TELE-audiovision - The World’s Largest Digital TV Trade Magazine - page 187

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01-02/2014 —
TELE-audiovision International —
全球发行量最大的数字电视杂志
Sapro, Czech - Receiver and Wholesaler
/
TELE-satellite-1109
/sapro.pdf
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SAPRO’sFounder
andChiefLubomír
Proboszcz standing
in frontofa cabinet
fullofSAPRO
receivers. Inhis
hand is theflagship
product, abox from
theHD-Box series.
expanse of forest for its enormous
supply of building materials. Because
of all this, an enormous steel works
factory, the „Třinecké Železárny
(Třinec Steelworks)“ came into exis-
One of these pipes, an exterior
heating pipe, passes just a few cen-
timeters away from manufacturer and
wholesaler SAPRO’s building.
perfectly with this company: compo-
nents for satellite receivers have been
designed and developed here since
1992. It’s a perfect match for the in-
dustrial atmosphere here. SAPRO’s
Owner
Lubomír
Proboszcz
1
2
3
5
7
6
SAPRO
ManufacturerandWholesaler,CzechRepublic
/
TELE-satellite-1109/eng/sapro.pdf
DownloadReport
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................12..................................25
AverageTurnover (Previous,This,NextYearEstimates)
0...............................2.5.....................5Mio €uro
ProductionCertificates
DVB
ProductionCategories
ownbrands
Di-Way,Di-Box,SatElita,Dreamsky,HD-Box
MainProducts
SatelliteReceivers
for economic range,mid range andhigh
range,
Wholesaler
forLNBs,dishes, accessories
Address inCzechRepublic
Address inSlovakia
SAPRO s.r.o.
SAPROSKs.r.o.
Konská -Podlesí455
SUPERSAT
73961Třinec
ul.Slovanská cesta672
CZECHREPUBLIC
PSČ 02 201Čad
ca
Tel+420-591008312
SLOVAKIA
Tel+421-220-648942
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TELE-satellite—GlobalDigital TVMagazine
2012.” For the HD-Box and Dreamsky
line of receivers, 2012 will bring with
it a number of enhancements related
to the Internet: “The Dreamsky se-
rieswill see a boxwith IPTV enhance-
ment”, he reveals to us, “For cable
operators we are planning a DVB-C
receiver.”
Lubomír’s schedule is full. With a
variety of new products, he’s expand-
ing in the market as well as moving
into the surrounding countries. Be-
cause of his engineering background
and his personal love of his satellite
1.AlinaProboszcz is responsible forSAPRO’sbookkeepingand is
also the founder’swife.
2.PetrZwrtek isSalesManager forTheCzechRepublic.He is
showinguson themapwhereTřinec is located: rightat thepoint
whereTheCzechRepublic,SlovakiaandPolandmeet.
3.MarekRoszka isMarketingManager.You canseeSAPRO’s
websiteonhismonitor (
thathe alsomaintains.
“I also translate theusermanuals”,saysMarekwho isfluent in
EnglishandGerman.
4.JanaProboszczová isSalesManager forSlovakia and allof the
remaining countries.
5.ServiceTechnicianMilanMartynek tests a satellitesignal
analyzer thatSAPROdistributesunder itsownbrandname.
6.Should there everbeanyproblemswith aSAPRO receiver, the
returns landwithCustomerServiceManagerEsterVrábelová,who
scans thebarcodeof all incomingproblem items.
7.ServiceTechnicianPetrSchlesinger is atwork repairing a
receiver circuitboard.
y, he tests all the products himself and is
immediately recognize anyweak spots.
e can be confident that the production line
only puts out products thatmeet his requirements.SAPRO
is on theway up.
Sales
Petr
Zwrtek
1
2
3
5
4
7
6
SAPRO
ManufacturerandWholesaler,CzechRepublic
/
TELE-satellite-1109/eng/sapro.pdf
DownloadReport
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................12..................................25
DVB
ProductionCategories
ownbrands
Di-Way,Di-Box,SatElita,Dreamsky,HD-Box
MainProducts
SatelliteReceivers
foreconomic range,mid rangeandhigh
range,
Wholesaler
forLNBs,dishes, accessories
Address inCzechRepublic
Address inSlovakia
SAPROs.r.o.
SAPROSK s.r.o.
Konská -Podlesí 455
SUPERSAT
73961Třinec
ul.Slovanská cesta672
CZECHREPUBLIC
PSČ 02201Čad
ca
Tel+420-591008312
SLOVAKIA
Tel+421-220-648942
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TELE-satellite—GlobalDigital TVMagazine
ter of 2011 we’ll be coming out with
an Android based receiver under
the Dreamsky brand name; this will
be followed by a DVB-T2 receiver in
2012.” For the HD-Box and Dreamsky
line of receivers, 2012 will bring with
it a number of enhancements related
to the Internet: “The Dreamsky se-
ries
IPTV enhance-
ment”, he reveals to us, “For cable
operators we are planning a DVB-C
receiver.”
Lubomír’s schedule is full. With a
variety of new products, he’s expand-
ing in the market as well as moving
into the surrounding countries. Be-
cause of his engineering background
and his personal love of his satellite
1.AlinaProboszcz is responsible forSAPRO’sbookkeeping and is
also the founder’swife.
2.PetrZwrtek isSalesManager forTheCzechRepublic.He is
showinguson themapwhereTřinec is located: right at thepoint
whereTheCzechRepublic,Slovakia andPolandmeet.
3.MarekRoszka isMarketingManager.You can seeSAPRO’s
websiteonhismonitor (
thathe alsomaintains.
“I also translate theusermanuals”, saysMarekwho isfluent in
EnglishandGerman.
4. JanaProboszczová isSalesManager forSlovakia and allof the
remaining countries.
tests asatellite signal
r itsownbrandname.
6.Should there everbeanyproblemswithaSAPRO receiver, the
returns landwithCustomerServiceManagerEsterVrábelová,who
scans thebar codeofall incomingproblem items.
7.ServiceTechnicianPetrSchlesinger isatwork repairing a
receiver circuitboard.
reception hobby, he tests all the products himself and is
thereby able to immediately recognize any weak spots.
In this way he can be confident that the production line
only puts out products thatmeet his requirements.SAPRO
is on the way up.
Sales
Jana
Proboszczová
COMPANYREPORT
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Manufacturer andWholesalerSAPRO,CzechRepublic
SAPRO
is
Expanding
•Coverseverypricesegmentwithits
fourbrandnames
•Startingexpansiontosurrounding
countries
•In-housedesignandproduction
(assemblyline)
•Produces100,000receiversperyear
An externalheatingpipe runs rightpastSAPRO’s
administration,warehouse andproduction
buildings.The company is located in the industrial
cityofTřinec in thenortheastern endofTheCzech
Republic,not too far fromOstrava.
TELE-satelliteMagazine
BusinessVoucher
DirectContact toSalesManager
• Covers every price segment with its four brand names
• Starting expansion to surrounding countries
• In-house design and production (assembly line)
• Produces 100,000 receivers per year
WSInternational, USA - Receiver and Wholesaler
TELE-satellite-1109
/wsinternational.pdf
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Pacoima,
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then the world
RobbyDosetarehis the veryyoung founderandPresident
of satellitewholesaler andmanufacturerWS International.
Herewe seehim inhisPacoima,Californiaoffice located
northofLosAngeles thatheopened justone yearago
Robby Dosetareh patiently built up
his company WS International one
small step at a time. He’s still young
and since he has already brought his
company quite a long way in the USA,
his expansion to the rest of the world
shouldn’t have any obstacles. In July
2010 he opened a 2nd distribution
branch & offices in the small town of
Pacoima, California in order to make
it cost efficient for customers in the
Western part of the USA and Canada.
That’s where we met up with Robby
Dosetareh. He explains to us how it all
began.
Robby D setareh was born and
raised in Shiraz, Iran. But his father
was watched and mistreated by the re-
gime at that time.WhenRobbywas ten
years old, the family had
an opportunity to flee the
country, first to Pakistan
and then for a few months
to Austria. The UN acquired
all the necessary paperwork as
well as the required visas and fi-
nally in April 1992 the family arrived
in their land of their dreams – USA.
They ended up in Atlanta, Georgia on
the US east coast.
Young Robby came to a new world,
a place where it’s normal to get a free
glass of water in a restaurant. The
teenager quickly acclimated himself to
his new surroundings. After graduat-
ing from High School, he immediately
joined the work force. Since he was al-
ways interested in electronics and tele-
communications, he accepted an offer
from a DishNetwork dealer and began
working there as a Sales Manager.
After a fewmonthshis father became
illandRobbyDosetarehhad tohelphim
communicate with the doctors; his fa-
ther’s English wasn’t good enough. Un-
fortunately, his time off from the Dish-
Network dealer was getting too much
and towards the end of 2000 the dealer
had to let him go. Robby Dosetareh
Owner
Robby
Dosetareh
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a dealer for DishNetwork and installed
customer satellite systems. After a few
months though he realized how dan-
gerous this business was: DishNetwork
only paid the dealers when the custom-
ers paid DishNetwork. All of the risk
was in the hands of the dealers, a risk
that was difficult to calculate.
Robby Dosetareh decided that there
was no future in this! Since he had al-
ready sold systems and components to
installers in the past, he decided to be-
come a satellite wholesaler. “On April
1, 2001, I founded WS International”,
remembers Robby Dosetareh. Robby,
who actually had no business experi-
ence or background, was very coura-
geous in this decision and had at the
same time a little foresight: the WS in
the company name stands for “World
Satellites”.
But the “World” in his company name
also stands for the business field that
he selected for his co pany. Since the
satellite reception of English-language
programming in the USA is generally
monopolized by DishNetwork and Di-
recTV, Robby looked around at other
TV programming. As a native from
Iran, the obvi us choice was foreign
language programming for the ethnic
minorities living in the USA. There are
several of these groups that want TV
programming in their own language.
Robby Dosetareh provides an overview
on thesegroups: “Inmy case of course,
the first group would be TV channels in
Farsi, after that it’s programming in Ar-
abic, Vietnamese, Thai, Chinese, Rus-
sian, Armenian as well as the English-
language Christian channels.” Most of
these TV channels, many of which are
produced locally in the USA, can be re-
ceived for freeand thusmakea very in-
teresting product to offer these ethnic
groups here in the USA.
Robby got right to work. From Mari-
etta, Georgia, a small city near Atlanta
with 100,000 inhabitants that he now
“WS International sold roughly200 sys-
tems a month.”
Over the years sales numbers in-
creased steadily and one day, not sur-
prisingly,hedecidedheno longerwant-
ed to be dependent on other importers
and started up his own production line
with the help of an office in Guangzhou
in southern China. “Today we produce
LNBsaswellas75cmand90cm satellite
dishes ourselves”, comments Robby. In
2009 his own receiver line that Robby
named Lexium was also added to the
palette. There’s even a website under
this name:
“In
2010 we sold roughly 30,000 DVB-S re-
ceivers”, says Robby and then explains
that a DVB-S2 variant of this receiver
will be available by the time this issue
of TELE-satellite hits the newsstands.
Since 2010 Robby has built up his
product palette to the point that any
component that an installer could pos-
sibly need can be obtained from him
under his own label. “This includes
dishes as small as 75cm to as large as
4.5 meters”, lists Robby, “and in ad-
dition to cables and receivers, all the
necessary accessories such as DiSEqC
switches.” He even has satellite signal
analyzers. “Ourmodel5100 Pro can au-
tomatically recognize the satellite that
a dish is pointing to”, highlights Robby
and then continues,” The model 7100
can set theoffsetanywherebetween4°
and 10°. For installers we’re preparing
a toolbox that will contain all the tools
needed to install our products.”
How is Robby doing all of this? He
started WS International in Atlanta
(more preciselyMarietta). There are six
employees in the 4600 square foot of-
fice/warehouse: “Two sales managers,
a technical support manager, an assis-
tant as well as two employees in the
warehouse”, explains Robby. To better
serve his customers on the west coast,
Robby opened a branch office in Paco-
ima, California, near Los Angeles. Not
long after that he decided to move out
to LosAngeles himself. “Since then I go
back tovisit theAtlantaofficeevery two
months for one week”, says Robby. He
is proud to say that he has employees
inAtlanta that canoperate thebusiness
without him having to constantly look
over their shoulders.
The branch office in Los Angeles is
5000 square feet in size but only has
three employees: Sales Manager Jo-
seph Bassala, who Robby can speak to
in Farsi, Shipping Manager Jeff Bynum
and a warehouse employee. “We also
have one more employee in our Guang-
zhou, China office who takes care of
production and overseas transport”,
adds Robby.
How successful
JosephBassala isWS
International’sSalesManager
inLosAngeles.He receives the
customerordersprimarily from
thoseon thewestcoastof the
USA
Sales
Joseph
Bassala
COMPANYREPORT
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Wholesaler andManufacturer,USA
WS
International,
USA
•SuccessfulYoungCompanywith
Ambition
•ManufacturerofSatellite
Components
•PlanforWorldwideExpansionwith
SatelliteSignalAnalyzers
•InexpensiveProductsThanksto
EfficientProductionandDistribution
In thisbuilding inPacoima,north
ofLosAngeles, canbe foundWS
International’swest coastoffice/
warehouse
TELE-satelliteMagazine
BusinessVoucher
DirectContact toSalesManager
GUARANTEE
directcontact
• Successful Young Company with Ambition
• Manufacturer of Satellite Components
• Plan for Worldwide Expansion with Satellite Signal Analyzers
• Inexpensive Products Thanks to Efficient Production and Distribution
BYA, Algeria - Dishes and Receiver
TELE-satellite-1107
/bya.pdf
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Ain El Bia
(Oran, Algeria)
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BYA’sproduction facility
AinElBiaeastofOran in
geria
The 16,000 squaremeter production
ant can be found in the city of Ain
Bia. This city, with 20,000 inhabit-
ts, is located about 35km east of the
cond largest city in Algeria: Oran with
ughly 1.6 million people. The Port
rzew harbor is right next to Ain El Bia;
is is where Algeria’s national oil com-
ny Sonatrach loads its oil tankers.
And this is the first reason why Sli-
ane Ait Yala is confident that the
shes he manufactures will be suc-
ssful in the export market: “Algeria is
oil-producing country”, he explains,
nd that means that the energy costs
Algeria are very low.” He follows right
ay with the second reason: “Wages
Algeria are also very low; the official
inimum wage is about 100 Euros.”
Aside from that, the necessary
etal for their dish production is pro-
ced domestically. All of these rea-
sons together make for
quite an argument that
exporting his dishes is
a go d move to make.
Slimane Ait Yala: “I
was just at the Canton
trade show in south-
ern China and found
out that our prices
are competitive.” And
there’s still another
reason: BYA is not a small
company; they produce
quite a few other products
and thus have plenty of experi-
ence as a manuf
BYA was founded in 1993. Back then
SlimaneAitYala isGeneralManager (PDG:PrésidentDirecteurGénéral) and
founderofBYA.BYAactuallygets itsname from thenameof the location:AinElBia.
Biawasconverted toBYA.
Thomson still existed in France and
BYA started off as an assembly line for
Thomson’s TV sets. Not long after that,
they be an assembling analog satellite
receivers followed hor ly thereafter
by digital receivers. “Back then we had
90 employees”, remembers Slimane Ait
Yala, “and we had sales equivalent to
about eight million Euros.” BYA was at
GM
Slimane
Ait Yala
Availableonlinestarting from
3 June 2011
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/bya.pdf
Indonesian
Indonesia
/
bid
/bya.pdf
German
Deutsch
/
deu
/bya.pdf
English
English
/
eng
/bya.pdf
Spanish
Español
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esp
/bya.pdf
French
Français
/
fra
/bya.pdf
Hebrew
עברית
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heb
/bya.pdf
Chinese
中文
/
man
/bya.pdf
Polish
Polski
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pol
/bya.pdf
Portuguese
Português
/
por
/bya.pdf
Russian
Русский
/
rus
/bya.pdf
Turkish
Türkçe
/
tur
/bya.pdf
Download this report inother languages from the Internet:
BYA
DishandReceiverManufacturer,Algeria
/
T
ELE-satellite-1103/eng/bya.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................75................................150
AverageTurnover (Previous,This,NextYearEstimates)
0..................................5...................10Mio €uro
ProductionCertificates
RoHS,DVB
ProductionCategories
OEM,ODM
MainProducts
SatelliteDishes
withFullandPerforatedMetal (60, 105and
120cm),
TV-Sets
withCRT,LCD (32and40 inch)orPlasma (42
and 50 inch),
SatelliteReceiver
for
DVB-S/S2
COMPANYREPORT
该独家报道由高级编辑所作
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Perforated
Dishes from
Algeria
AlexanderWiese
Dish andReceiverManufacturerBYA,Algeria
With a new series of satellite dishes
made out of perforatedmetal, Algerian
manufacturer BYA Electronicwants to
start an export offensive. Are there
reasons to expect success in the strongly
contested satellite dishmarket? Itwon’t
be easy for BYA, but there are several
reasonswhichwouldmake one optimistic.
Slimane Ait Yala, founder of BYA, gives us
the reasons for this optimism.
ë
AinElBia
(Oran,Algeria)
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— 06-07/201
BYA’sproduction facility
inAinElBiaeastofOran in
Algeria
The 16,000 squaremeter production
plant can be found in the city of Ain
El Bia. This city, with 20,000 inhabit-
ants, is located about 35km east of the
second largest city inAlgeria:Oranwith
roughly 1.6 million people. The Port
Arzew harbor is right next to Ain El Bia;
this is where Algeria’s national oil com-
pany Sonatrach loads its oil tankers.
And this is the first reason why Sli-
mane Ait Yala is confident that the
dishes he manufactures will be suc-
cessful in the exportmarket: “Algeria is
an oil-producing country”, he explains,
“and that means that the energy costs
in Algeria are very low.”He follows right
away with the second reason: “Wages
in Algeria are also very low; the official
minimumwage is about 100 Euros.”
Aside from that, the necessary
metal for their dish production is pro-
duced domestically. All of these rea-
sons together make for
quite an argument that
exporting his dishes is
a goodmove tomake.
Slimane Ait Yala: “I
was just at theCanton
trade show in south-
ern China and found
out that our prices
are competitive.” And
there’s still another
reason: BYA is not a small
company; they produce
quite a few other products
and thus have plenty of experi-
ence as amanufacturer.
BYA was founded in 1993. Back then
SlimaneAitYala isGeneralManager (PDG:PrésidentDirecteurGénéral) and
founderofBYA.BYAactuallygets itsname from thenameof the location:AinElBia.
Biawas converted toBYA.
Thomson still existed in France and
BYA started off as an assembly line for
Thomson’s TV sets. Not long after that,
they began assembling analog satellite
receivers followed shortly thereafter
by digital receivers. “Back then we had
90 employees”, remembers Slimane Ait
Yala, “and we had sales equivalent to
about eight million Euros.” BYA was at
Boiingsat, China - LNB
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TELE-satellite-1105
/boiingsat.pdf
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HaowenChiang
Boiingsat’s founder
andGeneral
Manager
this third plant, Boiingsat was in control
of every aspect of production; they only
needed the SMD components which they
w ntoutandpurchased. In2010produc-
tion capacity reached 500,000 C-band
LNBs and just as many Ku-band LNBs. A
fourth factory should begin operations in
2013 which would then raise the capac-
ity of Ku-band LNBs to a staggering on
ion a month.
Of course, we want to know where
all these LNBs are going to. “In the
beginning, we delivered our production
onesia and Thailand”, explains
of Ku-band LNBs looks quite a bit differ-
ent.
“Ourprimarymarket forKu-band LNBs
is the Middle East. In 2010 60% of our
Ku-band LNBs were shipped to Dubai,
15% went to North Africa, 5% to South
Africa with the remaining 20% going to
North America, Australia and Europe.”
But in 2011, Jason Chiang sees these
numbers shifting considerably: “The
North African market will pick up quite
a bit; we expect to ship 30% of our total
production there, 45% will go to the
Middle East, 5% to South Afric , 10% to
Brazilwithanother10%going to the rest
of the world.”
Once againBrazil ismentionedbut this
time in connection with Ku-band LNBs.
Jason Chiang revealed a little secret: “I
have good contacts in Brazil.” That along
with the steadily increasing demand in
that South American country makes for
a very attractive market.
It’s common knowledge how prices for
LNBs have been falling considerably and
when General Manager Hoawen Chiang
Hoawen Chiang to us. These two coun-
tries still received the bulk of their deliv-
eries in 2010: 40% of their production
went to Indonesia and 30% to Thailand.
20% went to Brazil with 10% going to
other countries like South Africa, Dubai,
Russia, Singapore as well as Malaysia.
Wh n we heard him mention Brazil,
our ears perked up. “We’ve been deliv-
ering C-band LNBs to Brazil since 2004
but demand has recently taken a strong
jump upwards”, revealed Hoawen
Chiang, “In fact, for 2011 we’ e expect-
ing that 35% of our LNB production will
be delivered to Brazil.”
Hoawen Chiang’s son
also
works for the
company. He’s
currently passing
throug a number
of stations in the
company but above all
he‘s involved in Interna-
tional Sales. He breaks down
for us the product distribution by
groups; the geographical distribution
GM
Haowen
Chiang
1
3
2
4
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1.Anniegreetsvisitorsat the receptiondesk
2.YunnjyeQin isco-ownerofBoiingsatand inchargeofproduc-
tion.
3.JasonChiang is thesonof thecompany’s founderanddesig-
natedsuccessor to theCaptain’schair.Here in theshowroomhe
showsusoneof thecompany’sspecialties:a four-waycombi-
nationwith4xC-bandLNB.ThisLNB lets four receivers receive
fourC-bandsatellites independently fromeachother; thissetup is
especially indemand in Indonesia.
4.SalesManagerJosephLiu runsa teamofsixemployees
Co-Owner
Yunnjye
Qin
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TELE-satellite— GlobalDigital TVMagazine
revealed his sales figures, a tendency in
that direction was clearly visible: “For
2010 we calculate sales of USD$ 20 mil-
lion. For 2011 we expect a fallback to
USD$ 18 million and for 2012 we expect
a further fallback to USD$ 16 million.”
Those aren’t very pretty numbers but
then he surprised us with his prognosis
for 2013: “We expect sales to jump to
USD$ 24 million!” What? Is he serious?
And then he surprised us for a second
ti
wi
will turnaroundandgobackup.”But that
alone couldn’t possibly be the reason for
such an increase in sales, could it? “Well,
actually, we’re expecting this increase in
sales also because we’re expanding into
a new business sector; in 2012 we’ll be
opening up a new factory for LED lights.
In 2013 we expect that 30% of our sales
will be from LEDs with the rest coming
from LNB production.” OK, now the pic-
ture is getting clearer.
But back to LNBs. Sales Manager Jason
Chiang tells us that in 2009 70% of all
the LNBs shipped were single models. In
hat number dropped to 50% and
it will obviously continue to sink. Single
LNBs will cease to exist in a few years.
Twin models made up 35% of the total
in 2010; the rest consisted of quad and
octo models.
The time has come for new models.
Jason Chiang gives us some insight:
“In the second quarter of 2011 we’ll be
releasing a Ku-band LNB with a shorter
housing, for the thirdquarter there’llbea
Ku-band LNB with only two rings instead
of the previous three rings in the feed.
For the fourth quarter we’re planning on
LNB.” So, it’s plain to see that
e several new products coming
for 2011. “But that’s not all”, he says,
“In 2012 we’ll be starting with Ka-band
Sales
Jason
Chiang
COMPANYREPORT
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Boiingsat’sNumerous
ProductionFacilities
LNBManufacturerBoiingsat,China
•ThreeProduction
LocationsinZhuhai/
China
•LargeSalesExpansion
inSouthAmerica
•IntheWorks:LNB
withTwoFeedRings
LNB Manufacturer Boiingsat operates
multiple production facilities in Zhuhai,
China, a citywith 1.5million inhabitants
located in western Guangdong Prov-
ince.Zhuhai sits right next toMacao and
slowly but surely is attractingmore and
more satellite component manufactur-
ers.
But one of the first of thesemanufac-
turerswasBoiingsat; it has been in exis-
tence since 1997. However it all really
started in Taiwan. Hoawen Chiang, Gen-
eral Manager of the company who was
also born in Taiwan, explains to us how
it all began.
“In 1996 I was a Production Manager
at an LNB manufacturer in Taiwan. But
things didn’t go exactly as I had planned
so in 1997 I along with three investors
founded Boiingsat in Zhuhai, China”,
ë
Zhuhai
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OneofBoiingsat’s three factories inZhuhai insouthern
China;soon it’llbe four factories.The company’s
administrationoffices canalsobe foundhere.
remembers Hoawen Chiang. “Two of the
investors have in the meantime moved
on to other things but investor, Yunnjye
Qin, is still here and is in charge of Pro-
duction.”
The main reason for moving from
Taiwan toChinawas obviously the costs.
Wages in China are still lower than that
of Taiwan. “Butwe still have a smallR&D
office in Taiwan with three engineers”,
says Hoawen Chiang. Thus far the tech-
nical expertise in Taiwan is somewhat
more advanced than in Mainland China
at least as far as high frequency LNBs
are concerned.
“Back thenwe startedwith30 employ-
ees and produced 20,000 C-band LNBs
every month”, he says looking back. In
2002 Boiingsat started a second produc-
tion plant which they used tomanu-
facture 240,000 C-band LNBs
everymonth.
2004 became rather tur-
bulent: “We sold our first
production facility and
then built a new one for
Ku-band LNBs.” Now
with 500 employees,
production
climbed
to 350,000 C-band
LNBs per month and
150,000 Ku-band LNBs
permonth.
The next expansion
step took place in 2008:
“We constructed our third
factory this time for produc-
tion of die-cast housings.” With
• Three Production Locations in Zhuhai/ China
• Large Sales Expansion in South America
• In the Works: LNB with Two Feed Rings
Bomare, Algeria - Receiver
/
TELE-satellite-1105
/bomare.pdf
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deal with testing products after pro-
duction to make sure they perform as
required.”
Besides these quality assurance engi-
neers, there are ten more engineers in
Bomare Company’s R&D Team. They
are constantly working to improve their
product line and also incorporating the
latest requirements (such as MPEG4 for
DVB-T). Bomare Company also works
closely with the Technical University and
is actively involved in Standards Com-
missions like CETA (Comité Electrotech-
nique et Télécommunication Algérien)
and the Comité Techniques Normatives
Nationaux.
In January 2009 Bomare Company
installed a management system to
comply with the requirements of ISO9001
V2008, ISO14001 V2004, OHSAS 18001
V2007, thus becoming an pr
efficient organisation, aimed at satisfy-
ing its customers.
The quality of Bomare C
products has become so high that they
Technical Director Tewfik Lamrani in front
of one of Bomare Company’s flagship products
- a complete home theater system currently
marketed inside Algeria under the Stream
System brandname.
Mellat Abdelkrim is Senior Engineer for SD
and HD Receivers and shows us here in
Bomare Company’s showroom their newest
receiver model BM-200HD with
slots for a SmartCard and PCMCIA.
Technical
Manager
Tewfik
Lamrani
COMPANYREPORT
ë
Birtouta
(Algiers)
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BomareCompany:
anewOEM
Manufacturer
TV-Sets andReceiverManufacturerBomareCompany,Algeria
In 2005 the European Union entered into an
agreementwith the Democratic Peoples Republic
ofAlgeriatosupporteconomiccooperationbetween
the two. This agreement provides an interesting
opportunity for satellite receiver manufacturers
and, in the case of the Algerian Bomare Company, also
for TV manufacturers. Actually, Bomare Company produces both products. For 2011
Bomare Company has decided to take their products and service capabilities to the
European market. We paid a visit to
Bomare Company’s production facility
in Birtouta, about 20km from Algiers,
and had a look around.
Availableonlinestarting from
1April 2011
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/bomare.pdf
Indonesian
Indonesia
/
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/bomare.pdf
German
Deutsch
/
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/bomare.pdf
English
English
/
eng
/bomare.pdf
Spanish
Español
/
esp
/bomare.pdf
French
Français
/
fra
/bomare.pdf
Hebrew
עברית
/
heb
/bomare.pdf
Chinese
中文
/
man
/bomare.pdf
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Polski
/
pol
/bomare.pdf
Portuguese
Português
/
por
/bomare.pdf
Russian
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rus
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BOMARE
TVandReceiverManufacturer,Algeria
/
TELE-satellite-1103/eng/bomare.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................75................................150
AverageTurnover (Previous,This,NextYearEstimates)
0.............................12.5...................25Mio€uro
ProductionCertificates
RoHS,DVB
ProductionCategories
OEM,ODM
MainProducts
LCD
and
Plasma
TV-Setswith integratedDVB-Tuner,Satellite
Receiver for
DVB-S/S2
,
DVB-T
,HomeTheatreSystems
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Even inAlgiers it rainsoccasionally
andwhen itdoes itpours:a look at
BomareCompany’sproduction facility
inBirtoutanot far from thecapital
Algiers. Workinghoursare from
8AM-12PM and1PM-5PMSunday to
Thursday (theyareclosedFridayand
Saturday).
The industrial city of Birtouta is very
conveniently located: the airport, harbor
and numerous highways are all within
easy reach. It is an excellent location
especially for a company that wants to
expand its export business.
It all started many years ago with
the distribution of satellite receivers.
The founder, Ali Boumediene imported
receivers from South Korea and sold
them locally. But for him it wasn’t
enough: one day it dawned on him that
he could assemble these receivers on
his own production line. Together with
a South Koreanmanufacturer that sup-
portedhimwithnotonly the components
but also the “know-how” in setting up an
assembly line, Ali Boumediene started
hisownproduction in2001.Back then20
employees assembled digital receivers
using the supplied components. Today
Bomare Company has 120 employees.
Right from the start Ali Boumediene
had a great idea: he chose the brand
name “Stream System” for his line of
receiver products. An excellent choice
considering that in today’s IPTV age
everything revolves around streaming.
But lets get back to the beginning:
in 2003 Ali Boumediene took the next
expansion step. He created his own
production line for power supplies and
then in 2006 he took onemore step by
investing two million Euros and install-
ing an SMT line in a new production
facility complete with automatic compo-
nent mounting machines and an oven.
Bomare Company also owns a unit of
plastic injection and silkscreen painting
Technical Director Tewfik Lamrani
gives us some insight into their pro-
duction numbers: “From 2001 to 2007
we produced a total of threemillion SD
receivers.”
Production numbers dropped every
yearbecauseof theever-increasing com-
petition with imported receivers. But Ali
Boumedienealsomanaged tofinda solu-
tion to this: he simply started a second
assembly line to produce TVs. “We are
especially proud of our LCD TVs with
integrated DVB-T tuners”, commented
Tewfik Lamraniwhose five-member R&D
team developed this TV. “Now we also
manufacture HD TVs”, says Tewfik and
explains why now is the right time to
begin exporting their products: “In the
past several years we learned how to
start a production line.”
The old adage holds true: “You learn
from your mistakes”; Bomare Company
hasacceptedallof the setbacksandover
time has become a professional manu-
facturer.
“Now we have the right products and
now we know how tomake them”, says
Tewfik Lamrani, “And now the time has
come to start exporting.” Bomare Com-
pany isnotonlygoing toexport theirown
products such asHD receivers and LCD-
TVs in various sizes from 19” to 47”, but
theyarenow ready tobecomeanOEMor
ODMmaker for othermanufacturers and
distributors primarily in Europe.
Tewfik Lamrani gives us a few reasons
why Bomare Company with its location
in Algeria would be a good choice: “We
are in the same time zone as Europe,we
speak the same languages (French and
English), we can ship economically to
Europe, we provide a high-quality prod-
uct and our production follows the RoHS
directive and just recently also the Euro
1Norm.”
The subject of quality control is espe-
cially critical for the exportmarket: “Five
engineers are directly involved with
quality control during production (pre-
production) and five additional engineers
Prevail, China - Fibre Optics and CATV
TELE-satellite-1105
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e
on the rise: now abou 450 employees work
at Prevail. But for 2011 Necy-xu is extremely
excited: “The number of our employees will
climb to over 500 and we also expect a jump
in sales.” Prevail is actually optimistic that
they can be on the Shanghai Stock Exchange
in 2012. That’s quite an achievement for such
a young company!
Who actually buys Prevail’s products? “90%
of our customers are the cable operators
themselves”, explains Necy-xu, “only about
10% are shipped to distributors.” The obvious
reason for this i that at this point fiber optic
products require a great deal of installation
know-how and that therefore cable operators
prefer to tackle this on their own. This is not
true for accessories although cable operators
are still the largest customers for this product
group as well since they need large numbers of
these products.
As an international company, Prevail can be
found at numerous trade shows. International
Sales Manager Helen gives us an overview:
“In 2011 we’ll be exhibiting at CCBN in Beijing,
Cabsat in Dubai, CommunicAsia in Singapore,
ANGA in Cologne, Cable-Tec in New Orleans
as well as three shows in South America: one
in C lumbia and two in Brazil.” This provides
1.Necy-xu isGeneralManager
Sales andMarketing and takes
careof thecompany’s exposure,
suchas,at tradeshowsand in the
press.
2.Helen is InternationalSales
Manager and isconsta
contactwithcustomer
theworld.She canoftenbe found
at tradeshows at thePrevail
stand.
3.Thisman isverycritical fora
qualitymanufacturer likePrevail:
he isYuXinghongandwithhis
20 engineershe is responsible
forqualityassuranceduring
production.
4.Hemanagesproduction:Ren
Guorui isProductionManager
andorganizes the entire
productionprocessatPrevail.
Sales
Necy-xu
1
2
3
4
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— 04-05/2011
on the rise: now about 450 employees work
at Prevail. But for 2011 Necy-xu is extremely
excited: “The number of our employees will
climb to over 500 and we also expect a jump
in sales.” Prevail is actually optimistic that
they can be on the Shanghai Stock Exchange
in 2012. That’s quite an achievement for such
a young company!
Who actually buys Prevail’s products? “90%
of our customers are the cable operators
themselves”, explains Necy-xu, “only about
10% are shipped to distributors.” The obvious
reason for this is that at this point fiber optic
products require a great deal of installation
know-how and that therefore cable operators
prefer to tackle this on their own. This is not
true for accessories although cable operators
are still the largest customers for this product
group as well since they need large numbers of
these products.
As an international company, Prevail can be
found at numerous trade shows. I ternational
Sales Manager Helen gives us an overview:
“In 2011 we’ll be exhibiting at CCBN in Beijing,
Cabsat in Dubai, CommunicAsia in Singapore,
ANGA in Cologne, Cable-Tec in New Orleans
as well as three shows in South America: one
in Columbia and two in Brazil.” This provides
1.Necy-xu isGeneralManager
Sales andMarketingand takes
careof the company’s exposure,
suchas, at tradeshowsand in the
press.
2.Helen is InternationalSales
Managerand isconstantly in
contactwithcustomersallover
theworld.Shecanoftenbe found
at tradeshowsat thePrevail
stand.
3.Thisman is verycritical fora
qualitymanufacturer likePrevail:
he isYuXinghong andwithhis
20 engineershe is responsible
forqualityassuranceduring
production.
4.Hemanagesproduction:Ren
Guorui isProductionManager
andorganizes the entire
productionprocess atPrevail.
Sales
Helen
1
2
3
4
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— 04-05/2011
on the rise: now about 450 employees work
at Prevail. But for 2011 Necy-xu is extremely
excited: “The number of our employees will
climb to over 5
o expect a jump
in sales.” Prevail is actually optimistic that
they c
ghai Stock Exchange
in 201
achievement for such
a youn
Who
vail’s products? “90%
of our customers are the cable operators
themselves”, explains Necy-xu, “only about
10% are shipped to distributors.” The obvious
reason for this is that at this point fiber optic
products require a great deal of installation
know-how and that therefore cable operators
prefer to tackle this on their own. This is not
true for accessories although cable operators
are still the largest customers for this product
groupaswell since theyneed largenumbersof
these products.
As an international company, Prevail can be
found at numerous trade shows. International
Sales Manager Helen gives us an overview:
“In 2011 we’ll be exhibiting at CCBN in Beijing,
Cabsat in Dubai, CommunicAsia in Singapore,
ANGA in Cologne, Cable-Tec in New Orleans
as well as three shows in South America: one
in Columbia and two in Brazil.” This provides
1.Necy-xu isGeneralManager
Sales andMarketing and takes
careof the company’s exposure,
such as, at trade shows and in the
press.
2.Helen is InternationalSales
Manager and is constantly in
contactwith customers allover
theworld.She canoftenbe found
at trade shows at thePrevail
stand.
3.Thisman is
qualitymanufa
he isYuXinghong andwithhis
20 engineershe is responsible
forqualityassuranceduring
production.
4.Hemanagesproduction:Ren
Guorui isProductionManager
andorganizes the entire
productionprocess atPrevail.
Production
Manager
Ren
Guorui
COMPANYREPORT
ë
Hangzhou
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Prevail’s
Perfect
Organization
FiberOptic andCATVManufacturerPrevail,China
•SubstantiallyIncreasedSalesfor
2011ThankstoRisingExports
•AdditionalFactorySoontobein
Operation
•IncreasedNumberofEmployees
•FourNewSMTMachinesinOperation
•VeryActiveR&DTeam
A recipe for the continued success of amanufacturer is a well-
organized operation. A perfect example of this would have to be
theChinesemanufacturer Prevail located inHangzhou, the capital
of theZhejiang Provincewhich is south ofShanghai. This company
manufactures fiber optic products, CATV components and profes-
sionaldigitalTVmodulatorsandaccessories for signaldistribution.
The first thing you noticewhen you visit Prevail is how neat and
clean the entire factory is; nothing is out of place. Another small
detail are theuniforms that the employeeswear. It’snot out of the
ordinary to see workers on an assembly line wear uniforms, but
at Prevail the officeworkers alsowear uniforms. For the visitor it
Twoof the threePrevail
factories inXiaoshan in
HangzhouCity in,China.
The fourth isunder
construction.
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becomes immediately clear that the work here is very disci-
plined and organized. And of course the products themselves
would also be associatedwith this high standard.
To confirm this we paid a visit to the three manufacturing
plants and had a look around; a fourth factory is currently
under construction.
Necy-xu isGeneralManager Sales&Marketing and provides
uswitha littlehistoryabout the company: “Prevailwas founded
in 2001 byManagingDirector XuQuanhai alongwith ten other
partners.” The company is in private hands and continues to
manufacture the same product groups that it did at the begin-
ning: fiber optic products, CATV components and accessories
as well as distributors and splitters for coaxial cable lines.
Necy-xu remembers the early days: “In our first year 2001
we had sales of roughly 50million RMB (5million Euros) with
about 100 employees. 70% were domestic sales and the rest
were exported.”
For 2010, however, this changed considerably. Necy-xu
revealed to us that now only 50% of their products are sold
domestically in China; exports have increased markedly. To
what countries and regions does Prevail export to?
Helen is Prevail’s International Sales Manager and tells us,
“40% of our exports end up in the south Asian region and this
includes India, Pakistan, Indonesia, The Philippines, Thailand
and Vietnam. 30% land in South America, 20% go to Europe
and the rest go to TheMiddle East,North America and Africa.”
Necy-xu adds that sales in South America have picked up
quite a bit and that Prevail is shippingmore andmore products
to that region: “The cable TV providers there are expanding
Twoelephant statuesgreetvisitors
inPevail’sentrance lobby.
significantly andwe have exactly the right products for them.”
Exports to South America look to sharply increase for 2011,
but Eastern Europe is also rapidly on the rise.
Prevail achieved sales of 200 million RMB (roughly 20 mil-
lion Euros) in 2010. The number of employees has also been
• Substantially Increased Sales for 2011 Thanks to Rising Exports
• Additional Factory Soon to be in Operation
• Increased Number of Employees
• Four New SMT Machines in Operation
• Very Active R&D Team
Jiuzhou, China - IPTV Boxes
TELE-satellite-1103
/jiuzhou.pdf
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Jiuzhou greatly expands into
IPTV Box Production
IPTV Box Manufacturer Jiuzhou, China
• IPTV box production
may reach 1 million
units in 2011
• Jiuzhou starts HbbTV
boxes for Europe
• Big retailers about to
launch into IPTV box
sales
• Jiuzhou to attend all
major exhibitions in
2011, 10 in all
Jiuzhou constructed an impressively large
building inShenzhen’sHigh-TechPark.The
engineersarehere continuouslyworking
onnewproducts– currently they’remostly
occupiedwith IPTV.
The Chinese large manufacturer Jiu-
zhou is verywell known by our readers.
The company originated in Sichuan and
has been in existence since 1958. In
2008 they celebrated their50thbirthday
(see TELE-satellite issue 02-03/2008).
In 2009 the company expanded into
HDTV and in 2010 terrestrial TV was
the theme. In 2011 Jiuzhou is planning
on taking a huge step further into the
IPTV market with enormous production
numbers. Huang Wei is Jiuzhou’s Sales
Director and reveals to uswhat Jiuzhou
has planned for 2011.
First, though, Sales Director Huang
Wei took us on a trip into the past: “The
first IPTV boxes were manufactured by
Jiuzhou in2007;back thenabout20,000
boxeswere produced and involved pure
IPTV boxes.” Production numbers only
increased slowly. “In 2010 we produced
60,000 boxes”, commentsHuangWei.
But 2011 looks to be compl tely dif-
ferent: “We will be manufacturing a
minimum of 200,000 boxes and it could
go as high as onemillion.” It all depends
on negotiations that are currently in
progress with a variety of retail chains
in North America as well as Europe.
The reason: these retail chains are in
charge
o
t,
s
Sales
Huang
Wei
Availableonline starting from
28January 2011
TELE-satellite World
/...
Arabic
العربية
/
ara
/jiuzhou.pdf
Indonesian
Indonesia
/
bid
/jiuzhou.pdf
German
Deutsch
/
deu
/jiuzhou.pdf
English
English
/
eng
/jiuzhou.pdf
Spanish
Español
/
esp
/jiuzhou.pdf
French
Français
fra
/jiuzhou.pdf
Hebrew
עברית
heb
/jiuzhou.pdf
Chinese
中文
/
man
/jiuzhou.pdf
Polish
Polski
pol
/jiuzhou.pdf
Portuguese
Português
por
/jiuzhou.pdf
Russian
Русский
/
rus
/jiuzhou.pdf
Turkish
Türkçe
tur
/jiuzhou.pdf
Download this report inother languages from the Internet:
66
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
the process of becoming their own pro-
gramming providers!
This is a rather interesting develop-
ment: obviously transmitting via the
Internet is opening up new possibili-
ties; now there are programming pro-
viders that can join the bandwagon
that really didn’t have any interest in
doing so before since itwould’vemeant
JimmyZhang
isMarketingVice
Manager anddeals
with theglobal
marketingofSet
TopBoxes
delivering the programming either ter-
restrially or vi satellite. With IPTV
comparatively simple technology using
Gateway s rvers is all that’s ne d d.
But evenmore important, the customer
no longer needs to install an antenna;
almost every household has an Internet
connection.
Large business enterprises that have
for quite some time been not only sell-
MarketingSpecialistZoeLiufinds
thegraphics inTELE-satellite tobe so
good that shepins themonherwall.
Vice
Marketing
Jimmy
Zhang
COMPANYREPORT
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Jiuzhougreatly expands into
IPTVBoxProduction
IPTVBoxManufacturer Jiuzhou,China
•IPTVboxproduction
mayreach1million
unitsin2011
•JiuzhoustartsHbbTV
boxesforEurope
•Bigretailersaboutto
launchintoIPTVbox
sales
•Jiuzhoutoattendall
majorexhibitionsin
2011,10inall
Jiuzhou constructedan impressively large
building inShenzhen’sHigh-TechPark.The
engineers areherecontinuouslyworking
onnewproducts–currently they’remostly
occupiedwith IPTV.
The Chinese large manufacturer Jiu-
zhou is verywell known by our readers.
The company originated in Sichuan and
has been in existence since 1958. In
2008 they celebrated their50thbirthday
(see TELE-satellite issue 02-03/2008).
In 2009 the company expanded into
HDTV and in 2010 terrestrial TV was
the theme. In 2011 Jiuzhou is planning
on taking a huge step further into the
IPTVmarket with enormous production
numbers. HuangWei is Jiuzhou’s Sales
Director and reveals to uswhat Jiuzhou
has planned for 2011.
First, though, Sales Director Huang
Wei took us on a trip into the past: “The
first IPTV boxes weremanufactured by
Jiuzhou in2007;back thenabout20,000
boxeswere produced and involved pure
IPTV boxes.” Production numbers only
increased slowly. “In 2010 we produced
60,000 boxes”, commentsHuangWei.
But 2011 looks to be completely dif-
ferent: “We will be manufacturing a
minimum of 200,000 boxes and it could
go as high as onemillion.” It all depends
on negotiations that are currently in
progress with a variety of retail chains
in North America as well as Europe.
The reason: these retail chains are in
SalesDirectorHuangWei is,
amongstmanyother tasks, incharge
of the IPTVboxes‘development,
sales andmarketing
ë
Shenzhen
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• IPTV box production m y reach 1 million units in 2011
• Jiuzhou starts HbbTV boxes for Europe
• Big retailers about to launch into IPTV box sales
• Jiuzhou to attend all major exhibitions in 2011, 10 in ll
Sowell, China - Receivers
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Sowell, an Engineering Firm
that’s an OEM
ReceiverManufacturerSowell,China
• Founded by 5 Partners
• ISDB-T and DVB-T2 Receiver in 2011
• Overseas Offices in the Plan
• User Friendliness is Company
Philosophy
GeneralManagerEagleChainworking inhisoffice in frontof a
paintingof th GreatWall.
A team of five R&D engineers are the
founders of the OEM company Sowell.
The driving force and General Manager
of the young company is Eagle Chain.
Hewas, like his four colleagues, an R&D
employeewith a large receivermanufac-
turerbutover timedidn’t feel so comfort-
able with that company. All too often he
was assigned projects that had nothing
to do with receivers. His four colleagues
felt the sameway and so in
2004 they founded their own
company Sowell.
We met up with General Man-
ger Eagle Chain in Sowell’s office
in Shenzhen who started off by telling
us how it all began: “All we had was the
money we had saved while employed
with that other company. We pooled
Sowell’s
officeswith
their 70 employees
are locatedon the seventh
floorof thisofficebuilding in
Shenzhen.Receiverproduction
takesplace inBaoanwhich isn’t
too far fromhere and close to
Shenzhen’s airport. 200 employees
work in theproduction facility.
200,000 receiverspermonth canbe
producedbyone shift; if all three
shifts areused, receiver
production climbs to
more than 500,000
boxes amonth.
GM
E gle
Chain
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3
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— 02-03/2011
deal of thoug t must go into what fea-
tures a e currently in demand. In talking
with Eagle Chain it’s clear that quite a
bit of observation and analysis is going
on. Eagle C ain cites an example: “I’m
amazed with Apple and their products.
They are pr cisely geared towards the
end-user and thus very successful.” The
conclusion according to Eagle Chain:
“We have a similar view with our soft-
ware development, namely a customer-
friendly operation of our products.” It is
exactly for this reason that Eagle Chain
is skeptical about how IPTVwill develop;
for TELE-satellite though, it’s a subject
that is being approached very ecstati-
cally: “The large telecom providers all
have their own agenda and that is selling
their data packages to end-users; they
are focused solely on that concept.” He
doesn’t see that the user’s point of view
is considered regarding IPTV andwishes
there’d be an approach similar to that
of Apple: following a path based strictly
on the end user without looking back at
what the providerwants.
Sowell’s General Manager Eagle Chai
isn’t just thinking about the further
development of IPTV. The general future
of the receiver is also on hismind. “Will
the receiver transform into amultimedia
receiver in the future”, asks EagleChain,
“orwill the receiver’s functions gradually
shift over to the TV itself?” It’s a ques-
tion that’s on all of our
whichwe all don’t yet have an answer.
But even if there aren’t any answers,
everyone at Sowell is still optimistic
about the future. Pan Smile revealed to
us that his current team of 40 engineers
will be expanded to 80 in 2011. “We also
employ five engineers from Europe here
in Shenzhen who are primarily respon-
sible for customer support”, comments
Pan Smile. Sales Director Amanda is
also optimistic: “Over the past several
yearswewere able to increase our sales
50% every year. In 2010 our saleswere
around US$ 30 million and for 2011 we
expect that to rise to US$ 45 million.”
General Manager Eagle Chain dded
some more optimism: “In 2011 we are
planning to open our own offices in Sao
1.SunGuanghua is also aSoftwareEngineer
and a foundingpartner.
2.SoftwareengineerPengYi isoneofSowell’s
foundingpartners.
3.Whatmagazine is laying thereonDesigner
ZoeLee’sdesk?Yes, she takes careofSowell’
s
ads inTELE-satellite.She alsoworkson the
graphical layoutof a receiver’sOSD aswell as
thepackaging,usermanualand everythingelse
atSowell that involvesgraphics.
Software
Sun
Guanghua
1
2
3
108
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
deal of thought must go into what fea-
tures are currently in demand. In talking
with Eagle Chain it’s clear that quite a
bit of observation and analysis is going
on. Eagle Chain cites an example: “I’m
amazed with Apple and their products.
They are precisely geared towards the
end-user and thus very successful.” The
conclusion according to Eagl Chain:
“We have a similar view with our soft-
ware development, namely a customer-
friendly operation of our products.” It is
exactly for this reason that Eagle Chain
isskeptical about how IPTVwill develop;
for TELE-satellite though, it’s a subject
that is being approached very ecstati-
cally: “The large telecom roviders all
have their own agenda and that is selling
their data packages to end-users; they
are focused solely on that concept.” He
doesn’t see that the user’s point of view
is considered regarding IPTV andwishes
there’d be an approach similar to that
of Apple: following a path based strictly
on the end user without looking back at
what the providerwants.
Sowell’s General Manager Eagle Chain
isn’t just thinking about the further
development of IPTV. The general future
of the receiver is also on hismind. “Will
the receive
media
receiver in the future”, asks EagleChain,
“orwill the receiver’s functions gradually
shift over to the TV itself?” It’s a ques-
tion that’s on all of our minds and for
whichwe all don’t yet have an answer.
But even if there aren’t any answers,
ll is still optimistic
about the future. Pan Smile revealed to
rrent team of 40 engineers
ded to 80 in 2011. “We also
ngineers from Europe here
who are primarily respon-
omer support”, comments
ales Director Amanda is
ic: “Over the past several
e able to increase our sales
ar. In 2010 our saleswere
0 million and for 2011 we
expect that to rise to US$ 45 million.”
General Manager Eagle Chain added
some more optimism: “In 2011 we are
planning to open our own offices in Sao
1.SunGuanghua is also SoftwareEngineer
and a foundingpartner.
2.Software engineerPengYi isoneofSowell’s
foundingpartners.
3.Whatmagazine is laying thereonDesigner
ZoeLee’sdesk?Yes, she takes careofSowell’s
ads inTELE-satellite.She alsoworkson the
graphical layoutof a receiver’sOSD aswell as
thepackaging,usermanual and everything else
atSowell that involvesgraphics.
Software
Peng
Yi
COMPANYREPORT
ë
Shenzhen
104
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
Sowell, anEngineeringFirm
that’s anOEM
ReceiverManufacturerSowell,China
• Foundedby5Partners
• ISDB-T andDVB-T2Receiver in2011
•OverseasOffices in thePlan
•User Friendliness isCompany
Philosophy
GeneralManagerEagleChainworking inhisoffice in frontofa
paintingof theGreatWall.
A team of five R&D engineers are the
founders of the OEM company Sowell.
The driving force and General Manager
of the young company is Eagle Chain.
Hewas, like his four colleagues, an R&D
employeewith a large receivermanufac-
turerbutover timedidn’t feel so comfort-
able with that company. All too often he
was assigned projects that had nothing
to do with receivers. His four colleagues
felt the sameway and so in
2004 they founded their own
company Sowell.
We met up with General Man-
ager Eagle Chain in Sowell’s office
in Shenzhen who started off by telling
us how it all began: “All we had was the
money we had saved while employed
with that other company. We pooled
Sowell’s
officeswith
their 70employees
are locatedon theseventh
floorof thisofficebuilding in
Shenzhen.Receiverproduction
takesplace inBaoanwhich isn’t
too far fromhereandclose to
Shenzhen’s airport. 200 employees
work in theproduction facility.
200,000 receiverspermonthcanbe
producedbyoneshift; ifall three
shiftsareused, receiver
production climbs to
more than 500,000
boxesamonth.
105
02-03/201 —
TELE-satellite— GlobalDigital TVMagazine
• Founded by 5 Partners
• ISDB-T and DVB-T2 Receiver in 2011
• Overseas Offices in the Plan
• User Friendliness is Company Philosophy
Tenow, China - PC Cards
TELE-satellite-1103
/tenow.pdf
R
Manu
R
Distr
Whol
Shop
Serv
COMPANYREPORT
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/2011
PCCardManufacturerTenow,China
F under
Richard
Zhang
COMPANYREPORT
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
PCCardMan facturerTenow,China
Founder
Bob
Liu
COMPANYREPORT
ë
Sh nzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/2011
.com
PCC rdManufacturerTenow,China
Founder
Eric
D ng
COMPANYREPORT
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
PCCardManufacturerTenow,China
Founder
James
Liu
COMPANYREPORT
ë
Shenzhen
82
TELE-satellite— GlobalDigital TVMagazine
— 02-03/201
PCCardManufacturerTenow,China
83
02-03/201 —
TELE-satellite— GlobalDigital TVMagazine
Tenow is in theprocessof
settingupnewofficeson the
secondfloor in thisnewoffice
complex inShenzhen’sHigh-
TechPark.Theseofficeswillgive
Tenow room to expand.
InnovativePCCards
fromChina
One company that is fully concentrated on the
development of their products is the young firm Tenow
from Shenzhen, China. PC cards aremanufactured
although the actual production process is outsourced
allowing Tenow to focus their efforts onDevelopment
andMarketing. Also interesting to note about Tenow:
the company is run by four partners and all four of them
work together as a team to further expand their young
company. Tenow is in the process of setting up a new
office in Shenzhen’s largeHigh-Tech Park.Whenwe paid
them a visit,wewent to their old office located directly
next to the ShenDaMetro Station on route 1.
Two of the founders, James Liu,
in charge of Marketing, and Bob Liu,
responsible for Software Development,
met each otherwhile studying atWuhan
University. The two other partners, both
ofwhom previouslyworked at a receiver
manufacturer, are Richard Zhang, in
charge of Hardware Development, and
Eric Deng, who is also involved with
Software Devlopment. All four of them
founded the new company in 2005
using a starting capital of 500,000 RMB
(roughly 50,000 Euros).
Tenow then operated as a commer-
cial enterprise: DVB-T was just starting
to become popular and they distributed
DVB-T demodulator chips to localmanu-
facturers in Shenzhen.
Then, as a design house, Tenow devel-
oped complete applications for manu-
facturers. One success story involved
DVB-T USB sticks: Tenow developed the
Tenow’s fourpartners: they
founded the company in2005.From
left to right:RichardZhang,BobLiu,
EricDeng andJamesLiu
NetUP, Russia - IPTV
/
TELE-satellite-1101
/netup.pdf
R
Manu
R
Distr
Whol
Shop
R
Serv
COMPANYREPORT
NetUPco-founder andDirector
AbylayOspan showing the c mpany’s
latestdevelopments:PCIe cards for 2
xDVB-S2, 2 xDVB-TorC, 2 xASI.All
cards comewith twoCI slots.
Young, Y t With Extensive
Know-how: NetUP from Moscow
AlexanderWiese
IPTVSoftware andHardwareProducerNetUP,Russia
Isn’t ‘young’ and ‘know-how’ a contradiction in terms?
In many cases it is, but if we’re talking about know-how
in the making, th two terms go togeth r very nicely.
‘Young’ in such a c se is an asset, as it eans there’s no
obligation to depend on past developments. So w ere
can we find a perfect example for ‘young’ meets ‘know-
how’? If we’re talking about digital technology Russia
springs to mind. And if we support o
with
the fact that Moscow State University is ranked right
among all the top-notch u iversities in the world when it
comes to digital te hn logy teaching and research, then
Russia seems to be spot on!
Actually, it’
istrative offic
State University. The closestmetro Station
’and the two foundersofNetUP
are – naturally! – former students of that
university. Actually, it’s not only the two
founders who are Moscow State University
graduates, but almost all other employees
aswell. It’s clear for all to see that NetUP
pools together collective digital technol-
ogy know-how,while everybodyworking at
NetUP is still very young.
Let’s startwithAbylayOspan,who is one
of thecompany’s founder andactsasDirec-
tor: “I’m 30 years old,” he says smilingly.
His foundingpartner isEvgeniyMakeevwho
holds a PhD inmathematics and only just
turned 29.Both care deeply about anything
todowithdigital technology,which isaclear
indication that they have turned hobby into
profession.We askAbylayOspan to give us
Co-Founder
Abylay
Ospan
TELE-satellite World
...
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ara
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/netup.pdf
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mn
/netup.pdf
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ned
/netup.pdf
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Polski
pol
/netup.pdf
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rom
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w
rus
/netup.pdf
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tur
/netup.pdf
Availableonline starting from
3December 2010
Download this report inother languages from theInt rne:
NETUP
IPTVSoftwareandHardwareProducer,Russia
TELE-satellite-1101/eng/netup.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimate
s)
0..................................5...................10MioUS$
ProductionCertificates
ISO,RoHS,PCISIG, IEEE,DVB
ProductionCategories
OEM,ODM
MainProducts
ProfessionalPCCards
forDVB-S/S2,DVB-T/MPEG-4,DVB-C,
ASI,
IPTVGateway/Streamer, IPTVMiddleware, IPTVConditional
AccessSystems, IPTVBillingSystems,VideoonDemand
abrief run-downof theevents leading to the
establishmentofNetUP. “Whenwe stillwere
students we were working on billing soft-
ware for Int rnet s rviceproviders.”
He was still in his final semester at uni-
versiywhenAbylayOspan teamed upwith
his colleagueEvgeniyMakeev to setup their
own business, w i h offered xactly tha
billing software topotential cu t mers. The
point in time could ot have been better.
While in their first year of operation sales
neverexceededfive-digitUSDfigures, from
year two onwards turnover increase con-
sistently. Itwas the timewhen ISPs sprung
up all over the CIS countries, and most of
them turned to NetUP for software solu-
tions. “More than 2,000 ISPscurrently rely
on our billing software, with 90% of them
beinglocated inCIScountries,”NetUPSales
Manager Konstantin Emelyanov proudly
s tes. “Small and medium-s
ers in particular like our software solution,
which is ideal for a client base of up to
50,000.”Even the companyname isderived
from that strategy: Network Up – a co -
pany that takes care ofnetwork expansion.
NetUP has added another business seg-
ment to itsportfolio in themeantime,which
original software
business for ISPs:NetUP is
oping software and hardware for IPTV.
“IPTV has already gained a 70% share of
our turnover,”NetUPDirectorAbylayOspan
reveals and adds “annual sales are high in
the one-figuremillion USD this year.” As a
matter of fa
iffic
ferentiate between software for I
IPTV, as many Inten t service providers
have become IPTV providers as well. “For
thoseprovidersweoffermiddleware,video-
EvgeniyMakeev is
co-founderofNetUP
andholdsaPhD in
mathematics.
It’s not only since
theDVB-IPGateway 4x
test report that read-
ers of TELE-satellite
might be familiar with
NetUP. This device
allows setting up your
own IPTV network in
next to no time (TELE-
satellite 10-11/2010).
Even before that TELE-
satellite reported on a
world first launched by
NetUP: A DVB-S2 card
with two inputs (TELE-
satellite02-03/2010).
Of coursewewanted
to learn more about
that product line, and
Abylay Ospan has the details. “We develop
everything in-house. Both software and
hardware (circuit board layout) have been
designed by our very own engineers.”
Andrew Budkin is the head of Software
Development and knows precisely the
amount of effort put into such a project.
“For theDVB-S2 card two of our enginee s
worked together for half a year until the
Co-Founder
Evgeniy
Makeev
1
2
hardware was ready for production. An
additional two software engineers wrote
the drivers required for the Linux-based
software.” NetUP even played amajor ro
le
in finding the right manufacturer for car
d
production. “A facility some 100km fro
m
Moscow is in charge of manufacturing our
PC cards.”
The cards are used in professional set-
ups only,whichmeans production numbers
are on the lower side when compared to
mass consumer good. “We only produce
some 1,000 cards per annum,” Abylay
Ospan tells us. This has made us curious
and we’re eager to find out what else is in
NetUP’s pipeine. “Right now at the end of
2010we’re launching a PCIe card forDVB-T
and DVB-C.” Just as the DVB-S2 card this
card, too,has two inputsand tuners. “We’re
alsoworkingona cardwith twoASI inputs.”
PCIe cards from NetUP are not targete
d
to the private end user market. They are
used in professional streaming equipment,
likeNetUP’sDVB to IPgateway4x and IPTV
includes IPTVMiddleware, billing,DVB to IP
gateway and VoD server (see test report in
TELE-satellite 10-11/2010). Such IPTV sys-
tems are a favorite in hotels and hospitals,
because each room can be accessed indi-
vidually but the cable infrastructure can be
laid out as abus system.
“One of our largest customer groups are
hotelswhich generally favour two-way sys-
tems. Thismeans that hotel guest are not
onlyable toenjoyTVand Internetaccess in
their rooms, but that hotelmanagement is
also able to send personal and customised
messages to guests in their rooms,”Abylay
Ospan lays down the reasons behind such
There is another feature which shows
that PCIe cards from NetUP are designed
for the professional high-endmarket: “We
ds based
akes this
identical
foreach customerandonly the softwareon
the PCIe card defines its scope of applica-
tion. “In the third quarter of 2011 we will
also base our 2 xDVB-S2 card –whichwas
presented inTELE-satellite–on theALTERA
chipset,” NetUP Sales Manager Konstantin
Emelyanov adds.
Speaking of products already intro-
duced in TELE-satellite: The NetUP DVB-IP
Gateway 4x can be ordered with an H.264
encoder/transconder as ofQ3 2011. Things
get evenmore exciting towards the end of
2011when “wewill offer the DVB-IPGate-
way 4x with unicast.” This will make the
device–whichhitherto isonlyavailableasa
-friendly
ute their
Head of Software Development, Andrew
Budkin, has another piece of interesting
news instore. “Itmakeseconomicsense for
someprovidersof Internet-via-satelliteonly
to use the base bandwhich saves valuable
bandwidth.” This iswhyNetUP has decided
to develop PC cards with precisely that
strategy in mind. “Large utilities might be
extremely interested in that technology,”
adds Abylay Ospan and has the follow-
ing example: “Gazprom uses this one-way
technology for its localnetworks.”
1.Always there for customers:Sales
ManagerKonstantinEmelyanov.
2.This iswhereNetUP runs its
businesson thegroundfloor.Two
satellitedisheson the roofsenddown
the signals required fordeveloping
innovativesatellitecards.
Sales
Konstantin
Emelyanov
COMPANYREPORT
82
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
NetUPco-founder andDirector
AbylayOspanshowing thecompany’s
latestdevelopments:PCIecards for2
xDVB-S2, 2 xDVB-TorC, 2 xASI.All
cardscomewith twoCIslots.
Young,YetWithExtensive
Know-how:NetUP fromMoscow
AlexanderWiese
IPTVSoftware andHardwareProducerNetUP,Russia
Isn’t ‘young’ and ‘know-how’ a contradiction in terms?
Inmany cases it is, but ifwe’re talking about know-how
in themaking, the two terms go together very nicely.
‘Young’ in such a case is an asset, as itmeans there’s no
obligation to depend on past developments. Sowhere
canwe find a perfect example for ‘young’meets ‘know-
how’? Ifwe’re talking about digital technology Russia
springs tomind. And ifwe support our assumptionwith
the fact thatMoscow StateUniversity is ranked right
among all the top-notch universities in theworldwhen it
comes to digital technology teaching and research, then
Russia seems to be spot on!
Actually, it’sa triplehit:NetUP,acompany
founded as recently as 2001, has its admin-
istrative office in the vicinity of Moscow
State University. The closestmetro Station
is ‘University’and the two foundersofNetUP
are – naturally! – former students of that
university. Actually, it’s not only the two
founders who are Moscow State University
graduates, but almost all other employees
as well. It’s clear for all to see that NetUP
pools together collective digital technol-
ogy know-how,while everybodyworking at
NetUP is still very young.
Let’s startwithAbylayOspan,who is one
of thecompany’s foundersandactsasDirec-
tor: “I’m 30 years old,” he says smilingly.
His foundingpartner isEvgeniyMakeevwho
holds a PhD inmathematics and only just
turned 29.Both care deeply about anything
todowithdigital technology,which isaclear
indication that they have turned hobby into
profession.We askAbylayOspan to give us
TELE-satelliteWorld
/...
Arabic
العربية
ara
/netup.pdf
Indonesian
Indonesia
bid
/netup.pdf
Czech
Česky
ces
/netup.pdf
German
Deutsch
deu
/netup.pdf
English
English
eng
/netup.pdf
Spanish
Español
esp
/netup.pdf
Farsi
فارسي
far
/netup.pdf
French
Français
fra
/netup.pdf
Hebrew
עברית
heb
/netup.pdf
Mandarin
中文
/
man
/netup.pdf
Dutch
Nederlands
ned
/netup.pdf
Polish
Polski
pol
/netup.pdf
Portuguese
Português
por
/netup.pdf
Romanian
Română
rom
/netup.pdf
Russian
Русский
rus
/netup.pdf
Turkish
Türkçe
tur
/netup.pdf
Availableonlinestarting from
3December 2010
Download this report inother languages from the Internet:
NETUP
IPTVSoftware andHardwareProducer,Russia
/
TELE-satellite-1101/eng/netup.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
0..................................5...................10MioUS$
ProductionCertificates
ISO,RoHS,PCISIG, IEEE,DVB
ProductionCategories
OEM,ODM
MainProducts
ProfessionalPCCards
forDVB-S/S2,DVB-T/MPEG-4,DVB-C,
ASI,
IPTVGateway/Streamer, IPTVMiddleware, IPTVConditional
AccessSystems, IPTVBillingSystems,VideoonDemand
84
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
abrief run-downof theevents leading to the
establishmentofNetUP. “Whenwe stillwere
students we were working on billing soft-
ware for Internet service providers.”
He was still in his final semester at uni-
versitywhenAbylayOspan teamed upwith
his colleagueEvgeniyMakeev to setup their
own business, which offered exactly that
billing software to potential customers. The
point in time could not have been better.
While in their first year of operation sales
neverexceededfive-digitUSDfigures, from
year two onwards turnover increased con-
sistently. Itwas the timewhen ISPs sprung
up all over the CIS countries, andmost of
them turned to NetUP for software solu-
tions. “More than 2,000 ISPs currently rely
on our billing software, with 90% of them
being located inCIS countries,”NetUPSales
Manager Konstantin Emelyanov proudly
states. “Small and medium-sized provid-
ers in particular like our software solution,
which is ideal for a client base of up to
50,000.”Even the companyname isderived
from that strategy: Network Up – a com-
pany that takes care ofnetwork expansion.
NetUP has added another business seg-
ment to itsportfolio in themeantime,which
fits in smoothly with the original software
business for ISPs:NetUP is now also devel-
oping software and hardware for IPTV.
“IPTV has already gained a 70% share of
our turnover,”NetUPDirectorAbylayOspan
reveals and adds “annual sales are high in
the one-figuremillion USD this year.” As a
matter of fact, ithasbecomedifficult todif-
ferentiate between software for ISPs and
IPTV, as many Internet service providers
have become IPTV providers as well. “For
thoseprovidersweoffermiddleware,video-
on-demand servers and streaming serv-
ers,”AbylayOspan explains.
EvgeniyMakeev is
co-founderofNetUP
andholds aPhD in
mathematics.
It’s not only since
theDVB-IPGateway 4x
test report that read-
ers of TELE-satellite
might be familiar with
NetUP. This device
allows setting up your
own IPTV network in
next to no time (TELE-
satellite 10-11/2010).
Even before that TELE-
satellite reported on a
world first launched by
NetUP: A DVB-S2 card
with two inputs (TELE-
satellite02-03/2010).
Of coursewewanted
to learn more about
that product line, and
Abylay Ospan has the details. “We develop
everything in-house. Both software and
hardware (circuit board layout) have been
designed by our very own engineers.”
Andrew Budkin is the head of Software
Development and knows precisely the
amount of effort put into such a project.
“For theDVB-S2 card two of our engineers
worked together for half a year until the
1...,177,178,179,180,181,182,183,184,185,186 188,189,190,191,192,193,194,195,196,197,...228
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