TELE-audiovision - The World’s Largest Digital TV Trade Magazine - page 190

TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine
— 09-10/2013
Home Electronics
Featuring TVs and Antennas
It was October 2013 when small company Öreind
celebrated 25 years of business. It
takes quite some stamina to surf the wave of success
in the fast-paced TV and antenna business – and an
intuition for doing things right. Öreind (the Icelandic
word for ‘particle’) is basically a two-men business
located in Kopavogur, a suburb of Iceland’s capital
city of Reykjavik. This is where two smart guys laid
the foundation stone of their business, in a place so
far north the sun never sets in summer, but never
fully rises in winter either.
“We’re both repair specialists for TV sets,” says Bal-
dur Sveinnsson, one of the two partners. Both had
been employed by other companies before they de-
cided to set up their own business. “We repair any
home electronics device,” Baldur Sveinsson contin-
ues. “No matter whether it’s a TV panel, audio equip-
ment of any kind or the odd tape-based video record-
er that pops up every once in a while.” Video tapes?
Well, yes! Many people in Iceland still have some old
tapes lying around in their basement, and they need
video recorders in order to watch them. Simple as
The two partners also install antennas and satel-
lite reception systems. “We began to import satel-
lite components from Great Britain and Germany in
1992.” In those early days Öreind sold some 50 to
COMPANY REPORT Digital TV Wholesaler, Iceland
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