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TELE-audiovision Global Company Directory

138

TELE-audiovision International — The World‘s Lea

ding Digital TV Industry Publicati

on

— 05-06/2015

TELE-audiovision.com

Aluosat, China - Wholesaler

TELE-audiovision.com/

TELE-satellite-0905

/aluosat.pdf

Manu

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04-05/2009

www.TELE-satellite.com

ou Jun

)on the

ose the

robably

ure the

ceivers

happy

strade?

ption is

hisway

en from

cansee

e in the

front is

tionary.

Founder

Luo

Shigang

84

TELE-satellite&Broadband

— 04-05/2009

www.TELE-satellite.com

Aluo-SatmembersofstaffLouJun

(left) andLuoShiGang (right)on the

roof.WhydidLuoShiGangchoose the

topfloorforhisoffice?You

probably

guessed it:Hewants tomakesure the

cablesbetweendishes and receivers

arekeptshort.Andwhy ishehappy

there isa ratherdominantbalustrade?

Well,privatesatellite reception is

stillprohibited inChina and thisway

Luo’s antennas cannotbeseen from

outside.On thispicturewe can see

twoCbanddishes– theone in the

back ismotorised, theone in front is

stationary.

Sales

Luo

Jun

COMPANYREPORT

84

TELE-satellite&Broadband

— 04-05/2009

www.TELE-satellite.com

SatelliteConsultant,China

Aluo-sat

KnowsEverybody!

Somebody active in the satellite fieldinChinacan

hardly get aroundmeeting Luo ShiGang sooner or

later.Not only because he’s been distributing TELE-

satellite in China formany years, but also because he

is a high-profilefigureinmanyothersatelliteareas

aswell. Since China is entering theDTH age in 2009

now is a good time for visiting Luo ShiGang in his

officeinShenzhen.

Luo has named his company Aluo-sat

for a simple reason: In the Cantonese

dialect spoken in southern China an ‘a’

is often prefixedtothefirstnameofa

person. So Luo becomes Aluo.

Originally, Luo comes from Sichuan in

China’s southwest. He studied electri-

cal engineering and got his firstjobat

a company producing electronic com-

ponents for the Chinesemilitary in Lan-

zhouCity in the northwest. Among other

things, his firstemployeralsomanufac-

tured satellite equipment.

Luo experienced genuine satellite

reception for the firsttimewhenhe

received signals from EKRAN at 99°

East, which transmitted on the UHF

Aluo-SatmembersofstaffLou Jun

(left)andLuoShiGang (right)on the

roof.WhydidLuoShiGang choose the

topfloorforhisoffice?Youprobably

guessed it:Hewants tomakesure the

cablesbetweendishesand receivers

are kept short.Andwhy ishehappy

there isa ratherdominantbalustrade?

Well,private satellite reception is

stillprohibited inChinaand thisway

Luo’santennascannotbeseen from

outside.On thispicturewecan see

twoCbanddishes– theone in the

back ismotorised, theone in front is

stationary.

TELE-satelliteWorld

www.TELE-satellite.com/...

Arabic

ﺍﻟﻌﺮﺑﻴﺔ

www.TELE-satellite.com/TELE-satellite-0905/ara/aluosat.pdf

Indonesian

Indonesia

www.TELE-satellite.com/TELE-satellite-0905/bid/aluosat.pd

f

Bulgarian

Български

www.TELE-satellite.com/TELE-satellite-0905/bul/aluosat.pd

f

Czech

Česky

www.TELE-satellite.com/TELE-satellite-0905/ces/aluosat.pdf

German

Deutsch

www.TELE-satellite.com/TELE-satellite-0905/deu/aluosat.pdf

English

English

www.TELE-satellite.com/TELE-satellite-0905/eng/aluosat.pdf

Spanish

Español

www.TELE-satellite.com/TELE-satellite-0905/esp/aluosat.pdf

Farsi

ﻓﺎﺭﺳﻲ

www.TELE-satellite.com/TELE-satellite-0905/far/aluosat.pdf

French

Français

www.TELE-satellite.com/TELE-satellite-0905/fra/aluosat.pdf

Greek

Ελληνικά

www.TELE-satellite.com/TELE-satellite-0905/hel/aluosat.pd

f

Croatian

Hrvatski

www.TELE-satellite.com/TELE-satellite-0905/hrv/aluosat.pd

f

Italian

Italiano

www.TELE-satellite.com/TELE-satellite-0905/ita/aluosat.pdf

Hungarian

Magyar

www.TELE-satellite.com/TELE-satellite-0905/mag/aluosat.pdf

Mandarin

中文

www.TELE-satellite.com/TELE-satellite-0905/man/aluosat.pdf

Dutch

Nederlands

www.TELE-satellite.com/TELE-satellite-0905/ned/aluosat.pdf

Polish

Polski

www.TELE-satellite.com/TELE-satellite-0905/pol/aluosat.pd

f

Portuguese

Português

www.TELE-satellite.com/TELE-satellite-0905/por/aluosat.pd

f

Romanian

Românesc

www.TELE-satellite.com/TELE-satellite-0905/rom/aluosat.pd

f

Russian

Русский

www.TELE-satellite.com/TELE-satellite-0905/rus/aluosat.pd

f

Swedish

Svenska

www.TELE-satellite.com/TELE-satellite-0905/sve/aluosat.pdf

Turkish

Türkçe

www.TELE-satellite.com/TELE-satellite-0905/tur/aluosat.pdf

Availableonlinestarting from

27March 2009

Download this report inother languages from the Internet:

86

TELE-satellite&Broadband

— 04-05/2009

www.TELE-satellite.com

technology. The number of contributions

kept rising all the time and hiswork also

involvedmeetingmore andmore satel-

lite insiders. Finally, in1995he setuphis

own business: “Together withmy wife I

founded Aluo-sat in Shenzhen in 1995.”

Aside from his job as technical journalist

he also started towork as a consultant.

Today he employs a staff of seven:

“My wife is in charge of accounting,

three engineers take care of technical

requests, one employee runs a satellite

shop inHongKong and anotherperson is

looking after sales and distribution.”

Aluo-sat has also started to distrib-

ute products from select quality manu-

facturers such as Changhong for digital

terrestrial TV (DMB-TH), the channels of

which are broadcast fromHongKong but

can be received perfectly inShenzhen as

well.

“We serve end users aswell aswhole-

range at714MHz fromRussia at the time. From thatmoment on

he was hooked to satellite reception. He soon started to write

articles for the weekly ‘Electronics Newspaper’ which at that

time was the only available publication on the topic of satellite

MFC, USA - Filters

TELE-audiovision.com/

TELE-satellite-0903

/mfc.pdf

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PANY REPORT

ELE-satellite&Broadband

— 02-03/2009

www.TELE-satellite.com

icrowave Filter Company

igh Quality Specialized Filters

ade in USA

Satellite Filter Manufacturer, USA

ellite systems receive not only the TV, radio and

a channels that you actually want, but also unwanted

als that may cause interference. How do you get

of these interfering signals? MFC, a manufacturing

neer of satellite filters based in the USA, produces a

iety of filters that eliminate such interference.

CarlFahrenkrug isMicrowaveFilter

Company’sPresidentandCEO

ayson thephonewithcustomers:

dyNelepovitz isSeniorMarketing

ociate andmanages thesales

.

ScottParsell,DirectorofSales,manages

MFC’s

networkofdomesticand international sales

representativeswhocontinuallyseekoutnew

opportunities for thecompany.

CEO

Carl

Fahrenkrug

66

TELE-satellite&Broadband

— 02-03/2009

www.TELE-satellite.com

Alwayson thephonewith customers:

SandyNelepovitz isSeniorMarketing

Associate andmanages the sales

team.

ScottParsell,DirectorofSales,managesMFC’s

networkofdomesticand internationalsales

representativeswhocontinually seekoutnew

opportunities for the company.

Sales

Scott

Parsell

66

TELE-satellite&Broadband

— 02-03/2009

www.TELE-satellite.com

Alwayson thephonewith customers:

SandyNelepovitz isSeniorMarketing

Associateandmanages thesales

team.

ScottParsell,DirectorofSales,managesMFC’s

networkofdomesticand internationalsales

representativeswhocontinually seekoutnew

opportunities for the company.

Marketing

Manager

Sandy

Nelepovitz

COMPANYREPORT

66

TELE-satellite&Broadband

— 02-03/2009

www.TELE-satellite.com

MicrowaveFilterCompany

HighQualitySpecializedFilters

Made inUSA

SatelliteFilterManufacturer,USA

Satellite systems receive not only the TV, radio and

data channels that you actuallywant, but also unwanted

signals thatmay cause interference. How do you get

rid of these interfering signals?MFC, amanufacturing

pioneer of satellite filtersbasedintheUSA,producesa

variety of filtersthateliminatesuchinterference.

CarlFahrenkrug isMicrowaveFilter

Company’sPresidentandCEO

Alwayson thephonewith customers:

SandyNelepovitz isSeniorMarketing

Associate andmanages thesales

team.

ScottParsell,DirectorofSales,managesMFC’s

networkofdomesticand internationalsales

representativeswhocontinuallyseekoutnew

opportunities for the company.

TELE-satelliteWorld

www.TELE-satellite.com/...

Arabic

ﺍﻟﻌﺮﺑﻴﺔ

www.TELE-satellite.com/TELE-satellite-0903/ara/mfc.pd

f

Indonesian

Indonesia

www.TELE-satellite.com/TELE-satellite-0903/bid/mfc.pdf

Bulgarian

Български

www.TELE-satellite.com/TELE-satellite-0903/bul/mfc.pdf

Czech

Česky

www.TELE-satellite.com/TELE-satellite-0903/ces/mfc.pdf

German

Deutsch

www.TELE-satellite.com/TELE-satellite-0903/deu/mfc.pdf

English

English

www.TELE-satellite.com/TELE-satellite-0903/eng/mfc.pdf

Spanish

Español

www.TELE-satellite.com/TELE-satellite-0903/esp/mfc.pdf

Farsi

ﻓﺎﺭﺳﻲ

www.TELE-satellite.com/TELE-satellite-0903/far/mfc.pdf

French

Français

www.TELE-satellite.com/TELE-satellite-0903/fra/mfc.pdf

Greek

Ελληνικά

www.TELE-satellite.com/TELE-satellite-0903/hel/mfc.pdf

Croatian

Hrvatski

www.TELE-satellite.com/TELE-satellite-0903/hrv/mfc.pd

f

Italian

Italiano

www.TELE-satellite.com/TELE-satellite-0903/ita/mfc.pd

f

Hungarian

Magyar

www.TELE-satellite.com/TELE-satellite-0903/mag/mfc.pdf

Mandarin

中文

www.TELE-satellite.com/TELE-satellite-0903/man/mfc.pdf

Dutch

Nederlands

www.TELE-satellite.com/TELE-satellite-0903/ned/mfc.pdf

Polish

Polski

www.TELE-satellite.com/TELE-satellite-0903/pol/mfc.pdf

Portuguese

Português

www.TELE-satellite.com/TELE-satellite-0903/por/mfc.pd

f

Russian

Русский

www.TELE-satellite.com/TELE-satellite-0903/rus/mfc.pd

f

Swedish

Svenska

www.TELE-satellite.com/TELE-satellite-0903/sve/mfc.pdf

Turkish

Türkçe

www.TELE-satellite.com/TELE-satellite-0903/tur/mfc.pdf

Availableonlinestarting from

30 January 2009

Download this report inother languages from the Internet:

67

www.TELE-satellite.com

02-03/2009 —

TELE-satellite&Broadband

“The companywas founded in1967,here

inupstateNew York”, explainsSandyNele-

povitz, MFC’s Senior Marketing Associate

and to some extent, the heart and soul of

the company.Having beenwithMFC for 30

years now, she readily offers some com-

pany history, “Glyn Bostick, the founder

of MFC, actually started the business in a

garage, producing filtersforamateurradio

use. In1973,wemoved toour current loca-

tion. At that time, we were only renting a

Everythingunderone

roof:production

canbe found in the

leftsideof thebuildingwith administration to the right.MFC

is located in EastSyracuse inupstateNewYork.

EricLogan isoneof theengineering technicians.

Hecan configurefilterdesignsexactlytocustomer

requirementsdirectlyonhisPC.MFCalsooffersmany

filtersformilitaryuse(e.g.-X-band).

portion of the facility,while sharing itwith

other companies. In1983, asbusiness con-

tinued to grow, we were able to purchase

the entire 3700 squaremeters facility.”

Scott Parsell, Director of Sales,who has

beenwithMFC for almost 20 years, further

explains, “Despite the economic downturns

and technological shifts that have occurred

in the telecom industry over the years,

MFC’sbusiness remains solid– in largepart

due to the fact thatwe offer awide variety

of filterproducts–serving,virtually,all

telecommarket segments (Satcom, CATV,

Broadcast, Wireless, etc.). This product

diversity means that our success is not

dependent upon the success of one spe-

cificmarketsegment.”Additionally,lean

manufacturing techniques, implemented

some years ago, have increased produc-

tion efficiency-allowingMFCtobemore

competitive.

What exactly does MFC produce ? Scott

refers to one ofMFC’smore popular prod-

uct lines, “Our series of C-band bandpass

filtersareusedonC-bandreceivedishes

throughout the world. These filtersare

installed between the LNB and the feed,

removing undesired signals located above

or below the desired band.”

Although these undesired signals are

out-of-band, their power level is so high,

they essentially saturate the LNB and

create intermittent or continuous interfer-

ence patterns across the entire C-band.

Consequently,1st&2nd stage IFfiltersare

uselessand theonly solution is toeliminate

these signals with a bandpass filteratthe

feed before downconversion.

Scott continues, “Weoffer standardband

(500 MHz), extended band (600 MHz) and

super-extended band (800MHz) bandpass

filters.Wealsooffercustom-tunedfilters

for special applications.So,we can provide

the rightmodel filterforC-bandoperations

in any corner of theworld.”

When do you need a filterlikethis?Scott

gave us a few examples, “Altimeter signals

bouncing between commercial aircrafts

and airportswere recognized as one of the

earlier types of out-of-band interference to

C-band operators. However, that problem

is usually limited to C-band dishes located

near airports. Then along came the high-

powered radar signals used in military

surveillance (e.g.- AWACS planes) which

caused problems to many more C-band

dishes. This surveillance increased sharply

after the 9/11 attacks and it seemed as

though every C-band dish in the US was

being affected, along with many other

dishes around theworld. As a result, radar

continues to be the # 1 cause of interfer-

ence to C-band operators.”

“More recently,” Scott adds, “a new

sourceofC-band interferencehas surfaced

- Wimax”. In various parts of the world,

Wimax operates within the (3.3-3.8) GHz

range. These Wimax signals can disrupt

Nanoxx, Germany - Wholesaler and Receivers

TELE-audiovision.com/

TELE-satellite-0901

/nanoxx.pdf

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9 —

TELE-satellite&Broadband

own receiver brand: “I found a manufacturer

in South Korea who I worked with to turn my

ideas into reality.” In addition to the improved

customer service, in particular the after-sales

support, that Marcel Hofbauer could now really

expand and continuously improve thanks to

customer feedback, he was also able to realize

his technical ideas.

Marcel Hofbauer is particularly interested in

network compatibility. “That is the future!” he

is convinced. The incorporation of receivers in

the Internet is his vision. “The world of multi-

media is coming”, he predicts and then cites

an example, “We are working on making our

top receiver model 9500HD compatible with a

web cam.” The thought behind this move? To

use the network camera as a security device.

You could, forexample,easily install the camera

outside andwith the simple push of a button on

Withadegree in engineering,MarcelHofbauer

is founder andPresidentofMatriXXSystems

and in

ventorof theNanoXX re

ceiverbrandname.

Themapbehindhimcame from logisticians

whichwork togetherwithMatriXX. “40%ofour

customers are inGermany, 50%canbe found

in theEUwith the remaining10%outsideof the

EU”, explainsMarcelHofbauer and regarding

productdistribution, “Upuntilnow 50%ofour

saleswere fromourwholesaleproducts; the

other 50%were from thedistributionofour

NanoXX receiverbrand.Weare expecting the

latter tostrongly increase.”

MatriXX’sbuilding inLiederbachnear

Frankfurt. In the frontpartof thebuilding are

theoffices;inthebackisthewarehouse.At

present thecompanyhaseightemployees.

Founder

Marcel

Hofbauer

88

TELE-satellite&Broadband

— 12-01/2009

www.TELE-satellite.com

LogisticsManagerNico

Schum

annhas a lot todo

in thewarehouse. “Inot

onlyorganizeshipping

but I am also involved

in the technology”,he

comments, “andwith

largerorders Iwork

withotheremployees

to ship theproducts as

fastaspossible to the

customers.”

DanielSam isDirector

ofSales and explains,

“We are currentlyworking

withdistributors in

Switzerland,Austria,

Sweden andGreat

Britain and areopen to

distributors fromother

Eur pean countri s.”

Sev n receiver odels

are currently available.

Theflagshipreceiveris

theNanoXX 9500HD that

TELE-satellite recently

introduced.Another

update is in theworks

andTELE-satellitewill tell

you all about itonce it is

available.

Even thebestproduct

sometimeshasan error.

But,not toworr

y,Service

TechnicianAndrea

Nestolafindsevery

prob

lem.

Sales

Daniel

Sam

COMPANYREPORT

TELE-satelliteWorld

www.TELE-satellite.com/...

Arabic

ﺍﻟﻌﺮﺑﻴﺔ

www.TELE-satellite.com/TELE-satellite-0901/ara/nanoxx.pd

f

Indonesian

Indonesia

www.TELE-satellite.com/TELE-satellite-0901/bid/nanoxx.pdf

Bulgarian

Български

www.TELE-satellite.com/TELE-satellite-0901/bul/nanoxx.pdf

Czech

Česky

www.TELE-satellite.com/TELE-satellite-0901/ces/nanoxx.pdf

German

Deutsch

www.TELE-satellite.com/TELE-satellite-0901/deu/nanoxx.pdf

English

English

www.TELE-satellite.com/TELE-satellite-0901/eng/nanoxx.pdf

Spanish

Español

www.TELE-satellite.com/TELE-satellite-0901/esp/nanoxx.pdf

Farsi

ﻓﺎﺭﺳﻲ

www.TELE-satellite.com/TELE-satellite-0901/far/nanoxx.pdf

French

Français

www.TELE-satellite.com/TELE-satellite-0901/fra/nanoxx.pdf

Greek

Ελληνικά

www.TELE-satellite.com/TELE-satellite-0901/hel/nanoxx.pdf

Croatian

Hrvatski

www.TELE-satellite.com/TELE-satellite-0901/hrv/nanoxx.pd

f

Italian

Italiano

www.TELE-satellite.com/TELE-satellite-0901/ita/nanoxx.pd

f

Hungarian

Magyar

www.TELE-satellite.com/TELE-satellite-0901/mag/nanoxx.pdf

Mandarin

中文

www.TELE-satellite.com/TELE-satellite-0901/man/nanoxx.pdf

Dutch

Nederlands

www.TELE-satellite.com/TELE-satellite-0901/ned/nanoxx.pdf

Polish

Polski

www.TELE-satellite.com/TELE-satellite-0901/pol/nanoxx.pdf

Portuguese

Português

www.TELE-satellite.com/TELE-satellite-0901/por/nanoxx.pd

f

Romanian

Românesc

www.TELE-satellite.com/TELE-satellite-0901/rom/nanoxx.pdf

Russian

Русский

www.TELE-satellite.com/TELE-satellite-0901/rus/nanoxx.pd

f

Swedish

Svenska

www.TELE-satellite.com/TELE-satellite-0901/sve/nanoxx.pdf

Turkish

Türkçe

www.TELE-satellite.com/TELE-satellite-0901/tur/nanoxx.pdf

Availableonlinestarting from

28November 2008

Download this report inother languages from the Internet:

86

TELE-satellite&Broadband

— 12-01/2009

www.TELE-satellite.com

TwoX’sMark the

Spot inFrankfurt

WholesalerandReceiverManufacturerNanoxx

The trademark of the receivermanufacturer’s

NanoXX product are the twoX’s. These twoX’s

also appear in theMatriXX company name.We

wanted to findoutaboutthesecretofthetwo

X’s.We foundMarcelHofbauer in the small town

of Liederbach north of Frankfurt,Germany.He is

the founder and President ofMatriXX and chose

the nameNanoXX for his line of receivers. It’s

actually a clever name in that the two largeX’s

truly stand out.

Marcel Hofbauer has been involved in the

satellite industry since it started.His father ran

an antenna shop and when satellite reception

began at the end of the eighties, Marcel Hof-

bauerwas there helping his father install satel-

lite systems. “I remember the firstLNBsthat

had noise figuresof2.4dB”,commentsMarcel

about the old days.

In1994hebeganhisprofessional careerasa

distributionmanager at an antennawholesaler.

When this business was sold in 2003, Marcel

Hofbauer took the opportunity and went into

business for himself: “My wife helpedme”, he

remembers, “andwitha thirdpersonwestarted

our three-employeecompanyMatriXXSystems.

One of our success products back thenwas the

distribution of theDreambox.”

MatriXX was and still is a wholesaler of any

component a satellite installer could possibly

need. But something was bothering Marcel

Hofbauer: he had several ideas for satellite

receivers. “Butnone ofmy supplierswanted to

implement any ofmy ideas”,he explains. There

was another weak spot with his suppliers: “I

wasnot satisfiedwith

the customer sup-

port and wanted to

improve it.” So, in

2006 he created his

87

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12-01/2009 —

TELE-satellite&Broadband

own receiver brand: “I found a manufacturer

in South Korea who I worked with to turnmy

ideas into reality.” In addition to the improved

customer service, in particular the after-sales

support, thatMarcelHofbauer could now really

expand and continuously improve thanks to

customer feedback, hewas also able to realize

his technical ideas.

Marcel Hofbauer is particularly interested in

network compatibility. “That is the future!” he

is convinced. The incorporation of receivers in

the Internet is his vision. “The world ofmulti-

media is coming”, he predicts and then cites

an example, “We are working on making our

top receivermodel 9500HD compatible with a

web cam.” The thought behind this move? To

use the network camera as a security device.

You could, forexample,easily install the camera

outside andwith the simple push of a button on

With adegree inengineering,MarcelHofbauer

is founderandPresidentofMatriXXSystems

and inventorof theNanoXX receiverbrandname.

Themapbehindhimcame from logisticians

whichwork togetherwithMatriXX. “40%ofour

customers are inGermany,50%canbe found

in theEUwith the remaining 10%outsideof the

EU”, explainsMarcelHofbauer and regarding

productdistribution, “Upuntilnow50%ofour

saleswere fromourwholesaleproducts; the

other 50%were from thedistributionofour

NanoXX receiverbrand.We areexpecting the

latter tostrongly increase.”

MatriXX’sbuilding inLiederbachnear

Frankfurt. In the frontpartof thebuilding are

theoffices;inthebackisthewarehouse.At

present thecompanyhaseight employees.

Smart, Germany - Receivers

TELE-audiovision.com/

TELE-satellite-0901

/smart.pdf

R

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TELE-satellite World

www.TELE-satellite.com/...

Arabic

ﺍﻟﻌﺮﺑﻴﺔ

www.TELE-satellite.com/ TELE-satellite-0901/ara/smart.pdf

Indonesian

Indonesia

www.TELE-satellite.com/TELE-satellite-0901/bid/smart.pdf

Bulgarian

Български

www.TELE-satellite.com/TELE-satellite-0901/bul/smart.pdf

Czech

Česky

www.TELE-satellite.com/TELE-satellite-0901/ces/smart.pdf

German

Deutsch

www.TELE-satellite.com/TELE-satellite-0901/deu/smart.pdf

English

English

www.TELE-satellite.com/TELE-satellite-0901/eng/smart.pdf

Spanish

Español

www.TELE-satellite.com/TELE-satellite-0901/esp/smart.pdf

Farsi

ﻓﺎﺭﺳﻲ

www.TELE-satellite.com/TELE-satellite-0901/far/smart.pdf

French

Français

www.TELE-satellite.com/TELE-satellite-0901/fra/smart.pdf

Greek

Ελληνικά

www.TELE-satellite.com/TELE-satellit e-0901/hel/smart.pdf

Croatian

Hrvatski

www.TELE-satellite.com/TELE-satellit e-0901/hrv/smart.pdf

Italian

Italiano

www.TELE-satellite.com/TELE-satellite-0901/ita/smart.pdf

Hungarian

Magyar

www.TELE-satellite.com/TELE-satellite-0901/mag/smart.pdf

Mandarin

中文

www.TELE-satellite.com/TELE-satellite-0901/man/smart.pdf

Dutch

Nederlands

www.TELE-satellite.com/TELE-satellite-0901/ned/smart.pdf

Polish

Polski

www.TELE-satellite.com/TELE-satellite-0901/pol/smart.pdf

Portuguese

Português

www.TELE-satellite.com/TELE-satellite-0901/por/smart.pdf

Romanian

Românesc

www.TELE-satellite.com/TELE-satellite-0901/rom/smart.pdf

Russian

Русский

www.TELE-satellite.com/TELE-satellite-0901/rus/smart.pdf

Swedish

Svenska

www.TELE-satellite.com/TELE-satellite-0901/sve/smart.pdf

Turkish

Türkçe

www.TELE-satellite.com/TELE-satellite-0901/tur/smart.pdf

Available onli

ne starting from 28 November 2008

Download this report in other languages from the Internet:

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TELE-satellite & Broadband

— 12-01/2009

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Being ‘SMART’

in Germany’s

Black Forest

When you hold this issue of TELE-satellite in

your hands the company Smart Electronic

will only have been in existence for less

than a year. It doubtlessly is a very young

company, but still it can boast its own

production facilities and dedicated sales

channels. How can a start-up business

develop so fast? That’s exactly what we

want d to find out when we set out on

our

journey to the south-western corner of

Germany, home of the world-famous Black

Forest cuckoo clocks and a by-word for

precision and the art of craftsmanship.

The two Smart managing

directors Peter Löble (left) and

Christoph Hoefler (right) on the

roof of the company’s busines

s

premises. Christoph Hoefler

has been active in the field

of satellite technology since

1988. Starting as a radio and

television technician he moved

on to the purchasing and sales

department of a specialised

electronics store before

starting as field manager for

Nokia. In 2005 he finally became

head of sales at Wela and

with the foundation of Smart

Electronic his new job was

managing director there. Peter

Löble, the second managing

director, has been working in

the satellite field since 1997. He

also worked for an electronics

store and joined Wela in 2001

as product manager. Both have

known each other since 1997

and consider themselves a

great team.

MD

Peter

Löble

COMPANY REPORT

TELE-satellite World

www.TELE-satellite.com/...

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ﺍﻟﻌﺮﺑﻴﺔ

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www.TELE-satellite.com/TELE-satellite-0901/deu/sm art.pdf

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www.TELE-satellite.com/TELE-satellite-0901/eng/sm art.pdf

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t.pdf

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Available online starting from

28 N

ovember 2008

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70

TELE-satellite & Broadband

— 12-01/2009

www.TELE-satellite.com

Being ‘SMART’

in Germany’s

Black Forest

Receiver Manufacturer Smart

When you hold this issue of TELE-satellite in

your hands the company Smart Electronic

will only have been in existence for less

than a year. It doubtlessly is a very young

company, but still it can boast its own

production facilities and dedicated sales

channels. How can a start-up business

develop so fast? That’s exactly wh

at we

wanted to find out when we set out on our

journey to the south-western corner of

Germany, home of the world-famous Black

Forest cuckoo clocks and a by-word for

precision and the art of craftsmanship.

The two Smart managing

directors Peter Löble (left)

and

Christoph Hoefler (right) on the

roof of the company’s business

premises. Christoph Hoefler

has been active in the field

of satellite technology since

1988. Starting as a radio and

television technician he moved

on to the purchasing and sales

department of a specialised

electronics store before

starting as field manager f

or

Nokia. In 2005 he finally b

ecame

head of sales at Wela and

with the foundation of Smart

Electronic his new job was

managing director there. Peter

Löble, the second managing

director, has been working in

the satellite field since 1997. He

also worked for an electronics

store and joined Wela in 2001

as product manager. Both have

known each other since 1997

and consider themselves a

great team.

MD

Christoph

Hoefler

COMPANYREPORT

TELE-satelliteWorld

www.TELE-satellite.com/...

Arabic

ﺍﻟﻌﺮﺑﻴﺔ

www.TELE-satellite.com/TELE-satellite-0901/ara/smart.pdf

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f

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Български

www.TELE-satellite.com/TELE-satellite-0901/bul/smart.pd

f

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Česky

www.TELE-satellite.com/TELE-satellite-0901/ces/smart.pdf

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Deutsch

www.TELE-satellite.com/TELE-satellite-0901/deu/smart.pdf

English

English

www.TELE-satellite.com/TELE-satellite-0901/eng/smart.pdf

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Español

www.TELE-satellite.com/TELE-satellite-0901/esp/smart.pdf

Farsi

ﻓﺎﺭﺳﻲ

www.TELE-satellite.com/TELE-satellite-0901/far/smart.pdf

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Français

www.TELE-satellite.com/TELE-satellite-0901/fra/smart.pdf

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Ελληνικά

www.TELE-satellite.com/TELE-satellite-0901/hel/smart.pd

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f

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Mandarin

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Nederlands

www.TELE-satellite.com/TELE-satellite-0901/ned/smart.pdf

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f

Portuguese

Português

www.TELE-satellite.com/TELE-satellite-0901/por/smart.pdf

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www.TELE-satellite.com/TELE-satellite-0901/rom/smart.pd

f

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Availableonlinestarting from

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TELE-satellite&Broadband

— 12-01/2009

www.TELE-satellite.com

Being ‘SMART’

inGermany’s

BlackForest

ReceiverManufacturerSmart

When you hold this issue of TELE-satellite in

your hands the company Smart Electronic

will only have been in existence for less

than a year. It doubtlessly is a very young

company, but still it can boast its own

production facilities and dedicated sales

channels.How can a start-up business

develop so fast? That’s exactlywhatwe

wanted to findoutwhenwesetoutonour

journey to the south-western corner of

Germany, home of theworld-famous Black

Forest cuckoo clocks and a by-word for

precision and the art of craftsmanship.

The twoSmartmanaging

directorsPeterLöble (left)and

ChristophHoefler(right)onthe

roofof the company’sbusiness

premises.ChristophHoefler

hasbeenactive in thefield

of satellite technologysince

1988.Starting as a radioand

television technicianhemoved

on to thepurchasing andsales

departmentof a specialised

electronics storebefore

starting asfieldmanagerfor

Nokia. In2005hefinallybecame

headofsales atWela and

with the foundationofSmart

Electronichisnew jobwas

managingdirector there.Peter

Löble, the secondmanaging

director,hasbeenworking in

the satellitefieldsince1997.He

alsoworked foran electronics

store and joinedWela in 2001

asproductmanager.Bothhave

known eachothersince 1997

and consider themselvesa

great team.

72

TELE-satellite&Broadband

— 12-01/2009

www.TELE-satellite.com

Christoph HoeflerundPeterLöbleare

the twomanaging directors of Smart and

they give a brief account of the run-up to

the current business: Smart Electronic

was spun off of the long-running trading

companyWela Electronic at the beginning

of 2008. At the same time Smart also took

over a fully operationalmanufacturing site

for assembling satellite receivers from

third-party components. Incidentally, sat-

ellite receiversmake up only one segment

of the complete product range. “We also

supply LNBs,multi-switches andmounting

material,whichmeanswe can offer every-

thing a specialised satellite dealer needs,”

explains Peter Löble.

ChristophHoeflerthencontinuesbypro-

viding some insight into how the company

performed in the firstyearofbusiness.

“We had anticipated a first-yearturnover

along the lines of 20 million EUR, with a

10% increase for 2009.” All employees

that had been involved in satellite tech-

nology were taken over from Wela Elec-

tronic. According to Christoph Hoefler“30

employees work in receiver manufactur-

ing,while 15members of staff take care of

sales and 10 persons work in administra-

tion.” The marketing department was set

up from scratch and already has a head

count of fourmembers of staff.Smart is in

expansionmode, that’s for sure!

So what are the actual goals of expan-

sion? Peter Löble summarises the com-

pany’s markets as follows. “Some 50%

of sales are generated in Germany, 20%

each go to Western and Eastern Europe

and 10% to North Africa.” For 2009 Peter

Löble expects some shifting ofmarkets in

combination with increased turnover. “We

believe that 45% of our sales will go to

Germany, 15% to Western Europe, 25%

to Eastern Europe and the North African

sharewill rise to 15% aswell.”

He also explains why he is so optimistic

about the development of sales in North-

ern Africa: “A few months ago we set up

a branch there which means we are now

able to supplyour customers in that region

very quickly andwith reduced turnaround

times.”

Smart has a clear focus on receiver

production, and this is a segment where

the two managing directors also identify

the core strengths of Smart. Christoph

Hoefler:“Weareabletoreactswiftlyto

customer demands, because wemanufac-

ture our receivers right here in the Black

Forest region and therefore are not faced

with long and winding delivery channels

for our customers in Europe and Northern

Africa.”

Christoph Hoefele lists some examples:

“Depending on the required language

we package the appropriate instruction

manualor adapt theon-screenmenu to the

local language.”After all,Smart lives by its

credo “Connect, watch”. Customers need

to be happywith their Smart receiver right

from the start,which canbeguaranteedby

“usability in combinationwith qualitymade

in theBlack Forest,” according toChristoph

Hoefler,whohitsthecoreoftheSmartphi-

losophywith this statement.

Peter Löble visits the sales officein

Morocco almost on a monthly basis and

he adds that “Smart is open for new sales

partnersmainly in Europe, but also in non-

European countries.We are able to adapt

our receivers to local requirements very

quickly,” he hastens to add.

Even though Smart has only been in

existence for less than a year the company

is already in the process of developing new

products. Some of these will already be

available by the time this issue of TELE-

satellite is published. “We’re introducing

a new LNB series with extremely small

dimensions,” reveals Peter Löble. And

Viewof theprodu

ctionfloor:here

,thecomponentssourcedascabinetsareequippedwithtuners.

ExplainsPeterLöble: “Thiswaywe are able tocoverseveralmarketswithasinglebaseunit,depend-

ingon the individualmarketdemandsandwith theaddedadvantageofbeingable toguaranteequality

assurance.”Threeproduct ranges aremanufacturedhere: fullyfledgedHDreceiverswithCA,CI,USB

andVFDdisplay,basicmodelswith limited features and– recentlyadded –LINUX-based receivers.

Spaun, Germany - Accessories

TELE-audiovision.com/

TELE-satellite-0811

/spaun.pdf

R

Manu

Distr

Whol

Shop

Serv

IBC

Certificate

Holder

66

TELE-satellite&Broadband

10-1/2008

www.TELE-satellite.com

How do the connectors get into the housing? The

“F” connectors are screwed into the punched out

holes.

Circuitboard andhousingarescrewed together.

To finish off the process, the lid is screwed in

place.FriedrichSpaunexplains:

“That is a very critical point: with smaller sized

housings, flexible lids can provide sufficient EMV

protection.With largerhousings, this levelofprotec-

tion can only be achieved using a large number of

screws.”

Quality to Measure

Everymultiswitch is tested onmultiple functions.

Themultiswitch is inserted into this test station and

bymovingasingle leverallof the“F”connectorsare

insertedand the testprocess canbe started.

Spaun employee Peter Fuchs shows us the testing process on amodel 17 test station, the largest of the ten

teststationsusedbySpaun. “In thepastacomplete test required50minutes”,explainsPeterFuchs,“todayonly

threeminutes isneeded toautomatically test every function.

After the completion of the testing process, the

PC prints a serial number which is then attached

to the device. The test results are archived so that

Spaun can recall the test results for any individual

multiswitch.

Finished:

Friedrich Spaun with a

completed multiswitch:

“We ave been adding

serial numbers to our

products since 2005”, he

explains about their qual-

ityassurance.

Using the serial number

for Internet inquiries is

thought about. In thisway

it would be very easy to

identify plagiarized prod-

ucts.

Even if aSpaunmultiswitch passes all of its elec-

tronic testsperfectly, it still isn’t clear if it is techni-

cally sound.

This part is checked here: every multiswitch is

placedwith itspowersupply in thishighvoltage test

chamber. In thisway Spaun can guarantee that the

completedmultiswitch is 100%perfect.

They are so sure that they provide a 5-year guar-

antee. “In reality”, explains Friedrich Spaun, “we

repairproducts that areolder thanfiveyears.”

It’s very simple, there are so few of them that the

warranty period could be extended, “but for legal

reasonswe keep it at fiveyears”,explainsFriedrich

Spaun.

Founder

Friedrich

Spaun

COMPANYREPORT

68

TELE-satellite— GlobalDigital TVMagazine

— 10-1/2010

www.TELE-satellite.com

PowerSupplyUnitM ufacturer

P wer Supply Units Made by

SPAUN – guaranteed!

Every multi-switch and every amplifier com

with one, and of course every receiver has one,

too: a power supply unit which is required to

connect the device to the mains. It has become

such an everyday component of virtually any

electronic device that we have stopped thinking

about how it actuallyworks.SPAUN, on the other

hand, has given it a great deal of thought and

has arrived at a remarkable conclusion. Kevin

Spaun is the managing director of SPAUN, one

of the most renowned quality manufactures of

multi-switches and other accessories for satellite

signal distribution. He tells us what it‘s all about.

SPAUNadministrationoffice

(front)andproductionpremise

s

(right) inSingen,southwest

Germany

KevinSpaun,managing

directorofSPAUNPOWERGmbH

MD

Kevin

Spaun

60

TELE-satellite & Broadband

10-1 /2008

www.TELE-satellite.com He then

explained how Spaun ended up with

their company colors: “Those are the colors

of the building walls, blue and silver, and we

decided to incorporate these colors into our

corporate identity.”

Spaun has only existed as a stand-alone

brand name since 1991. That was after the

fall of the Berlin Wall. Up to that point Spaun

only deliv

ered their products to West Ger-

many; the

re was no real thought of export-

ing products. The new market in eastern

Germany brought with it so many new

opportunities that Friedrich Spaun finally

decided: “We are now going to distribute

products under our own brand name!”

In 1993 his first successful product was

a multiswitch for two satellites and one

terrestrial TV input followed soon after by

four and eight satellite input models. These

products were quickly exported to neighbor-

ing countries. Today 50 % of their products

are exported of which 30 % are shipped to

EU countries with 20 % ending up outside of

Europe. Total sales for Spaun range between

12 and 15 million Euros each year.

This is where Kevin Spaun comes into

the picture. He took over company opera-

tions from his father Friedrich Spaun in early

2008. “But we run the company as a team”,

confirmed both of them at the same time.

Kevin Spaun wants to expand the export

business: “At the moment we are in the

process of locking in the North American

market; we are looking for local distributors

and also want to open our own distribution

office in the USA”, reveals Kevin Spaun, “we

also want a stronger presence in the Middle

East.“

Spaun offers nearly 200 different prod-

ucts of which the best-selling products are,

and always have been, multiswitches avail-

Acustomerhasaproblem. Stef

fenKuck isTechnicalSupport

ManagerandhelpsSpaun’s custo mersdaily from8AM to12PM and from 1P M to 5PM. One of his tools is the SatcoDX CD-ROM with its worl dwide satellite data.

An important communica-

t

ions medium is of course the

I

nternet. Web designer Patrick

Keil is seen here looking over

visitors to www.spaun.de. “We have about 40,000 visi-

tors every month”, explains

Patrick Keil. On the monitor

he shows us the current web-

site visitors. Thanks to Geo-

mapping, he knows exactly

where these visitors come

from and can communicate

with each one of them with a

pop up window. The surprise:

this program was developed

together by Kevin Spaun and

Patrick Keil and the best part

– it is freeware and can be

used by anyone who wants to

get more detailed information

on who is visiting their web

site, how long they have been

there, what they are looking at

andwhere theycome from,and

all of this live! Here is the link:

www.livezilla.net

Spaun general Manager Kevin Spaun also likes to get his hands

dirty sometimes by testing multiswitches.

The antenna signals from the roof land here and can be connected

to the multiswitches in any arrangement. Customer problems can

also be replicated and then checked out here.

Technical

Manager

Steffen

Kuck

COMPANYREPORT

58

TELE-satellite&Broadband

10-1/2008

www.TELE-satellite.com

Moving into thenewdecade

withmanynewproducts

AlexanderWiese

HighQualityAccessoryManufacturer

Spaun at40 years

Almost every TELE-satellite readerwill asso-

ciate thenameSpaunwithhigh-quality satellite

distribution components. “Qualitymade inGer-

many” is theirmotto; Spaun’smission in life is

tomake sure that the quality of their products

is always kept at the highest level.

Butmoreon that later.Let’s takeacloser look

atSpaun itself: they are a company that canbe

found in extreme southwestern Germany. The

founder of the company, that today has nearly

100employees, isFriedrichSpaun.Heexplained

to us how it all started: “It all began forme on

my kitchen table in 1969.” Back then FM radio

in Germany was just starting to transmit in

stereo. It quickly became clear that many of

the radios inusewerenot getting enough of an

antenna signal - an amplifierwasneededthat

would raise the signal-to-noise ratio. “I con-

structedanamplifierboardthatwasinsalledin

the indoor antennas supplied by a largemanu-

facturer”, remembers Friedrich Spaun. It was

the start of his one-man company.

In 1972 his little companywas so successful

that hewas able to hire his firstemployees.“In

1974 real production ofmulti-range amplifiers

and passive distributors was started”, Fried-

rich Spaun recalls. Of course back then these

were components for terrestrial television and

Spaunwas only anOEMmanufacturer for other

Germanfirms.In1980supplylineamplifiersfor

cable TVwere added to themix.

Thus far production took place in a rented

house, but that all changed in 1988: “That’s

whenwe built our production facility in Singen

thatwe stillwork out of today andwere also at

the same time a pioneer”, comments Friedrich

Spaun as he shows us the outside wallsmade

of aluminum: “Formany yearswewere a refer-

encepoint for themanufacturerof thesewalls.”

Well,actually, the title isn’tquitecorrect; thecompanySpaundoesn’tcelebrate its40th

anniversaryuntil2009.ButSpaun is so full of energy and isgetting ready to introduce

awide range ofnew products in their anniversary year thatwe simply couldn’twait to

findoutaboutthiscompany’slonghistory.

A look at the officebuildingofcompanySpauninSingen

in southwestern Germany. Behind the building to the right

can be found the production facilities for Spaun’s multi-

switches.

TELE-satelliteWorld

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Türkçe

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Availableonlinestarting from

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Download this report inother languages from the Internet:

59

www.TELE-satellite.com

10-1/2008 —

TELE-satellite&Broadband

KevinSpaun (left),GeneralManager,

and Friedrich Spaun, Founder, on the

roof of their officebuilding.Bothof

themoperateSpaun as a team.

Stab, Italy - Motors

TELE-audiovision.com/

TELE-satellite-0809

/stab.pdf

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Manu

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COMPANYREPORT

Happy

Birthday

10

Years

58

TELE-satellite&Broadband

08-09/2008

www.TELE-satellite.com

MotorControl

Thebirthday

boyhimself:GiorgioBergamini

is the founderof theUSALSprogram that is

celebrating its 10th anniversary in 2008.

Founder

Giorgio

Bergamini

COMPANYREPORT

Happy

Birthday

10

Years

58

TELE-satellite&Broadband

08-09/2008

www.TELE-satellite.com

MotorControl

Thebirthday

boyhimself:GiorgioBergamini

is the founderof theUSALSprogram that is

celebrating its 10th anniversary in2008.

60

TELE-satellite&Broadband

08-09/2008

www.TELE-satellite.com

SandroGnani is a STAB technicianwho checks each sample receiver tomake sure thatUSALS

has been correctly implemented. Themanufacturer can only print theUSALS logo on the receiver

and itspackagingwhen the receiverhaspassedevery test.

USALS

Celebrates

10Years

AlexanderWiese

Every TELE-satellite reader

is famil-

iar with the term USALS. In the Technical

Data table of every receiver test report

there is a line that identifieswhetherornot

the receiver is USALS compatible. Today,

almost every receiver on themarket comes

with USALS. But USALS is not just a group

of letters; there’s actually a human behind

this term!

USALS stands for “Universal Satellite

AutomaticLocationSystem”and issoftware

that was developed exactly ten years ago

byGiorgioBergamini.But itwould bemuch

better to hear the story from the birthday

boy himself so off to Italy we go near Fer-

rara located about equidistant from Bolo-

gna and Venice. STAB’s headquarters and

production facility can be found there and

GiorgioBergamini is the founder and owner

of STAB, a company that has been in exis-

tence since 1970.

STAB started early on building antenna

motors. In the beginning it was rotors for

VHF/UHF TV antennas and when satellite

reception became popular in the 1990’s,

they expanded to offering an assortment

of satellite antennamotors. “It was 1995”,

remembers Giorgio Bergamini,when a few

of the early satellite receiver manufactur-

ers got togetherwith EUTELSAT and devel-

oped the DiSEqC protocol. In 1997 it was

officiallyintroducedandincludedDiSEqC

1.0 for individual LNBs, DiSEqC 1.1 for two

LNBs and,DiSEqC 1.2 for antennamotors.

But it was quickly discovered that the

1.2 protocol could only be used on a lim-

ited basis: it required the storing of satel-

lite positions in themotor and this turned

out tobeuselesswhen themotorwasused

anywhere in the southern hemisphere.

The dishes there are pointed to the north

and not to the south.As a result, the order

of satelliteswas no longer correct – itwas

now backwards compared to the northern

hemisphere.

“In 1998 I had an idea: the positions

should no longer be stored in the motor

but instead in the receiver”, remembers

Giorgio. This was the birth of USALS. He

wrote a small, but effective software pro-

gram that with the help of

only the local geographical position on the

Earth and a reference satellitewas able to

calculate all the other satellite positions

directly in the receiver, and itdidn’tmatter

if you were in the northern or southern

hemisphere.

Finally, in January 2000, EUTELSAT offi-

cially recognized USALS and introduced

it as DiSEqC 1.3. It is identical to DiSEqC

1.2 but includes an additional line of code:

“DriveMotor to Angular Position”.

Subur Se esta, Indonesia - Dishes

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TELE-sat llite-0805

/subursemesta.pdf

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rta’s

us Star

Dish Manufacturer PT Subur Semesta, Indonesia

ny PT Subur Semesta

was founded in 1978 in

ava, one of the 17,000 island that make up Indone-

the 220 million in bitants can be found on Java of

lion live in the capital city Jakarta – it could even be

mor . To be noticed here you need an extremely

nd it is for that reason that PT Subur Semesta uses

enus as their trademark. The wonderful ambiguity

d of Love Venus can only make you smile. One of

of the company, Liong Ten Fook, came up with the

genious idea!

Ten Fook was not

nder; his partner

n and still is now

g An. “We origi

-

as a telephone

ctory. Later on we

gency lights, that

h built in batter-

used everywhere

ere is a power

embers Liong Ten

Semesta entered

arena in 1989

began to offer

llite receivers. In

st digital receiver

d in 2002 it all

serious when the

f satellite dishes

he meantime the

panded its man-

a Tek Ijoe climbed

partner. Today PT

ta is run by these

rs.

mount of money

in 2004 explains

: “We acquired a

s so that we could

thedishsegments

Heavy investment

ny occurred again

er: “We bought a

nting system to

he segments.”

still not enough.

e revealed to us

yet another large

“We invested

600,000 for the

f mesh antennas.

produce 20,000

month.”

Inwestern Jakarta,not too far

from the internationalairport,

canbe foundPTSuburSemesta,

brand ameVenus.

Theof cesareatthefrontof

thebuildingwith thewind ws, and

towards theback are the factory

buildings thathouse themachines

toman facture thedish an ennas.

The company employsa totalof 200

peopleofwhich60 are volvedwith

themanufactureofdishes.They

work from 8AM to 5PMMonday thru

Friday andonSaturdays to 2PM.

PTSuburSemesta’s three

partners:From

the left,

LiongTenFook,Finance

Director,TjiaTek Ijoe,Managing

Director,andThiangTiongAn,

TechnicalDirector

Those are large numbers; we

wanted to know how many solid

antennas are being manufac-

tured today: “At the moment,

our production capacity is at

about 15,000 antennas per

month of which the majority are

sold domestically”, explained

Thiang Tiong An, “Our company

supplies approximately 15% of

the Indonesian market.”

Of their total production,

80% is delivered domestically,

the rest is exported. According

to Thiang Tiong An, “40% of our

dish production goes to Thai-

land and Vietnam, the remain-

der goes to Brunei with a small

percentage going to Australia.”

“Naturally we want to expand

our exports”, explains Tjia Tek

Ijoe, “We are investing heavily

in quality.” PT Subur Semesta

MD

Tjia

Tek Ijoe

COMPANY REPORT

56

TELE-satellite&Broadband

04-05/2008

www.TELE-satellite.com

Jakarta’s

Venus Star

Dish Manufacturer PT Subur Semesta, Indonesia

The company PT Subur Semesta

was founded in 1978 in

Jakarta on Java, one of the 17,000 islands that make up Indone-

sia. 60% of the 220 million inhabitants can be found on Java of

which 15 million live in the c

apital city Jaka

rta – it could even be

a few million more. To be noticed here you need an extremely

bright star and it is for that reason that PT Subur Semesta uses

the planet Venus as their trad mark. The wonderful ambiguity

with the God of Love Venus can only make you smile. One of

the founders of the company, Liong Ten Fook, came up with the

name – an ingenious idea!

But Liong Ten Fook was not

the only founder; his partner

was back then and still is ow

Thiang Tiong An. “We origi-

nally started as a telephone

accessory factory. Later on we

added emergency lights, that

is, lights with built in batter-

ies that are used everywhere

whenever there is a power

outage”, remembers Liong Ten

Fook.

PT Subur Semesta entered

the satellite arena in 1989

when they began to offer

analog satellite receivers. In

2000 the first digital receiver

appeared and in 2002 it all

turned really serious when the

production of satellite dishes

began. In the meantime the

company expanded its man-

agement: Tjia Tek Ijoe climbed

aboard as a partner. Today PT

Subur Semesta is run by these

three partners.

A large amount of money

was invested in 2004 explains

Tjia Tek Ijoe: “We acquired a

machine press so that we could

manufacture thedishsegments

ourselves.” H

eavy investmen

t

in the company occurred again

one year later: “We bought a

powder painting system

to

spray paint the segments.”

But it was still not enough.

Tjia Tek Ijoe revealed to us

th

at there’s yet another l

arge

investment: “We invested

another USD 600,000 for the

fabrication of mesh antennas.

This lets us produce 20,000

dishes every month.”

Inwestern Jakarta,not too far

from the international airport,

canbe foundPTSuburSemesta,

brandnameVenus.

Theof cesareatthefrontof

thebuildingwith thewindows,and

towards theback are the factory

buildings thathousethemachines

tomanufacture thedish antennas.

The company employsa totalof 200

peopleofwhich 60 are involvedwith

themanufactureofdishe .They

work from 8AM to5PMMonday thru

Friday andonSaturdays to2PM.

PTSubur

Semesta’s three

partners:From

the left,

LiongTenFook,Finance

Director,TjiaTek Ijoe,Managing

Director, andThiangTiongAn,

TechnicalDirector

Those are large numbers; we

want d to k ow how many solid

antennas are being m n fac-

tured today: “At the moment,

our production capacity is at

about 15,000 antennas per

month of which the majority are

sold domestically”, explained

Thiang Tiong An, “Our company

upplies approx

imately 15% of

the Indonesian market.”

Of their total production,

80% is delivered domestically,

the rest is exported. According

to Thiang Tiong An, “40% of our

dish production goes to Thai-

land and Vietnam, the remain-

der goes to Brunei with a small

percentage going to Australia.”

“N turally w

e want to expand

our exports”, explains Tjia Tek

Ijoe, “We are inve

sting heavily

in quality.” PT Subur Semesta

Finance

Liong Ten Fook

COMPANY REPORT

56

TELE-satellite&Broadband

04-05/2008

www.TELE-satellite.com

Jakarta’s

Venus Star

Dish Manufacturer PT Subur Semest , Indonesia

The company PT Subur Semesta

was founded in 1978 in

Jakarta on Java, one of the 17,000 islands that make up Indone-

sia. 60% of the 220 million inhabitants can be found on Java of

which 15 million live in the capital ity Jakarta – it could even b

a few million more. To be noticed h

ere you need

an extremely

bright star and it is for that reason that PT Subur Semesta uses

the planet Venus as their trademark. The wonderful ambiguity

with the God of Love Venus can only

ke you mile. One of

the founders of the company, Liong Ten Fook, came up with the

name – an ingenious idea!

But Liong Ten Fook was not

the only founder; his partner

was back then and still is now

Thiang Tiong An. “We origi-

nally started as a telephone

accessory factory. Later on w

added emergency lights, that

, lights with built in batter-

ies that are used everywhere

whenever ere is a pow

outage”, r m mbers Liong Ten

Fook.

PT Subur Semesta entered

the satellite arena in 1989

when

y b gan to offer

analog satellite receivers. In

2000 the first digital rec iver

appeared and in 2002 it all

turned really s rious when the

production of satellit dishes

began. In the meantime the

company expanded its man-

agement: Tjia Tek Ijoe climbed

aboard s a partner. oday PT

Subur Semesta i run by these

three partne s.

A large amount of money

was in

vested in 2004 explains

Tjia Tek Ijoe: “We acquired a

machine press so that we could

manufacture thedishsegments

ourselves.” Heavy investment

in the c mpany occurred again

one year later: “We bought a

powder painting system to

spray paint the segme ts.”

But it was still not enough.

Tjia Tek Ijoe revealed to us

that there’s y t another large

investmen

t: “We invested

another USD 600,000 for the

fabrication of mesh antennas.

This lets us produce 20,000

dishes every month.”

InwesternJakarta,not too far

from the international airport,

canbe foundPTSuburSemesta,

brandnameVenus.

Theof cesareat

thefrontof

thebuildingwith thewindows,and

t w rds thebackare the factory

buildings thathouse themachines

tomanufacture thedish antennas.

The company employs a totalof 200

peopleofwhich 60 are involvedwith

th man factureofdishes.They

work from 8AM to 5PMMonday thru

Friday andonSaturdays to 2PM.

PTSuburSemesta’s three

pa rtners:From

the left,

LiongTen

Fook,Finance

Director,TjiaTek Ijoe,Managing

Director, andThiangTiongAn,

TechnicalDirector

Those are large numbers; we

wanted to know how many solid

antennas are being manufac-

tur d today: “At th mome t,

our production capacity i at

about 15,000 antennas per

month of which the majority are

sold domestically”, explained

Thiang Tiong An, “Our company

supplies approximately 15% of

the I don

esian market

.”

Of their total production,

80% is delivered domestically,

the rest is exported. According

to Thiang Tiong An, “40% of our

dish production goes to Thai-

land and Vietnam, the remain-

der goes to Brunei with a small

percentage ing to A stralia.”

“Naturally w want to expand

o

ur exports”, explain

s Tjia Tek

Ijoe, “We are investing heavily

in quality.” PT Subur Semesta

Technical

Th ia

ng

Ti on

g An

COMPANYREPORT

56

TELE-satellite&Broadband

04-05/2008

www.TELE-satellite.com

Jakarta’s

VenusStar

DishManufacturerPTSuburSemesta, Indonesia

The company PT Subur Semesta

was founded in 1978 in

Jakarta on Java, one of the 17,000 islands thatmake up Indone-

sia. 60% of the 220million inhabitants can be found on Java of

which 15million live in the capital city Jakarta – it could even be

a few million more. To be noticed here you need an extremely

bright star and it is for that reason that PT Subur Semesta uses

the planet Venus as their trademark. The wonderful ambiguity

with the God of Love Venus can only make you smile. One of

the founders of the company, Liong Ten Fook, came up with the

name – an ingenious idea!

But Liong Ten Fook was not

the only founder; his partner

was back then and still is now

Thiang Tiong An. “We origi-

nally started as a telephone

accessory factory. Later on we

added emergency lights, that

is, lights with built in batter-

ies that are used everywhere

whenever there is a power

outage”, remembers Liong Ten

Fook.

PT Subur Semesta entered

the satellite arena in 1989

when they began to offer

analog satellite receivers. In

2000 the firstdigitalreceiver

appeared and in 2002 it all

turned really serious when the

production of satellite dishes

began. In the meantime the

company expanded its man-

agement: Tjia Tek Ijoe climbed

aboard as a partner. Today PT

Subur Semesta is run by these

three partners.

A large amount of money

was invested in 2004 explains

Tjia Tek Ijoe: “We acquired a

machine press so thatwe could

manufacture thedishsegments

ourselves.” Heavy investment

in the company occurred again

one year later: “We bought a

powder painting system to

spray paint the segments.”

But it was still not enough.

Tjia Tek Ijoe revealed to us

that there’s yet another large

investment: “We invested

another USD 600,000 for the

fabrication of mesh antennas.

This lets us produce 20,000

dishes everymonth.”

InwesternJakarta,not too far

from the internationalairport,

canbe foundPTSuburSemesta,

brandnameVenus.

Theofcesareatthefrontof

thebuilding ith thewindows,and

towards thebackare the factory

buildings thathouse themachines

tomanufacture thedishantennas.

Thecompany employs a totalof 200

peopleofwhich60are involvedwith

themanufactureofdishes.They

work from8AM to5PMMonday thru

Friday andonSaturdays to2PM.

PTSuburSemesta’s three

partners:From

the left,

LiongTenFook,Finance

Director,TjiaTek Ijoe,Managing

Director,andThiangTiongAn,

TechnicalDirector

Those are large numbers;we

wanted to know howmany solid

antennas are being manufac-

tured today: “At the moment,

our production capacity is at

about 15,000 antennas per

monthofwhich themajorityare

sold domestically”, explained

Thiang Tiong An, “Our company

supplies approximately 15% of

the Indonesianmarket.”

Of their total production,

80% is delivered domestically,

the rest is exported. According

to Thiang TiongAn, “40% of our

dish production goes to Thai-

land and Vietnam, the remain-

der goes to Brunei with a small

percentage going to Australia.”

“Naturallywewant to expand

our exports”, explains Tjia Tek

Ijoe, “We are investing heavily

in quality.” PT Subur Semesta

TELE-satelliteWorld

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www.TELE-satellite.com/TELE-satellite-0805/ara/venus.pdf

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f

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www.TELE-satellite.com/TELE-satellite-0805/eng/venus.pd

f

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www.TELE-satellite.com/TELE-satellite-0805/esp/venus.pdf

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www.TELE-satellite.com/TELE-satellite-0805/ned/venus.pd

f

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www.TELE-satellite.com/TELE-satellite-0805/pol/venus.pdf

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Português

www.TELE-satellite.com/TELE-satellite-0805/por/venus.pdf

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Românesc

www.TELE-satellite.com/TELE-satellite-0805/rom/venus.pdf

Russian

Русский

www.TELE-satellite.com/TELE-satellite-0805/rus/venus.pdf

Swedish

Svenska

www.TELE-satellite.com/TELE-satellite-0805/sve/venus.pdf

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Türkçe

www.TELE-satellite.com/TELE-satellite-0805/tur/venus.pdf

57

www.TELE-satellite.com

04-05/2008

TELE-satellite&Broadband

Adeviousdiscovery fromVenus:

this small toolmakes it very easy to

precisely align adish.

Protecting the environment at

PTSu

burSemesta:TjiaTek

Ijoe

showsus thewastewater treatment

system the company invested

in so that they complywith ISO

environmental standards.

PTSuburSemestaorganizes

seminars for installers eight times

a year.Distributors send their

technicalpeople to learnhow to

quicklyand efcientlysetupa

packaged1.8-meter antennawith

dual-feedLNB.Tomake these

seminarsevenmore attractive,

time limits are setandwinners

are announced.Foodanddrink is

also taken careof as canbe seen

by the accommodation tent in the

background.A large loudspeaker is

alsosetup there to keep the young

installershappywith loudmusic.

Eachseminarhandles 60 installers

where they are taught to installa

dish such that thedual-feed can

successfully receivePALAPAC2 at

113° east andTELKOM at 108° east.

The installers takegreat care to

remainwithin thepreset time limits.

Thatwouldbe45minutes from the

box tosuccessful receptionusing

adual-feedLNBand 75minutes for

the successful setupof amotorized

system.SinceJakarta is located so

close to theEquator, thedeclination

anglesarevery small.

we use, for example, lead-free

paints from Akzo Nobel and

even the dish is made of the

quality material Galvalume, a

product of the manufacturer

Bluescope in Australia. The

material consists of 55% alu-

minum and 45% Zinc and is

therefore especially resistant

and durable.”

Finance Manager Liong Ten

Fook is proud of PT Subur

Semesta’ssalesfigures. “Every

year there’s an increase”, he

comments. “The year before it

was 10% lesswhile in 2008we

expect 10%more.”

50% of their sales are attrib-

uted to TVRO products such as

dishes and the installation of

satellite receivers as well as

the sale of imported actuators

and LNBs. Then there’s also

the sale of their “homemade”

2in1 and 4in1 products: that

would be Combi-feeds for C-

band LNBs with offsets of 5°

with the 2in1 and 5° -2.5° -5°

with the 4in1. Unfortunately,

PTSubur Semesta can’t really

hope for any large business

with this product since it’s so

easy to copy it.

Tjia Tak Ijoe gave us a look

at their production: “40% of

our dishes are made of steel,

40% are galvanized and 20%

aremade from Galvalume, the

best dishmaterial.”

The Venus Star from Jakarta

iswell on theway to establish-

ing itself in the international

league, and could very well

come out on top of the interna-

tional market share with their

quality dishes that happen to

be “Made in Indonesia”!

is working on getting ISO cer-

tified.“Weareexpectingthe

test results in April 2008”,

reports Tjia Tek Ijoe proudly,

“We applied for ISO 9001 and

14001.” This means that PT

Subur Semesta also follows

the most stringent environ-

mental guidelines. “In order to

have international uccess, we

have to have quality in every

respect”,confirmsTjiaTekIjoe,

“For the coating of our dishes

Download this report inother languages from the Internet:

Dishpointer, UK - Software

TELE-audiovision.com/

TELE-satellite-0803

/dishpointer.pdf

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www.TELE-satellite.com/TELE-satellite-0803/esp/dishpointer.pdf

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hpointer

Dish Alignment

DISHPOINTER

SoftwareSolution that,with

the helpof

GoogleMaps and its real imag

es aswell

asSatcoDXand itsup-to-dat

e channel

data,provideshighly accurat

e satellite

reception information.

Alan at home in front of his reception system. He uses the smaller dish

to receive the Sky package and the larger dish for scanning the skies. He

programmed Dishpointer; a tool that combines azimuth and elevation with

GoogleMaps forpositioningon theEarthandSatcoDXwith itsglobalsatel-

lite databank.

ives in England, has

lite DXer since the

is first antenna was

odel with a rotor.

used an Echostar

itioner to turn the

ins Alan.

nt in aereodynam-

is thesis, he’s com-

e working with PC

. “I got my first PC

16. It was a C64”,

lan about his early

gramming days. “It

een in 2004 when

s Multimaps; it’s a

geographic maps.”

p with the idea to

he display of satel-

on these maps as

with the set up of

s. But how was this

? These were fixed

ring display sizes.

have programmed

ut it would have

of time and effort.

d the idea; it would

o much work.

started a web site

llitehelp.co.uk) in

ovided helpful tips

operly set up a sat-

ea of how success-

te was, he enlisted

oogle Analytics, a

that analyzes in

he traffic of a web-

tellite also uses this

lytics also contains

raphically displays

hical location of a

itors by displaying

variously sized dots (the larger

the dot, the more visitors) on a

world map. And, wouldn’t you

know it, that is exactly the tech-

nology that Alan was looking for

with his idea to display satellite

positions.

He extracted his old idea from

the back of his mind and began

with a new sense of purpose

to find a solution – and then

promptly stumbled onto Google

Maps.

Suddenly, everything clicked:

in August 2007 he programmed

the first version of his Dish-

pointer. Click on a desired posi-

tion on the map and the azimuth

and elevation of a selected satel-

lite is displayed. “Now it was only

a question of programming in

order to integrate additional fea-

tures”, explains Alan about his

work the last several months.

The first step was: why should

a user first have to click on a

map or enter an address when

the IP number alone identifies

the position? There are profes-

sional companies that provide

exactly this data. Online stores

use this information to deter-

mine if a buyer really lives where

he says he does.

That was the first step. Now

Dishpointer “knows” exactly

where a user is and automati-

cally sets the reception location

to this point. This may not always

be very precise; it depends on

the accuracy of the virtual IP

addresses compared to the real

addresses.

Next, Alan analyzed the

popularity of satellites so that

ost critical questions

that come up before the erec-

llite antenna is how to properly position the antenna so

red satellite can be received. In which direction should

ointed? To the east? To th

e west? This wo

uld be its azi-

en how far up into the sky should the dish look? This

elevation. Actually, it’s really not that hard to figure this

ut; there are plenty of calculation aides and prepared

ive you all the data you need. But if you do a little extra

did with his Dishpointer software, you’ll discover com-

esults.

Download this report in other languages from the Internet:

Owner

Alan

SATELLITESOFTWARE

02-03/2008

TELE-satelliteWorld

www.TELE-satellite.com/...

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36

TELE-satellite&Broadband

02-03/2008

www.TELE-satellite.com

Dishpointer

DishAlignment

DISHPOINTER

SoftwareSolution that,with the help of

GoogleMapsand its real imagesaswell

asSatcoDX and its up-to-date channel

data, provides highly accurate satellite

reception information.

Alan at home in front of his reception system.He uses the smaller dish

to receive the Sky package and the larger dish for scanning the skies.He

programmedDishpointer; a tool that combines azimuth and elevationwith

GoogleMaps forpositioningon theEarthandSatcoDXwith itsglobalsatel-

litedatabank.

Alan,who lives inEngland,has

been a satellite DXer since the

year 2000.His firstantennawas

a 120 cm model with a rotor.

“Back then I used an Echostar

box with positioner to turn the

motor”, explainsAlan.

As a student in aereodynam-

ics,writing his thesis, he’s com-

pletely at homeworkingwith PC

programming. “I gotmy firstPC

when I was 16. It was a C64”,

remembers Alan about his early

software programming days. “It

must have been in 2004 when

I came across Multimaps; it’s a

collection of geographicmaps.”

He came up with the idea to

incorporate the display of satel-

lite positions on these maps as

away to helpwith the set up of

satellitedishes.Buthowwas this

going towork? Thesewere fixed

maps in differing display sizes.

Alan could have programmed

something but it would have

required a lot of time and effort.

Sohedropped the idea; itwould

have been toomuchwork.

In 2005 he started aweb site

(www.uksatellitehelp.co.uk)

in

which he provided helpful tips

on how to properly set up a sat-

ellite dish.

Togetan ideaofhow success-

ful his website was, he enlisted

the aid of Google Analytics, a

free service that analyzes in

great detail the trafficofaweb-

site.TELE-satellitealsouses this

service.

GoogleAnalyticsalso contains

a tool that graphically displays

the geographical location of a

website’s visitors by displaying

variously sized dots (the larger

the dot, themore visitors) on a

world map. And, wouldn’t you

know it, that is exactly the tech-

nology that Alanwas looking for

with his idea to display satellite

positions.

He extractedhis old idea from

the back of hismind and began

with a new sense of purpose

to findasolution–andthen

promptly stumbled onto Google

Maps.

Suddenly, everything clicked:

in August 2007 he programmed

the firstversionofhisDish-

pointer. Click on a desired posi-

tion on themap and the azimuth

andelevationofaselectedsatel-

lite isdisplayed. “Now itwasonly

a question of programming in

order to integrateadditional fea-

tures”, explains Alan about his

work the last severalmonths.

Thefi

rststepwas:whyshould

a user firsthavetoclickona

map or enter an address when

the IP number alone identifies

the position? There are profes-

sional companies that provide

exactly this data. Online stores

use this information to deter-

mine ifabuyer really liveswhere

he says he does.

That was the firststep.Now

Dishpointer “knows” exactly

where a user is and automati-

cally sets the reception location

to thispoint.Thismaynotalways

be very precise; it depends on

the accuracy of the virtual IP

addresses compared to the real

addresses.

Next, Alan analyzed the

popularity of satellites so that

Oneof themost criticalquestions

that comeup before the erec-

tion of a satellite antenna is how to properly position the antenna so

that the desired satellite can be received. Inwhich direction should

the dish be pointed? To the east? To thewest? Thiswould be its azi-

muth. And then how far up into the sky should the dish look? This

wouldbe its elevation.Actually, it’s reallynot thathard tofigurethis

information out; there are plenty of calculation aides and prepared

tables that give you all the data you need.But if you do a little extra

work, asAlan didwithhisDishpointer software, you’ll discover com-

pletely new results.

Download this report inother languages from the Internet:

37

www.TELE-satellite.com

02-03/2008

TELE-satellite&Broadband

DishpointerApplication

Examples

Dishpointer is used

to determine ahead of time what satellites are actually receivable, how the

antennaneeds tobealignedandwhat channels canbeexpectedon these satellites.SinceGoogleMaps

delivers very precise information, an actual site surveymay inmany cases not even be necessary.

This iswhat it looks like in theAl-GhurairShoppingMall parking lot.Al

Rigga Street is to the far left, aMosque is to the right around which the

shoppingmallwas built.What satellites can be received from here?Were

theapartmentsabove theshoppingmallbuilt toohigh toallowadirect line-

of-sightview to thesatellites?

Let’s take for example a satellite dealer in Dubai who wants to

attract new customers and has the opportunity to erect satellite

dishes in the parking lot of the Al-Ghurair Shopping Center.What

satellites can he receive from that spot?

Scenario 1: he transports his three-meter antenna to the park-

ing lot and checks to seewhat he can receive. Scenario 2: he sits

in front of his PC and goes t

owww.dishpointer.com

Dishpointer, when started, can

immediately display those satel-

lites thatwould likely be ofmost

interest. Lastly, Alan expanded

Dishpointer so that a clickwould

displayany remaining receivable

satellites as well as the receiv-

able channels.

“I get the satellite data from

SatcoDX”, explains Alan. In a

cooperative venture, Alan has

linked his Dishpointer live to

SatcoDX. “In this way the Dish-

pointer data is always up to

date; changes are immediately

incorporated.”

With Dishpointer, Alan man-

aged to link two worldwide

services that are constantly

concerned with being up to

date:GoogleMapsandSatcoDX

.

He thereby created something

new!

What does the future look like

for Dishpointer? “Customer-ori-

ented solutions are my busi-

ness goals”, revealedAlan, “One

of my customers is a program

provider: he wants to show his

users (privateviewers)assimply

as possible how to erect a satel-

lite antenna and what they can

receivewith it.” TheDishpointer

version for these customers is

reduced to display only the data

from that programming pro-

vider.

“Another customer operates

cruise ships and wants to know

what channels he can receive

in any port.” For this customer

Alan developed a Dishpointer

version that displays only those

satellites and channels that are

receivable with the available

satellite system.

“Another customer is an aid

organization that wants to set

up satellite systems for their

employees.” Since their opera-

tional areas can often be in

out-of-the-way places, Dish-

pointer can tell them in advance

what dish sizewould be needed

and what channels could be

received.

“This”, comments Alan,

“might be an interesting tool for

satellite receiver manufactur-

ers to integrate in their receiv-

ers.” This would not only be a

helpful tool for the end user,

Dishpointer could also be used

to preprogram the transponder

list into a receiver. “Dishpointer

could preprogram the receiver

automatically with up-to-date

data and at the same time filter

this data for a specifictarget

marketarea”,explainedAlanhis

business idea. So far nomanu-

facturers have signed on to this

idea.

For the individual satellite

installer that doesn’t need a

specificDishpointerversion,

Alan added a small additional

feature to Dishpointer: the

installer can use it to deter-

mine ahead of time if buildings

or other obstacles might inter-

ferewith reception. “A potential

satellite system canbe tested in

advance and without any cost.”

Alan is quite proud of his Dish-

pointer program.

Dishpointer isasoftwaresolu-

tion that very simply and pre-

cisely can answer all questions

regarding the planned erection

of a satellite antenna system at

a particular location.

Well done,Alan!