TELE-audiovision - The World’s Largest Digital TV Trade Magazine - page 188

TELE-audiovision Global Company Directory
188
TELE-audiovision Intern
rld‘s Largest Digital TV Trade Magazine
— 01-02/2014
Tevii, Taiwan - PC Cards and Receiver
TELE-satellite-1101
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Indonesia
bid
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Česky
ces
/tevii.pdf
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deu
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eng
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esp
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man
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rom
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/tevii.pdf
Availableonlinestarting from
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PCCard&ReceiverManufacturer,Taiwan
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CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
0...............................2.5.....................5MioUS$
ProductionCertificates
RoHS
ProductionCategories
OEM,ODM
MainProducts
PCCards
forDVB-S/S2 andDVB-T/MPEG-4,
Boxes
forDVB-S/S2,
DVB-T/MPEG-4,
PCSticks
forDVB-S/S2
92
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
MatthiasLiu – founder,president
andsalesdirectorofTevii
Tevii Tapping Into
New Markets
PCCard&ReceiverManufacturerTevii,Taiwan
Tevii – while being young of age – has already
worked up a solid reputation for its PC cards and
USB boxes and is now in the progress of launching
a new range for new markets. Matthias Liu is the
founder of Tevii and the company’s top-scoring
sales director. He reveals some future plans in
a meeting we had with him in Munich, one of a
number of global destinations he recently visited.
To start with, Matthias Liu
gives us a brief account of
where he comes from: “Up
until 2006 I was employed
as sales manager for a major
company in the satellite indus-
try. When this company was
taken over by another player
I took the decision to become
self-employed.” Some of his
former colleagueswereequally
impressed with his envisaged
business strategy and so they
decided to jump on board
as well. “Tevii started with a
total workforce of only eight
people,” Matthias recalls on
his walk down memory lane.
“It’s never easy to start from
scratch and the first item on
our to-do listwas the develop-
ment of our own products. It
was only in the following year,
2007, thatwewereable togen-
erate a modest turnover.” In
case you’re curious about the
exact figure: it was 250,000
US$ in 2007. Tevii has come
a long way since and expects
sales reaching 2.2million US$
in 2010 and even 3millionUS$
the year after. Talk about rock-
solid business!Obviously, staff
numbers have also increased
so that “today we have 28
employees, a whopping 18
of which are engineers in
Research and Development.”
Matthias Liu can trulybeproud
of what he has been able to
achieve in such a short period
of time. But what exactly is
Tevii all about?
“We have always focused on
PC cards for satellite reception.
And for laptop users our range
includes USB boxes as well,”
Matthias Liu explains. Inciden-
tally, Matthias himself has no
engineering background, but
a dependable gut feeling for
what the market needs. “For
each product we sit down and
evaluate whether expected
sales will justify – and ulti-
mately pay for – development
costs,” he explains. It comes
as now surprise, then, that
the R&D department is the
core element of the Tevii busi-
nessmodel. Actual production
is outsourced to third-party
manufacturers in Taiwan as
well in Shenzen in mainland
China. “The trick is to come up
with the right product at the
right time,”Matthias Liu states
and illustrates this credo with
an example: “Right now there
is somuch talk about DVB-T2,
for example, even though this
is a technology that will only
start to penetrate markets in
about two years. By the time
that happens our own DVB-T2
products will also be ready
for take-off.” There’s no point
in being the first, it is a waste
of valuable resources that can
only be brought to fruition if
used wisely. Deciding on the
right time is the key to eco-
nomic success.
A closer look at the Tevii
product range lends additional
support to that theory. When
the company was established
in 2007 it offered two prod-
ucts: the S400 DVB-S PC card
and the S600 USB box for use
with laptop computers. “Both
products came with a tuner
sourced fromSharp,whichwas
replacedwithaNIM tuner from
Seritat thebeginningof2008.”
Since then the product desig-
nations have changed to S420
and S630. When the DVB-S
era slowly came to an end
and DVB-S2 was just around
the corner Tevii launched suc-
cessor models S464 as PC
card and S660 as USB box for
laptop use at the end of 2008.
And – wouldn’t you know it –
the Tevii S470 was introduced
in 2009 just when the whole
worldwas turning to PCIe (PCI
Express) slots as a replace-
ment for older PC slots. At
the end of 2010 new demand
was met with the launch of a
PC card with dual tuner – the
model name is S480 and it
sports twoDVB-S2 tuners.
If you have read all the lines
of this report so far, you can
probably guess what comes
next.DVB-Thaspickedup con-
siderably theworld over,which
called for a USB box with one
Founder
Matthias
Liu
COMPANYREPORT
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/tevii.pdf
Indonesian
Indonesia
/
bid
/tevii.pdf
Czech
Česky
/
ces
/tevii.pdf
German
Deutsch
/
deu
/tevii.pdf
English
English
/
eng
/tevii.pdf
Spanish
Español
/
esp
/tevii.pdf
Farsi
فارسي
/
far
/tevii.pdf
French
Français
/
fra
/tevii.pdf
Hebrew
עברית
/
heb
/tevii.pdf
Chinese
中文
/
man
/tevii.pdf
Dutch
Nederlands
/
ned
/tevii.pdf
Polish
Polski
/
pol
/tevii.pdf
Portuguese
Português
/
por
/tevii.pdf
Romanian
Română
/
rom
/tevii.pdf
Russian
Русский
/
rus
/tevii.pdf
Turkish
Türkçe
/
tur
/tevii.pdf
Availableonlinestarting from
3December 2010
Download this report inother languages from the Internet:
TEVII
PCCard&ReceiverManufacturer,Taiwan
/
TELE-satellite-1101/eng/tevii.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
0...............................2.5.....................5MioUS$
ProductionCertificates
RoHS
ProductionCategories
OEM,ODM
MainProducts
PCCards
forDVB-S/S2andDVB-T/MPEG-4,
Boxes
forDVB-S/S2,
DVB-T/MPEG-4,
PCSticks
forDVB-S/S2
92
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
MatthiasLiu – founder,president
and salesdirectorofTevii
TeviiTapping Into
NewMarkets
PCCard&ReceiverManufacturerTevii,Taiwan
Tevii –while being young of age – has already
worked up a solid reputation for its PC cards and
USB boxes and is now in the progress of launching
a new range for newmarkets.Matthias Liu is the
founder of Tevii and the company’s top-scoring
sales director.He reveals some future plans in
ameetingwe hadwith him inMunich, one of a
number of global destinations he recently visited.
To start with, Matthias Liu
gives us a brief account of
where he comes from: “Up
until 2006 I was employed
as sales manager for a major
company in the satellite indus-
try. When this company was
taken over by another player
I took the decision to become
self-employed.” Some of his
former colleagueswereequally
impressed with his envisaged
business strategy and so they
decided to jump on board
as well. “Tevii started with a
total workforce of only eight
people,” Matthias recalls on
his walk down memory lane.
“It’s never easy to start from
scratch and the first item on
our to-do listwas the develop-
ment of our own products. It
was only in the following year,
2007, thatwewereable togen-
erate a modest turnover.” In
case you’re curious about the
exact figure: it was 250,000
US$ in 2007. Tevii has come
a long way since and expects
sales reaching 2.2million US$
in 2010 and even 3millionUS$
the year after. Talk about rock-
solid business!Obviously, staff
numbers have also increased
so that “today we have 28
employees, a whopping 18
of which are engineers in
Research and Development.”
Matthias Liu can trulybeproud
of what he has been able to
achieve in such a short period
of time. But what exactly is
Tevii all about?
“We have always focused on
PC cards for satellite reception.
And for laptop users our range
includes USB boxes as well,”
Matthias Liu explains. Inciden-
tally, Matthias himself has no
engineering background, but
a dependable gut feeling for
what the market needs. “For
each product we sit down and
evaluate whether expected
sales will justify – and ulti-
mately pay for – development
costs,” he explains. It comes
as now surprise, then, that
the R&D department is the
core element of the Tevii busi-
nessmodel. Actual production
is outsourced to third-party
manufacturers in Taiwan as
well in Shenzen in mainland
China. “The trick is to come up
with the right product at the
right time,”Matthias Liu states
and illustrates this credo with
an example: “Right now there
is somuch talk about DVB-T2,
for example, even though this
is a technology that will only
start to penetrate markets in
about two years. By the time
that happens our own DVB-T2
products will also be ready
for take-off.” There’s no point
in being the first, it is a waste
of valuable resources that can
only be brought to fruition if
used wisely. Deciding on the
right time is the key to eco-
nomic success.
A closer look at the Tevii
product range lends additional
support to that theory. When
the company was established
in 2007 it offered two prod-
ucts: the S400 DVB-S PC card
and the S600 USB box for use
with laptop computers. “Both
products came with a tuner
sourced fromSharp,whichwas
replacedwithaNIM tuner from
Seritat thebeginningof2008.”
Since then the product desig-
nations have changed to S420
and S630. When the DVB-S
era slowly came to an end
and DVB-S2 was just around
the corner Tevii launched suc-
cessor models S464 as PC
card and S660 as USB box for
laptop use at the end of 2008.
And – wouldn’t you know it –
the Tevii S470 was introduced
in 2009 just when the whole
worldwas turning to PCIe (PCI
Express) slots as a replace-
ment for older PC slots. At
the end of 2010 new demand
was met with the launch of a
PC card with dual tuner – the
model name is S480 and it
sports twoDVB-S2 tuners.
If you have read all the lines
of this report so far, you can
probably guess what comes
next.DVB-Thaspickedup con-
siderably theworld over,which
called for a USB box with one
94
TELE-satellite— GlobalDigital TVMagazine
— 12-01/201
tuner for DVB-S2 reception
and a second tuner for DVB-T.
Still, Matthias Liu has left the
best for last: “We are currently
also offering a quad tuner
card forDVB-TMPEG-4 recep-
tion!” This particular product
was developed for an Austral-
ian provider. “The quad tuner
card is a huge seller in regions
with a large DVB-T offering.”
Once again, Tevii has waited
for the rightmoment. Up until
very recently DVB-T had not
been fully rolled out in many
countries, and the regionswith
more than fourDVB-T frequen-
cies had been few and scat-
tered.
So what’s next in Tevii’s
pipeline?We can’twait to hear
from Matthias Liu what his
gut feeling is telling him. “At
the beginning of 2011 we will
launch our first fully-fledged
conventional receiver!” It will
be called B600 and will sport
a DVB-S2 tuner, Linux operat-
ing system, PVR functionality,
USB and Ethernet interfaces
and – of course – HDMI, even
though two scart euroconnec-
torswill guarantee compatibil-
ity with older TV sets as well.
CI and CA slots will round off
the package.Whatmade Tevii
expand from the PC card seg-
ment to the receiver market?
“It’s actually quite simple,”
Matthias Liu replies. “PC
cards are products for a niche
market and now that we have
achieved a rock-solid reputa-
tion in that niche market it’s
time to launch our brand in the
receivermarket aswell.”
This does not mean, how-
ever, that the PC card andUSB
box range is being neglected.
MatthiasLiuuseshis laptopcomputer to showus thebrandnewB600 receiverwhichwillbe launchedshortly
Notyetavailable:ThefirstTevii receiver forentering anewmarketsegment.Specimenof theB600, aDVB-S2HDTV receiverbasedonLinux
Satbeams, Belgium - Software
TELE-satellite-1011
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102
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
SatelliteFootprints
Satbeams
A Website for Professionals
AlexanderDerjugin, founder andoperatorof
the satbeamswebsite. In the lobbyof ahotel in
Brussels,Belgium,heuseshis laptop to explain
the functionalityof satbeams.com.
Alexander Derjugin has set some lofty goals for himself.
He is the founder and operator of the satbeams.com
website the main purpose of which is to reach the
professionals. That’s a rather ambitious goal so we
wanted to find out from him ers nally how he intends
to reach it. We m t up with him in Brussels, Belgium, the
city he calls home.
First we wanted to know how satellite
reception came into his life.He explains,
“I’m originally from Moscow. I worked
there as an IT manager for a big ‘Fast
Moving Consumer Goods’ company. The
company transferredme withmy family
to their European headquarters in Brus-
sels back in 2001.”
There Alexander Derjugin started to
work as an IT consultant in the area of
web infrastructure. In 2003 his depart-
ment was outsourced to another big
international company providing global
IT services he continues to work as a
ManagedWeb Service consultant.
Working in another country is a big
challenge and it was very important
for Alexander to setup his first satel-
lite dish to receive Russian programs!
“If we couldn’t receive Russian TV, my
wife would be very upset and we would
just pack and go back toMoscow”, jokes
Alexander Derjugin. As it turns out, he
has hiswife to thank for getting his start
in satellite reception. “My first satellite
system consisted of an 80cm antenna
that I used back then to receive SIRIUS
at 4.8 east and HOTBIRD at 13 east”,
he explains. Not long after that, he
expanded his system to 100cm.
Meanwhile,AlexanderDerjuginwanted
to learn more about this mysterious
technology.Ashis colleagues and friends
also learned of his interest they began
asking him more and more questions
related to satellite reception. One thing
led to another and he eventually became
a satellite specialist.
As Alexanderworkedmost of the time
withweb technologies, he one day came
across the idea to combine satellite foot-
prints with Google Maps. That was back
Founder
Alexander
Derjugin
SOFTWAREREPORT
102
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
SatelliteFootprints
Satbeams
AWebsite forProfessionals
AlexanderDerjugin, founder andoperatorof
thesatbeamswebsite. In the lobbyofahotel in
Brussels,Belgium,heuseshis laptop to explain
the functionalityofsatbeams.com.
AlexanderDerjugin has set some lofty goals for himself.
He is the founder and operator of the satbeams.com
website themain purpose ofwhich is to reach the
professionals. That’s a rather ambitious goal sowe
wanted to find out from him personally how he intends
to reach it.Wemet upwith him in Brussels, Belgium, the
city he calls home.
First we wanted to know how satellite
reception came into his life.He explains,
“I’m originally from Moscow. I worked
there as an IT manager for a big ‘Fast
Moving Consumer Goods’ company. The
company transferredme withmy family
to their European headquarters in Brus-
sels back in 2001.”
There Alexander Derjugin started to
work as an IT consultant in the area of
web infrastructure. In 2003 his depart-
ment was outsourced to another big
international company providing global
IT services he continues to work as a
ManagedWeb Service consultant.
Working in another country is a big
challenge and it was very important
for Alexander to setup his first satel-
lite dish to receive Russian programs!
“If we couldn’t receive Russian TV, my
wife would be very upset and we would
just pack and go back toMoscow”, jokes
Alexander Derjugin. As it turns out, he
has hiswife to thank for getting his start
in satellite reception. “My first satellite
system consisted of an 80cm antenna
that I used back then to receive SIRIUS
at 4.8 east and HOTBIRD at 13 east”,
he explains. Not long after that, he
expanded his system to 100cm.
Meanwhile,AlexanderDerjuginwanted
to learn more about this mysterious
technology.Ashis colleagues and friends
also learned of his interest they began
asking him more and more questions
related to satellite reception. One thing
led to another and he eventually became
a satellite specialist.
As Alexanderworkedmost of the time
withweb technologies, he one day came
across the idea to combine satellite foot-
prints with Google Maps. That was back
ë
Brussels
104
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
in 2006 and after fewmonths of hesita-
tion he decided to implement this idea.
“In the Fall of 2007 I contracted several
talented programmers who helped me
develop the necessary software as well
as electronically convert the satellite
footprints”, he explains. In themiddle of
2008 the web site went online with its
first version. Initially, Alexander wanted
to use the domain name “satcoverage”
but a friend suggested that “satbeams”
would be better. “That name is short,
easy to remember and gets right to the
point”, he says.
At first Alexander Derjugin wanted to
gear his web-
sitemore
towards satellite DXers, in other words
towards hobbyists. He implemented the
solution that satellite DXers could click
on their location via Google Maps and
then enter in realistic reception results.
But he wasn’t satisfied with the results
and decided to redesign the website. In
July 2009 the new version of Satbeams
went live.
Now almost every satellite footprint
from around theworldwas digitized and
could be projected onto Google Maps.
“Dozens of volunteers help me keep
all of the satellite data up-to-date”, he
says. So in addition to satellite technical
details and footprints all of the associ-
ated transponder data is also displayed.
Now he’s in the process of
making his website more
user-friendly. “I am focused
on ‘usability’ to improve
the user experience”, he
explains, “you can search
by channel name or your
address and filter the
charts by any field like ‘language’ or
‘band’. All of the data is linked together
and you can reach almost any informa-
tionwith just 2-3 clicks of themouse.”
Alexander is constantly thinking about
how he canmake hiswebsite evenmore
user-friendly. “But above all I want to
reach out to professionals and imple-
ment additional features that would be
useful for them. For example satellite
providerswould be interested to know if
their footprint overlapswith footprints of
other satellites.” So Alexander is think-
ing of the best way to overlay multiple
footprintson theworldsmapwhichwould
make it easy to seewhat satellites cover
the same area.
He sees the future of Satbeams with
specialised applications. “Interested
companies could license the footprint
data fromme”, says AlexanderDerjugin,
“with themonthly licensing fee the foot-
print updates are locked in.”
What kind of companies could use his
services? “First and foremost would be
Internet-via-Satellite providers”, com-
ments Alexander Derjugin, “Satbeam’s
first customers came from this sector.
The footprintdatawould alsobe interest-
ing for uplink stations, for satellite pro-
viders and also for SNG operators who
need to find the proper footprint for their
VSAT systems.”
Alexander Derjugin discovered an
interesting market segment with Sat-
beams. A website geared specifically
towards the satellite professionals seems
to be a very good idea!
Anexample from the satbeams.comwebsite: the footprintofEUROBIRD9A isprojectedonline
ontoGoogleMaps.Youcan zoom intoandoutof themapwith the footprintsmatchingeach
individualmap.Satbeamshas createdanelectronicversionof the footprintofeverysatellite.
Professionaluserscan license thedataand thenuse thedataon theirownwebsite.
This iswhat thehomeofAlexanderDerjugin looks like.AChannelmaster 120cmantennawith aC-bandandKu-bandLNBcanbeseen all theway to
the left.Thisantenna ismotorizedandcanbemoved from57 east to45west.AT90multisatelliteantenna is in thecenterandsportseightLNBs for
receptionofsatellites from 4.8 east to53eastandall theway to the right isa125cmantenna for40east reception.
SmartWi, Denmark - Wireless Card Reader
TELE-satellite-1011
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TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
targeted to the provider market. “This
is also why we have changed the design
and switched to black,” adds Jens Glad,
who is responsible for that decision.
“With the new design content providers
will be able to offer the SmartWi under
their own brand name.”
Incidentally,he isabsolu
en
t providers stubbornly ignore
a huge market in terms of second or
third TVs in homes. “Do you really know
anybody with only one TV set?” Kurt
Olesen wants to know. Still, most pro-
viders leave these customers in the dark
because they either force them to order
a second subscription at full price (which
isoutof thequestion formost),oroffera
KurtOlesen is th founder n man ging
directorofSmartWi.Herehe shows latest
generationSmartWi.T isenhanced version
is intended towinovercontentproviders and
consequentlyboost the co pany’sbusiness
significantly.
Preview imagesof thenewSmartWi: thefirst
generationdevicewith itsuninspiringdesignon
the left, and the secondgenerationSmartWiand
itsstylish lookson the right.TheoldSmartWi
takes in thesubscription cardon theside,while
the card completelydisappears in thenew
version, creating amoresubtleappearance.
second smartcard at somewhat reduced
rates – but then again there’s no way of
knowingwhowillactuallyuse theseaddi-
tional cards and no way of making sure
they stay in the same household.
If, on the other hand, providers decide
to either directly offer the SmartWi to
their subscribers or at least officially
licence it, each subscriber will be able to
use his second or third TV in a legalway,
as the wireless range of the SmartWi
only covers a single home. Thisway con-
tent providers need not fear illegal card
sharing, as this is not possible with the
SmartWi system in the first place.
Kurt Olesen is absolutely convinced
that „content providers could tap into a
huge newmarket.“On the other hand he
is also aware of an underlying dilemma:
„Technicians at provider companies are
usually open for the SmartWi, but the
marketing departments – which could
not care less about technology – simply
don‘tgraspwhatourproduct isallabout.“
However, one thing Kurt Olesen is
sure of: The new design will catch the
attention of marketing people as well,
which is actually the first step on the
way to launching the second generation
SmartWi in the provider market.
As a matter of fact, the SmartWi is
a product which only covered a small
Founder
Kurt
Olesen
66
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
market niche when it was first intro-
duced. This niche, though, was con-
stantly extended thanks to a spirit of
innovation and a strategy of persever-
ance.
A company that started out with a
staff of three hasmeanwhile turned into
a 6-person operation. And this number
is set to rise even further as soon as
SmartWi will get a foothold in the pro-
vidermarket.
The first sign of s cc ss is already
manifest: „Slovak provider SATRO is
already usingSmartWi even today,“Kurt
Olesen says and provides testament to
the company‘s new cours of action.
SmartWi is firmly set on its journey
from umble start-up to established
market player thanks to a gradual yet
consistentdevelopmentofan initialniche
product. Another exciting success story!
JensGlad is thesonof founderKurtOlesenand
is inchargeof technology.Herehecanbeseen
programmingSmartWi’s.Eachproductis tagg dwith
auniquesoftware codeand labelledwith an individual
serialnumber.Thisway it ispossible to trackeach
singleSmartWi.
EjgildLund is the administration
manageratSmartWi.He takes
careofofficework, invoicingand
bookkeeping.
Slovak contentproviderSATRO is
alreadyoffering theSmartWi systemto ts
subscribers.
Technical
Manager
Jens
Glad
COMPANYREPORT
ë
Kruså
(Padborg)
62
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
WirelessCardReaderProducerSmartWi
SmartWi toConquer
ProviderMarket
Readers of thismagazine have been familiarwithwireless
card readermanufacturerSmartWi for years. In TELE-satellite
issue 06-07/2007we published the first report on thisDanish
companywhich has come upwith a glorious idea:How about
transmitting data from a pay TV provider’s subscription card
to a second card in the same household?All of a sudden your
viewing pleasure can be extended from the living room all the
way to the bedroom, den or any other room at your place. Pay
TVwherever you like – and a smart idea like that deserves a
proper name too: smartWifi, orSmartWi in short.
TELE-satelliteWorld
/...
Arabic
العربية
/
ara
/smartwi.pdf
Indonesian
Indonesia
/
bid
/smartwi.pdf
Bulgarian
Български
/
bul
/smartwi.pdf
Czech
Česky
/
ces
/smartwi.pdf
German
Deutsch
/
deu
/smartwi.pdf
English
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/
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63
10-1/2010 —
TELE-satellite— GlobalDigital TVMagazine
Thishouse in the small townofKruså insouthern
Denmark, right across theborder fromGermany,hosts
SmartWi.ThreeflagpolesproudlycarrySmartWiflags
andcatch the attentionofpassers-by.
Kurt Olesen is the smart brain behind
SmartWi. He founded the company in
2005 and when we visited him for the
first time in 2007 hewas riding a gigan-
tic wave of success. 60,000 SmartWi
products were sold in 2007, but sales
figures gradually decreased in the years
to follow. “In 2010 we will sell approxi-
mately 35,000 SmartWi devices.”
Still, Kurt Olesen has an extremely
confident outlook on the future – and for
a reason: “Around thepublicationdate of
this issueofTELE-satelliteandat the IBC
exhibitionwewill launch the secondgen-
eration SmartWi,” Kurt Olesen explains
and proudly shows us the new SmartWi
model. “It works the same way as the
firstgeneration,”he continues. “Custom-
ers simply plug the pay TV card into the
unit and are then able to watch pay TV
on a second TV using an additional card
which is connected to the main device
via radio signals.”
The new SmartWi has made a quan-
tum leap, which can be clearly seen
even from the outside. Kurt Olesen’s
son JensGlad is responsible for technol-
ogy and design within the business and
has determined the stylish looks of the
device.While the first generation reeked
of computer geek, the new SmartWi
boastsawinningdesign thatalmost cries
out for presenting it with pride, rather
than hiding it deep behind the cabinet.
It’s a style asset andwill easilywin over
the lady of the house as well – so don’t
expect objections against yet another
technical gadget.
It goes without saying that looks are
not deceiving in this case. Just listen
to Jens Glad listing all the innovations
that have taken place inside: “Themain
thing is the faster processor and the new
programmemory, which has doubled in
capacity from theprevious version.” This
makes the second generation SmartWi
considerably faster and much more
responsive. But there ismore.
“The built-in antenna is now arranged
in a layout that lets it run all the way
along the longitudinal side of the device,
whichmakes for decidedly better trans-
mission capacitieswhen compared to the
older layout,” Jens explains.
Another highly interesting feature is
thesecondcardsloton thebox. “Thenew
SmartWi has all the hardware required
for using two smartcards at the same
time,” according to Jens Olesen. Models
that are currently shipped are not acti-
vated for dual card use, but a software
updatewill unlock that feature shortly.
SmartWi products of the first genera-
tion were mainly sold to end customer,
and Kurt Olesen is determined to enter
uncharted territory in this area too. The
second generation SmartWi is clearly
Spaun, Germ ny - Power Supplies
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IBC
Certificate
Holder
COMPANYREPORT
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TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
PowerSupplyUnitManufacturer
Power Supply Units Made by
SPAUN – guarant ed!
Every multi-switch and every amplifier comes
with one, and of course every receiver has one,
too: a power supply unit which is required to
connect the device to the mains. It has become
such an everyday component of virtually any
electronic device that we have stopped thinking
about how it actuallyworks.SPAUN, on the other
hand, has given it a great deal of thought and
has arrived at a remarkable conclusion. Kevin
Spaun is the managing director of SPAUN, one
of the most renowned quality manufactures of
multi-switches and other accessories for satellite
signal distributon. He tells us what it‘s all about.
SPAUN administrationoffice
(front) andproductionpremises
(right) inSingen, southwest
Germany
KevinSpaun,managing
direct rofSPAUNPOWERGmbH
MD
Kevin
Spaun
COMPANYREPORT
68
TELE-satellite— GlobalDigital TVMagazine
— 10-1/2010
PowerSupplyUnitManufacturer
PowerSupplyUnitsMadeby
SPAUN–guaranteed!
Everymulti-switch and every amplifier comes
with one, and of course every receiver has one,
too: a power supply unitwhich is required to
connect the device to themains. It has become
such an everyday component of virtually any
electronic device thatwe have stopped thinking
about how it actuallyworks.SPAUN, on the other
hand, has given it a great deal of thought and
has arrived at a remarkable conclusion.Kevin
Spaun is themanaging director ofSPAUN, one
of themost renowned qualitymanufactures of
multi-switches and other accessories for satellite
signal distribution.He tells uswhat it‘s all about.
SPAUNadministrationoffice
(front)andproductionpremises
(right) inSingen,southwest
Germany
KevinSpaun,managing
directorofSPAUNPOWERGmbH
ë
Singen am
Bodensee
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10-1/2010 —
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In the southwesternmost corner of
Germany, right on Lake Constance, lies
the small town ofSingen,which iswhere
SPAUNhasbeenheadquartered formore
than 40 years. All the experience gained
indecadesof technologicalexpertisehas
always been put intomaking great prod-
ucts even better. Today, the brand name
SPAUN is a by-word for high-quality and
innovative products in the satellite busi-
ness and beyond. This has led to SPAUN
starting to offer a 5-year completewar-
ranty for its products some years ago.
In the courseofall theseyears,SPAUN
founder Friedrich Spaun and his son
Kevin, who has meanwhile taken over
management of the company, noticed
one thing. „Whenever a devicewas sent
in for repair, the one component that
was faulty inmost caseswas the power
supply unit,“ Kevin Spaun reveals. „And
by the way, this diagnosis is true for
almost all electronic devices.“
Electrolytic capacitors in thesedevices
are usually to blame for failures. „On
the market there are a number of dif-
ferent electrolytic capacitors with dif-
fering product lives. Less expensive
models are designed for a total service
life of3,000 operatinghours,whilemore
sophisticated typesmay last for 10,000
hours andmore.“Obviously, electrolytic
capacitors do not stop working all of a
sudden after 3,000 or 10,000 hours –
the product life given refers to average
hours under maximum operating tem-
perature and maximum power intake.
As these extreme conditions only occur
in rare situations the capacitors usually
exceed these rated operating hours by
far.
Like most manufacturers of elec-
tronic devices SPAUN used to source
its power supply units from third-party
suppliers. After all, a company produc-
ing multi-switches should not focus on
power supply units, right? Well, if the
guiding principle is quality and you pro-
vide a 5-year extended warranty on all
your products, your focus has to be on
every single component. „At first we
demanded from our supplier to only
use top-quality electrolytic capacitors,“
Kevin Spaun remembers. But at the end
of the day, even this requirement was
not enough to guarantee the quality
SPAUN demanded.
In addition to quality and reliability, a
premiummanufacturer also has to look
atenergyefficiency,andsoSPAUNfinally
realised that its specifications for third-
party power supply unit manufacturers
had become so complex and demand-
ing that it startedmaking sense to look
at in-house production of these com-
ponents. „Independent manufacturers
always have to strike a balance between
component cost and component quality
in order to offer a competitive pricing
arrangement. If we, on the other hand,
produce everything ourselves, we have
the whole process under our own con-
trol and are able to select each individ-
ual component so that the final product
meets our stringent demands. This is
the only way to achieve the quality we
expect.“
Once thisdecisionhadbeenmadeeve-
rything went very fast: SPAUN POWER
GmbH was founded as a new company
and a new production hallwas set up as
well. „We invested some 2million EUR,“
Kevin Spaun explains while showing us
around thenewproduction facilities.The
new company has been up and running
for two years now. „We‘re in a position
Boxsam, China - Rec ivers
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lDigital TVMagazine
— 08-09/2010
Digital TV Receiver Manufacturer BOXSAM, China
vers
by
AM
in Jinhua, some
nghai.TheChinese
an “Science and
aptdescription for an
ikeBOXSAM.
asily be considered an
ny as it was founded
ith a seed capital of
. Starting out with
BOXSAM expanded its
er satellite receivers
r interesting products
. We paid a visit to this
rn about their way of
.
BOXSAM is aprivate companywithXiaofengHuang
being themain investor andGeneralManager.
GM
Xiaofeng
Huang
74
Global Digital TV Magazine
— 08-09/2010
approximately 20,000 boards.” A total of
92 employees work in the SMT depart-
ment to supervise insertion machines
and to make sure a steady supply of
required components is available.
Finally, Vice President Jeffrey Zhao
points to the construction site right
opposite the existing premises. “This
is where our new manufacturing hall
is taking shape. We will
antenna and LNB production.”
This makes us prick our ears. How
come BOXSAM is planning to break new
ground with a whole new product line-
up? “BOXSAM was granted one of the
very few licenc
ment for production and domestic sale
of satellite antennas and LNBs. Taking
nt the fact that BOXSAM is
also one of the official manufacturers for
the Chinese DTH system we identified a
great business opportunity and will be
offering dishes and LNBs as well.” While
there is an endless number of dish and
LNB manufacturers in China, most of
t
hem only possess export licences and
are restricted from selling their products
domestically in China – at least officially.
BOXSAM production hall with a net floor area of 17,000 square metres.
The many dishes in front give a clear
indication of what is
going on inside.
BOXSAM Vice President Jeffrey Zhao in front of a display wall with a selection of
the company’s products.
VP
Jeffrey
Zhao
72
COMPANYREPORT
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Česky
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Deutsch
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/boxsam.pdf
Spanish
Español
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esp
/boxsam.pdf
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فارسي
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TELE-satellite— GlobalDigital TVMagazine
— 08-09/2010
DigitalTVReceiverManufacturerBOXSAM,China
Receivers
madeby
BOXSAM
BOXSAMheadquarters inJinhua, some
200kmsouthwestofShanghai.TheChinese
characterson the roofmean “Science and
TechnologyCentre”–an aptdescription foran
ambitiousmanufacturer likeBOXSAM.
BOXSAM can easily be considered an
up-start company as itwas founded
only in 2002with a seed capital of
15millionUSD. Starting outwith
CATV products BOXSAM expanded its
business to cover satellite receivers
and some other interesting products
aswell in 2004.We paid a visit to this
company to learn about theirway of
doing business.
BOXSAM isaprivatecompanywithXiaofengHuang
being themain investorandGeneralManager.
73
ë
JinhuaZhejiang
08-09/2010 —
TELE-satellite— GlobalDigital TVMagazine
BOXSAM is headquartered in the city
of Jinhua in the easternChineseprovince
of Zhejiang.With a population of around
one million it is considered a small city
by Chinese standards.
Jeffrey Zhao is Vice President of
BOXSAMandhismainareaof responsibil-
ity is the OperatorMarket,which covers
sales to content providers and network
operators. He tells us that back in 2004
– the first year of receiver production –
only 100.000 boxes left the premises.
“By 2009 that figure had increased to
three million receivers of all kinds, and
for 2010 the target stands at fivemillion
receivers,” states Jeffrey Zhao.
No production facilities can be seen
anywhere near the headquarters, so
the question arises where manufactur-
ing actually takes place. Jeffrey Zhao
has the answer: “Our manufacturing
premises are located 6 km away.” In
the beginning both administration and
production where at the same place,
“but demand soon outstripped capacity
and so we built a 17,000 square meter
manufacturing hall some time ago. Cur-
rentlywe are in the process of settingup
a second manufacturing hall with some
40,000 squaremeters, which should be
finished by the end of 2010. At that time
wewill alsomove our administration and
offices there.”
Next, a company driver appears to
take us to the production buildingwhere
a total of 700 employees are kept busy
on four floors. “In addition, we employ
almost100 engineers in the cityofXi´an,
which hosts an outstanding technical
university,” Jeffrey Zhao explains.
BOXSAM’s pride and joy are four SMT
lines for assembling circuit boards with
truly breathtaking speed: “We operate
three Samsung surface-mount tech-
nology lines and a brand new one from
Panasonic,” Jeffrey Zhao tells on a tour
around the hall. Naturally, all SMT lines
are located in a clean room which can
only be accessed through wind locks in
which all dust particles are sucked from
clothes. Artie Lee is the SMT Manager
and he explains in the clean room that
the four SMT lines have a combined
maximum daily output of 28,000 circuit
boards. “But thiswouldmean running at
top gear – on an average day we finish
Atlanta, Dubai - Wholesaler
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TELE-satellite— GlobalDigital TVMagazine
— 06-07/2010
was designed to be used with antennas
and satellite dishes.
It didn’t take long for him to realize
that coax cable could be a profitable
business; his first coax cable delivery
quickly sold out so he had to order more.
His local customer in Dubai asked him if
he could also acquire satellite receivers.
One thing led to another and satellite
wholesaler ATLANTA was born.
“In the first year my father sold 3000
analog receivers for US$ 25.00 a piece”,
remembers Sanjeev Jain, the first gen-
eration of his family born in Dubai.
The age of digital receivers began in
1998 at which time ATLANTA started
marketing receivers under its own label.
“In 2010 we see a new future with HDTV
for ur satellite business”, beli v s San-
jeev Jain.
SmartWi was introduced as part of
their business in 2005. A mutual friend
brought Rajmal Jain and Kurt Olesen,
SmartWi’s President, together.
ATLANTA managed to sell 500 Smart-
Wi’s in the first year they were offered
and by 2009 that num r increased to
2000. “For 2010 our goal is to double this
number”, explains Sanjeev Jain.
These numbers only represent domes-
tic sales. “We also export just as many
pieces to North Africa, the remaining
Middle Eastern countries and eastern
Europe”, comments Sanjeev Jain. He
estimates that SmartWi makes up about
5% of their total sales. That’s quite a
large number for a single product.
Even more interesting is what Kurt
Olesen told us: “We are expecting to
receive approval from one of the largest
operatores in Middle East, named ART.”
Once that happens, large scale expan-
sion of their SmartWi business will be
possible!
A new generation of SmartWi units will
be marketed soon. We here at TELE-sat-
ellite are waiting for the first sample unit
for a test report that would appear in one
of the upcoming issues.
Group shot inDubai (from left to right):AlexanderWiese,TELE-satelliteEditor-in-Chief,KurtOlesen,SmartWi‘sPresident,Rajmal Jain,ATLANTA’s
founderandSanjeev Jain,his son andDirectorofATLANTA.
Founder
Rajmal
Jain
108
TELE-satellite— GlobalDigital TVMagazine
— 06-07/2010
was designed to be used with antennas
and satellite dishes.
It didn’t take long for him to realize
that coax cable could be a profitable
business; his first coax cable delivery
quickly sold out sohehad to ordermore.
His local customer in Dubai asked him if
he could also acquire satellite receivers.
One thing led to another and satellite
wholesaler ATLANTA was born.
“In the first year my father sold 3000
analog receivers for US$ 25.00 a piece”,
remembers S njeev Jain, the first gen-
eration of his family born in Dubai.
The age of digital receivers began in
1998 at which time ATLANTA started
marketing receivers under its own label.
“In 2010 we see a new future with HDTV
for our satellite business”, believes San-
jeev Jain.
Sm rtWi was introduced as part of
their business in 2005. A mutual friend
brought Rajmal Jain and Kurt Olesen,
SmartWi’s Presi ent, together.
ATLANTA ma aged to sell 500 Smart-
Wi’s in the first year they were off red
and by 2009 that umber increased to
2000. “For2010 ourgoal is todouble this
number”, explains Sanjeev Jain.
These numbers only represent domes-
tic sales. “We also export just as many
pieces to North Africa, the remaining
Middle Eastern countries and eastern
Europe”, comments Sanjeev Jain. He
estimates that Sm rtWi makes up about
5% of their total sales. That’s quite a
large number for a single product.
Even more interesting is what Kurt
Olesen told us: “We are expecting to
receive approval from one of the largest
operatores in Middle East, named ART.”
Once that happens, large scale expan-
sio of their SmartWi business will be
possible!
A new generation of S artWi units will
be marketed soon. We here at TELE-sat-
ellite are waiting for the first sample unit
fora test report thatwouldappear inone
of the upcoming issues.
Groupshot inDubai (from left to right):AlexanderWiese,TELE-satelliteEditor-in-Chief,KurtOlesen,SmartWi‘sPresident,Rajmal Jain,ATLANTA’s
founderandSanjeev Jain,his sonandDirectorofATLANTA.
Director
Sanjeev
Jain
COMPANYREPORT
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TELE-satellite— GlobalDigital TVMagazine
— 06-07/2010
SatelliteWholesalerATLANTA,Dubai
SmartWiDistributor
ATLANTA inDubai
TheATLANTA storeonNaifStreet in the satelliteSouk inDubai’sDeiradistrict.Thestore is
openeverydayexceptFriday from09:30 to14:00and thenagain from16:30 to21:30.ATLANTA is
awholesaler and thereforedoesn’t sell tohegeneralpublic.
This reportwaswritten
because of SmartWi, the
Card SharingModule
that lets youwatch every
channel in every room in
your house using just one
PayTV card.
SmartWi inDenmark
distributes their products
all over theworld and this
includes TheMiddle East.
SmartWi’s ever increasing
sales figures in this region
are due in large part to
the non-stop efforts of
local distributor ATLANTA
headquartered in Sharjah
in theUnited Arab
Emirates.
While having lunch at an Indian res-
taurant on Sheikh Khalifa Bin Zayed
street across from the glistening Bur-
juman Shopping Center, Sanjeev Jain
told us the story of ATLANTA. Just like
with most of the other shops in Dubai,
ATLANTA is also run by an Indian family.
“My father Rajmal Jain came toDubai in
1968”, explainsSanjeev. “He began sell-
ing satellite products in 1992. He had
contactwithamanufacturer in India that
produced electronic cables. One day he
received a sample of a black cable: it
was a coax cable.”
Butwhat to dowith it? The cableman-
ufacturerexplained tohim that this cable
107
06-07/2010 —
TELE-satellite— GlobalDigital TVMagazine
Inside the store canbe found
SalesRepresentativesVishal
Malviya (left)andSunil Jain (right).
Repairs areoccasionallynecessary.
TechnicianSadanandShetty takes
careof thiswork inhis littleshack.
Above thestore
isastoreroom
stockedwith
smalleramounts
ofeveryproduct.
Largerquantities
areshipped from
ATLANTA’smain
warehouse in
Sharjah.
Yinhe, China - Receiver
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YINHE also works very closely
together with the larger CA module
producers such as Irdeto, Conax, NDS,
Topreal, Sumavision, Novel and Crypto-
works.”
What about any upcoming new prod-
ucts? The head of the R&D department
must have known that those questions
were coming. We weren’t disappointed
with the answers. On the contrary,
YINHE has quite an array of new prod-
ucts in the works. According to Hong-
chun Gu: “In the third quarter of 2010
there will be a new DVB-S2 receiver
with a built-in media player and also
with CI. In the fourth quarter will follow
a DVB-S2 twin tuner PVR with Irdeto
as well as a DVB-S2 box with a media
player and integrated web browser. For
2011 a DVB-S2 receiver with WiFi and
CI+ is planned.”
That’s quite an impressive list, but
there’s still more. Up until now we only
mentioned satellite receivers; but YINHE
also has plans for terrestrial receivers.
“We just released a DVB-T MPEG-4 box
with HD, twin tuner and PVR”, reveals
Hongchun Gu, “and we will shortly be
coming out with a twin tuner PVR for the
Freeview system in Great Britain, Austra-
Jianbiao Zhu, Overseas
Marketing Manager, in
YINHE’s showroom.
Samples from the
production line are
on display here.
Marketing
Manager
Jianbiao
Zhu
Zhangjiagang,
Jiangsu
COMPANYREPORT
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TELE-satellite— GlobalDigital TVMagazine
— 06-07/2010
HighVolumeDigitalTVReceiverManufacturerYINHE,China
Organized for theFuture
ReceiverManufacturer
YINHE
PresentsTheirFactory
AlexanderWiese
Chinese high volumemanufacturer YINHE is one of the top five
producers in China. Although this company iswell knowwithin China,
it is only the insiders that recognize the name YINHE outside the
country since abroad it is only anODM. In otherwords, the YINHE
designed boxes (OriginalDesign) aremarketed
by other companies, primarily dealers and
programming operators, under their own
brand name. YINHE therefore is just
themanufacturer (henceODM) and
for the time being itwill stay that
way. There are no plans for YINHE
to dive into the exportmarketwith
their own brand name.What does
it look like inside one of these high
volumemanufacturing plants?
TELE-satellitewanted to find out.
TELE-satelliteWorld
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Availableonline starting from
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Download this report inother languages from the Internet:
65
06-07/2010 —
TELE-satellite— GlobalDigital TVMagazine
YINHE’sMainEntrance.Theadministrationbuilding is to the leftbehindwhichare
numerousproduction facilities.1500employeesworkhere.
The enormous 280,000 square-meter
production site is located in the city of
Zhangjiagang in the Jiangsu province
roughly 100 Km north of Shanghai in
eastern China. Here, in addition to the
four-story administration building, you’ll
also findmultiple fabrication buildings.
During the tour of the facility, Jian-
biao Zhu, Overseas Marketing Depart-
ment Manager, told us there are a total
of 1500 employees, 1100 in production
and 400 in administration. “Last year
we had 1200 employees but in 2010 we
added 300 additional employees”, he
explained to us. Business seems to be
booming at YINHE!
YINHE was founded in 1975 and at
that time it was a state-run company
that had the goal of producing China’s
firstmemory chips for use in the large
computer systems of that time. “It all
started with 50 employees”, Jianbiao
says as he looks back at the old days.
In 2000 the ownership structure
changed and it became a privately run
companymade up of 40 share-owners.
“But all of that could possibly change“,
reveals Jianbiao Zhu, “We’re planning
to go public this year on the Shenzhen
stock exchange.” The goal is to acquire
additional capital for expansion.
So,what do YINHE’s sales figures look
like? “For2009our receiverproductshad
salesofUS$80millionwhile the remain-
ing product groups produced sales of
US$ 30 million”, says Jianbiao Zhu. He
continues, “In 2010we are expecting an
increase to US$ 100 million in receiver
saleswith the remaining product groups
increasing to US$ 35million.”
What are these other product groups?
“We are one of the largest PC housing
manufacturers;wealsoproduce satellite
dishes as well as professional receiver
components for cable headends .”
But TELE-satellite is primarily inter-
ested in receivers, so let’s get back to
that. “Satellite receiver development
started in 1997”, remembers Jianbiao
Zhu, “and in 1998 we produced 10,000
receivers.” This number increased at a
tremendous rate: “In 2009we produced
3.6million boxes and in 2010we expect
production of four million boxes”, he
reveals and then adds, “In both years
twomillion receiverswere sold domesti-
cally in China; the restwere exported.”
We wanted to know more about the
export side of things:where does YINHE
export to? Jianbiao Zhu takes a look at
his laptop and then says, “30% of our
receivers end up in The Middle East,
20% go to Europe including the CIS
countries and Southeast Asia, another
15% go to Australia, 10% to Africa and
5% to South America.”
It should come as no surprise that
YINHE operates offices in critical
regions namely inDubai since 2003 and
in Australia since 2005. “This year 2010
we plan to open two additional offices
in Sao Paolo and Moscow. We are also
looking to open an office in Chennai in
2011”, confirms Jianbiao.
The best export countries are Austra-
lia with DVB-T receivers in MPEG-4 and
HD aswell as IndiawithDVB-C boxes in
MPEG-2 andSD. “Wewant to expand our
distribution in Europe including the CIS
countries with DVB-T MPEG-4, DVB-T2
MPEG-4 and DVB-S2 receivers”, com-
ments Jianbiao Zhu. He adds, “60% of
our exports are satellite receivers, 30%
are terrestrial receivers and 10% are
cable receivers.”
Another interesting note: with a
market segment of about 10%, YINHE
is one of the largest providers of cable
receivers domestically in China.
GlobalInvacom, UK - Fibre Opti s
TELE-satellite-1005
/globalinvacom.pdf
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Serv
82
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
DavidFugeman,Sales andMarketingDirector, is seen
here showingus thenewF-IRSGTUconverterbox: it
is installedby theend-userwhowould thenconnecta
maximumof foursatellite receiversaswell asoneDTT
receiver. “We’ve integrated twonew features”,explains
DavidFugeman, “oneLED indicates if there’sanoptical
signal, thesecondLEDshows ifpower isconnected.”
That was yesterday! Today one single
optical cable is enough to transportboth
satellite and terrestrial signals. Global
Invacom has expanded their system to
include DTT signals as well. Ivan Hor-
rocks, Director Sales and Marketing,
explains to us how thisworks: “We took
the satellite signal carried in the opti-
cal cable and combined it with the DTT
signal; now both signal formats can be
carried on one optical cable.”
For this purpose, Global Invacom
developed a new system that will be
marketed under the nickname “Whole-
band”, ormore officially, F-IRS (Fibre -
Integrated Reception System). But first
we want to take a quick look again at
how Global Invacom’s optical system
works: the optical LNB (universal LNB)
takes the four satellite frequency
ranges, that is, the upper and lower
bands in both horizontal and vertical
polarizations, and “stacks” them on top
of each other so that all four bands are
carried over the optical cable in one fre-
quency range. Each of these four bands
covers 1000 MHz and if you place them
one on top of the other you get a band-
width of 4000MHz.
Somuch for the satellite range. How
do you include the DTT range? Very
simple: Convert the Digital Terrestrial
Transmissions using another laser at a
different frequency then combine the
two together.
In order to do that, Global Invacom
had to modify their LNB system: the
optical LNB already has the laser built
into it so that the optical cable can
be connected directly to the LNB. To
include terrestrial signals, Global Inva-
com could have added a second con-
nector on the LNB for the terrestrial
antenna along with the necessary elec-
tronics. “Thiswould have been theoreti-
cally possible”, says IvanHorrocks, “but
it really doesn’t make any sense since
the LNB would have become too heavy
and bulky.Not tomention itwould have
created problems for installers in that
IvanHorrocks,Global Invacom’sDirectorof
Sales andMarketing, is showingus thenew
F-IRSLNB (Fibre IntegratedReceptionSystem):
thenewLNButilizes a coaxialNoutput instead
ofanopticaloutput.Thisoutputsupplies the
0.95 to 5.45GHz frequency range toa1.5-meter
longcoaxcablewhich connects to theF-IRS
ODU32 (OutdoorUnit).Global Invacomopted
touseN-type connectorson thiscoax cable.
“Theseconnectors areperfect forusewith this
high frequency rangeandaboveallare excel-
lentwatertight connectors”,explains IvanHor-
rocks the reasonwhy standard “F”connectors
weren’tused.
Sales
Ivan
Horrocks
82
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
DavidFugeman,Sales andMarketingDirector, isseen
hereshowingus thenewF-IRSGTU converterbox: it
is installedby theend-userwhowould then connect a
maximumof four satellite receivers aswellasoneDTT
receiver. “We’ve integrated twonew features”, explains
DavidFugeman, “oneLED indicates if there’sanoptical
signal, the secondLEDshows ifpower isconnected.”
That was yesterday! Today one single
optical cable is enough to transportboth
satellite and terrestrial signals. Global
Invacom has expanded their system to
include DTT signals as well. Ivan Hor-
rocks, Director Sales and Marketing,
explains to us how thisworks: “We took
the satellite signal carried in the opti-
cal cable and combined it with the DTT
signal; now both signal formats can be
carried on one optical cable.”
For this purpose, Global Invacom
developed a new system that will be
marketed under the nickname “Whole-
ba
In
w
h
works: the optical LNB (universalLNB)
takes the four satellite frequency
ranges, that is, the upper and lower
bands in both horizontal and vertical
polarizations, and “stacks” them on top
of each other so that all four bands are
carried over the optical cable in one fre-
quency range. Each of these four bands
covers 1000 MHz and if you place them
one on top of the other you get a band-
width of 4000MHz.
Somuch for the satellite range. How
do you include the DTT range? Very
simple: Convert the Digital Terrestrial
Transmissions using another laser at a
different frequency then combine the
two together.
In order to do that, Global Invacom
had to modify their LNB system: the
optical LNB already has the laser built
into it so that the optical cable can
be connected
include terrestr
com could hav
nector on the
antenna along with the necessary elec-
tronics. “Thiswould have been theoreti-
cally possible”, says IvanHorrocks, “but
it really doesn’t make any sense since
the LNB would have become too heavy
and bulky.Not tomention itwould have
created problems for installers in that
IvanHorrocks,Global Invacom’sDirectorof
Sales andMarketing, isshowingus thenew
F-IRSLNB (Fibre IntegratedReceptionSystem
):
thenewLNButilizes a coaxialNoutput instea
d
of anopticaloutput.Thisoutputsupplies the
0.95 to 5.45GHz frequency range to a 1.5-mete
r
long coax cablewhichconnects to theF-IRS
ODU32 (OutdoorUnit).Global Invacomopted
touseN-typeconnectorson thiscoax cable.
“These connectorsareperfect forusewith this
high frequency range and aboveallare excel-
lentwatertightconnectors”, explains IvanHor-
rocks the reasonwhystandard “F”connectors
weren’tused.
Sales
David
Fugeman
COMPANYREPORT
TELE-satelliteWorld
/...
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/globalinvacom.pdf
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/globalinvacom.pdf
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/globalinvacom.pdf
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Česky
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ces
/globalinvacom.pdf
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Deutsch
/
deu
/globalinvacom.pdf
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English
/
eng
/globalinvacom.pdf
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Español
/
esp
/globalinvacom.pdf
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/
far
/globalinvacom.pdf
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fra
/globalinvacom.pdf
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עברית
/
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/globalinvacom.pdf
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/globalinvacom.pdf
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Hrvatski
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hrv
/globalinvacom.pdf
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Italiano
/
ita
/globalinvacom.pdf
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mag
/globalinvacom.pdf
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man
/globalinvacom.pdf
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Nederlands
ned
/globalinvacom.pdf
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pol
/globalinvacom.pdf
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Português
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por
/globalinvacom.pdf
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rom
/globalinvacom.pdf
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/globalinvacom.pdf
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Svenska
/
sve
/globalinvacom.pdf
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Türkçe
/
tur
/globalinvacom.pdf
Availableonline starting from
2April 2010
Download this report inother languages from the Internet:
80
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
Global Invacomgoes
FibreDTT
AlexanderWiese
FibreOpticProductsbyGlobal Invacom
The British companyGlobal Invacom is best known to
TELE-satellite readers as the inventor andmanufacturer
of the sensational fibre optic LNB system (see TELE-satellite
issues 04-05/2008 and 08-09/2009).With an optical
system distances are no longer a factor since the
attenuation in a fibre optic cable is next to nothing. It’s an absolutely great
system except for one thing: these days peoplewant not just satellite TV
but digital terrestrial TV channels aswell.Up until now, thatmeant once
again that you needed two separate cables
routed to the TV; one for satellite signals
and the other for terrestrial digital TV
signals.
Global Invacomhas two locations inLondon:herewesee
theirheadoffice inAlthorne (Essex).
82
TELE-satellite— GlobalDigital TVMagazine
— 04-05/2010
DavidFugeman,SalesandMarketingDirector, isseen
hereshowingus thenewF-IRSGTU converterbox: it
is installedby the end-userwhowould then connecta
maximumof foursatellite receivers aswell asoneDTT
receiver. “We’ve integrated twonew features”,explains
DavidFugeman, “oneLED indicates if there’sanoptical
signal, the secondLED shows ifpower isconnected.”
That was yesterday! Today one single
optical cable is enough to transportboth
satellite and terrestrial signals. Global
Invacom has expanded their system to
include DTT signals as well. Ivan Hor-
rocks, Director Sales and Marketing,
explains to us how thisworks: “We took
the satellite signal carried in the opti-
cal cable and combined it with the DTT
signal; now both signal formats can be
carried on one optical cable.”
For this purpose, Global Invacom
developed a new system that will be
marketed under the nickname “Whole-
band”, ormore officially, F-IRS (Fibre -
Integrated Reception System). But first
we want to take a quick look again at
how Global Invacom’s optical system
works: the optical LNB (universal LNB)
takes the four satellite frequency
ranges, that is, the upper and lower
bands in both horizontal and vertical
polarizations, and “stacks” them on top
of each other so that all four bands are
carried over the optical cable in one fre-
quency range. Each of these four bands
covers 1000 MHz and if you place them
one on top of the other you get a band-
width of 4000MHz.
Somuch for the satellite range. How
do you include the DTT range? Very
simple: Convert the Digital Terrestrial
Transmissions using another laser at a
different frequency then combine the
two together.
In order to do that, Global Invacom
had to modify their LNB system: the
optical LNB already has the laser built
into it so that the optical cable can
be connected directly to the LNB. To
include terrestrial signals, Global Inva-
com could have added a second con-
nector on the LNB for the terrestrial
antenna along with the necessary elec-
tronics. “Thiswould have been theoreti-
cally possible”, says IvanHorrocks, “but
it really doesn’t make any sense since
the LNB would have become too heavy
and bulky. Not tomention itwould have
created problems for installers in that
IvanHorrocks,Global Invacom’sDirectorof
Sales andMarketing, isshowingus thenew
F-IRSLNB (Fibre IntegratedReceptionSystem):
thenewLNButilizesacoaxialNoutput instead
of anopticaloutput.Thisoutputsupplies the
0.95 to5.45GHz frequency range toa1.5-meter
longcoaxcablewhichconnects to theF-IRS
ODU32 (OutdoorUnit).Global Invacomopted
touseN-typeconnectorson this coax cable.
“These connectorsareperfect forusewith this
high frequency rangeandabove all areexcel-
lentwatertightconnectors”, explains IvanHor-
rocks the reasonwhystandard “F”connectors
weren’tused.
Changhong, China - Receiver
/
TELE-satellite-1003
/changhong.pdf
R
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Distr
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Serv
TELE-satellite World
/...
Arabic
ﺍﻟﻌﺮﺑﻴﺔ
ara
/changhong.pdf
Indonesian
Indonesia
bid
/changhong.pdf
Bulgarian
Български
bul
/changhong.pdf
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Česky
ces
/changhong.pdf
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Deutsch
deu
/changhong.pdf
English
English
/
eng
/changhong.pdf
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Español
/
esp
/changhong.pdf
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ﻓﺎﺭﺳﻲ
/
far
/changhong.pdf
French
Français
/
fra
/changhong.pdf
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עברית
heb
/changhong.pdf
Greek
Ελληνικά
/
hel
/changhong.pdf
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Hrvatski
/
hrv
/changhong.pdf
Italian
Italiano
/
ita
/changhong.pdf
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Magyar
/
mag
/changhong.pdf
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中文
/
man
/changhong.pdf
Dutch
Nederlands
ned
/changhong.pdf
Polish
Polski
/ ELE-satellite-1003/
pol
/changhong.pdf
Portuguese
Português
por
/changhong.pdf
Romanian
Românesc
rom
/changhong.pdf
Russian
Русский
/
rus
/changhong.pdf
Download this report inother languages from the Internet:
today it is
ginnings of
founded in
ducing mili-
hecompany
, pluralistic,
rent indus-
m digital tv
conditioner
oducts, set
and power
of techni-
neering and
he
HA
.,
he
re
development, marketing and manufactur-
ing of digital set top boxes in all standards
like DVB-S, DVB-C, DVB-T, ISDB, DMB-TH
and of course HDTV including value-added
systems for digital tv.
Their production capacity reaches up to
12 million, making them the largest STB
manufacturer i China. The company has
heavily invested in their quality control and
h
laboratory, a digi-
tal HFC experimental net, EMC laboratory
and most importantly a high accuracy SMT
CHANGHONG’s aim is to
he strongest suppliers for
s worldwide.
NGHONG started its TV
ard Cheng Li remembers.
imported a complete pro-
AtChengduairport:His role
asOverseasSalesDirector
leadsRichardChengLi to
manydestinationsaround
theglobe.
duction line from Panasonic in Japan and
we also implemented every single produc-
tion guideline right d wn to the very last
detail.” Richard co
lain that
“this is how things go in the first phase of
Sales
Richard
Cheng Li
COMPANYREPORT
50
TELE-satellite— GlobalDigital TVMagazine
— 02-03/2010
Receiver andTVManufacturerCHANGHONG,China
Large-scaleQuality
and InnovationMade
byCHANGHONG
CHANGHONG is one of the largest volumemanufacturers of receiverswith
headquarters inMianyang in theSichuan province of south-westernChina,
some 130 km from the provincial capital ofChengdu.Not only domillions of satellite
and terrestrial receivers leave the production premises every year
but also an equal number of flat-screenTVs,sothatthecompanyranks
among themost important digital corporations in theworld.
DigitalTVmanufacturerCHANGHONG is
headquartered inMianyang, a cityof 600.000
inhabitants.Theadministrativebuildingcan
be seen in thecentre,with thedevelopment
centre to the leftandanymanysatellite
antennason its roof. In thebackground
andextending to the left theCHANGHONG
manufacturingplantsstretchoutover 2
squarekm.
TELE-satelliteWorld
/...
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ﺍﻟﻌﺮﺑﻴﺔ
/
ara
/changhong.pdf
Indonesian
Indonesia
bid
/changhong.pdf
Bulgarian
Български
bul
/changhong.pdf
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Česky
ces
/changhong.pdf
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Deutsch
/
deu
/changhong.pdf
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English
/
eng
/changhong.pdf
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Español
esp
/changhong.pdf
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ﻓﺎﺭﺳﻲ
far
/changhong.pdf
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Français
fra
/changhong.pdf
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heb
/changhong.pdf
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hel
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ita
/changhong.pdf
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mag
/changhong.pdf
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man
/changhong.pdf
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Nederlands
ned
/changhong.pdf
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Polski
pol
/changhong.pdf
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por
/changhong.pdf
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rom
/changhong.pdf
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Русский
/
rus
/changhong.pdf
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Svenska
sve
/changhong.pdf
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Türkçe
tur
/changhong.pdf
Availableonlinestarting from
29 January 2010
Download this report inother languages from the Internet:
51
02-03/2010 —
TELE-satellite— GlobalDigital TVMagazine
Looking at their business today it is
hard to imagine the humble beginnings of
the project. CHANGHONG was founded in
1958 and started out with producingmili-
tary radarsystems.But today thecompany
has evolved into a super-huge, pluralistic,
international group of 13 different indus-
tries, producing everything from digital tv
paneldisplays to ITsystems,airconditioner
systems, digital audiovisual products, set
top boxes, eco-friendly battery and power
supplies up to whole systems of techni-
cal equipment, electronic engineering and
chemicalmaterials.
One of the 13 industries of the CHANG-
HONGGROUP istheSICHUANCHANGHONG
NETWORK TECHNOLOGIES Co., Ltd. It is
an independent subsidiary of the CHANG-
HONGGROUPand specializes in research&
development, marketing and manufactur-
ing of digital set top boxes in all standards
like DVB-S, DVB-C, DVB-T, ISDB, DMB-TH
and of courseHDTV including value-added
systems for digital tv.
Their production capacity reaches up to
12 million, making them the largest STB
manufacturer in China. The company has
heavily invested in theirquality controland
has built up a digital TV laboratory, a digi-
tal HFC experimental net, EMC laboratory
andmost importantly ahigh accuracySMT
production line. CHANGHONG’s aim is to
become one of the strongest suppliers for
digital tv solutionsworldwide.
“In 1978 CHANGHONG started its TV
production,”RichardCheng Li remembers.
“At the timewe imported a complete pro-
AtChengduairport:His role
asOverseasSalesDirector
leadsRichardChengLi to
manydestinationsaround
theglobe.
duction line from Panasonic in Japan and
we also implemented every single produc-
tion guideline right down to the very last
detail.” Richard continues to explain that
“this is how things go in the firstphaseof
Kaifa, China - Receivers
/
TELE-satellite-1003
/kaifa.pdf
R
Manu
Distr
Whol
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Serv
86
Magazine
— 02-03/2010
us if we could also manufacture satel-
lite receivers.” This customer was so
impressed with the overall quality and
further development of Kaifa’s products
that it only seemed natural that Kaifa
should also produce satellite receivers
f r this customer and its DTH project in
India.
Naturally this is quite a fast start for a
brandnewsatellite receiverproducer.But
of course there’smoregoingon than just
this one customer. Jackie Yan explains,
“We are currently in negotiations with
another lar e DTH operator who also
happens to be from the Southeast Asia
region and we are also waiting to start
negotiationswith a third customer.”
And w at about production capacity
at Kaifa?GuangYun Zhu is their Satellite
Recever Pr ductionManager.He says to
us, “Right nowwe have production facili-
tieswhich c nproduce 5million satellite
receivers per years.”
While touring the fabrication facilitywe
can clearly see why Kaifa holds such a
highposition in theEMS category:every-
thing is exceptionally organized and the
machines are state of the art.
But this is completely understand-
able:worldwide companies likeSamsung
demand nothing but the best quality.
And it looks like itwas a very good deci-
sion for Kaifa to step into the satellite
receivermarket.
Aportionof theproducts thatKaifa
manufactures: to the left arepowermeters, in
themiddle are components forharddrivesand
to the far right arehead stackassemblies for
harddrives.
JackieYan,MarketingManager,isseenhere
showingusKaifa’sfirstsatellitereceivermodel.It
isbeingmanufactured for aDTHprovider in India.
JackieYan is standing in frontof awallonwhich
are calligraphiesof the formerPresidentofChina
ZeminJiang.
sible for quality and system manage-
ment with another 30 expatriats who
aremostly responsible forMarketing and
Management.
After this introduction to everything
thatKaifaproduces, it’seasier to seewhy
Kaifawants to startmanufacturing satel-
lite receivers. Marketing Manager Jackie
Yan explains it to us in words: “About a
year ago one of our largest powermeter
customers in India came to us and asked
Marketing
Manager
Jackie
Yan
COMPANYREPORT
80
TELE-satellite— GlobalDigital TVMagazine
— 02-03/2010
SatelliteReceiverManufacturerKaifa,China
TheBirthof aNew
ReceiverManufacturer
Kaifa inChinaStartsProduction
81
02-03/2010 —
TELE-satellite— GlobalDigital TVMagazine
By the time this issue of TELE-satellitewill be published, Kaifawill have
beenmanufacturing satellites receivers for just a fewweeks.When
we paid them a visit, theywere just finishingtheinstallationoftheir
assembly line and an initial test runwas soon to follow.
Who exactly is Kaifa andwhatmakes this company think they’re ready
to step into themarket as a satellite receivermanufacturer?
Kaifa’sadministrationbuilding
inShenzhen,China
Skyworth, China - Receivers
TELE-satellite-1003
/skyworth.pdf
R
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Serv
f the largest receiver
facturers in the world
worth. Skyworth
Co. Ltd. is one of the
g manufacturers of TV
n China. The company
d into the satellite
er research as early
97 and in 2002 a
iary was established
the name of
Shenzhen Skyworth Digital
ology Co. Ltd. Those
ars of experience in
The futuristicSkyworth
building inNanshan/
Shenzhen in southern
China
Skyworth’sbackground
Vice GM
David
Ken
In the past TELE-satellite has had many
r ports on receivers from th s manufac-
turer but always under a different brand
name. Skyworth happens to be an OEM
(Original Equipment Manufacturer). The
success of an OEM is measured by the
quality of their products. So what makes
Skyworth so s ccessfull in the OEM busi-
ness? Why do more and more big and
famous customers from all over the
world st rt to cooperate with Skyworth?
And why are these customers all so satis-
fied with Skyworth? It is exactly for these
reasons that we decided to pay them a
visit in Nanshan’s Hi-Tech Park in the c
ity
of Shenzhen in southern China.
Skyworthcanbe found in
sive-looking futuristic bui
where we met Vice Ge
David K n. On the compa
we saw that Skyworth man
and other products beside
naturally, our first questio
is how is it all divided. He e
look at it from a sales figur
then 70% of it is TV’s, 20
Jack Zhang is
Chief Technical
Officer, he
manages the
strong R&D team
of 350 employees
T chnical
Manag r
Jack
Zhang
COMPANYREPORT
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84
TELE-satellite— GlobalDigital TVMagazine
— 02-03/2010
ReceiverManufacturerSkyworth,China
QualityControlatSkyworth
85
02-03/2010 —
TELE-satellite— GlobalDigital TVMagazine
One of the largest receiver
manufacturers in theworld
isSkyworth.Skyworth
GroupCo. Ltd. is one of the
leadingmanufacturers of TV
sets inChina. The company
started into the satellite
receiver research as early
as 1997 and in 2002 a
subsidiarywas established
under the name of
ShenzhenSkyworthDigital
TechnologyCo. Ltd. Those
13 years of experience in
satellite technologymade
the companymore and
more professional and by
nowSkyworth claims to be
the leadingSTB (set top
box)manufacturer inChina.
The futuristicSkyworth
building inNanshan/
Shenzhen in southern
China
DavidKen isViceGeneral
Manager and explains
Skyworth’sbackground
Promax, Spain - Signal Analyzers
TELE-satellite-0909
/promax.pdf
R
Manu
Distr
Whol
Shop
Serv
COMPANY REPORT
Digital Powerh se PROMAX, Spain
Founder and own r of
PROMAX, José Clotet
Founder
José
Clotet
82
TELE-satellite—Broadband& Fiber-Optic
— 08-09/2009
Jo é Clotet founded the company in
1963. That was only a few years after
the first TV station came on the air in
Barcelona. Suddenly, you had not only
antenna installers but also then-exist-
ing TV manufacturers who needed signal
analyzers and above all test pattern
gener tors. In the first ear PROMAX
employed four engineers each of which
developed t eir own u it. Production on
these four newly designed units started
the following year; in 1964 there were
ten employees.
In 1968 a second TV station made
its appearance in the UHF band. Again
PROMAX was right there and began
delivering the first UHF signal analyz-
ers.
In1986 itwasanotherfirstforPROMAX:
the first satellite signal analyzer and in
1993 the first microprocessor controlled
universal analyzer that covered every-
thing from VHF/UHF (including FM) to
the satellit
Today PROMAX is still owned by José
Clotet. In 2005 his son José-Maria Clotet
took over business operations and in
2007 PROMAX was divided into four divi-
sions: Test & Measurement, Broadcast,
TV Distribution and Electronic Training.
That’s quite an assortment and we
asked José-Maria Clotet about the last
on
ta
to use our products.” This service only
made up about 10% of their sales but it
has been a goodwill gesture by PROMAX
that should not be underestimated.
Obviously, much more important
economically are their signal analyz-
ers. “Roughly 30% of our sales can be
attributed to signal analyzers”, explains
2009 the status of
division was greatly
enhanced when PROMAX took over a
local manufacturer of distribution prod-
ucts. “This division now also is respon-
sible for 30% of our sales”, comments
José-Maria Clotet. The remaining 30%
falls on the Broadcast division.
At first glance, there does not seem
to be too much uniformity here. But as
lotet explained the connec-
ture became cle rer and the
strategy could be seen. “We are strongly
focused on DVB-T”, says José-Maria
Clotet, “Our strong points have always
been the reception side with our signal
OneofPROMAX’sfirstproducts:atestpattern
generator from 1964
A lookin themuseum at anoldtrainingdevice:
“That’ howTVworked”
The theory isdemonstrated viaanactual connection:
each slot represents apossiblesignal source.At the
otherend yougetacombined signal inDVB-T.
José-MariaClotet,PROMAX’sCEO,explains thebasic ideabehind thePROMAX
strategy: the fourpossible reception sources–satellite,antenna, videosources (e.g.
DVD)or live camera –arePROMAX amplifiedandmodulatedandroutedusingDVB-T
technologywirelesslyorviacable.
GM
José-Maria
Clotet
COMPANYREPORT
80
TELE-satellite—Broadband& Fiber-Optic
— 08-09/2009
DigitalPowerhousePROMAX,Spain
Founderandownerof
PROMAX,JoséClotet
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f
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f
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81
08-09/2009 —
TELE-satellite—Broadband& Fiber-Optic
Partialviewof thePROMAX fabrication and
administrationbuilding inL’HospitaletdeLlobregat,
a suburbsouthofBarcelona andclose to theElPrat
airport.A totalof6600sq-mofspace isatPROMAX’s
disposal.Thesebuildings areoccupiedby120
employees,ofwhich50are inproduction, 30 in sales,
30 inR&D and10 in administration.
TheFour
Divisions
of
PROMAX
TELE-satellite readers have
known about PROMAX’s
reliable,widely used satellite
signal analyzers formany years
now. They are recognizable by
their characteristic yellow color.
But PROMAX hasmuchmore to
offer: their products range from
those that you already know
to signal processing products
all theway to end-user signal
distribution components.
PROMAX covers somuch that
wewanted to take a closer look
atwhat they’re all about so off
wewent to one of themost
lively tourist cities – Barcelona.
Up until 1981, PROMAX called
downtown Barcelona home,
but then theymoved out to
L’Hospitalet de Llobregat, a
suburb that is easily reachable
with the L1Metro Line.
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