dis-
tribution quipmen , it’s he perfect
reason for us to pay them a visit.
The company founder’s grandson,
Joao Alfredo Wadt Miranda, who today
is the company’s Technical Director,
thinks back to the products that
started it all: “It was car radi-
os for Ford vehicles that my
Grandfather manufactured
first.” It was already ob-
vious back then what
path the company
COMPANY REPORT Headend M nufacturer Wadt, Brazil
Tec nical
Director
Joao
Wadt
■
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•InvolvedinHFformorethan60
years
•Newallocationofcable
licensesinBrazilopensuphuge
opportunitiesforthecompany
•Specializedproductsforcable
headends
•Onlyshipsdomestically
Thedish antennason the roofprovide a
clue towhatgoeson inside thisbuilding;it caught the interestof theTELE-satellite
editorial staff: the companyEletronicaWadt,whichhasbeen involvedwithreception technology since 1945, resides
here. Distribution
Technology
from Wadt
COMPANYREPORT HeadendManufacturerWadt,Brazil
• Involved in HF for more than 60 years
• New allocation of cable licenses in Brazil opens up huge opportunities
for the company
• Specialized pr ducts for cable headends
• Only ships domestically
Jiuzhou, China - Receivers TELE-satellite-1203/jiuzhou-ott.pdf
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ëShenzhen
156 157 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine — 02-03/2012— —02-03/2012 — TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
Jiuzhou’s OTT
Development Team
JimmyZhang isdigitalTV
devicemanufacturer Jiuzhou’s
MarketingViceManager and
is also responsible for the
marketingof theirOTTunits.
Internet services and terrestrial/sat-
ellite TV are constantlymerging closer
together.Many currentdigital receivers
already have an Internet connection
butmost of the time this connection is
only used to load new software into the
receiver or to connect the receiver to a
local network. The total integration of
Internet video and audio content with
digital receivers is still in its infancy.
Jimmy Zhang is Jiuzhou’s Marketing
Vice Manager and tells us what it’s all
about: “OTT stands for Over-The-Top.
Itmeans that viewers can not only see
their normal TV channels terrestrially,
via satellite or cable, they can now use
the same device to enjoy video and au-
dio content via the Internet.” YouTube
and VUDU, a movie service, are just
a few examples according to Jimmy
Zhang.The enduserdoesn’t really care
how the video and audiomakes it to his
TV screen, as long as he can use one
remote control to access everything
that’s available.
Unfortunately, a weak spot in the
OTT technology is the bandwidth of the
end user’s Internet connection. Video
transmissions require a large band-
width. Therefore, right now these OTT
compatible digital receivers would re-
ally only have markets in Europe and
North America even though there are
many other regions that offer scattered
high-speed Internet access. “We’re fo-
cusing on these twomarkets”, confirms
Jimmy Zhang, “Buying power is the
highest there.”
Team”, we learn from Vice General
ManagerRichardwho is responsible for
the R&D Team. “Our entire R&D Team
consists of 200 engineers”, clarifies
Vice General Manager Richard, “We’re
working with the Android as well as
with the Linux operating systems.”
Department Manager Yongjun Zhang
is in charge of the Application Team
consisting of ten engineers. This is
where the functioning of the software
is tested and optimized so that end us-
ers won’t have any trouble accessing
all the different Internet services with
their Jiuzhou receiver later on.
Thebestpart is thatOTT isonlybeing
COMPANYREPORT DigitalTVManufacturer Jiuzhou,China
Vice
Marketing
Jimmy
Zhang
■
158 159 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine— 02-03/2012 — — 02-03/2012 — TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
Richard isViceGeneral
Manager and runs the
JiuzhouR&D teamwith200
engineers.
though older digital receivers can be
upgraded with OTT, theymight not be
good enough to truly take advantage of
OTT. “The chips get faster and faster
every day and if you upgrade a digital
receiver that has an older chipset with
OTT, you might not be able to enjoy
theseOTT services interference-free.”
The end result is that itwould be far
better toupgrade anewdigital receiver
withOTT services; only thenwould the
menu operation and the speed and ca-
pabilitiesof thebuilt-in chipsbeoptimal
for theseOTT services.
The Jiuzhou development team is
working feverishly on the best possible
solutions forOTT.
ev
Marketing Vice Manager Jimmy Zh
to us, “This means that end users
merely have to upload a new software
version in order tomake their existing
digital receiversOTT compatible.”
Even though it appears that this can
all be easily accomplished technically,
two things have to be kept inmind: the
firsthas to dowith a license since there
are many Internet services that have
to be paid for. The second is that even
Vice GM
Richard
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154 155 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine— 02-03/2012— — 02-03/2012 —TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
Over-The-Top by Jiuzhou
•DevelopesDigitalTVreceivers
optimizedforOTT
•DedicatedOTTdevelopmentteam
•MarketforOTTinEuropeand
NorthAmerica
•Upgradeofolderdigitalreceivers
possiblewithasoftwareupgrade
TheOTT
DevelopmentTeamworksonthe sixthfloor
of the JiuzhouElectricBuilding
inNanshan’sHightechPark inShenzhen,China.
COMPANYREPORT DigitalTVManufacturerJiuzhou,China
• Developes Digital TV receivers optimized for OTT
• Dedicated OTT development team
• Market for OTT in Europe and North America
• Upgrade of older digital receivers possible with a software upgrade
Panodic, China - Receivers TELE-satellite-1203/panodic.pdf
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128 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine — 02-03/2012 —
R ceiver Manufacturer Panodic, China
The Big Expansion
of Panodic
In 1999 three technically enthusias-
tic young entrepreneurs founded the
company MICO in Hong Kong. Their
first product: a DVD player. Since then
they have gotten larger and larger so
that today they are one of the top five
receiver manufacturers in China with
more than 1200 production employ-
ees and over 100 R&D engineers. The
technology and marketing departments
are located in the Shenzhen High Tech
Park; the production facility is only a
half hour car ride away in Fuyong in the
Bao’an District. We paid a visit to both
facilities to see for ourselves how Pan-
odic managed to get this far.
So, obviously the first question is
this: is the company name MICO or
Panodic? Marketing Director Alan Yu
has the answer for us: “The company
MICO Hongkong still exists and is the
parent company of the Panodic Group.
MICO has its headquarters in Hong
Kong and that’s where you’ll also find
the Panodic Group’s financial manage-
ment and logistics.”
Panodic itself was founded in Shen-
zhen in 2009 and sold their products
under this name to the local market in
China. The company’s products are also
exported under every possible brand
name, just not the Panodic name. “We
export as an OEM and ODM manufac-
turer and don’t use our name at all.”
In addition to the production facility
in Bao’an, the Panodic Group also in-
cludes a branch office in Beijing. “20
engineers work there primarily on our
IP receiver’s software. The domestic
sales team can also be found there.”
For the Chinese market, Panodic offers
primarily DVB-C and IPTV receivers.
“TV and Internet are constantly merg-
ing closer and closer together; we are
integrating Internet services with our
DVB-C receivers.”
Panodic started exporting their DVB
products in 2005. “The first receiver
that we manufactured for export was
a DVB-T receiver for Great Britain”, re-
members Alan Yu. That was also the
time that Panodic expanded into the
then new receiver business. “Panod-
ic’s R&D engineers have accomplished
quite a bit in just a short time: “We’re
introducing a new combination receiver
for DVB-S2 and DVB-T as well as for
DVB-S2 and ISDB-T.” A Linux-based IP
box was also completed just now.
“An interesting niche is DVB-T mod-
ules for reception in a car.” This mod-
ule with DVB-T/MPEG4 is connected to
the DVD players video screen in the
car.” Rear seated passengers can use
a remote control to change channels
while the car is in motion.” The driver
of course is looking out the front win-
dow at the traffic. Panodic is planning
to make this product available in the
first quarter of 2012.
“We’re also working on projectors”,
said Alan Yu surprisingly. Sure enough,
in these days of HD there are more
and more viewers interested in TV
projectors. “A projector really makes
HD beautiful”, he comments and then
promises, “The first samples are al-
ready completed with production set to
begin in the second quarter of 2012.”
3D can’t be all that far away then. “In
the third quarter of 2012 we’ll also be
introducing receivers with integrated
3D converters.”
Where can you find Panodic’s prod-
ucts? “In 2011 we still only sold about
10% of our products domestically here
in China. The remaining 90% were ex-
ported. In 2012 it will shift to about
20% domestic and 80% export.” Alan
Yu is expecting to see an increase in
DVB-C as well as ABS, the Chinese digi-
tal satellite TV standard.
But the Marketing Director i
Company founder:
You Zhen Yu. He and
two other partners
founded MICO in
1999 and Panodic in
2003.
COMPANY REPORT
Founder
You Zhen
Yu
1
2
130 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine — 02-03/2012 —
not a manufacturer that produces only
when there are orders; they are contin-
uously active in further development.
“We are cooperating with many indus-
trial partners, such as, NDS, Conax,
SuperNovelTV as well as chip manufac-
turers ST and Ali. We’ve also received
licenses from Sisvel DivX and Inview.”
Inview is a provider of EPG informa-
tion and Internet-based additional data
suchas IPTV.Thanks to theappearance
of more and more hybrid receivers, the
integration with the Internet is moving
more and more to the forefront.
And that’s how Panodic managed to
work themselves up into the group of
top five manufacturers in just a few
years. From the original three-man
founding team the company has grow
to over 1500 employees and there’s n
end in sight. AlanYu: “Weare constant-
ly working on designing and developing
higher quality products. This includes,
above all, hybrid receivers.” These are
receivers that are mostly interesting to
operators.
The expansion of their product pal-
ette suggests that Panodicwill continue
to climb higher in the ranks of top class
companies.
vinced that expor p:
“With our new DVB-T2 and DVB-S2
receivers we will increase our market
share and the upcoming football world
cup will increase ISDB-T sales in South
America.”
It’s becoming clear that Panodic is
1.HuangWei isoneof the founders
ofMICO/Panodic.He takes careof the
strategi
2.XuHa
in charg
operations and can reveal tous: “In
2011weachievedsalesof 70million
USD and in 2012we’reexpecting an
increase to100millionUSD.”
Founder
Huang
Wei
1
130 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine— 02-03/2012 —
not a manufacturer that produces only
when there are orders; they are contin-
uously active in further development.
“We are cooperating with many indus-
tri l partners, such as, NDS, Conax,
SuperNovelTV aswell as chipmanufac-
turers ST and Al. We’ve also received
licenses from Sisvel DivX and Inview.”
Inview is a provider of EPG informa-
integration with the Internet is moving
more dmore to the forefront.
And that’s how Panodic managed to
work thems lves up into the group of
top five manufacturers in just a few
years. From the original three-man
founding team the company has grown
to over 1500 employees and there’s no
d in si ht. Al nYu: “Weare constant-
lyworking on designing and developing
higher quality products. This includes,
above all, hybrid receivers.” These are
receivers that aremostly interesting to
operators.
The expansion of their product pal-
ette sugg sts that P odicwill continue
to climb higher in the ranks of top class
companies.
vinced that exports will also pick up:
“With our new DVB-T2 and DVB-S2
receivers we will increase our market
share and the upcoming football world
cup will increase ISDB-T sales in South
America.”
It’s becoming clear that Panodic is
1.HuangWei isoneof the founders
ofMICO/Panodic.He takes careof the
strategicorientationofproduction.
2.XuHaiBin isPanodic’sCEO.He’s
in chargeof thecompany’sdaily
operations and can reveal tous: “In
2011weachieved salesof 70million
USD and in 2012we’re expecting an
increase to 100millionUSD.”
CEO
Xu Hai Bin
■
■
PANODIC
ReceiverManufacturer,China
TELE-satellite-1201/eng/panodic.pdf
CompanyDetails
Engineers inResearch&Development |TotalNumberofEmployees
▼ ▼
0............................1000..............................2000
AverageTurnover (Previous,This,NextYearEstimates) ▼
0................................50.................100MioUS$
ProductionCertificates
RoHS,DVB,EMC
ProductionCategories
OEM
MainProducts
Receivers forDVB-T/T2,DVB-S/S2,DVB-C, ISDB-TB, IPTV,DVD
Players,Projectors
132 133
TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine — 02-03/2012 — — 02-03/2012 — TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
Panodic’sMarketing
Director isAlanYu.
He is a loyal readerof
TELE-satellite.
ReceptionistYan
Jinggreets visitors
in the lobby
Marketing
Manager
Alan Yu
■
126 127 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine— 02-03/2012— — 02-03/2012 —TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
Oneof the
TopFive:
Panodic
byLuoShigang
•Multiplequalitycontrolpointsbefore,
duringandafterproduction
•ConcentratingondigitalTVproducts
•Cooperatingwithmanylicense
providers
•Continuousproductpalette
expansion
The administrationand R&D teamsofOEM/ODM
manufacturerPanodic canbe found in the futuristic
GrentechBuilding inShenzhen’sHighTechPark.
COMPANYREPORT
该独家报道由高级编辑所作
ReceiverManufacturerPanodic,China
• Multiple quality control points before, during and after production
• Concentrating on digital TV products
• Cooperating with many license providers
• Continuous product palette expansion
Sortec, Slovakia - Distributors TELE-satellite-1203/sortec.pdf
Manu
R Distr
R Whol
Shop
Serv
ëBratislava
■
180 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine— 02-03/2012 —
Growth Through
Quality
LadislavŠmárik is
SORTEC’sFounder and
President
In 20 years a company went from
starting off as a small installation op-
eration to becoming the la
f ssional installer in Slovakia and at
the same time has become one of the
largest wholesalers in the country. We
wanted to kno more about SORTEC’s
success story. Their headquarters and
main shop are located in the capital
city of Bratislava within sight of a large
shopping center in which among other
things can be found a TESCO hyper-
market.
SORTEC is not only an in-
staller and wholesaler; they
operate five retail stores
from which end users can buy
anything they need for television
signal rec ption. And if you can’t
visit the stores in person, you can buy
from them online. Ľuboš Bezák, Man-
ager of the E-shop, tells us more about
them: “At the moment four of these
stores can be found in western Slova-
kia with the fifth one in the east. But in
2012 we are planning to open up two
more shops in the east.” SORTEC will
then have Slovakia nicely covered with
their satellite storeswhere you can find
in addition to all the necessary satellite
components, also everything for ter-
restrial reception. “Slovakia is currently
in the transition phase from analog to
COMPANY REPORT Wholesaler and Installer SORTEC, Slovakia
Founder
Ladislav
Šmárik
1
2
3
4
182 183
TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine— 02-03/2012— —02-03/2012 — TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
digital terrestrial reception”
Ľuboš Bezák.
But these retail stores onlymake up
about 15% of SORTEC’s business. “The
largest portion of our sales comes from
our wholesale business and our instal-
lation work”, explains E-shop Manager
Ľuboš Bezák, “From our wholesaleac-
tivity 90% of sales comes from instal-
lations and the remaining 10% comes
from our cooperation with large store
chains.” For these hyper markets and
largeelectronic chainsSORTECdelivers
complete satellite systems that include
dish, LNB and receiver.
“The most requested dih sizes in
Slovakia are the 80cm and 90cm an-
tennas; they make up about 90% of
our dish sales”, says ĽubošBezák. “The
reason for this is that forSlovakians the
more attractive channels can be found
on ASTRA at 23.5 east but there are
also many free-to-air (FTA) channels
on ASTRA at 19.2 east that they want
to see”, continues Ľuboš Bezák. That’s
why these larger dishes are fitted with
monoblockLNBs so t at both satellites
can be received.
SORTEC was founded in 1992 by
Ladislav Šmárik. Back then he was an
antenna installer a
cessful with the installation of profes-
sional systems such as those for entire
housing blocks in larger communities.
ThisMATV (Master Antenna) installa-
1.Pavol sGeneralManager
2.ĽubošBezákSORTEC‘sE-shopManager.
GM
Pavol
Macko
1
2
3
4
182 183 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine— 02-03/2012 — —02-03/2012 — TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
digital terrestrial reception”, explains
Ľuboš Bezák.
But these retail stores onlymake up
about 15% of SORTEC’s business. “The
largest portion of our sales comes from
our wholesale business and our instal-
lation work”, explains E-shop Manager
Ľuboš Bezák, “From our wholesale ac-
tivity 90% of sales comes from instal-
lations and the remaining 10% comes
from our cooperation with large store
chains.” For these hyper markets and
largeelectronic chainsSORTECdelivers
complete satellite systems that include
dish, LNB and receiver.
“The most requested dish sizes in
Slovakia are the 80cm and 90cm an-
tennas; they make up about 90% of
our dish sales”, says ĽubošBezák. “The
reason for this is that forSlovakians the
more attractive channels can be found
on ASTRA at 23.5 east but there are
also many free-to-air (FTA) channels
on ASTRA at 19.2 east that they want
to see”, continues Ľuboš Bez
why these larger dishes are fitted with
monoblock LNBs so that both satellites
can be received.
SORTEC w s fou ded in 1992 by
Ladislav Šmárik. B ck then he w s an
antenna installer and was very suc-
cessful with the installation of profes-
sional systems such as those for entire
housing blocks in larger communities.
ThisMATV (Master Antenna) installa-
2.Ľuboš sE-shopManager.
3. It’salwaysbusy inSORTEC’ssatellitestore
where end-usersshop.Three salespersonnel take
careof thecustomers'needs.
4.Twoof the fourSORTECSalesManagers:
AlexanderZáhončík (left)andPavolLukáč (right).
Sales
Alexander
Záhončík
1
2
3
4
182 183
TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine — 02-03/2012 — — 02-03/2012 — TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
digital terrestrial reception”, explains
Ľuboš Bezák.
But these retail stores only make up
about 15% of SORTEC’s business. “The
largest portion of our sales comes from
our wholesale business and our instal-
lation work”, explains E-shop Manager
Ľuboš Bezák, “From our wholesale ac-
tivity 90% of sales comes from instal-
lations and the remaining 10% comes
from our cooperation with large store
chains.” For these hyper markets and
largeelectronic chainsSORTECdelivers
complete satellite systems that include
dish, LNB and receiver.
“The most requested dish sizes in
Slovakia are the 80cm and 90cm an-
tennas; they make up about 90% of
our dish sales”, says ĽubošBezák. “The
reason for this is that forSlovakians the
more attractive channels can be found
on ASTRA at 23.5 east but there are
also many free-to-air (FTA) channels
on ASTRA at 19.2 east that they want
to see”, continues Ľuboš Bezák. That’s
why these larger dishes are fitted with
monoblock LNBs so that bo h satelli s
can be received.
SORTEC was founded in 1992 by
Ladislav Šmárik. Back then was an
antenna installer and was very suc-
cessful with the installation of profes-
sional systems such as those for entire
housing blocks in larger communities.
This MATV (Master Antenna) installa-
1.PavolMacko isSORTEC’sGeneralManager
2.ĽubošBezákSORTEC‘sE-shopManag r.
3. It’s alwaysbusy inSORTEC’s satellite store
where end-usersshop.Three salespersonnel take
careof thecustomers'needs.
4.Twoof the fourSORTECSalesManagers:
AlexanderZáhončík (left)andPavolLukáč (right).
Sales
Pavol
Lukáč ■
178 179 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine— 02-03/2012— — 02-03/2012 —TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
Number
One
•Oneofthelargestwholesalersin
Slovakia
•Successthroughdistributionofwell-
known,high-qualitybrandnames
•Movetotheirownbuildingin2012
•Activeinnewtechnologiessuchas
fiberopticsandIPTV
inProfessional
Installations
WholesalerSORTEC’s headquarters inBratislava,
Slovakia.SORTEC just leases thisspace andwillmove to theirown
newbuilding in 2012.
COMPANYREPORT Wholesaler and InstallerSORTEC,Slovakia
• One of the largest wholesalers in Slovakia
• Success through distribution of w ll-known, high-qu lity brand ames
• Move to their own building in 2012
• Active in new technologies such as fiber optics and IPTV
Turbosat, UK - Receivers TELE-satellite-1203/turbosat-icecrypt.pdf
R Manu
R Distr
R Whol
Shop
R Serv
■
ëSittingbourne
New Receiver from
TURBOSAT
InternationalSales
ManagerChrisWard in
frontof small sampling
ofTURBOSAT’s
products: ICECRYPT
receivers andLNBs.He
is thecontact fornew
dealers inEuropeand
other areas.
COMPANYREPORT Wholesaler andManufacturerTURBOSAT,GreatBritain
Sales
Chris
Ward
1
2
150 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine — 02-03/2012 —
sales figures a n-
other important reason: TURBOSAT
receivers are listed with every large
chain in Great Britain. “Our receivers
can be found in the superstores from
TESCO, in the MAPLIN electronics
shops, in CPC, Dixons, John Lewis, at
Play.com and many others.”
Sure enough, three receiver mod-
els make up nearly 75% of all receiv-
er s les: “For the national market in
Great Britain it’s the T5000 for DVB-T
and it’sbrother theT2400withPVR for
DVB-T2 aswell as the ICECRYPT 3000
for the European market.” The latter
receiver we already introduced to you
in our TELE-satellite 08-09/2011 is-
sue with a detailed test report. “The
T2400 even comeswith a2.0 terabyte
hard drive!” says ‘Paddy’. Normally,
such high-capacity hard drives can’t
be connected. “A special chip makes
it possibl .”
Sales at TURBOSAT are divided into
two regions: “Half of our sales are
domestically here in Great Britain;
the other half is to Europe.” Interna-
tional Sales Man ger Chris Ward tells
us or : “Our ICECRYPT receivers
make up about 50% of our sales with
our C M’s accounting for about 20%.
SmartCards follow with 15% wit the
rest consisting of other satellite com-
ponents such as our own LNB series.”
The quantity of LNBs may be consid-
erable but because of their low sales
value they don’t have much of an im-
pact on overall sales.
The high SmartCard sales figures
comes from another TURBOSAT busi-
ness branch. “We have the exclusive
rights for the Dolly Buster adult-ori-
entedTV service”, revealsChrisWard.
“We ave five ch nnels on HOTBIRD
and we sell our Dolly Buster Smart-
Cards to any country where HOTBIRD
can be received.”
And now we come back to the mot-
to that we highlighted earlier, “Small
and Valuable”. TURBOSAT has placed
its entire focus on small products
since they are easier to ship. “For this
reason we don’t deal with larger and
heavier products”, explains Paddy.
TURBOSAT concentrates on valuable
products su h as receivers, small
1.A look in theTechnical
Department.Defectiveunits are
quickly repairedhere..
2.TechnicalDirector isRay
Gargiulo.Oneofhismain
tasks is tocheckproduction
samples from themanufacturer
inKorea. “TURBOSAT is
anODM (OriginalDesign
Manufacturer)”,he explains,
“OurownManufacturing
Engi eersdesign the receivers;
the receivers are then
manufacturedbasedon these
designs.”
Technical
Director
Ray
Gargiulo ■
144 145 TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine— 02-03/2012— — 02-03/2012 —TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
„Smalland
Valuable“
•ownreceiverlineICECRYPT
•50%ofsalesoutsideGreatBritain
•Focusonreceivers,CAM,SmartCardsand
LNBs
•80,000receiversayear
•producesDollyBusterTVprogramming
viaHOTBIRD
TURBOSAT’sheadquarters inSittingbourne south eastof
London
COMPANYREPORT
• own receiver line ICECRYPT
• 50% of sales outside Great Britain
• Focus on receivers, CAM, SmartCards and LNBs
• 80,000 receivers a year
• produces Dolly Buster TV programming via HOTBIRD