TELE-audiovision Global Company Directory
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TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine
— 09-10/2013
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Applied Instruments, USA - Signal Analyzers
TELE-satellite-1111
/appliedinstruments.pdf
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Robust
Signal Analyzers
Made in USA
GeneralManagerTomHaywood in the showroomwith
a selectionofproducts fromApplied Instruments.He
owns 50%of the companywhilehispartner JeffHaas,
DirectorofEngineering,owns theother 50%.
GM
Tom
Haywood
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APPLIED INSTRUMENTS
SignalAnalyzerManufacturer,USA
/
TELE-satellite-1109/eng/applied.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
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0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
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0................................10...................20MioU$D
ProductionCertificates
DVB
ProductionCategories
ownbrand
MainProducts
CableTVSignalAnalyzers,SatelliteTVAnalyzers,NoiseSignal
Generators,NoisePowerRatioTest Instrument
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A small family business hasmanaged
to become one of themostwell-known
names in theNorthAmerican cable and
satellite TV signal analyzermarket. It’s
the perfect reason for us to go and pay
Applied Instruments in Indianapolis, In-
diana, USA, a visit only to find out that
the company is expanding into the in-
ternational market with its products
that areMade inUSA.
Who’s behind Applied Instruments?
It really is a family-owned business.
It was founded exactly 25 years ago
in 1986 by Doyle Haywood, the father
of the current General Manager Tom
Haywood. His son Scott Haywood also
works for the company as a salesman-
ager.
Whenwe lookbackatwhen itallstart-
ed, we find out that there’s even more
history behind the company’s founder
Doyle Haywood: he founded a compa-
ny back in 1973 that produced signal
analyzers for cable TV. In 1979 he sold
that company to a large corporation.
But when he came up with the idea to
develop clean reliable test signal gen-
erators for CATV, he quickly founded a
new company:Applied Instruments.His
son TomHaywood explains to uswhere
the name came from: “We apply a solu-
tion to every problem and provide the
instruments just for that purpose – Ap-
plied Instruments.”
The new company originally began
with threeemployees,oneofwhomwas
David Poelstra, a research engineer
that worked together with Doyle Hay-
wood in the first company. In1990 they
released their first successful prod-
uct to the market – a cable TV signal
analyzer that not only was easy to use
butwas also affordable.Over the years
other analyzers appeared. “In order to
test long cable lengths, we produced a
Return PathTestSet”, remembersGen-
eralManagerTomHaywood, “It consist-
ed of a CW Test Signal Generator that
was attached to one end of the long
cable and a receiver at the other end.
In this way we could check the quality
of the cable.”
In 1994 MMDS (Multichannel Multi-
point Distribution Service), also known
as wireless cable, gained widespread
use primarily in rural areas and Ap-
plied Instruments was there provid-
ing the appropriate signal analyzers.
From here the path to satellite signal
ments TomHaywood.
TheSatBuddyquicklybecame known
and loved by North American satellite
installers and over the years was con-
sistently improved and fitted with new
features. Scott Haywood, Tom Hay-
wood’s son and third generation in the
company, is a sales manager at Ap-
plied Instrumentsand tellsusabout the
newest Buddy version: “It’s the Super
Buddy 29 and in addition to letting you
measure satellite TV signals, it can also
be used to install theWildblue Internet-
via–satellite service. These LNBs re-
quire 29 volts that the Super Buddy 29
can supply, hence the ‘29’ in themodel
name.”
Tom Haywood, the current General
Manager, is actually a construction en-
gineer but always enjoyed lending a
hand at the company. In 1996 he de-
cided toworkexclusively forhis father’s
company: “The creation of solutions
and the ergonomic prod
ways fascinated me”, he
JeffHaas isDirectorofEngineering
andprefers towork at this shack.He is
co-ownerofApplied Instruments.
not all that much different from being
who must also be
em solver.”
When hismother, thewife of founder
Doyle Haywood, began to have health
issues, his father decided to leave the
company and sell50% ownership of the
company to Tom Haywood. The other
50%was sold to JeffHaas.Bothare en-
thusiastic with the opportunity to fur-
ther expand Applied Instruments.
But the company doesn’t onlymanu-
facture signal analyzers that are used
at the receiving end. An especially in-
teresting highlight is the Noise Power
Ratio testing product that manufactur-
ers of amplifiers, optical transmitters
and receivers, and other active devices
can use to test the operating range of
their products. It consists of a noise
generator that sends its signal to the
receiver to be tested and a correspond-
ing signal analyzer that measures the
output signal from the tested receiver.
“Our NS-3 Broadband Noise Genera-
tor is often used by receiver manufac-
to noise testing”, comments Tom Hay-
wood.
General Manager Tom Haywood ex-
plains to us their product palette: “80%
of our sales are made up of reception
signal analyzers, 10% are test genera-
torswith the remaining10%madeupof
complete systems consisting of signal
generators and signal analyzers.” And
as far as sales figures go, he tells us,
“For the past several years sales have
been stable at about US$ 5.5 million
but for2012we are expecting roughly a
10% increase.”
Where will this increase come from?
Sales Manager Scott Haywood has a
few answers for us: “We are currently
developinga signalanalyzer forDVB-S2
thatwill become available in the fourth
quarter of 2011. We are also working
on terrestrial signal analyzers for ATSC
and QAM that will appear in the first
quarter of 2012.”
Applied Instruments is looking at sat-
ellite signal analyzers as their way of
expanding into the export market. “Up
il now, 95% of our products have
n shipped to North America, that is
USA and Canada,with only the remain-
ing 5% being shipped abroad to coun-
tries like Switzerland, Sweden, Great
Britain, Belgium as well as Australia”,
comments ScottHaywood.
But this is what will change in the
company’s 25th year of operation: “We
are actively looking for competent dis-
tributors in Europe, The Middle East
and Asia.” It is critical for Applied In-
struments tofind technically competent
partners: “Our products are not throw-
away products; they are solidly built
and can be repaired if the needwere to
ever arise.” Technical customer service
is actually quite important when deal-
ingwith products like signal analyzers;
professional installers use signal ana-
lyzers on a daily basis and can thereby
document a proper installation. Reli-
ability and helpwith technical problems
are excellent reasons why an installer
wouldwant to choose a quality product
from amanufacturer that he knowswill
support him later on.
“We produce everything ourselves”,
comments General Manager Tom Hay-
wood referring to his nine production
employees, “Our R&D team consists of
AmotorizedC-banddishon thewall
aswell asnumerousotherdishes
on the roof are allusedbyApplied
Instruments todevelopand test their
signal analyzers.
Engineering
Jeff Haas
1
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3
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seven engineers, the repair team is made up of five en-
gineers and our technical customer service has four en-
gineers.” On top of that are three employees in admin-
istration as well as two sales managers so that a total of
30 employees make up Applied Instruments all of which
work in an 11,000 Sq-foot office/production facility lo-
cated in an industrial zone southeast of Indianapolis.
After 25 successful years, Applied Instruments is
ready to plow into the i
thusiasm of the engineer
customers have for their signal analyzers provides this
company with an excellent chance to grow in the world
market over the next 25 years with their robust signal
analyzers.
1.SalesManagerScottHaywoodenjoys readingTELE-satellite.
“I’m especially interested in thesatelliteDXer reports”, reveals
Scott, “It shows theenthusiasm theyhave for theirhobby.” It’s
an enthusiasm thatScott shares and that canbe readily seen in
thecompany’s signal analyzers.
2.Dianagreets visitors at the receptiondesk.
3.CamilleEdmonds keeps trackoffinancesandorganizes the
books.
Sales
Scott
Haywood
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COMPANYREPORT
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TELE-satellite—GlobalDigital TVMagazine
SignalAnalyzerManufacturerApplied Instruments,USA
25Years
Applied
Instruments
•Thepowerofthiscompanyisitsrobust
signalanalyzers
•Companyplansworldwideexpansionwith
itsinternationallycompatibleanalyzers
•Specialtestsignalgeneratorsforreceiver
manufacturers
•Specialattentiontoergonomicoperation
•Technicalcustomerserviceanimportant
highlightofthecompany
Applied Instruments leases two suites in this
industrial complex fromwhichdigitalTV signal
analyzersareproduced.
• The power of this company is its robust signal analyzers
• Company plans worldwide expansion with its internationally compati-
ble analyzers
• Special test signal generators for receiver manufacturers
• Special attention to ergonomic operation
• Technical customer service an important highlight of the company
Huber+Suhner, Switzerland - Fibre Optics
TELE-satellite-1111
/huber+suhner.pdf
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TELE-satellite—GlobalDigital TVMagazine
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1.PatrickZaina isProduct
Manager forfiberoptic
connectors.Herewesee
him in frontofaprofessional
distributioncabinet
consistingprimarilyof
fiberoptic splitters.The
“CLIK!” system is a compact
version for thedistribution
of satellitesignals in smaller
apartments.
2. JürgenSilbereisen isone
of thefive “CLIK!” system
design engineers.Here
weseehimprogramming
anonline calculator
that installers canuse
todetermine exactly
what “CLIK!”systems
components theywould
need for a specific
distributionsystem. “The
online calculator lets the
installerplan for anoptimal
system.Afterentering in
all theparameters, the
softwareproduces a list
of components alongwith
signal level calculations at
everyendpoint.”Youcan
find thecalculatoratwww.
clikulator.com
Product
Manager
Patrick
Zaina
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HUBER+SUHNER
FibreOpticCablesandDistribution,Switzerland
TELE-satellite-1111/eng/huber+suhner.pdf
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CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0............................2500 .............................5000
AverageTurnover (Previous,This,NextYearEstimates)
▼
0..............................500................1000MioSFr
ProductionCertificates
ISO 9001, ISO 14001, IRIS,RoHS,REACH
ProductionCategories
ownbrand
CLIK!
MainProducts
Connectivity solutions forRadioFrequency,LowFrequency and
FiberOpticapplications.Fibreopticdistributionsystems for
professional andhomeuse.
Address
HUBER+SUHNERAG
Degersheimerstrasse 14
9100Herisau
SWITZERLAND
Tel+41-71-353-4111
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MarketingManagerOthmar
Fuchspresentsuswith a
“CLIK!’ yste brochurehere in
themain lobby.
Marketing
Manager
Othmar
Fuchs
COMPANYREPORT
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FiberOpticDistributionSystemsManufacturerHUBER+SUHNER,Switzerland
•Oneoftheleadingfiberopticcompaniesintheworld
•NewCLIK!Systemforeasyinstallation
•Newmarketsegmentthatwillmakecoaxialcable
distributionsystemsobsolete
•Nowavailable:economicalalternativewith
distributionsystemsstartingwitheightusers
Smack in themiddleof the
SwissAlps: that’swhere
HUBER+SUHNER canbe found
inHerisau innortheastern
Switzerland
FiberOpticsat
HUBER+SUHNER
• One of the leading fiber optic companies in the world
• New CLIK! System for easy installation
• New market segment that will make coaxial cable distribution systems
obsolete
• Now available: economical alternative with distribution systems start-
ing with eight users
iPONT, Hungary - 3DTV
TELE-satellite-1109
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TELE-satellite— GlobalDigital TVMagazine
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1.The two friends andbusinesspartners:CTOAndorPasztor and
CEOZoltanKorcsok in theirheadquarters inBudapest in frontof
oneof iPONT’s “3Dwithoutglasses”auto-stereoscopicmonitors.
Thecompany thatcurrentlyhas 40 employeesoperates twoother
offices inHungary: thesoftware engineersare inSzegedwhile the
creative teamcanbe found inBekescsaba.
2.ErvinFarkas takes careof customer service for iPONT’s
professional customers.
CEO
Zoltan
Korcsok
1
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1.T e two friendsandbusinesspartners:CTOAndorPasztorand
CEOZoltanKorcsok in theirheadquarters inBudapest in frontof
oneof iPONT’s “3Dwithoutglasses” auto-stereoscopicmonitors.
Thecompany that currentlyhas40 employeesoperates twoother
offices inHungary: the softwareengineers are inSzegedwhile the
creative team canbe found inBekescsaba.
2.ErvinFarkas takes careofcustomer service for iPONT’s
professional customers.
CTO
Andor
Pasztor
COMPANYREPORT
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lobal igital T agazine
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—
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TL-satelite
3DTV
iPONT and
3D
•iPONT’ssoftware
solutionconverts3D
forusewithauto-
stereoscopicmonitors
•3Denjoymentwithout
annoyingglasses
•Potentialforreceiver
manufacturersto
expandtheirSTB’sto
include3D
•Compatiblewiththe
varietyofmanufacturer
auto-stereoscopic
monitorsolutions
To the left is the
“Allee” shoppingmall
inBudapest,Hungary
inwhich iPONThas
already installed their
3D system.To the right
is the “AlleeCorner
Office”building in
which thestartup
company iPONT canbe
found .
• iPONT’s softwarevsolution converts 3D for use with auto-stereoscopic
monitors
• 3D enjoyment without annoying glasses
• Potential for receiver manufacturers to expand their STB’s to include
3D
• Comp tibl with the variety of manufacturer auto-stereoscopic moni-
tor solutions
Megasat, Germany - Receiver and Wholesaler
/
TELE-satellite-1109
/megasat.pdf
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Niederlauer
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TELE-satellite—GlobalDigital TVMagazine
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MEGASAT wholesaler and
distributor rises from
the heart of Germany
Wholesaler and Manufacturer MEGASAT, Germany
MEGASAT founder
andGeneralManager
SvenMelzer likes to
stayup todatewith
TELE-satellite.
Where is it, themuch-proclaimedheartofGermany?Howdoyoude-
fine its actual location? Sven Melzer, founder and General Manager
of satellite wholesaler and distributor MEGASAT has a rather prag-
matic approach to those questions. “We are right in the heart of
Germany,”andby thathe simplymeans the regionhe’sathome.
The name of the place is Niederlauer, which is a small town
north of Schweinfurt in northern Bavaria. As a matter of fact,
if you look up Niederlauer in Google Maps the marker pops up
right in the centre of Germany.
GM
Sven
Melzer
COMPANYREPORT
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TELE-satellite—GlobalDigital TVMagazine
WholesalerandManufacturerMEGASAT,Germany
“In the Heart of
Germany”
•80%ofdistributedproductscomefrom
in-houseMEGASATbrand
•fullrangeofsatellitecomponents
•specialfocusonself-aligningcamping
antennas
•distributiontothewholeofEurope
In frontof the entrance to the
850squaremetercompany
premises thatMEGASAThas
beenoccupying since 2010 in an
industrial areaofNiederlauer.
Theofficial companyname is
b2cElectronic, even though
MEGASAT isused asbrand
name vis-à-vis theoutside
world.
TELE-satelliteMagazine
BusinessVoucher
DirectContact toSalesManager
• 80% of distributed products come from in-house MEGASAT brand
• full range of satellite components
• special focus on self-aligning camping antennas
• distribution to the whole of Europe
Sapro, Czech - Receiver and Wholesaler
TELE-satellite-1109
/sapro.pdf
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Receiver
Fabrication in the
Industrial City
Manufacturer and Wholesaler SAPRO, Czech Republic
SAPRO’sFounder
andChiefLubomír
Proboszcz standing
in frontofacabinet
fullofSAPRO
receivers. Inhis
hand is theflagship
product, abox from
theHD-Box series.
There’s a large industrial zone in the
northeastern portion of the Czech Re-
public. There you’ll find large amounts
of ore that can be turned into iron;
there are also quite a few rivers that
supply water power as well s a large
expanse of forest for its enormous
supply of building m ria s. Because
of all this, an enormous steel works
factory, the „Třinecké Železárny
(Třinec Steelworks)“ came into exis-
tence 170 years ago in the city
of Třinec. This city currently has
40,000 inhabitants and everywhere
you look you can see fabrication sys-
tems with their superstructures and
interconnecting pipes.
One of these pipes, an exterior
heating pipe, passes just a few cen-
timeters away from manufacturer and
wholesaler SAPRO’s building.
But SAPRO doesn’t interfere with it
at all, rather, this heating pipe goes
perfectly with this company: compo-
nents for satellite receivers have been
designed and developed here since
1992. It’s a perfect match for the in-
dustrial atmospher here. SAPRO’s
Owner
Lubomír
Proboszcz
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5
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SAPRO
ManufacturerandWholesaler,CzechRepublic
/
TELE-satellite-1109/eng/sapro.pdf
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CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................12..................................25
AverageTurnover (Previous,This,NextYearEstimates)
▼
0...............................2.5.....................5Mio €uro
ProductionCertificates
DVB
ProductionCategories
ownbrands
Di-Way,Di-Box,SatElita,Dreamsky,HD-Box
MainProducts
SatelliteReceivers
foreconomic range,mid range andhigh
range,
Wholesaler
forLNBs,dishes, accessories
Address inCzechRepublic
Address inSlovakia
SAPRO s.r.o.
SAPROSKs.r.o.
Konská -Podlesí455
SUPERSAT
73961Třinec
ul.Slovanská cesta672
CZECHREPUBLIC
PSČ 02 201Čad
Tel+420-591008312
SLOVAKIA
Tel+421-220-648942
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TELE-satellite—GlobalDigital TVMagazine
2012.” For the HD-Box and Dreamsky
line of receivers, 2012 will bring with
it a number of enhancements related
to the Internet: “The Dreamsky se-
rieswill see a boxwith IPTV enhance-
ment”, he reveals to us, “For cable
operators we are planning a DVB-C
receiver.”
Lubomír’s schedule is full. With a
variety of new products, he’s expand-
ing in the market as well as moving
into the surrounding countries. Be-
cause of his engineering background
and his personal love of his satellite
1.AlinaProboszcz is responsible forSAPRO’sbookkeeping and is
also the founder’swife.
2.PetrZwrtek isSalesManager forTheCzechRepublic.He is
showinguson themapwhereTřinec is located: right at thepoint
whereTheCzechRepublic,SlovakiaandPolandmeet.
3.MarekRoszka isMarketingManager.You can seeSAPRO’s
websiteonhismonitor (
thathealsomaintains.
“I also translate theusermanuals”,saysMarekwho isfluent in
EnglishandGerman.
4.JanaProboszczová isSalesManager forSlovakia and allof the
remaining countries.
5.ServiceTechnicianMilanMartynek tests asatellite signal
analyzer thatSAPROdistributesunder itsownbrandname.
6.Should there everbeanyproblemswithaSAPRO receiver, the
returns landwithCustomerServiceManagerEsterVrábelová,who
scans thebarcodeofall incomingproblem items.
7.ServiceTechnicianPetrSchlesinger is atwork repairing a
receiver circuitboard.
y, he tests all the products himself and is
immediately recognize anyweak spots.
e can be confident that the production line
only puts out products thatmeet his requirements.SAPRO
is on theway up.
Sales
Petr
Zwrtek
1
3
5
4
7
6
SAPRO
ManufacturerandWholesaler,CzechRepublic
/
TELE-satellite-1109/eng/sapro.pdf
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CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................12..................................25
DVB
ProductionCategories
ownbrands
Di-Way,Di-Box,SatElita,Dreamsky,HD-Box
MainProducts
SatelliteReceivers
for economic range,mid rangeandhigh
range,
Wholesaler
forLNBs,dishes, accessories
Address inCzechRepublic
Address inSlovakia
SAPROs.r.o.
SAPROSK s.r.o.
Konská -Podlesí 455
SUPERSAT
73961Třinec
ul.Slovanská cesta 672
CZECHREPUBLIC
PSČ 02201Čad
Tel+420-591008312
SLOVAKIA
Tel+421-220-648942
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ter of 2011 we’ll be coming out with
an Android based receiver under
the Dreamsky brand name; this will
be followed by a DVB-T2 receiver in
2012.” For the HD-Box and Dreamsky
line of receivers, 2012 will bring with
it a number of enhancements related
to the Internet: “The Dreamsky se-
ries
IPTV enhance-
ment”, he reveals to us, “For cable
operators we are planning a DVB-C
receiver.”
Lubomír’s schedule is full. With a
variety of new products, he’s expand-
ing in the market as well as moving
into the surrounding countries. Be-
cause of his engineering background
and his personal love of his satellite
1.AlinaProboszcz is responsible forSAPRO’sbookkeeping and is
also the founder’swife.
2.PetrZwrtek isSalesManager forTheCzechRepublic.He is
showinguson themapwhereTřinec is located: right at thepoint
whereTheCzechRepublic,Slovakia andPolandmeet.
3.MarekRoszka isMarketingManager.You can seeSAPRO’s
websiteonhismonitor (
thathe alsomaintains.
“I also translate theusermanuals”, saysMarekwho isfluent in
EnglishandGerman.
4. JanaProboszczová isSalesManager forSlovakia and allof the
remainingcountries.
tests asatellitesignal
r itsownbrandname.
6.Should thereeverbe anyproblemswith aSAPRO receiver, the
returns landwithCustomerServiceManagerEsterVrábelová,who
scans thebar codeofall incomingproblem items.
7.ServiceTechnicianPetrSchlesinger is atwork repairing a
receiver circuitboard.
reception hobby, he tests all the products himself and is
thereby able to immediately recognize any weak spots.
In this way he can be confident that the production line
only puts out products thatmeet his requirements.SAPRO
is on the way up.
Sales
Jana
Proboszczová
COMPANYREPORT
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Manufacturer andWholesalerSAPRO,CzechRepublic
SAPRO
is
Expanding
•Coverseverypricesegmentwithits
fourbrandnames
•Startingexpansiontosurrounding
countries
•In-housedesignandproduction
(assemblyline)
•Produces100,000receiversperyear
An externalheatingpipe runs rightpastSAPRO’s
administration,warehouse andproduction
buildings.The company is located in the industrial
cityofTřinec in thenortheastern endofTheCzech
Republic,not too far fromOstrava.
TELE-satelliteMagazine
BusinessVoucher
DirectContact toSalesManager
• Covers every price segment with its four brand names
• Starting expansion to surrounding countries
• In-house design and production (assembly line)
• Produces 100,000 receivers per year
WSInternational, USA - Receiver and Wholesaler
/
TELE-satellite-1109
/wsinternational.pdf
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P coima,
California
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First the USA,
then the world
Wholesaler and Manufacturer, USA
RobbyDosetarehis the very young founder andPresident
of satellitewholesaler andmanufacturerWS International.
Herewe seehim inhisPacoima,Californiaoffice located
northofLosAngeles thatheopened justone year ago
Robby Dosetareh patiently built up
his company WS International one
small step at a time. He’s
and since he has already brought his
company quite a long way in the USA,
his expansion to the rest of the world
shouldn’t have any obstacles. In July
2010 he opened a 2nd distribution
branch & offices in the small town of
Pacoima, California in order to make
it cost efficient for customers in the
Western part of the USA and Canada.
That’s where we met up with Robby
Dosetareh. He explains to us how it all
began.
Robby D setareh was born and
raised in Shiraz, Iran. But his father
was watched and mistreated by the re-
gime at that time.WhenRobbywas ten
years old, the family had
an opportunity to flee the
ntry, first to Pakistan
and then for a few months
to Austria. The UN acquired
all the necessary paperwork as
well as the required visas and fi-
nally in April 1992 the family arrived
in their land of their dreams – USA.
They ended up in A
ia on
the US east coast.
Young Robby came to a new world,
a place where it’s normal to get a free
glass of water in a restaurant. The
teenager quickly acclimated himself to
his new surroundings. After graduat-
ing from High School, he immediately
joined the work force. Since he was al-
ways interested in electronics and tele-
communications, he accepted an offer
from a DishNetwork dealer and began
working there as a Sales Manager.
After a fewmonthshis father became
illandRobbyDosetarehhad tohelphim
communicate with the doctors; his fa-
ther’s English wasn’t good enough. Un-
fortunately, his time off from the Dish-
Network dealer was getting too much
and towards the end of 2000 the dealer
had to let him go. Robby Dosetareh
Owner
Robby
Dosetareh
■
136
TELE-satellite—GlobalDigital TVMagazine
— 08-09/201
—
came to the conclusion that this would
never happen to him again: to be in
charge of his wn time he had to start
his own company. He then started as
a dealer for DishN twork and installed
customer satellite systems. After a few
months though he realized how d n-
gerous this business was: DishNetwork
only paid the dealers when the custom-
ers paid DishNetwork. All of the risk
was in the hands of the dealers, a risk
that was difficult to calculate.
Robby Dosetareh decided t at there
was no future in this! Since he had al-
ready sold systems and components to
installers in the past, he decided to be-
come a satellite wholesaler. “On April
1, 2001, I founded WS International”,
remembers Robby Dosetareh. Robby,
who actually had no business experi-
ence or background, was very coura-
geous in this decision and had at the
same time a little foresight: the WS in
the company name stands for “World
Satellites”.
But the “World” in his company name
also stands for the business field that
he selected for his co pany. Since the
satellite reception of English-language
programming in the USA is generally
monopolized by DishNetwork and Di-
recTV, Robby looked around at other
TV programming. As a native from
Iran, the obvi us choice was foreign
language programming for the ethnic
minorities living in the USA. There are
several of these groups that want TV
programming in their own language.
Robby Dosetareh provides an overview
on thesegroups: “Inmy case of course,
the first group would be TV channels in
Farsi, after that it’s programming in Ar-
abic, Vietnamese, Thai, Chinese, Rus-
sian, Armenian as well as the English-
language Christian channels.” Most of
these TV channels, many of which are
produced locally in the USA, can be re-
ceived for freeand thusmakea very in-
teresting product to offer these ethnic
groups here in the USA.
Robby got right to work. From Mari-
etta, Georgia, a small city near Atlanta
with 100,000 inhabitants that he now
calls home, he managed to become the
number one satellite dealer in just a
short time thanks to his extensive mar-
keting. “In 2002”, remembers Robby,
“WS International sold roughly200 sys-
tems a month.”
Over the years sales
creased steadily and one day, not sur-
prisingly,hedecidedheno longerwant-
ed to be dependent on other importers
and started up his own production line
with the help of an office in Guangzhou
in southern China. “Today we produce
LNBsaswellas75cmand90cm satellite
dishes ourselves”, comments Robby. In
2009 his own receiver line that Robby
named Lexium was also added to the
palette. There’s even a website under
this name:
“In
2010 we sold roughly 30,000 DVB-S re-
ceivers”, says Robby and then explains
that a DVB-S2 variant of this receiver
will be available by the time this issue
of TELE-satellite hits the newsstands.
Since 2010 Robby has built up his
product palette to the point that any
component that an installer could pos-
sibly need can be obtained from him
under his own label. “This includes
dishes as small as 75cm to as large as
4.5 meters”, lists Robby, “and in ad-
dition to cables and receivers, all the
necessary accessories such as DiSEqC
switches.” He even has satellite signal
analyzers. “Ourmodel5100 Pro can au-
tomatically recognize the satellite that
a dish is pointing to”, highlights Robby
and then continues,” The model 7100
Pro was designed especially with the
professionals in mind.” And there’s still
more: “Soonwe’llbe introducing an ad-
justablemonoblock LNBwithwhich you
can set theoffsetanywherebetween4°
and 10°. For installers we’re preparing
toolbox that will contain all the tools
needed to install our products.”
How is Robby doing all of this? He
started WS International in Atlanta
(more preciselyMarietta). There are six
employees in the 4600 square foot of-
fice/warehouse: “Two sales managers,
a technical support manager, an assis-
tant as well as two employees in the
warehouse”, explains Robby. To better
serve his customers on the west coast,
Robby opened a branch office in Paco-
ima, California, near Los Angeles. Not
long after that he decided to move out
to LosAngeles himself. “Since then I go
back tovisit theAtlantaofficeevery two
months for one week”, says Robby. He
is proud to say that he has employees
inAtlanta that canoperate thebusiness
without him having to constantly look
over their shoulders.
The branch office in Los Angeles is
5000 square feet in size but only has
three employees: Sales Manager Jo-
seph Bassala, who Robby can speak to
in Farsi, Shipping Manager Jeff Bynum
and a warehouse employee. “We also
have one more employee in our Guang-
zhou, China office who takes care of
production and overseas transport”,
adds Robby.
How successful
JosephBassala isWS
International’sSalesManager
inLosAngeles.He receives the
customerordersprimarily from
thoseon thewest coastof the
USA
Sales
Joseph
Bassala
■
COMPANYREPORT
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132
133
TELE-satellite—GlobalDigital TVMagazine
— 08-09/201
—
—
08-09/201 —
TELE-satellite—GlobalDigital TVMagazine
WholesalerandManufacturer,USA
WS
International,
USA
•SuccessfulYoungCompanywith
Ambition
•ManufacturerofSatellite
Components
•PlanforWorldwideExpansionwith
SatelliteSignalAnalyzers
•InexpensiveProductsThanksto
EfficientProductionandDistribution
In thisbuilding inPacoima,north
ofLosAngeles, canbe foundWS
International’swest coastoffice/
warehouse
TELE-satelliteMagazine
BusinessVoucher
DirectContact toSalesManager
GUARANTEE
directcontact
• Successful Young Company with Ambition
• Manufacturer of Satellite Components
• Plan for Worldwide Expansion with Satellite Signal Analyzers
• Inexpensive Products Thanks to Efficient Production and Distribution
BYA, Algeria - Dishes and Receiver
TELE-satellite-1107
/bya.pdf
R
Manu
R
Distr
Whol
Shop
Serv
ë
Ain El Bia
(Oran, Algeria)
■
6
TELE-satellite— GlobalDigital TVMagazine
— 06-07/201
—
BYA’sproduction facility
AinElBia eastofOran in
geria
The 16,000 squaremeter production
ant can be found in the city of Ain
Bia. This city, with 20,000 inhabit-
ts, is located about 35km east of the
cond largest city in Algeria: Oran with
ughly 1.6 million people. The Port
rzew harbor is right next to Ain El Bia;
is is where Algeria’s national oil com-
ny Sonatrach loads its oil tankers.
And this is the first reason why Sli-
ane Ait Yala is confident that the
shes he manufactures will be suc-
ssful in the export market: “Algeria is
oil-producing country”, he explains,
nd that means that the energy costs
Algeria are very low.” He follows right
ay with the second reason: “Wages
Algeria are also very low; the official
inimum wage is about 100 Euros.”
Aside from that, the necessary
etal for their dish production is pro-
ced domestically. All of these rea-
sons together make for
quite an argument that
exporting his dishes is
a go d move to make.
Slimane Ait Yala: “I
was just at the Canton
trade show in south-
ern China and found
out that our prices
are competitive.” And
there’s still another
reason: BYA is not a small
company; they produce
quite a few other products
and thus have plenty of experi-
ence as a manuf
BYA was founded in 1993. Back then
SlimaneAitYala isGeneralManager (PDG:PrésidentDirecteurGénéral) and
founderofBYA.BYAactuallygets itsname from thenameof the location:AinElBia.
Biawasconverted toBYA.
Thomson still existed in France and
BYA started off as an assembly line for
Thomson’s TV sets. Not long after that,
they be an assembling analog satellite
receivers followed hor ly thereafter
by digital receivers. “Back then we had
90 employees”, remembers Slimane Ait
Yala, “and we had sales equivalent to
about eight million Euros.” BYA was at
GM
Slimane
Ait Yala
Availableonlinestarting from
3 June 2011
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/bya.pdf
Indonesian
Indonesia
/
bid
/bya.pdf
German
Deutsch
/
deu
/bya.pdf
English
English
/
eng
/bya.pdf
Spanish
Español
/
esp
/bya.pdf
French
Français
/
fra
/bya.pdf
Hebrew
עברית
/
heb
/bya.pdf
Chinese
中文
/
man
/bya.pdf
Polish
Polski
/
pol
/bya.pdf
Portuguese
Português
/
por
/bya.pdf
Russian
Русский
/
rus
/bya.pdf
Turkish
Türkçe
/
tur
/bya.pdf
Download this report inother languages from the Internet:
BYA
DishandReceiverManufacturer,Algeria
/
ELE-satellite-1103/eng/bya.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................75................................150
AverageTurnover (Previous,This,NextYearEstimates)
▼
0..................................5...................10Mio €uro
ProductionCertificates
RoHS,DVB
ProductionCategories
OEM,ODM
MainProducts
SatelliteDishes
withFullandPerforatedMetal (60, 105 and
120cm),
TV-Sets
withCRT,LCD (32and 40 inch)orPlasma (42
and 50 inch),
SatelliteReceiver
for
DVB-S/S2
COMPANYREPORT
该独家报道由高级编辑所作
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TELE-satellite— GlobalDigital TVMagazine
— 06-07/201
—
Perforated
Dishes from
Algeria
AlexanderWiese
Dish andReceiverManufacturerBYA,Algeria
With a new series of satellite dishes
made out of perforatedmetal, Algerian
manufacturer BYA Electronicwants to
start an export offensive. Are there
reasons to expect success in the strongly
contested satellite dishmarket? Itwon’t
be easy for BYA, but there are several
reasonswhichwouldmake one optimistic.
Slimane Ait Yala, founder of BYA, gives us
the reasons for this optimism.
■
ë
AinElBia
(Oran,Algeria)
■
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TELE-satellite— GlobalDigital TVMagazine
— 06-07/201
—
BYA’sproduction facility
inAinElBiaeastofOran in
Algeria
The 16,000 squaremeter production
plant can be found in the city of Ain
El Bia. This city, with 20,000 inhabit-
ants, is located about 35km east of the
second largest city inAlgeria:Oranwith
roughly 1.6 million people. The Port
Arzew harbor is right next to Ain El Bia;
this is where Algeria’s national oil com-
pany Sonatrach loads its oil tankers.
And this is the first reason why Sli-
mane Ait Yala is confident that the
dishes he manufactures will be suc-
cessful in the exportmarket: “Algeria is
an oil-producing country”, he explains,
“and that means that the energy costs
in Algeria are very low.”He follows right
away with the second reason: “Wages
in Algeria are also very low; the official
minimumwage is about 100 Euros.”
Aside from that, the necessary
metal for their dish production is pro-
duced domestically. All of these rea-
sons together make for
quite an argument that
exporting his dishes is
a goodmove tomake.
Slimane Ait Yala: “I
was just at theCanton
trade show in south-
ern China and found
out that our prices
are competitive.” And
there’s still another
reason: BYA is not a small
company; they produce
quite a few other products
and thus have plenty of experi-
ence as amanufacturer.
BYA was founded in 1993. Back then
SlimaneAitYala isGeneralManager (PDG:PrésidentDirecteurGénéral)and
founderofBYA.BYAactuallygets itsname from thenameof the location:AinElBia.
Biawas converted toBYA.
Thomson still existed in France and
BYA started off as an assembly line for
Thomson’s TV sets. Not long after that,
they began assembling analog satellite
receivers followed shortly thereafter
by digital receivers. “Back then we had
90 employees”, remembers Slimane Ait
Yala, “and we had sales equivalent to
about eight million Euros.” BYA was at
Boiingsat, China - LNB
TELE-satellite-1105
/boiingsat.pdf
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HaowenChiang
Boiingsat’s founder
andGeneral
Manager
this third plant, Boiingsat was in control
of every aspect of production; th y nly
needed the SMD components which they
w ntoutandpurchased. In2010produc-
tion capacity reached 500,000 C-band
LNBs and just as many Ku-band LNBs. A
fourth factory should begin operations in
2013 which would then raise the capac-
ity of Ku-band LNBs to a staggering on
ion a month.
Of c urse, we want to know where
all these LNBs are going to. “In the
beginning, we delivered our production
onesia and Thailand”, explains
of Ku-band LNBs looks quite a bit differ-
ent.
“Ourprimarymarket forKu-band LNBs
is the Middle East. In 2010 60% of our
Ku-band LNBs were shipped to Dubai,
15% went to North Africa, 5% to South
Africa with the remaining 20% going to
North America, Australia and Europe.”
But in 2011, Jason Chiang sees these
numbers shifting considerably: “The
North African market will pick up quite
a bit; we expect to ship 30% of our total
production there, 45% will go to the
Middle East, 5% to South Afric , 10% to
Brazilwithanother10%going to the rest
of the world.”
Once againBrazil ismentionedbut this
time in connection with Ku-band LNBs.
Jason Chiang revealed a little secret: “I
have good contacts in Brazil.” That along
with the steadily increasing demand in
that South American country makes for
a very attractive market.
It’s common knowledge how prices for
LNBs have been falling considerably and
when General Manager Hoawen Chiang
Hoawen Chiang to us. These two coun-
tries still received the bulk of their deliv-
eries in 2010: 40% of their production
went to Indonesia and 30% to Thailand.
20% went to Brazil with 10% going to
other countries like South Africa, Dubai,
Russia, Singapore as well as Malaysia.
Wh n we heard him mention Brazil,
our ears perked up. “We’ve been deliv-
ering C-band LNBs to Brazil since 2004
but demand has recently taken a strong
jump upwards”, revealed Hoawen
Chiang, “In fact, for 2011 we’re expect-
ing that 35% of our LNB production will
be delivered to Brazil.”
Hoawen Chiang’s son
also
works for the
company. He’s
currently passing
throug a number
of stations in the
company but above all
he‘s involved in Interna-
tional Sales. He breaks down
for us the product distribution by
groups; the geographical distribution
GM
Haowen
Chiang
1
2
4
90
TELE-satellite— GlobalDigital TVMagazine
— 04-05/201
—
1.Anniegreetsvisitorsat the receptiondesk
2.YunnjyeQin isco-ownerofBoiingsatand inchargeofproduc-
tion.
3.JasonChiang is thesonof thecompany’s founderanddesig-
natedsuccessor to theCaptain’schair.Here in theshowroomhe
showsusoneof thecompany’sspecialties:a four-waycombi-
nationwith4xC-bandLNB.ThisLNB lets four receivers receive
fourC-bandsatellites independently fromeachother; thissetup is
especially indemand in Indonesia.
4.SalesManagerJosephLiu runsa teamofsixemployees
Co-Owner
Yunnjye
Qin
such an increase in sales, could it? “Well,
actually, we’re expecting this increase in
sales also because we’re expanding into
a new business sector; in 2012 we’ll be
opening up a new factory for LED lights.
In 2013 we expect that 30% of our sales
will be from LEDs with the rest coming
from LNB production.” OK, now the pic-
ture is getting clearer.
But back to LNBs. Sales Manager Jason
Sales
Jason
Chiang
COMPANYREPORT
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— 04-05/201
—
Boiingsat’sNumerous
ProductionFacilities
LNBManufacturerBoiingsat,China
•ThreeProduction
LocationsinZhuhai/
China
•LargeSalesExpansion
inSouthAmerica
•IntheWorks:LNB
withTwoFeedRings
LNB Manufacturer Boiingsat operates
multiple production facilities in Zhuhai,
China, a citywith 1.5million inhabitants
located in western Guangdong Prov-
ince.Zhuhai sits right next toMacao and
slowly but surely is attractingmore and
more satellite component manufactur-
ers.
But one of the first of thesemanufac-
turerswasBoiingsat; it has been in exis-
tence since 1997. However it all really
started in Taiwan. Hoawen Chiang, Gen-
eral Manager of the company who was
also born in Taiwan, explains to us how
it all began.
“In 1996 I was a Production Manager
at an LNB manufacturer in Taiwan. But
things didn’t go exactly as I had planned
so in 1997 I along with three investors
founded Boiingsat in Zhuhai, China”,
■
ë
Zhuhai
87
—
04-05/201 —
TELE-satellite— GlobalDigital TVMagazine
OneofBoiingsat’s three factories inZhuhai insouthern
China;soon it’llbe four factories.Thecompany’s
administrationoffices canalsobe foundhere.
remembers Hoawen Chiang. “Two of the
investors have in the meantime moved
on to other things but investor, Yunnjye
Qin, is still here and is in charge of Pro-
duction.”
The main reason for moving from
Taiwan toChinawas obviously the costs.
Wages in China are still lower than that
of Taiwan. “Butwe still have a smallR&D
office in Taiwan with three engineers”,
says Hoawen Chiang. Thus far the tech-
nical expertise in Taiwan is somewhat
more advanced than in Mainland China
at least as far as high frequency LNBs
are concerned.
“Back thenwe startedwith30 employ-
ees and produced 20,000 C-band LNBs
every month”, he says looking back. In
2002 Boiingsat started a second produc-
tion plant which they used tomanu-
facture 240,000 C-band LNBs
everymonth.
2004 became rather tur-
bulent: “We sold our first
production facility and
then built a new one for
Ku-band LNBs.” Now
with 500 employees,
production
climbed
to 350,000 C-band
LNBs per month and
150,000 Ku-band LNBs
permonth.
The next expansion
step took place in 2008:
“We constructed our third
factory this time for produc-
tion of die-cast housings.” With
• Three Production Locations in Zhuhai/ China
• Large Sales Expansion in South America
• In the Works: LNB with Two Feed Rings
Bomare, Algeria - Receiver
TELE-satellite-1105
/bomare.pdf
R
Manu
Distr
Whol
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Serv
Technical
Manager
Tewfik
Lamrani
COMPANYREPORT
ë
Birtouta
(Algiers)
102
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— 04-05/201
—
BomareCompany:
anewOEM
Manufacturer
TV-Sets andReceiverManufacturerBomareCompany,Algeria
In 2005 the European Union entered into an
agreementwith the Democratic Peoples Republic
ofAlgeriatosupporteconomiccooperationbetween
the two. This agreement provides an interesting
opportunity for satellite receiver manufacturers
and, in the case of the Algerian Bomare Company, also
for TV manufacturers. Actually, Bomare Company produces both products. For 2011
Bomare Company has decided to take their products and service capabilities to the
European market. We paid a visit to
Bomare Company’s production facility
in Birtouta, about 20km from Algiers,
and had a look around.
■
Availableonlinestarting from
1April 2011
TELE-satelliteWorld
...
Arabic
العربية
/
ara
/bomare.pdf
Indonesian
Indonesia
/
bid
/bomare.pdf
German
Deutsch
/
deu
/bomare.pdf
English
English
/
eng
/bomare.pdf
Spanish
Español
/
esp
/bomare.pdf
French
Français
/
fra
/bomare.pdf
Hebrew
עברית
/
heb
/bomare.pdf
Chinese
中文
/
man
/bomare.pdf
Polish
Polski
/
pol
/bomare.pdf
Portuguese
Português
/
por
/bomare.pdf
Russian
Русскийwww.TELE-satellite.com/TELE-satellite-1105/
rus
/bomare.pdf
Turkish
Türkçe
/
tur
/bomare.pdf
Download this report inother languages from the Internet:
BOMARE
TVandReceiverManufacturer,Algeria
/
TELE-satellite-1103/eng/bomare.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................75................................150
AverageTurnover (Previous,This,NextYearEstimates)
▼
0.............................12.5...................25Mio €uro
ProductionCertificates
RoHS,DVB
ProductionCategories
OEM,ODM
MainProducts
LCD
and
Plasma
TV-Setswith integratedDVB-Tuner,Satellite
Receiver for
DVB-S/S2
,
DVB-T
,HomeTheatreSystems
103
—
04-05/201 —
TELE-satellite— GlobalDigital TVMagazine
Even inAlgiers it rainsoccasionally
andwhen itdoes itpours: a lookat
BomareCompany’sproduction facility
inBirtoutanot far from thecapital
Algiers. Workinghoursare from
8AM-12PM and1PM-5PMSunday to
Thursday (theyareclosedFridayand
Saturday).
The industrial city of Birtouta is very
conveniently located: the airport, harbor
and numerous highways are all within
easy reach. It is an excellent location
especially for a company that wants to
expand its export business.
It all started many years ago with
the distribution of satellite receivers.
The founder, Ali Boumediene imported
receivers from South Korea and sold
them locally. But for him it wasn’t
enough: one day it dawned on him that
he could assemble these receivers on
his own production line. Together with
a South Koreanmanufacturer that sup-
portedhimwithnotonly the components
but also the “know-how” in setting up an
assembly line, Ali Boumediene started
hisownproduction in2001.Back then20
employees assembled digital receivers
using the supplied components. Today
Bomare Company has 120 employees.
Right from the start Ali Boumediene
had a great idea: he chose the brand
name “Stream System” for his line of
receiver products. An excellent choice
considering that in today’s IPTV age
everything revolves around streaming.
But lets get back to the beginning:
in 2003 Ali Boumediene took the next
expansion step. He created his own
production line for power supplies and
then in 2006 he took onemore step by
investing two million Euros and install-
ing an SMT line in a new production
facility complete with automatic compo-
nent mounting machines and an oven.
Bomare Company also owns a unit of
plastic injection and silkscreen painting
Technical Director Tewfik Lamrani
gives us some insight into their pro-
duction numbers: “From 2001 to 2007
we produced a total of threemillion SD
receivers.”
Production numbers dropped every
yearbecauseof theever-increasing com-
petition with imported receivers. But Ali
Boumedienealsomanaged tofinda solu-
tion to this: he simply started a second
assembly line to produce TVs. “We are
especially proud of our LCD TVs with
integrated DVB-T tuners”, commented
Tewfik Lamraniwhose five-member R&D
team developed this TV. “Now we also
manufacture HD TVs”, says Tewfik and
explains why now is the right time to
begin exporting their products: “In the
past several years we learned how to
start a production line.”
The old adage holds true: “You learn
from your mistakes”; Bomare Company
hasacceptedallof the setbacksandover
time has become a professional manu-
facturer.
“Now we have the right products and
now we know how tomake them”, says
Tewfik Lamrani, “And now the time has
come to start exporting.” Bomare Com-
pany isnotonlygoing toexport theirown
products such asHD receivers and LCD-
TVs in various sizes from 19” to 47”, but
theyarenow ready tobecomeanOEMor
ODMmaker for othermanufacturers and
distributors primarily in Europe.
Tewfik Lamrani gives us a few reasons
why Bomare Company with its location
in Algeria would be a good choice: “We
are in the same time zone as Europe,we
speak the same languages (French and
English), we can ship economically to
Europe, we provide a high-quality prod-
uct and our production follows the RoHS
directive and just recently also the Euro
1Norm.”
The subject of quality control is espe-
cially critical for the exportmarket: “Five
engineers are directly involved with
quality control during production (pre-
production) and five additional engineers
