TELE-audiovision Global Company Directory
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— 09-10/2013
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Hwadar, China - Fiberglass Dishes
TELE-audiovision-1309
/eng/hwadar.pdf
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Wang
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TheWorld‘s LargestDigital TV TradeMagazine
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also includes
dishes. “Our
designed for
lcustomers,
terialwe use
gineerZhong
is the case:
s, our SMC
ave a much
pically lies in
hat’smore,
ir shape and
t.” This way,
wadar boast
persistent quality and durability with a
longer service life than metal dishes –
thanks to fiberglass.
This now brings us to the core of the
matter: Formany years price has been
the deciding factor for or against a cer-
tain satellite dish. These days, however,
it’s all about quality. Ideal conditions for
the snowballeffectaspracticedbyHwa-
dar:Themore focus isplacedonquality,
themore customers will consider fiber-
glass dishes. Professional customers
have done that for some time already,
but now even private end users begin
to shift the focus of their attention to
quality. This in turnmeans demand for
smaller dishes is on the rise as well, a
more than welcome development for a
company likeHwadar.
So how can you obtain a high-quality
SMC satellite dish fromHwadar?Do you
need to be a wholesale organisation or
distributor ordering truckloads worth
of dishes? Well, requests like that are
certainly very welcome, but the sales
department will be happy to deal with
smaller inquiries as well. After all, just
like a snowball startswith only a hand-
ful of snow, “even a minor initial job
can lead to more substantial follow-up
orders at a later stage,” says Monica
Wang, Business Supervisor for inter-
national contacts.Monica will be happy
to receive any requests at monicaw@
hdsmc.cn.
It is clear to see thatGeneralManag-
erWang Dan does not only rely on the
snowball effect when creating and ex-
pandinghis company,butalso for selling
hisproducts.And it isa rewardingexpe-
rience to see a small snowballbecoming
amajor force on themarket.
TheHwadar sales team.MonicaWang can
be seenwithan issueofTELE-audiovision
inherhands.She is thepointof reference
for all international inquiries.
ZhongZhiMing is the
HwadarGeneralEngineer
and supervises theentire
productionprocess.
General
Engineer
Zhong
Zhi Ming
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production facility, since it also includes
large segment and panel dishes. “Our
range of large dishes is designed for
professional and commercial customers,
since the quality of the material we use
is exceptional.” General Engineer Zhong
Zhi Ming tells us why this is the case:
“Contrary to metal dishes, our SMC
fiberglass satellite dishes have a much
longer service life, which typically lies in
the 10 to 15 years range. What’s more,
our dishes always keep their shape and
are very buckling resistant.” This way,
SMC dishes made by Hwadar boast
persistent quality and durability with a
longer service life than metal dishes –
thanks to fiberglass.
This now brings us to the core of the
matter: For many years price has been
the de
tain satellite dish. These days, however,
it’s all about quality. Ideal conditions for
the snowball effect as practiced by Hwa-
dar: The more focus is placed on quality,
the more customers will consider fiber-
glass dishes. Professional customers
have done that for some time already,
but now even private end users begin
to shift the focus of their attention to
quality. This in turn means demand for
smaller dishes is on
a
more than welcome development for a
company like Hwadar.
So how can you obtain a high-quality
SMC satellite dish from Hwadar? Do you
need to be a wholesale organisation or
distributor ordering truckloads worth
of dishes? Well, requests like that are
certainly very welcome, but the sales
department will be happy to deal with
smaller inquiries as well. After all, just
like a snowball starts with only a hand-
ful of snow, “ev
can lead to mor
orders at a late
Wang, Business
national contacts
to receive any r
hdsmc.cn.
It is clear to se
er Wang Dan do
snowball effect
panding his comp
his products. And
rience to see a s
a major force on
The Hwadar sale
be seen with an iss
in her hands. She i
for all international
Business
Manager
Monica
Wang
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•one step at a time can lead to lasting success
•extraordinaryquality thanks to theuseofSMC
fiberglass
•offset,PDA and segmentdishes in all sizes canbe
produced
•supplierof choice even for smallpurchasers
•guarantees very long service lifeof itsdishes
The
Snowball
Effect
FiberglassDishManufacturerHwadar,China
COMPANYREPORT
Thenew companyheadquartersofHwadar
inDongguan.The joint venturewith the
ZhengGroup is calledDongShi andhas
allocated 50%of itsproduction capacity
tohigh-qualityHwadarfiberglass satellite
dishes.
• one step at a time can lead to lasting success
• extraordinary quality thanks to the use of SMC fiberglass
offset, PDA and segment dishes in all sizes can be produced
• supplier of choice even for small purchasers
• guarantees very long service life of its dishes
Deviser, Chin - Signal Analyzer
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TELE-audiovision-1307
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ZhongChanggan is founder and
PresidentofDEVISER.He established
thecompany in 1990.
DEVISER with new and
modern company
headquarters
In Julyof2012DEVISERmoved into its
new and spacious company headquar-
ters in the industrial zone of Tianjin, a
port city in Eastern China not far from
Beijing. DEVISER has been a manufac-
turer of signal meters since 1990 and
hasworkedup a substantial base of loyal
customers. The reason is obvious: DE-
VISER pays special attention to quality
and reliability over a long service life for
all of its products.
During the first years of operation only
Chinese customers were able to benefit
from that strategy, as products manu-
factured and sold byDEVISERwere only
available in China at first. Signalmeters
for cable TV were the major sellers at
the time, and have stayed right on top
up to this day. “65% of our signalmeters
are designed for cable TV,” according to
Jason Wu, who heads the International
Sales team and whom we already met
two years ago during our fist visit toDE-
VISER.
At that time DEVISER’s production
premises and officeswere spread over a
number of different premises in Tianjin,
but lasting success called for bundling
all departments under a single roof. The
shiny new and huge headquarters are
ready to tackle continued growth, and
Jason Wu gives us some details about
the driving forces behind that goal: “We
expect substantial increases in theme-
ter segment for fibre-optic cables aswell
as for the telecommunicationsbusiness.”
The satellite meter line of business can
also look forward to healthy growth,
while DEVISER does not envisage sig-
nificant potential for cable signalmeters
any longer.
One of the reasons for new and large
company headquarters was increas-
SignalAnalyzerManufacturerDEVISER,China
COMPANYREPORT
President
Zhong
Changgan
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i g ex o t uccess. Founded almost 25
years ago to supply meters to the Chi-
nese market, DEVISER has long since
become a global player. “By now most
of our products are sold outside China,”
explains Jason Wu and also has some
export figures in store for us: “40% go
to the USA, 25% stay in Southeast Asia,
20% are shipped to Europe and 15%
are sold in India.” For the US market
DEVISER sells its products under the
brand name of a local cooperation part-
1.LiuLian Jun is theManagingDirector
ofDEVISER and is in c
entireproductionbusin
2.Thedriveway leading
buildingof theDEVISE
headquarters.
3.View from the roofof theDEVISER
companyheadquarters towards the
productionbuildings.Thehousesof
the cityofTianjin canbe seen in the
background.
InTELE-audiovision issue 06-07/2011we introducedDEVISER
for thefirst time.
Clickon the following link to read the full story:
TELE-audiovision.com/TELE-satellite-1107/eng/deviser.pdf
ner, while the company
entirely different strategy for Europe:
“We are currently in the process of es-
tablishing a repair and logistics centre
inMechelen, close to Brussels (Belgium)
in cooperationwith Technetix.” Thisway
DEVISER customerswill not only receive
new products considerably faster, they
will also benefit from shorter turnaround
times for repairs.
Not thatDEVISERexpectsany increase
in repairwork!Au contraire: “We recent-
MD
Liu Lian
Jun
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4
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Meter
Production
1. Production Manager Li Hong Xiao.
Together with a staff of 30 he is responsible
for the production of satellite meter models
S7000, DS6300 and DS2500. “Four of my
staff are exclusively in charge of quality
assurance.”
2. Who does what? The Production Manager
himself draws up the roster. This way, each
employee knows exactly what to do when.
3. A chipset is added to a DS2002 meter.
4. The tuner is next.
5. It’s all in the details: A female production
worker checks the calibration of an S7000
meter.
Production
Manager
Li Hong
Xiao
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1. Visitors are greeted by this very friendly receptionist.
2. Customers purchasing a DEVISER product will
be served by one of the ambitious members of the
Overseas Sales team. Each of them is in charge of a
specific region. John Wu (upper row, left) is responsible
for the Indian market, Jason Wu (centre) is the team
leader and can be met at many international fairs and
exhibitions. He is in charge of Europe. Aaron Liu (right)
looks after Asian customers, Vicky Han (lower row,
left) after the Americas and Africa and Simon Liu (right)
serves customers in the CIS region as well as in the
countries of Oceania. Sally Chen (centre) makes sure
deliveries to all corners of the globe run smoothly and
reliably.
Sales
Jason
Wu
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•new companyheadquarters streamlines
production and administration at a single
site
•expansionof adedicated repair and
logistics centre in and for Europe
•stronggrowth in exportmarkets
•state-of-the-art testbenches for EMS and
overvoltageprotection
DEVISER
Success
Triggers
Expansion
ThenewDEVISER companyheadquarters
in theTianjin industrial zone.This iswhere
both theadministrativeoffices and the
productionpremisesof thismanufacturer
ofprofessionalmeters are located.
COMPANYREPORT SignalAnalyzerManufacturerDEVISER,China
• new company headquarters streamlines production and administra-
tion at a single site
• expansion of a dedicated repair and logistics centre in and for Europe
• strong growth in export markets
• state-of-the-art test benches for EMS and overvoltage protection
Dexin, China - Digital TV Head-ends
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TELE-audiovision-1307
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SunYu isDEXIN’sGeneral
Manager.Just like all the
other employees,he also
wears a jacketwith the
company's logo.
TV Head-end
Products for
Professional
TV Distribution
DEXIN is a manufacturer of profes-
sional tv head-ends. These types of
devices are often specially made ac-
cording to customer requirements and
since each applicationwould have to b
optimally configuredDEXIN employes a
large number of engineers in their R&D
department.
DEXINmoved into their new produc-
tion building at the end of 2012. Be-
fore that the company was located for
years in downtown Chengdu. But they
outgrew that site andGeneralManager
SunYudecided itwas time tomove toa
completely new building. Sun Yu is not
only General Manger; he’s also a part
owner ofDEXIN.He explains tous: “My
two brothers are also part owners but
they don’t take part in the company’s
daily activities. “
Itwasn’t always like that. “The com-
pany was founded in 1994 under the
ameDESAI.” Back thenanalogmodu-
lators and transmittersweremanufac-
tured for the localmarket in China. In
those days Sun Yu’s parentswere part
COMPANYREPORT
DigitalTVHead-endManufacturerDEXIN,China
GM
Sun
Yu
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COMPANYREPORT
该独家报道由高级编辑所作
DigitalTVHead-endManufacturerDEXIN,China
•Established in1994 inChengdu
•Specializes inprofessional tv
head-end equipment
•50%of theirproduction is
exported
•Intensequality controls
•Very largeR&D team
Digital TV
Head-end
Equipment
Manufacturer
DEXIN
DEXIN’snewproduction
facility that the companymoved
in to at theendof 2012. It’s
located in theWuhouhigh-tech
zoneofChengdu.
• Established in 1994 in Chengdu
• Specializes in professional tv head-end equipment
• 50% of their production is exported
• Intense quality controls
Forcetech, China - IPTV Solution Provider
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LanHaidong is the
MarketingM nager at
Forcetech.Theofficial
nameof the company
isForce Innovation
TechnologyCo.,Ltd.
as canbe seen in the
background.
shown persistent interest in streaming
systems.”
Together with his staff of eight, six of
which were software engineers at the
time, Forcetech CEO Mr. Arojoy Wei de-
signed streaming software for commer-
cial applications during the initial p ase
of his company. State-run institutions
such as schools and universities as well
as industrial enterprises ranked among
his first customers. Forcetech software
was implemented on the websites of
those customers for streaming video
content. Lan Haidong gives the example
of “lectures at schools and universities”
that could be accessed online for viewing
at home.
At the time, all streaming software was
based on so-called multicast technol-
ogy, which means every client received
his or her stream directly from a central
content server. Things changed in 2008,
when Forcetech launched a P2P (peer-
to-peer) version of its software. What
was different from then on? With P2P all
connected streaming clients at the same
time function as active multipliers and
forward the received signal to additional
clients. Lan Haidong: “P2P improves the
quality of the received signal, above all.”
Signals need not be fed from a central
server any longer, but can be received
TheForcetechSales teamwithTELE-audiovisioneditor-in-chiefAlexanderWiese: (from
left to right)SalesManagerRenNan,SunWenya,MarketingManagerLanHaidong,Wang
Qinghua,DongPengandGuoTianwei.
Sales
Ren
Nan
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LanHaidong is the
MarketingManager at
Forcetech.Theofficial
nameof the company
isForce Innovation
TechnologyCo.,Ltd.
as canbese
background
shown persistent interest in streaming
systems.”
Together with his staff of eight, six of
which were software engineers at the
time, Forcetech CEO Mr. Arojoy Wei de-
signed streaming software for commer-
cial applications during the initial phase
of his company. State-run institutions
such as schools and universities as we
as industrial enterprises anked among
his first customers. Forcetech software
was implemented on the w bsites of
those customers for streaming video
content. Lan Haidong gives the example
of “lectures at schools and universities”
that could be accessed online for viewing
at home.
At the time, all streaming softwarewas
based on so-called multicast technol-
ogy, which means every client received
his or her stream directly from a central
content server. Things changed in 2008,
when Forcetech launched a P2P (peer-
to-peer) version of its software. What
was different from then on? With P2P all
connected streaming clients at the same
time function as active multipliers and
forward the received sign l to additional
clients. Lan Haidong: “P2P improves the
quality of the received signal, above all.”
Signals need not be fed from a central
server any longer, but can be received
TheForcetechSales teamwithTELE-audiovision editor-in-chiefAlexanderWiese: (from
left to right)SalesManagerRenNan,SunWenya,MarketingManagerLanHaidong,Wang
Qinghua,DongPengandGuoTianwei.
Marketing
Lan
Haidong
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COMPANYREPORT IPTVSolutionProviderForcetech,China
•offering technicallymature and fully-fledged IPTV
solutions
• largeChinesemovieprovider as showcase customer
and shareholder
•small-scale IPTV systems canbe realisedon a tight
budget
•excellent videoquality thanks toP2P technology
IPTV Systems
by Forcetech
Forcetech isbased in the
ZhongGuanCun softwarepark in
northwesternBeijing. 40 software
engineers and tensalesexperts
workat this site.An additionalR&D
office is located inChengdu,where
the localuniversityoffers a top-
notchengineeringdegreeprogram.
Forcetechoperatesonemoreoffice
inShenzhen,since it sourcesOEM
hardware such as encorders andset-
topboxes from there.
• offering technically mature and fully-fl dged IPTV solutions
• large Chinese movie provider as showcase customer and shareholder
• small-scale IPTV systems can be realised on a tight budget
• excellent video quality thanks to P2P technology
Tianditong, China - Antennas
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TELE-audiovision-1307
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Thumbsup forGeneralManager
BangXianPeng.Heandhisbrother
BangXingPengare the foundersof
Tianditong.
Ultra-modern
production
equipment for
conquering the
world market
There was a time when a huge num-
ber of hard-working employees manu-
factured large quantities of all sorts of
products. For most successful compa-
nies, this has long become a thing of
the past, and Chinese satellite dish and
antenna manufacturer Tianditong is a
perfect example of that development.
Almos ev ry step of the production is
completed by highly efficientmachines,
and even the few components that still
requiremanualworkwill be assembled
by automatic equipment in the foresee-
able future. All this results in roughly
three million antennas being manufac-
tured by less than 300 employees. Im-
pressive numbers – and reason enough
for us to pay a visit to that company.
Our first port of call is a small office
right in Beijing. As little as 20 employ-
eeswork at this site,with sixmembers
of staff making up the Sales team for
AntennaManufacturerTianditong,China
COMPANYREPORT
GM
Bang Xian
Peng
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1.BrothersBangXianPeng (left)
andBangXingPeng (right) are the
foundersof satellitedishmanufacturer
Tianditong.
2.MeetBangXingPeng.He is the
ProductionManager,whilebrother and
co-founderBangXianPengactsas
GeneralManager and is inchargeof
overallcompany strategy,marketing
andsales.
Production
Manager
Bang Xing
Peng
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•uses state-of-the-artproduction
machinery
•fully automaticquality controlduring the
productionprocess
•volumeproductionofdish sizes from45
to180 cm
•ready forproductionof largequantities at
shortnotice
•environmentally-friendlyproduction
according to international standards
Quality
Antennas
for the
Global
Market
Is this the command centreof a
large satellitedishmanufacturer?Yes
indeed,on the5thfloorof theNewton
officebuilding inBeijing’s southwe
canfind the administration staff and
theSales teamof thedishmanufacturer
Tianditong.Theproductionpremises,
however, are located inGuan, in the
ChineseprovinceofHebei.A totalof
180workersare employedat theGuan
premises,with another 100production
workersbased at an additional
production site in theprovinceof
Hunan.
COMPANYREPORT AntennaManufacturerTianditong,China
• uses state-of-the-art production machinery
• fully automatic quality control during the production process
• volume production of dish sizes from 5 to 180 cm
• ready for production of large quantities at short notice
• environmentally-friendly production according to international stand-
ards
ELDTEC, Brasil - Dish, Antennas and Cables
TELE-audiovision-1305
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1. JeffersonCruz runs theSalesTeam.Hewould
love tobe able to exportELDTEC’sproducts.
2.TheSalesTeam.Orders fordishes, cable and
antennas fromBrazil’swholesalersfind their
wayhere.
Sales
Manager
Jefferson
Cruz
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•Largemarket coveragewithinBrazil
•OEMproduction forotherbrandnames
•Concentrationon just a fewproduct series
•Alsooffers antennas for2.4 and5.8GHz (WiFi)
For
Brazil Only
A look atELDTEC’sproduction
facility inAruja, inBrazil’sSaoPaulo
province.
COMPANYREPORT Dish,AntennaandCableManufacturerELDTEC,Brazil
• Large market coverage within Brazil
• OEM production for other brand names
• Concentration on just a few product series
• Also offers antennas for 2.4 and 5.8 GHz (WiFi)
LIANXING, China - Satellite Dishes
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TELE-audiovision-1305
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The two co-owners
of satellitedish
manufacturer
LIANXING:
productionmanager
WenLiangYua
(left) and sales
managerLiaoWen
Fei (right).
Quality Production of
Satellite Dishes
SatelliteDishManufacturerLIANXING,China
Satellite dish manufacturer LIANXING has two owners, and both
are fully aware of the fact that only top quality will guarantee last-
i g success. Not only do they use top-gradematerials, they also di-
rect their attention to immaculate workmanship for every antenna
theymanufacture.A total of ten buildings are located in the beautiful
Xing’an county inGuilin city.
LioWen Fei andWen Lang Yuan are the founders of the company,
and still have a shareholding of 50% each.What started in 1993with
aworkforce of50 employeeshas grown continuously and today com-
prises a staff of 170. “We started out with producing C band dishes
COMPANYREPORT
Product
Manager
Wen Liang
Yuan
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The two co-owners
ofsatellitedish
manufacturer
LIANXING:
productionmanager
WenLiangYuan
(left) and sales
managerLiaoWen
Fei (right).
Quality Production of
Satellite Dishes
SatelliteDishManufacturerLIANXING,China
Satellite dish manufacturer LIANXING has two owners, and both
are fully aware of the fact that only top quality will guarantee last-
ing success. Not only do they use top-gradematerials, they also di-
rect their attention to immaculate workmanship for every antenna
theymanufacture.A total of ten buildings are located in the beautiful
Xing’an county inGuilin city.
LioWen Fei andWen Lang Yuan are the founders of the company,
and still have a shareholding of 50% each.What started in 1993with
aworkforce of50 employeeshas rown continuouslyan
prises a staff of 170. “We started out with producing C band dishes
COMPANYREPORT
Sales
Manager
Liao Wen
Fei
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•usingonly top-quality
materials
• individually checking
each single component
•offering antennas for
theC andKubands
•very successfulon the
Japanesemarket
LIANXING:
Professional
Satellite
Antennas
Entrance to thevast
productionpremisesof
LIANXING.The column to
the rightof the entrance
displays the full company
name inChinese:Guangxi
LianxingSatellite
EquipmentLtd.Company.
COMPANYREPORT SatelliteDishManufacturerLIANXING,China
• using only top-quality materials
• individually checking each single component
• offering antennas for the C and Ku bands
• very successful on the Japanese market
The
Decision Makers
in Worldwide Digital TV Industry
according to TELE-audiovision’s Company Reports
COMPAN
■
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