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TELE-audiovision Global Company Directory

142

TELE-audiovision International — The World‘s Leading Digital TV Industry Publication

— 03-04/2015

TELE-audiovision.com

Panodic, China - Receivers

TELE-audiovision.com/

TELE-satellite-1203

/panodic.pdf

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of Panodic

In 1999 three technically enthusias-

tic young entrepreneurs founded the

company MICO in Hong Kong. Their

first product: a DVD player. Since then

they have gotten larger and larger so

that today they are one of the top five

receiver manufacturers in China with

more than 1200 production employ-

ees and over 100 R&D engineers. The

technology and marketing departments

are located in the Shenzhen High Tech

Park; the production facility is only a

half hour car ride away in Fuyong in the

Bao’an District. We paid a visit to both

facilities to see for ourselves how Pan-

odic managed to get this far.

So, obviously the first question is

this: is the company name MICO or

Panodic? Marketing Director Alan Yu

has the answer for us: “The company

MICO Hongkong still exists and is the

parent company of the Panodic Group.

MICO has its headquarters in Hong

Kong and that’s where you’ll also find

the Panodic Group’s financial manage-

ment and logistics.”

Panodic itself was founded in Shen-

zhen in 2009 and sold their products

under this name to the local market in

China. The company’s products are also

exported under every possible brand

name, just not the Panodic name. “We

export as an OEM and ODM manufac-

turer and don’t use our name at all.”

In addition to the production facility

in Bao’an, the Panodic Group also in-

cludes a branch office in Beijing. “20

engineers work there primarily on our

IP receiver’s software. The domestic

sales team can also be found there.”

For the Chinese market, Panodic offers

primarily DVB-C and IPTV receivers.

“TV and Internet are constantly merg-

ing closer and closer together; we are

integrating Internet services with our

DVB-C receivers.”

Panodic started exporting their DVB

products in 2005. “The first receiver

that we manufactured for export was

a DVB-T receiver for Great Britain”, re-

members Alan Yu. That was also the

time that Panodic expanded into the

then new receiver business. “Panod-

ic’s R&D engineers have accomplished

quite a bit in just a short time: “We’re

introducing a new combination receiver

for DVB-S2 and DVB-T as well as for

DVB-S2 and ISDB-T.” A Linux-based IP

box was also completed just now.

“An interesting niche is DVB-T mod-

ules for reception in a car.” This mod-

ule with DVB-T/MPEG4 is connected to

the DVD players video screen in the

car.” Rear seated passengers can use

a remote control to change channels

while the car is in motion.” The driver

of course is looking out the front win-

dow at the traffic. Panodic is planning

to make this product available in the

first quarter of 2012.

“We’re also working on projectors”,

said Alan Yu surprisingly. Sure enough,

in these days of HD there are more

and more viewers interested in TV

projectors. “A projector really makes

HD beautiful”, he comments and then

promises, “The first samples are al-

ready completed with production set to

begin in the second quarter of 2012.”

3D can’t be all that far away then. “In

the third quarter of 2012 we’ll also be

introducing receivers with integrated

3D converters.”

Where can you find Panodic’s prod-

ucts? “In 2011 we still only sold about

10% of our products domestically here

in China. The remaining 90% were ex-

ported. In 2012 it will shift to about

20% domestic and 80% export.” Alan

Yu is expecting to see an increase in

DVB-C as well as ABS, the Chinese digi-

tal satellite TV standard.

But the Marketing Director i

s con-

Company founder:

You Zhen Yu. He and

two other partners

founded MICO in

1999 and Panodic in

2003.

Founder

You Zhen

Yu

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not a manufacturer that produces only

when there are orders; they are contin-

uously active in further development.

“We are cooperating with many indus-

trial partners, such as, NDS, Conax,

SuperNovelTV as well as chip manufac-

turers ST and Ali. We’ve also received

licenses from Sisvel DivX and Inview.”

Inview is a provider of EPG informa-

tion and Internet-based additional data

suchas IPTV.Thanks to theappearance

of more and more hybrid receivers, the

integration with the Internet is moving

more and more to the forefront.

And that’s how Panodic managed to

work themselves up into the group of

top five manufacturers in just a few

years. From the original three-man

founding team the company has grow

n

to over 1500 employees and there’s n

o

end in sight. AlanYu: “Weare constant-

ly working on designing and developing

higher quality products. This includes,

above all, hybrid receivers.” These are

receivers that are mostly interesting to

operators.

The expansion of their product pal-

ette suggests that Panodicwill continue

to climb higher in the ranks of top class

companies.

vinced that exports will also pick up:

“With our new DVB-T2 and DVB-S2

receivers we will increase our market

share and the upcoming football world

cup will increase ISDB-T sales in South

America.”

It’s becoming clear that Panodic is

1.HuangWei isoneof the founders

ofMICO/Panodic.He takes careof the

strategi

corientationofproduction.

2.XuHa

iBin isPanodic’sCEO.He’s

in charg

eof thecompany’sdaily

operations and can reveal tous: “In

2011weachievedsalesof 70million

USD and in 2012we’reexpecting an

increase to100millionUSD.”

Founder

Huang

Wei

2

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founding team the company has grown

to over 1500 employees and there’s no

end in sight. AlanYu: “Weare constant-

lyworking on designing and developing

higher quality products. This includes,

above all, hybrid receivers.” These are

receivers that aremostly interesting to

operators.

The expansion of their product pal-

ette suggests that Panodicwill continue

to climb higher in the ranks of top class

companies.

1.HuangWei isoneof the founders

ofMICO/Panodic.He takes careof the

strategicorientationofproduction.

2.XuHaiBin isPanodic’sCEO.He’s

in chargeof thecompany’sdaily

operations and can reveal tous: “In

2011weachieved salesof 70million

USD and in 2012we’re expecting an

increase to 100millionUSD.”

CEO

Xu Hai Bin

PANODIC

ReceiverManufacturer,China

www.panodic.com www.TELE-satellite.com/

TELE-satellite-1201/eng/panodic.pdf

CompanyDetails

Engineers inResearch&Development |

TotalNumberofEmployees

0............................1000..............................2000

AverageTurnover (Previous,This,NextYearEstimates)

0................................50.................100MioUS$

ProductionCertificates

RoHS,DVB,EMC

ProductionCategories

OEM

MainProducts

Receivers forDVB-T/T2,DVB-S/S2,DVB-C, ISDB-TB, IPTV,DVD

Players,Projectors

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Panodic’sMarketing

Director isAlanYu.

He is a loyal readerof

TELE-satellite.

ReceptionistYan

Jinggreets visitors

in the lobby

Marketing

Manager

Alan Yu

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Oneof the

TopFive:

Panodic

byLuoShigang

•Multiplequalitycontrolpointsbefore,

duringandafterproduction

•ConcentratingondigitalTVproducts

•Cooperatingwithmanylicense

providers

•Continuousproductpalette

expansion

The administrationand

R&D teamsofOEM/ODM

manufacturerPanodic can

be found in the futuristic

GrentechBuilding in

Shenzhen’sHighTechPark.

COMPANYREPORT

该独家报道由高级编辑所作

ReceiverManufacturerPanodic,China

• Multiple quality control points before, during and after production

• Concentrating on digital TV products

• Cooperating with many license providers

• Continuous product palette expansion

Sortec, Slovakia - Distributors

TELE-audiovision.com/

TELE-satellite-1203

/sortec.pdf

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Growth Through

Quality

LadislavŠmárik is

SORTEC’sFounder and

President

In 20 years a company went from

starting off as a small installation op-

eration to becoming the largest pro-

f ssional installer in Slovakia and at

the same time has become one of the

largest wholesalers in the country. We

wanted to kno more about SORTEC’s

success story. Their headquarters and

main shop are located in the capital

city of Bratislava within sight of a large

shopping center in which among other

things can be found a TESCO hyper-

market.

SORTEC is not only an in-

staller and wholesaler; they

also operate five retail stores

from which end users can buy

anything they need for television

signal reception. And if you can’t

visit the stores in person, you can buy

from them online. Ľuboš Bezák, Man-

ager of the E-shop, tells us more about

them: “At the moment four of these

stores can be found in western Slova-

kia with the fifth one in the east. But in

2012 we are planning to open up two

more shops in the east.” SORTEC will

then have Slovakia nicely covered with

their satellite storeswhere you can find

in addition to all the necessary satellite

components, also everything for ter-

restrial reception. “Slovakia is currently

in the transition phase from analog to

COMPANY REPORT

Wholesaler and Installer SORTEC, Slovakia

Founder

Ladislav

Šmárik

1

2

3

4

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atellite International — TheWorld‘s LargestDigital TV TradeMagazine

digital terrestrial reception”

, explains

Ľuboš Bezák.

But these retail stores onlymake up

about 15% of SORTEC’s business. “The

largest portion of our sales comes from

our wholesale business and our instal-

lation work”, explains E-shop Manager

Ľuboš Bezák, “From our wholesale ac-

tivity 90% of sales comes from instal-

lations and the remaining 10% comes

from our cooperation with large store

chains.” For these hyper markets and

largeelectronic chainsSORTECdelivers

complete satellite systems that include

dish, LNB and receiver.

“The most requested dih sizes in

Slovakia are the 80cm and 90cm an-

tennas; they make up about 90% of

our dish sales”, says ĽubošBezák. “The

reason for this is that forSlovakians the

more attractive channels can be found

on ASTRA at 23.5 east but there are

also many free-to-air (FTA) channels

on ASTRA at 19.2 east that they want

to see”, continues Ľuboš Bezák. That’s

why these larger dishes are fitted with

monoblockLNBs so t at both satellites

can be received.

SORTEC was founded in 1992 by

Ladislav Šmárik. Back then he was an

antenna installer a

nd as very suc-

cessful with the installation of profes-

sional systems such as those for entire

housing blocks in larger communities.

ThisMATV (Master Antenna) installa-

1.Pavol

Macko isSORTEC’

sGeneralManager

2.ĽubošBezákSORTEC‘sE-shopManager.

3. It’salwaysbusy inSORTEC’s satellitestore whereend-users shop.Threesalespersonnel take careof the customers'needs. 4.Twoof the fourSORTECSalesManagers: AlexanderZáhončík (left) andPavolLukáč (right).

GM

Pavol

Macko

1

2

3

4

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digital terrestrial reception”, explains

Ľuboš Bezák.

But these retail stores onlymake up

about 15% of SORTEC’s business. “The

largest portion of our sales comes from

our wholesale business and our instal-

lation work”, explains E-shop Manager

Ľuboš Bezák, “From our wholesale ac-

tivity 90% of sales comes from instal-

lations and the remaining 10% comes

from our cooperation with large store

chains.” For these hyper markets and

largeelectronic chainsSORTECdelivers

complete satellite systems that include

dish, LNB and receiver.

“The most requested dish sizes in

Slovakia are the 80cm and 90cm an-

tennas; they make up about 90% of

our dish sales”, says ĽubošBezák. “The

reason for this is that forSlovakians the

more attractive channels can be found

on ASTRA at 23.5 east but there are

also many free-to-air (FTA) channels

on ASTRA at 19.2 east that they want

to see”, continuesĽuboš Bez

ák. That’s

why these larger dishes are fitted with

monoblock LNBs so that both satellites

can be received.

SORTEC w s fou ded in 1992 by

Ladislav Šmárik. B ck then he w s an

antenna installer and was very suc-

cessful with the installation of profes-

sional systems such as those for entire

housing blocks in larger communities.

ThisMATV (Master Antenna) installa-

1.PavolMacko isSORTEC’sGeneralManager

2.ĽubošBezákSORTEC‘sE-shopManager.

3. It’salwaysbusy inSORTEC’ssatellitestore

where end-usersshop.Three salespersonnel take

careof thecustomers'needs.

4.Twoof the fourSORTECSalesManagers:

AlexanderZáhončík (left)andPavolLukáč (right).

Sales

Alexander

Záhončík

1

2

3

4

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digital terrestrial reception”, explains

Ľuboš Bezák.

But these retail stores only make up

about 15% of SORTEC’s business. “The

largest portion of our sales comes from

our wholesale business and our instal-

lation work”, explains E-shop Manager

Ľuboš Bezák, “From our wholesale ac-

tivity 90% of sales comes from instal-

lations and the remaining 10% comes

from our cooperation with large store

chains.” For these hyper markets and

largeelectronic chainsSORTECdelivers

complete satellite systems that include

dish, LNB and receiver.

“The most requested dish sizes in

Slovakia are the 80cm and 90cm an-

tennas; they make up about 90% of

our dish sales”, says ĽubošBezák. “The

reason for this is that forSlovakians the

more attractive channels can be found

on ASTRA at 23.5 east but there are

also many free-to-air (FTA) channels

on ASTRA at 19.2 east that they want

to see”, continues Ľuboš Bezák. That’s

why these larger dishes are fitted with

monoblock LNBs so that bo h satelli s

can be received.

SORTEC was founded in 1992 by

Ladislav Šmárik. Back then he was an

antenna installer and was very suc-

cessful with the installation of profes-

sional systems such as those for entire

housing blocks in larger communities.

This MATV (Master Antenna) installa-

1.PavolMacko isSORTEC’sGeneralManager

2.ĽubošBezákSORTEC‘sE-shopManag r.

3. It’s alwaysbusy inSORTEC’s satellite store

where end-usersshop.Three salespersonnel take

careof thecustomers'needs.

4.Twoof the fourSORTECSalesManagers:

AlexanderZáhončík (left)andPavolLukáč (right).

Sales

Pavol

Lukáč

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Number

One

•Oneofthelargestwholesalersin

Slovakia

•Successthroughdistributionofwell-

known,high-qualitybrandnames

•Movetotheirownbuildingin2012

•Activeinnewtechnologiessuchas

fiberopticsandIPTV

inProfessional

Installations

WholesalerSORTEC’s

headquarters inBratislava,

Slovakia.SORTEC just leases this

space andwillmove to theirown

newbuilding in 2012.

COMPANYREPORT Wholesaler and InstallerSORTEC,Slovakia

• One of the largest wholesalers in Slovakia

• Success through distribution of well-known, high-quality brand ames

• Move to their own building in 2012

• Active in new technologies such as fiber optics and IPTV

Turbosat, UK - Receivers

TELE-audiovision.com/

TELE-satellite-1203

/turbosat-icecrypt.pdf

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Sittingbourne

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New R ceiver from

TURBOSAT

InternationalSales

ManagerChrisWard in

frontof small sampling

ofTURBOSAT’s

products: ICECRYPT

receivers andLNBs.He

is thecontact fornew

dealers inEuropeand

other areas.

COMPANYREPORT

Wholesaler andManufacturerTURBOSAT,GreatBritain

Sales

Chris

Ward

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sales figures are supported by an-

other important reason: TURBOSAT

receivers are listed with every large

chain in Great Britain. “Our receivers

can be found in the superstores from

TESCO, in the MAPLIN electronics

shops, in CPC, Dixons, John Lewis, at

Play.com and many others.”

Sure enough, three receiver mod-

els make up nearly 75% of all receiv-

er sales: “For the national market in

Great Britain it’s the T5000 for DVB-T

and it’sbrother theT2400withPVR for

DVB-T2 aswell as the ICECRYPT 3000

for the European market.” The latter

receiver we already introduced to you

in our TELE-satellite 08-09/2011 is-

sue with a detailed test report. “The

T2400 even c meswith a2.0 terabyte

hard drive!” says ‘Paddy’. Normally,

such high-capacity hard drives can’t

be connected. “A special chip makes

it possibl .”

Sales at TURBOSAT are divided into

two regions: “Half of our sales are

domestically here in Great Britain;

the other half is to Europe.” Interna-

tional Sales Man ger Chris Ward t lls

us or : “Our ICECRYPT receivers

make up about 50% of our sales with

our CAM’s accounting for about 20%.

SmartCards follow with 15% wit the

rest consisting of other satelli e com-

ponents such as our own LNB series.”

The quantity of LNBs may be consid-

erable but because of their low sales

value they don’t have much of an im-

pact on overall sales.

The high SmartCard sales figures

comes from another TURBOSAT busi-

ness branch. “We have the exclusive

rights for the Dolly Buster adult-ori-

entedTV service”, revealsChrisWard.

“We ave five ch nnels on HOTBIRD

and we sell our Dolly Buster Smart-

Cards to any country where HOTBIRD

can be received.”

And now we come back to the mot-

to that we highlighted earlier, “Small

and Valuable”. TURBOSAT has placed

its entire focus on small products

since they are easier to ship. “For this

reason we don’t deal with larger and

heavier products”, explains Paddy.

TURBOSAT concentrates on valuable

products su h as receivers, small

1.A look in theTechnical

Department.Defectiveunits are

quickly repairedhere..

2.TechnicalDirector isRay

Gargiulo.Oneofhismain

tasks is tocheckproduction

samples from themanufacturer

inKorea. “TURBOSAT is

anODM (OriginalDesign

Manufacturer)”,he explains,

“OurownManufacturing

Engi eersdesign the receivers;

the receivers are then

manufacturedbasedon these

designs.”

Technical

Director

Ray

Gargiulo

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„Smalland

Valuable“

•ownreceiverlineICECRYPT

•50%ofsalesoutsideGreatBritain

•Focusonreceivers,CAM,SmartCardsand

LNBs

•80,000receiversayear

•producesDollyBusterTVprogramming

viaHOTBIRD

TURBOSAT’sheadquarters

inSittingbourne south eastof

London

COMPANYREPORT

• own receiver line ICECRYPT

• 50% of sales outside Great Britain

• Focus on receivers, CAM, SmartCards and LNBs

• 80,000 receivers a year

• produces Dolly Buster TV programming via HOTBIRD

BSD, Brazil - Internet Forum

TELE-audiovision.com/

TELE-satellite-1201

/bsd.pdf

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(Sã Paulo)

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Marcus Bernardini, aka

Benni, in his garden. In the

background is his 5.0-

meter antenna as well as

his 1.5-meter dish. Benni

is the operator of the www.

portalbsd.com.br website

that focuses on satellite

interests in Brazil.

Always Active

When it Has

to Do with

Digital TV

COMPANY REPORT

Satellite Information Website BSD, Brasil

Owner

Marcus

Bernardini

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•OperatesBrazil’slargestdigitalTVwebsite

•EngagedinthefurthereducationofdigitalTV

antennainstallers

•PlanninghisownIPTVchannelallaboutdigital

technology

•Livinghisdreamwithhisownworldwideradio

station

Benni‘s

BSD

COMPANYREPORT

Satellite InformationWebsiteBSD,Brasil

• Operates Brazil’s largest digital TV website

• Engaged in the further education of digital TV antenna installers

• Planning his own IPTV channel all about digital technology

• Living his dream with his own worldwide radio station

P-Sat, Hungary - Distributor

TELE-audiovision.com/

TELE-satellite-1201

/p-sat.pdf

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Active and full

of ideas:

A successful climb

TiborPosta is founderandmajorityownerofP-SAT.Anythingand

everything anantenna installerwouldneed, includingfiberopticLNBs

fromGlobalInvacom, canbe found inhis shop.

Anyone,whether it’s amanufacturer

or a dealer, who has something to sell

has the same problem: how do you

win new customers? What good is the

best p oduct if no one knows about it?

What use are all those sensational of-

fers if no one is aware of them? How

do youmake your potential customers

notice your products? Every success-

ful manufacturer and every success-

ful dealer managed to find their own

solution. A wholesaler that came up

with an especially interesting solution

to this problem is P-SAT in Hun-

gary.The founder and operator of

this company, Tibor Posta, gave us

some insight into how he solved the

problem ofwinning new customers.

But first we wanted to learn more

about Posta’s Company P-SAT. Obvi-

ously, the “P” in P-SAT stands for his

name Posta. “The company P-SAT Kft

was founded in 2002”, explains Tibor

Posta. Before that time he was an an-

tenna installer. “In 1991 I started out

erecting TV antennas”, he remembers,

“Thiswas at the same timewhenHun-

gary started their second TV chan-

nel via UHF.” His first customer was

his parents. And then it happened as

it usually does: friends nd relatives

would call and Tibor Posta ended up

with more and more work to do. Back

then he lived in eastern Hungary and

COMPANY REPORT

Wholesaler and Shop P-SAT, Hungary

Owner

Tibor

Posta

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HowP-SAT

WinsNew

Customers

•Hasitsowncustomer

magazine

•Createdsupermarketstyle

store

•Planningstartofown

brandedTVservices

•Operatesoneofthe

mostwell-knownweb

communitiesinHungary

SinceNovember 2010wholesalerand retailerP-SATKfthasbeen leasing

this 330 squaremeterbuilding innorthernBudapest; the150 squaremeter

warehouse in thebackground alsobelongs toP-SAT.The company also

operates a verypopular InternetdigitalTV community aswell as aweb shop

under thenameSAT.HU.The companyhas six employees.

COMPANYREPORT Wholesaler andShopP-SAT,Hungary

• Has its own customer magazine

• Created supermarket style store

• Planning start of own branded TV services

• Operates one of the most well-known web communities in Hungary

AB-COM, Slovakia - Receivers

TELE-audiovision.com/

TELE-satellite-1111

/abcom.pdf

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Conquering

the market

with new

receivers

ReceiverManufacturerAB-COM,Slovakia

JurajMasaryk is founder and

ManagingDirectorofAB-COM.

Herehe is seen explaining all the

featuresof the 3D converter that

isbuilt into theAB 3Dboxes.

Slovakian receiver manufacturer AB-

COM has found its firm place in the

Central Europ

ean market within an

impressively short time. Based in the

little-known town of Topolcany, some

100 km east of the Slovakian capital

Bratislava, the company was founded

by Juraj Masaryk in the year 2002. In

the beginning the business acted as a

wh

olesaler for satellite components and

it was only in the year 2010 that AB-

COMEuropewasestablishedasan inde-

pendent receivermanufacturer.AB-COM

as a wholesaler continues to prosper

alongsideand is theofficialdistributorof

allAB-COM Europe products in the com-

pany’s home markets of Slovakia and

theCzechRepublic.

Company founder Juraj Masaryk tells

ushowAB-COMproductsare supplied to

Founder

Juraj

Masaryk

2

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first DVB-T2 receiver,” he hints at some

interestingplans for the future. The only

question that still begs an answer is in

which countries DVB-T2 will actually be

launched. As a matter of fact, nobody

knowsat this stagebecauseevery coun-

try will decide independently whether

andhow to introduceDVB-T2, and these

decisions are not always easy to under-

stand.

The LinkBox series features another

range of receivers: “Here we are talk-

ing about boxes we produce for Czech

pay TV provider Skylink,which uses the

Irdetoencryption system.”These receiv-

ers are particularly inexpensive, Juraj

says and adds “we’d be ready to offer

thisbox toother contentprovidersusing

Irdeto aswell.” If you need further proof

for AB-COM’s orientatio

n towards future

consumerapplicationsyouneednot look

further than to the brand newAB 3DBox

receiver line which features HD receiv-

erswith integrated3D TV converter. The

newly developed 3D boxes are sched-

uled tohit themarket in thefirstquarter

of 2012. In the previous issue of TELE-

satellite we presented the stand-alone

3D converter, whose software will also

be used in theAB 3DBox receivers.

The recently introduced AB-COM

CryptoBox receiver line from AB-COM

has a very special treat in store: As ex-

tremely good-value receivers targeted

towards the pay TVmarket, all receivers

from this line include CA and a CImod-

ule. The truly special feature, however,

is a USB interfacewhich can be used to

connectaWiFidongle, JurajMasarykex-

plains.He k

nows that fully cabled Ether-

net networks are gradually disappearing

and that almost every household these

days has set up aWiFi network. Sowhy

not add WiFi capability to satellite re-

ceivers? “These boxes are based on the

Ali 3606 chipset which is particularly

fast,” Juraj adds.

Thanks to all these achievements AB-

COMEuropehas taken only two years to

become a significant player that is ac-

tively tapping into various product seg-

ments. For Juraj Masaryk, innovation is

the key to success and a cornerstone

for a successful expansion path. Even

the company name has turned out to be

wisely chosen: The acronymAB appears

onallnewbrandnameswheneveranew

products series is launched. This way

AB-COM is able to grow and prosper for

a long time to come!

MichalKrajcik’spassion

is all aboutphotography. It

shouldbe, ashe is thehead

ofdesign and looks after the

websiteofAB-COM.

1.MeetMarketingManagerMichalGrezo.What’s thatonhis

screen? It’s the advertisementof theAB 3DBox as itappeared in

TELE-satellite.

2.PavolBlaho isSalesManager

Marketing

Manager

Michal

Grezo

2

1

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first DVB-T2 receiver,” he hints at some

interestingplans for the future. The only

question that still begs an answer is in

which countries DVB-T2 will actually be

launched. As a matter of fact, nobody

knowsat his stagebecauseever coun-

try will decide independently whether

andhow to introduceDVB-T2, and these

decisions are not always easy to under-

stand.

The LinkBox series features another

range of receivers: “Here we are talk-

ing about boxes we produce for Czech

pay TV provider Skylink,which uses the

Irdetoencryption system.”These receiv-

ers are particularly inexpensive, Juraj

says and adds “we’d be ready to offer

thisbox toother contentprovidersusing

Irdeto aswell.” If you need further proof

for AB-COM’s orientation towards future

consumerapplicationsyouneednot look

further than to the brand newAB 3DBox

receiver line which features HD receiv-

erswith integrated3D TV converter. The

newly developed 3D boxes are sched-

uled tohit themarket in thefirstquarter

of 2012. In the previous issue of TELE-

satellite we presented the stand-alone

3D converter, whose software will also

be used in theAB 3DBox receivers.

The recently introduced AB-COM

CryptoBox receiver line from AB-COM

has a very special treat in store: As ex-

tremely good-value receivers targeted

towards the pay TVmarket, all receivers

from this line include CA and a CImod-

ule. The truly special feature, however,

is a USB interfacewhich can be used to

connectaWiFidongle, JurajMasarykex-

plains.He knows that fully cabled Ether-

net networks are gradually disappearing

and that almost every household these

days has set up aWiFi network. Sowhy

not add WiFi capability to satellite re-

ceivers? “These boxes are based on the

Ali 3606 chipset which is particularly

fast,” Juraj adds.

Thanks to all these achievements AB-

COMEuropehas taken only two years to

become a significant player that is ac-

tively tapping into various product seg-

ments. For Juraj Masaryk, innovation is

the key to success and a cornerstone

for a successful expansion path. Even

the company name has turned out to be

wisely chosen: The acronymAB appears

onallnewbrandnameswheneveranew

products series is launched. This way

AB-COM is able to grow and prosper for

a long time to come!

MichalKrajcik’spassion

isall aboutphotography. It

shouldbe,ashe is thehead

ofdesign and looks after the

websiteofAB-COM.

1.MeetMarketingManagerMichalGrezo.What’s thatonhis

screen? It’s the advertisementof theAB3DBoxas it appeared in

TELE-satellite.

2.PavolBlaho isSalesManager

Sales

Pavol

Blaho

COMPANYREPORT

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ReceiverManufacturerAB-COM,Slovakia

•ParticularlysuccessfulinCentralEurope

•Productsfordifferentapplicationssuchas3Dand

payTV

•Focusoncost-efficientproductrange

•Productsoptimisedforindividualapplications

Companypremisesof receivermanufacturer

AB-COM inTopolcany,Slovakia.The companyhas

cooperation agreementswithTVmanufacturerLG

andpayTVproviderSkylink,which iswhy their

logos also appearprominentlyon the roofof the

building.AB-COMgenerates 30%of its turnover

in the localmarketsofSlovakia and theCzech

Republic,with the remaining 70% share coming

fromotherEuropeanmarkets.

AB-COM:

Innovation

Guaranteed

• Particularly successful in Central Europe

• Products for different applications such as 3D and pay TV

• Focus on cost-efficient product range

• Products optimised for individual applications

Applied Instruments, USA - Signal Analyzers

TELE-audiovision.com/

TELE-satellite-1111

/appliedinstruments.pdf

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ë

Indianapolis

128

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www.TELE-satellite.com

Robust

Signal Analyzers

Ma e in USA

SignalAnalyz rManufactur rApplied Instruments,USA

GeneralManagerTomHaywood in the showroomwith

a selectionofproducts fromApplied Instruments.He

owns 50%of the companywhilehispartner JeffHaas,

DirectorofEngineering,owns theother 50%.

GM

Tom

Haywood

APPLIED INSTRUMENTS

SignalAnalyzerManufacturer,USA

www.appliedin.com www.TELE-satellite.com/

TELE-satellite-1109/eng/applied.pdf

CompanyDetails

Engineers inResearch&Development |

TotalNumberofEmployees

0................................25..................................50

AverageTurnover (Previous,This,NextYearEstimates)

0................................10...................20MioU$D

ProductionCertificates

DVB

ProductionCategories

ownbrand

MainProducts

CableTVSignalAnalyzers,SatelliteTVAnalyzers,NoiseSignal

Generators,NoisePowerRatioTest Instrument

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A small family business hasmanaged

to become one of themostwell-known

names in theNorthAmerican cable and

satellite TV signal analyzermarket. It’s

the perfect reason for us to go and pay

Applied Instruments in Indianapolis, In-

diana, USA, a visit only to find out that

the company is expanding into the in-

ternational market with its products

that areMade inUSA.

Who’s behind Applied Instruments?

It really is a family-owned business.

It was founded exactly 25 years ago

in 1986 by Doyle Haywood, the father

of the current General Manager Tom

Haywood. His son Scott Haywood also

works for the company as a salesman-

ager.

Whenwe lookbackatwhen itallstart-

ed, we find out that there’s even more

history behind the company’s founder

Doyle Haywood: he founded a compa-

ny back in 1973 that produced signal

analyzers for cable TV. In 1979 he sold

that company to a large corporation.

But when he came up with the idea to

develop clean reliable test signal gen-

erators for CATV, he quickly founded a

new

company:Applied

Instruments.His

son TomHaywood explains to uswhere

the name came from: “We apply a solu-

tion to every problem and provide the

instruments just for that purpose – Ap-

plied Instruments.”

The new company originally began

with threeemployees,oneofwhomwas

David Poelstra, a research engineer

that worked together with Doyle Hay-

wood in the first company. In1990 they

released their first successful prod-

uct to the market – a cable TV signal

analyzer that not only was easy to use

butwas also affordable.Over the years

other analyzers appeared. “In order to

test long cable lengths, we produced a

Return PathTestSet”, remembersGen-

eralManagerTomHaywood, “It consist-

ed of a CW Test Signal Generator that

was attached to one end of the long

cable and a receiver at the other end.

In this way we could check the quality

of the cable.”

In 1994 MMDS (Multichannel Multi-

point Distribution Service), also known

as wireless cable, gained widespread

use primarily in rural areas and Ap-

plied Instruments was there provid-

ing the appropriate signal analyzers.

From here the path to satellite signal

analyzerswas not a long one. “In 1998 we introduced the first satellite signal analyzer from the ‘Buddy’ series”, com-

ments TomHaywood.

TheSatBuddyquicklybecame known

and loved by North American satellite

installers and over the years was con-

sistently improved and fitted with new

features. Scott Haywood, Tom Hay-

wood’s son and third generation in the

company, is a sales manager at Ap-

plied Instrumentsand tellsusabout the

newest Buddy version: “It’s the Super

Buddy 29 and in addition to letting you

measure satellite TV signals, it can also

be used to install theWildblue Internet-

via–satellite service. These LNBs re-

quire 29 volts that the Super Buddy 29

can supply, hence the ‘29’ in themodel

name.”

Tom Haywood, the current General

Manager, is actually a construction en-

gineer but always enjoyed lending a

hand at the company. In 1996 he de-

cided toworkexclusively forhis father’s

company: “The creation of solutions

and the ergonomic prod

ucts have al-

ways fascinated me”, he

reveals, “It’s

JeffHaas isDirectorofEngineering

andprefers towork at this shack.He is

co-ownerofApplied Instruments.

not all that much different from being

a building designer w

ho must also be

creative and a problem

solver.”

When hismother, thewife of founder

Doyle Haywood, began to have health

issues, his father decided to leave the

company and sell50% ownership of the

company to Tom Haywood. The other

50%was sold to JeffHaas.Bothare en-

thusiastic with the opportunity to fur-

ther expand Applied Instruments.

But the company doesn’t onlymanu-

facture signal analyzers that are used

at the receiving end. An especially in-

teresting highlight is the Noise Power

Ratio testing product that manufactur-

ers of amplifiers, optical transmitters

and receivers, and other active devices

can use to test the operating range of

their products. It consists of a noise

generator that sends its signal to the

receiver to be tested and a correspond-

ing signal analyzer that measures the

output signal from the tested receiver.

“Our NS-3 Broadband Noise Genera-

tor is often used by receiver manufac-

turers and satellite service providers to simulate rain fade and conduct carrier

to noise testing”, comments Tom Hay-

wood.

General Manager Tom Haywood ex-

plains to us their product palette: “80%

of our sales are made up of reception

signal analyzers, 10% are test genera-

torswith the remaining10%madeupof

complete systems consisting of signal

generators and signal analyzers.” And

as far as sales figures go, he tells us,

“For the past several years sales have

been stable at about US$ 5.5 million

but for2012we are expecting roughly a

10% increase.”

Where will this increase come from?

Sales Manager Scott Haywood has a

few answers for us: “We are currently

developinga signalanalyzer forDVB-S2

thatwill become available in the fourth

quarter of 2011. We are also working

on terrestrial signal analyzers for ATSC

and QAM that will appear in the first

quarter of 2012.”

Applied Instruments is looking at sat-

ellite signal analyzers as their way of

expanding into the export market. “Up

until n

ow, 95% of our products have

been

shipped to North America, that is

USA and Canada,with only the remain-

ing 5% being shipped abroad to coun-

tries like Switzerland, Sweden, Great

Britain, Belgium as well as Australia”,

comments ScottHaywood.

But this is what will change in the

company’s 25th year of operation: “We

are actively looking for competent dis-

tributors in Europe, The Middle East

and Asia.” It is critical for Applied In-

struments tofind technically competent

partners: “Our products are not throw-

away products; they are solidly built

and can be repaired if the needwere to

ever arise.” Technical customer service

is actually quite important when deal-

ingwith products like signal analyzers;

professional installers use signal ana-

lyzers on a daily basis and can thereby

document a proper installation. Reli-

ability and helpwith technical problems

are excellent reasons why an installer

wouldwant to choose a quality product

from amanufacturer that he knowswill

support him later on.

“We produce everything ourselves”,

comments General Manager Tom Hay-

wood referring to his nine production

employees, “Our R&D team consists of

AmotorizedC-banddishon thewall

aswell asnumerousotherdishes

on the roof are allusedbyApplied

Instruments todevelopand test their

signal analyzers.

Engineering

Jeff Haas

1

2

3

seven engineers, the repair team is made up of five en-

gineers and our technical customer service has four en-

gineers.” On top of that are three employees in admin-

istration as well as two sales managers so that a total of

30 employees make up Applied Instruments all of which

work in an 11,000 Sq-foot office/production facility lo-

cated in an industrial zone southeast of Indianapolis.

After 25 successful years, Applied Instruments is

ready to plow into the international market. The en-

thusiasm of the engineers and

the requirements that

customers have for their signal

analyzers provides this

company with an excellent chance to grow in the world

market over the next 25 years with their robust signal

1.SalesManagerScottHaywoodenjoys readingTELE-satellite.

“I’m especially interested in thesatelliteDXer r

eports”, reveals

Scott, “It shows theenthusiasm theyhave for theirhobby.” It’s

an enthusiasm thatScott shares and that canbe readily seen in

thecompany’s signal analyzers.

2.Dianagreets visitors at the receptiondesk.

Sales

Scott

Haywood

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SignalAnalyzerManufacturerApplied Instruments,USA

25Years

Applied

Instruments

•Thepowerofthiscompanyisitsrobust

signalanalyzers

•Companyplansworldwideexpansionwith

itsinternationallycompatibleanalyzers

•Specialtestsignalgeneratorsforreceiver

manufacturers

•Specialattentiontoergonomicoperation

•Technicalcustomerserviceanimportant

highlightofthecompany

Applied Instruments leases two suites in this

industrial complex fromwhichdigitalTV signal

analyzersareproduced.

• The power of this company is its robust signal analyzers

• Company plans worldwide expansion with its internationally compati-

ble analyzers

• Special test signal generators for receiver manufacturers

• Special attention to ergonomic operation

• Technical customer service an important highlight of the company

Huber+Suhner, Switzerland - Fibre Optics

TELE-audiovision.com/

TELE-satellite-1111

/huber+suhner.pdf

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HUBER+SUHNER

FibreOpticCablesandDistribution,Switzerland

www.hubersuhner.com www.TELE-satellite.com/ T

ELE-satellite-1111/eng/huber+suhner.pdf

DownloadReport

CompanyDetails

Engineers inResearch&Development |

TotalNumberofEmployees

0............................2500 .............................5000

AverageTurnover (Previous,This,NextYearEstimates)

0..............................500................1000MioSFr

ProductionCertificates

ISO9001, ISO 14001, IRIS,RoHS,REACH

ProductionCategories

ownbrand

CLIK!

MainProducts

Connectivity solutions forRadioFrequency,LowFrequency and

FiberOptic applications.Fibreopticdistribution systems for

professional andhomeuse.

Address

HUBER+SUHNERAG

Degersheimerstrasse 14

9100Herisau

SWITZERLAND

Tel+41-71-353-4111

www.TELE-satellite.com/TELE-satellite-1111/eng/huber+suhner.pdf

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—www.TELE-satellite.com

MarketingManagerOthmar

Fuchspresentsuswith a

“CLIK!’ systembrochurehere in

themain lobby.

Marketing

Manager

Othmar

Fuchs

COMPANYREPORT

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FiberOpticDistributionSystemsManufacturerHUBER+SUHNER,Switzerland

•Oneoftheleadingfiberopticcompaniesintheworld

•NewCLIK!Systemforeasyinstallation

•Newmarketsegmentthatwillmakecoaxialcable

distributionsystemsobsolete

•No

wavailable:economicalalternativewith

distributionsystemsstartingwitheightusers

Smack in themiddleof the

SwissAlps: that’swhere

HUBER+SUHNER canbe found

inHerisau innortheastern

Switzerland

FiberOpticsat

HUBER+SUHNER

• One of the leading fiber optic companies in the world

• New CLIK! System for easy installation

• New market segment that will make coaxial cable distribution systems

obsolete

• Now available: economical alternative with distribution systems start-

ing with eight users

iPONT, Hungary - 3DTV

TELE-audiovision.com/

TELE-satellite-1109

/ipont.pdf

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1.The two friends andbusine

sspartners:CTOAndorPasztor

and

CEOZoltanKorcsok in theirheadquarters inBudapest in frontof

oneof iPONT’s “3Dwithoutglasses”auto-stereoscopicmonitors.

Thecompany thatcurrentlyhas 40 employeesoperates twoother

offices inHungary: thesoftware engineersare inSzegedwhile the

creative teamcanbe found inBekescsaba.

2.ErvinFarkas takes careof customer service for iPONT’s

professional customers.

CEO

Zoltan

Korcsok

1

2

1.The two friendsandbusine

sspartners:CTOAndorPasztorand

CEOZoltanKorcsok in theirheadquarters inBudapest in frontof

oneof iPONT’s “3Dwithoutglasses” auto-stereoscopicmonitors.

Thecompany that currentlyhas40 employeesoperates twoother

offices inHungary: the softwareengineers are inSzegedwhile the

creative team canbe found inBekescsaba.

2.ErvinFarkas takes careofcustomer service for iPONT’s

professional customers.

CTO

Andor

Pasztor

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lobal igital T agazine

—06-7/201

www. TELE-satellite.com www.TELE-satellite.com

6-07/2011—

TL-satelite

3DTV

iPONT and

3D

•iPONT’ssoftware

solutionconverts3D

forusewithauto-

stereoscopicmonitors

•3Denjoymentwithout

annoyingglasses

•Potentialforreceiver

manufacturersto

expandtheirSTB’sto

include3D

•Compatiblewiththe

varietyofmanufacturer

auto-stereoscopic

monitorsolutions

To the left is the

“Allee” shoppingmall

inBudapest,Hungary

inwhich iPONThas

already installed their

3D system.To the right

is the “AlleeCorner

Office”building in

which thestartup

company iPONT canbe

found .

• iPONT’s softwarevsolution converts 3D for use with auto-stereoscopic

monitors

• 3D enjoyment without annoying glasses

• Potential for receiver manufacturers to expand their STB’s to include

3D

• Comp tibl with the variety of manufacturer auto-stereoscopic moni-

tor solutions