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Sortec, Slovakia - Distributors
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TELE-satellite-1203
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LadislavŠmárik is
SORTEC’sFounder and
President
city of Bratislava within sight of a large
shopping center in which among other
things can be found a TESCO hyper-
market.
them: “At the moment four of these
stores can be found in western Slova-
kiawith the fifth one in the east. But in
2012 we are planning to open up two
in addition to all the necessary satellite
components, also everything for ter-
restrial reception. “Slovakia is currently
in the transition phase from analog to
Founder
Ladislav
Šmárik
1
2
3
4
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TELE-s
digital terrestrial reception”, explains
Ľuboš Bezák.
But these retail stores onlymake up
about 15% of SORTEC’s business. “The
largest portion of our sales comes from
our wholesale business and our instal-
lation work”, explains E-shop Manager
Ľuboš Bezák, “From our wholesale ac-
tivity 90% of sales comes from instal-
lations and the remaining 10% comes
from our cooperation with large store
chains.” For these hyper markets and
largeelectronic chainsSORTECdelivers
complete satellite systems that include
dish, LNB and receiver.
“The most requested dish sizes in
Slovakia are the 80cm and 90cm an-
tennas; they make up about 90% of
our dish sales”, says ĽubošBezák. “The
reason for this is that forSlovakians the
more attractive channels can be found
on ASTRA at 23.5 east but there are
also many free-to-air (FTA) channels
on ASTRA at 19.2 east that they want
to see”, continues Ľuboš Bezák. That’s
why these larger dishes are fitted with
monoblock LNBs so that both satellites
can be received.
SORTEC was founded in 1992 by
Ladislav Šmárik. Back then he was an
antenna installer a
cessful with the installation of profes-
sional systems such as those for entire
housing blocks in larger communities.
ThisMATV (Master Antenna) installa-
1.PavolMacko isSORTEC’sGeneralManager
2.ĽubošBezákSORTEC‘sE-shopManager.
C’s satellitestore
esalespersonnel take
s.
alesManagers:
dPavolLukáč (right).
GM
Pavol
Macko
1
2
3
4
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TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
digital terrestrial reception”, explains
Ľuboš Bezák.
But these retail stores onlymake up
about 15% of SORTEC’s business. “The
largest portion of our sales comes from
our wholesale business and our instal-
lation work”, explains E-shop Manager
Ľuboš Bezák, “From our wholesale ac-
tivity 90% of sales comes from instal-
lations and the remaining 10% comes
from our cooperation with large store
chains.” For these hyper markets and
largeelectronic chainsSORTECdelivers
complete satellite systems that include
dish, LNB and receiver.
“The most requested dish sizes in
Slovakia are the 80cm and 90cm an-
tennas; they make up about 90% of
our dish sales”, says ĽubošBezák. “The
reason for this is that forSlovakians the
more attractive channels can be found
on ASTRA at 23.5 east but there are
also many free-to-air (FTA) channels
on ASTRA at 19.2 east that they want
to see”, continues Ľuboš Bezák. That’s
why these larger dishes are fitted with
monoblock LNBs so that both satellites
can be received.
SORTEC w s fou ded in 1992 by
Ladislav Šmárik. B ck then he w s an
antenna installer and was very suc-
cessful with the installation of profes-
sional systems such as those for entire
housing blocks in larger communities.
ThisMATV (Master Antenna) installa-
2.ĽubošBezákSORTEC‘sE-shopManager.
3. It’salwaysbusy inSORTEC’ssatellitestore
where end-usersshop.Three salespersonnel take
careof thecustomers'needs.
4.Twoof the fourSORTECSalesManagers:
AlexanderZáhončík (left)andPavolLukáč (right).
Sales
Alexander
Záhončík
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2
3
4
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TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
digital terrestrial reception”, explains
Ľuboš Bezák.
But these retail stores only make up
about 15% of SORTEC’s business. “The
largest portion of our sales comes from
our wholesale business and our instal-
lation work”, explains E-shop Manager
Ľuboš Bezák, “From our wholesale ac-
tivity 90% of sales comes from instal-
lations and the remaining 10% comes
from our cooperation with large store
chains.” For these hyper markets and
largeelectronic chainsSORTECdelivers
complete satellite systems that include
dish, LNB and receiver.
“The most requested dish sizes in
Slovakia are the 80cm and 90cm an-
tennas; they make up about 90% of
our dish sales”, says ĽubošBezák. “The
reason for this is that forSlovakians the
more attractive channels can be found
on ASTRA at 23.5 east but there are
also many free-to-air (FTA) channels
on ASTRA at 19.2 east that they want
to see”, continues Ľuboš Bezák. That’s
why these larger dishes are fitted with
monoblock LNBs so that both satellites
can be received.
SORTEC was founded in 1992 by
Ladislav Šmárik. Back then he was an
antenna installer and was very suc-
cessful with the installation of profes-
sional systems such as those for entire
housing blocks in larger communities.
This MATV (Master Antenna) installa-
1.PavolMacko isSORTEC’sGeneralManager
2.ĽubošBezákSORTEC‘sE-shopManager.
3. It’s alwaysbusy inSORTEC’s satellite store
where end-usersshop.Three salespersonnel take
careof thecustomers'needs.
4.Twoof the fourSORTECSalesManagers:
AlexanderZáhončík (left)andPavolLukáč (right).
Sales
Pavol
Lukáč
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TELE-satellite International — TheWorld‘s LargestDigital TV TradeMagazine
Number
One
•Oneofthelargestwholesalersin
Slovakia
•Successthroughdistributionofwell-
known,high-qualitybrandnames
•Movetotheirownbuildingin2012
•Activeinnewtechnologiessuchas
fiberopticsandIPTV
inProfessional
Installations
WholesalerSORTEC’s
headquarters inBratislava,
Slovakia.SORTEC just leases this
space andwillmove to theirown
newbuilding in 2012.
COMPANYREPORT Wholesaler and InstallerSORTEC,Slovakia
• One of the largest wholesalers in Slovakia
• Success through distribution of well-known, high-quality brand names
• Move to their own building in 2012
• Active in new technologies such as fiber optics and IPTV
Turbosat, UK - Receivers
.com/
TELE-satellite-1203
/turbosat-icecrypt.pdf
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NewR ceiver from
TURBOSAT
InternationalSales
ManagerChrisWard in
frontof small sampling
ofTURBOSAT’s
products: ICECRYPT
receivers andLNBs.He
is thecontact fornew
dealers inEuropeand
other areas.
COMPANYREPORT
Wholesaler andManufacturerTURBOSAT,GreatBritain
Sales
Chris
Ward
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shops, in CPC, Dixons, John Lewis, at
Play.com andmany others.”
Sure enough, three receiver mod-
els make up nearly 75% of all receiv-
er sales: “For the national market in
Great Britain it’s the T5000 for DVB-T
and it’sbrother theT2400withPVR for
DVB-T2 aswell as the ICECRYPT 3000
for the European market.” The latter
receiver we already introduced to you
in our TELE-satellite 08-09/2011 is-
sue with a detailed test report. “The
T2400 even comeswith a2.0 terabyte
hard drive!” says ‘Paddy’. Normally,
such high-capacity hard drives can’t
be connected. “A special chip makes
it possibl .”
Sales at TURBOSAT are divided into
two regions: “Half of our sales are
domestically here in Great Britain;
the other half is to Europe.” Interna-
tional Sales Manager Chris Ward tells
us m r : “Our ICECRYPT receivers
make up about 50% of our sales with
our CAM’s accounting for about 20%.
SmartCards follow with 15% wit the
rest consisting of other satelli e com-
ponents such as our own LNB series.”
The quantity of LNBs may b consid-
erable but because of their low sales
value they don’t have much of an im-
pact on overall sales.
The high SmartCard sales figures
comes from another TURBOSAT busi-
ness branch. “We have the exclusive
rights for the Dolly Buster adult-ori-
entedTV service”, revealsChrisWard.
“We ave five ch nnels on HOTBIRD
and we sell our Dolly Buster Smart-
Cards to any country where HOTBIRD
can be received.”
And now we come back to the mot-
to that we highlighted earlier, “Small
and Valuable”. TURBOSAT has placed
its entire focus on small products
since they are easier to ship. “For this
reason we don’t deal with larger and
heavier products”, explains Paddy.
TURBOSAT concentrates on valuable
products such as receivers, small
1.A look in theTechnical
Department.Defectiveunits are
quickly repairedhere..
2.TechnicalDirector isRay
Gargiulo.Oneofhismain
tasks is tocheckproduction
samples from themanufacturer
inKorea. “TURBOSAT is
anODM (OriginalDesign
Manufacturer)”,he explains,
“OurownManufacturing
Engineersdesign the receivers;
the receivers are then
manufacturedbasedon these
designs.”
Technical
Director
Ray
Gargiulo
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„Smalland
Valuable“
•ownreceiverlineICECRYPT
•50%ofsalesoutsideGreatBritain
•Focusonreceivers,CAM,SmartCardsand
LNBs
•80,000receiversayear
•producesDollyBusterTVprogramming
viaHOTBIRD
TURBOSAT’sheadquarters
inSittingbourne south eastof
London
COMPANYREPORT
• own receiver line ICECRYPT
• 50% of sales outside Great Britain
• Focus on receivers, CAM, SmartCards and LNBs
• 80,000 receivers a year
• produces Dolly Buster TV programming via HOTBIRD
BSD, Brazil - Internet Forum
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TELE-satellite-1201
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MarcusBernardini, aka
Benni, inhisgarden. In the
background ishis 5.0-
meter antenna aswell as
his1.5-meter dish. Benni
is theoperator of thewww.
portalbsd.com.brwebsite
that focusesonsatellite
interests inBrazil.
toDowith
Digital TV
Owner
Marcus
Bernardini
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•OperatesBrazil’slargestdigitalTVwebsite
•EngagedinthefurthereducationofdigitalTV
antennainstallers
•PlanninghisownIPTVchannelallaboutdigital
technology
•Livinghisdreamwithhisownworldwideradio
station
Benni‘s
BSD
COMPANYREPORT
Satellite InformationWebsiteBSD,Brasil
• Operates Brazil’s largest digital TVwebsite
• Engaged in the further education of digital TV antenna installers
• Planning his own IPTV channel all about digital technology
• Living his dreamwith his ownworldwide radio station
P-Sat, Hungary - Distributor
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TELE-satellite-1201
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Active and full
of ideas:
A successful climb
TiborPosta is founderandmajorityownerofP-SAT.Anythingand
everything anantenna installerwouldneed, includingfiberopticLNBs
fromGlobalInvacom, canbe found inhis shop.
Anyone,whether it’s amanufacturer
or a dealer, who has something to sell
has the same problem: how do you
win new customers? What good is the
best p oduct if no one knows about it?
What use are all those sensational of-
fers if no one is aware of them? How
do youmake your potential customers
notice your products? Every success-
ful manufacturer and every success-
ful dealer managed to find their own
solution. A wholesaler that came up
with an especially interesting solution
to this problem is P-SAT in Hun-
gary.The founder and operator of
this company, Tibor Posta, gave us
some insight into how he solved the
problem ofwinning new customers.
But first we wanted to learn more
about Posta’s Company P-SAT. Obvi-
ously, the “P” in P-SAT stands for his
name Posta. “The company P-SAT Kft
was founded in 2002”, explains Tibor
Posta. Before that time he was an an-
tenna installer. “In 1991 I started out
erecting TV antennas”, he remembers,
“Thiswas at the same timewhenHun-
gary started their second TV chan-
nel via UHF.” His first customer was
his parents. And then it happened as
it usually does: friends nd relatives
would call and Tibor Posta ended up
with more and more work to do. Back
then he lived in eastern Hungary and
COMPANYREPORT
Wholesaler andShopP-SAT, Hungary
Owner
Tibor
Posta
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HowP-SAT
WinsNew
Customers
•Hasitsowncustomer
magazine
•Createdsupermarketstyle
store
•Planningstartofown
brandedTVservices
•Operatesoneofthe
mostwell-knownweb
communitiesinHungary
SinceNovember 2010wholesalerand retailerP-SATKfthasbeen leasing
this 330 squaremeterbuilding innorthernBudapest; the150 squaremeter
warehouse in thebackground alsobelongs toP-SAT.The company also
operates a verypopular InternetdigitalTV community aswell as aweb shop
under thenameSAT.HU.The companyhas six employees.
COMPANYREPORT Wholesaler andShopP-SAT,Hungary
• Has its own customer magazine
• Created supermarket style store
• Planning start of own branded TV services
• Operates one of themost well-knownweb communities in Hungary
SatalliteAV, USA -Wholesaler
TELE-satellite-1201
/satelliteav.pdf
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SuccesswithYour
Hobby –Plusa
LittleLuck
BrianGohl is
Founder andPresident
ofSatelliteAV.The
companydistributes
theGLORYSTAR system
and as awholesaler
manufactures and
distributes the
GEOSATprobrandname.
COMPANYREPORT
WholesalerandManufacturerSatelliteAV,USA
President
Brian
Gohl
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"MyHobby is
MyOccupation"
•Optimizedcompleteproduct
assortmentplusservice
•Ownreceiverlineforsemi-
professionalapplications
•FirstproviderofOTA-SSUFTA
receiversintheUSA
•OffersthesmallestLNBintheworld
•DevelopsfirstAndroidhybridsatellite
andIPTVreceiverforNorthAmerica
SatelliteAValongwith theirpartner companyPowerON canbe found in a section
ofRoseville’s enormous industrialparknearSacramento,California in theUSA.
You can see the tipof aC-banddishmountedon the roof.There are 10different
C andKuband antennas installedon the roof ranging insize from45cm to 3m
covering the entire arc from 58W to 166E.
COMPANYREPORT Wholesaler andManufacturerSatelliteAV,USA
• Optimized complete product assortment plus service
• Own receiver line for semi-professional applications
• First provider of OTA-SSU FTA receivers in the USA
• Offers the smallest LNB in theworld
• Develops first Android hybrid satellite and IPTV receiver for North
America
AB-COM, Slovakia - Receivers
TELE-satellite-1111
/abcom.pdf
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Conquering
themarket
withnew
receivers
ReceiverManufacturerAB-COM,Slovakia
JurajMasaryk is founder and
ManagingDirectorofAB-COM.
Herehe is seen explaining all the
featuresof the 3D converter that
isbuilt into theAB 3Dboxes.
Slovakian receiver manufacturer AB-
COM has found its firm place in the
Central European market within an
impressively short time. Based in the
little-known town of Topolcany, some
100 km east of the Slovakian capital
Bratislava, the company was founded
by Juraj Masaryk in the year 2002. In
the beginning the business acted as a
wholesaler for satellite components and
it was only in the year 2010 that AB-
COMEuropewasestablishedasan inde-
pendent receivermanufacturer.AB-COM
as a wholesaler continues to prosper
alongsideand is theofficialdistributorof
allAB-COM Europe products in the com-
pany’s home markets of Slovakia and
theCzechRepublic.
Company founder Juraj Masaryk tells
ushowAB-COMproductsare supplied to
Founder
Juraj
Masaryk
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TELE-satellite—GlobalDigital TVMagazine
first DVB-T2 receiver,” he hints at some
interestingplans for the future. The only
question that still begs an answer is in
which countries DVB-T2 will actually be
launched. As a matter of fact, nobody
knowsat this stagebecauseevery coun-
try will decide independently whether
andhow to introduceDVB-T2, and these
decisions are not always easy to under-
stand.
The LinkBox series features another
range of receivers: “Here we are talk-
ing about boxes we produce for Czech
pay TV provider Skylink,which uses the
Irdetoencryption system.”These receiv-
ers are particularly inexpensive, Juraj
says and adds “we’d be ready to offer
thisbox toother contentprovidersusing
Irdeto aswell.” If you need further proof
for AB-COM’s orientation towards future
consumerapplicationsyouneednot look
further than to the brand newAB 3DBox
receiver line which features HD receiv-
erswith integrated3D TV converter. The
newly developed 3D boxes are sched-
uled tohit themarket in the
of 2012. In the previous issue of TELE-
satellite we presented the stand-alone
3D converter, whose software will also
be used in theAB 3DBox receivers.
The recently introduced AB-COM
CryptoBox receiver line from AB-COM
has a very special treat in store: As ex-
tremely good-value receivers targeted
towards the pay TVmarket, all receivers
from this line include CA and a CImod-
ule. The truly special feature, however,
is a USB interfacewhich can be used to
connectaWiFidongle, JurajMasarykex-
plains.He knows that fully cabled Ether-
net networks are gradually disappearing
and that almost every household these
days has set up aWiFi network. Sowhy
not add WiFi capability to satellite re-
ceivers? “These boxes are based on the
606 chipset which is particularly
fast,” Juraj adds.
Thanks to all these achievements AB-
COMEuropehas taken only two years to
become a significant player that is ac-
tively tapping into various product seg-
ments. For Juraj Masaryk, innovation is
the key to success and a cornerstone
for a successful expansion path. Even
the company name has turned out to be
wisely chosen: The acronymAB appears
onallnewbrandnameswheneveranew
products series is launched. This way
AB-COM is able to grow and prosper for
a long time to come!
MichalKrajcik’spassion
is all aboutphotography. It
shouldbe, ashe is thehead
ofdesign and looks after the
websiteofAB-COM.
1.MeetMarketingManagerMichalGrezo.What’s thatonhis
screen? It’s the advertisementof theAB 3DBox as itappeared in
TELE-satellite.
2.PavolBlaho isSalesManager
Marketing
Manager
Michal
Grezo
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TELE-satellite—GlobalDigital TVMagazine
first DVB-T2 receiver,” he hints at some
interestingplans for the future. The only
question that still begs an answer is in
which countries DVB-T2 will actually be
launched. As a matter of fact, nobody
knowsat this stagebecauseevery coun-
try will decide independently whether
andhow to introduceDVB-T2, and these
decisions are not always easy to under-
stand.
The LinkBox series features another
range of receivers: “Here we are talk-
ing about boxes we produce for Czech
pay TV provider Skylink,which uses the
Irdetoencryption system.”These receiv-
ers are particularly inexpensive, Juraj
says and adds “we’d be ready to offer
thisbox toother contentprovidersusing
Irdeto aswell.” If you need further proof
for AB-COM’s orientation towards future
consumerapplicationsyouneednot look
further than to the brand newAB 3DBox
receiver line which features HD receiv-
erswith integrated3D TV converter. The
newly developed 3D boxes are sched-
uled tohit themarket in thefirstquarter
of 2012. In the previous issue of TELE-
satellite we presented the stand-alone
3D converter, whose software will also
be used in theAB 3DBox receivers.
The recently introduced AB-COM
CryptoBox receiver line from AB-COM
has a very special treat in store: As ex-
tremely good-value receivers targeted
towards the pay TVmarket, all receivers
from this line include CA and a CImod-
ule. The truly special feature, however,
is a USB interfacewhich can be used to
connectaWiFidongle, JurajMasarykex-
plains.He knows that fully cabled Ether-
net networks are gradually disappearing
and that almost every household these
days has set up aWiFi network. Sowhy
not add WiFi capability to satellite re-
ceivers? “These boxes are based on the
Ali 3606 chipset which is particularly
fast,” Juraj adds.
Thanks to all these achievements AB-
COMEuropehas taken onlytwo years to
become a significant player that is ac-
tively tapping into various product seg-
ments. For Juraj Masaryk, innovation is
the key to success and a cornerstone
for a successful expansion path. Even
the company name has turned out to be
wisely chosen: The acronymAB appears
onallnewbrandnameswheneveranew
products series is launched. This way
AB-COM is able to grow and prosper for
a long time to come!
MichalKrajcik’spassion
isall aboutphotography. It
shouldbe,ashe is thehead
ofdesign and looks after the
websiteofAB-COM.
1.MeetMarketingManagerMichalGrezo.What’s thatonhis
screen? It’s the advertisementof theAB3DBoxas it appeared in
TELE-satellite.
2.PavolBlaho isSalesManager
Sales
Pavol
Blaho
COMPANYREPORT
该独家报道由高级编辑所作
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ReceiverManufacturerAB-COM,Slovakia
•ParticularlysuccessfulinCentralEurope
•Productsfordifferentapplicationssuchas3Dand
payTV
•Focusoncost-efficientproductrange
•Productsoptimisedforindividualapplications
Companypremisesof receivermanufacturer
AB-COM inTopolcany,Slovakia.The companyhas
cooperation agreementswithTVmanufacturerLG
andpayTVproviderSkylink,which iswhy their
logos also appearprominentlyon the roofof the
building.AB-COMgenerates 30%of its turnover
in the localmarketsofSlovakia and theCzech
Republic,with the remaining 70% share coming
fromotherEuropeanmarkets.
AB-COM:
Innovation
Guaranteed
• Particularly successful in Central Europe
• Products for different applications such as 3D and pay TV
• Focus on cost-efficient product range
• Products optimised for individual applications
Applied Instruments, USA - Signal Analyzers
TELE-satellite-1111
/appliedinstruments.pdf
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Robust
Signal Analyzers
Ma e inUSA
SignalAnalyz rManufactur rApplied Instruments,USA
GeneralManagerTomHaywood in the showroomwith
a selectionofproducts fromApplied Instruments.He
owns 50%of the companywhilehispartner JeffHaas,
DirectorofEngineering,owns theother 50%.
GM
Tom
Haywood
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SignalAnalyzerManufacturer,USA
/
TELE-satellite-1109/eng/applied.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
▼
0................................10...................20MioU$D
ProductionCertificates
DVB
ProductionCategories
ownbrand
MainProducts
CableTVSignalAnalyzers,SatelliteTVAnalyzers,NoiseSignal
Generators,NoisePowerRatioTest Instrument
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A small family business hasmanaged
to become one of themostwell-known
names in theNorthAmerican cable and
satellite TV signal analyzermarket. It’s
the perfect reason for us to go and pay
Applied Instruments in Indianapolis, In-
diana, USA, a visit only to find out that
the company is expanding into the in-
ternational market with its products
that areMade inUSA.
Who’s behind Applied Instruments?
It really is a family-owned business.
It was founded exactly 25 years ago
in 1986 by Doyle Haywood, the father
of the current General Manager Tom
Haywood. His son Scott Haywood also
works for the company as a salesman-
ager.
Whenwe lookbackatwhen itallstart-
ed, we find out that there’s even more
history behind the company’s founder
Doyle Haywood: he founded a compa-
ny back in 1973 that produced signal
analyzers for cable TV. In 1979 he sold
that company to a large corporation.
But when he came up with the idea to
develop clean reliable test signal gen-
erators for CATV, he quickly founded a
new company:Applied Instruments.His
son TomHaywood explains to uswhere
the name came from: “We apply a solu-
tion to every problem and provide the
instruments just for that purpose – Ap-
plied Instruments.”
The new company originally began
with threeemployees,oneofwhomwas
David Poelstra, a research engineer
that worked together with Doyle Hay-
wood in the first company. In1990 they
released their first successful prod-
uct to the market – a cable TV signal
analyzer that not only was easy to use
butwas also affordable.Over the years
other analyzers appeared. “In order to
test long cable lengths, we produced a
Return PathTestSet”, remembersGen-
eralManagerTomHaywood, “It consist-
ed of a CW Test Signal Generator that
was attached to one end of the long
cable and a receiver at the other end.
In this way we could check the quality
of the cable.”
In 1994 MMDS (Multichannel Multi-
point Distribution Service), also known
as wireless cable, gained widespread
use primarily in rural areas and Ap-
plied Instruments was there provid-
ing the appropriate signal analyzers.
From here the path to satellite signal
ments TomHaywood.
TheSatBuddyquicklybecame known
and loved by North American satellite
installers and over the years was con-
sistently improved and fitted with new
features. Scott Haywood, Tom Hay-
wood’s son and third generation in the
company, is a sales manager at Ap-
plied Instrumentsand tellsusabout the
newest Buddy version: “It’s the Super
Buddy 29 and in addition to letting you
measure satellite TV signals, it can also
be used to install theWildblue Internet-
via–satellite service. These LNBs re-
quire 29 volts that the Super Buddy 29
can supply, hence the ‘29’ in themodel
name.”
Tom Haywood, the current General
Manager, is actually a construction en-
gineer but always enjoyed lending a
hand at the company. In 1996 he de-
cided toworkexclusively forhis father’s
company: “The creation of solutions
and the ergonomic products have al-
ways fascinated me”, he reveals, “It’s
JeffHaas isDirectorofEngineering
andprefers towork at this shack.He is
co-ownerofApplied Instruments.
not all that much different from being
who must also be
em solver.”
When hismother, thewife of founder
Doyle Haywood, began to have health
issues, his father decided to leave the
company and sell50% ownership of the
company to Tom Haywood. The other
50%was sold to JeffHaas.Bothare en-
thusiastic with the opportunity to fur-
ther expand Applied Instruments.
But the company doesn’t onlymanu-
facture signal analyzers that are used
at the receiving end. An especially in-
teresting highlight is the Noise Power
Ratio testing product that manufactur-
ers of amplifiers, optical transmitters
and receivers, and other active devices
can use to test the operating range of
their products. It consists of a noise
generator that sends its signal to the
receiver to be tested and a correspond-
ing signal analyzer that measures the
output signal from the tested receiver.
“Our NS-3 Broadband Noise Genera-
tor is often used by receiver manufac-
turers and satellite service providers to
simulate rain fade and conduct carrier
to noise testing”, comments Tom Hay-
wood.
General Manager Tom Haywood ex-
plains to us their product palette: “80%
of our sales are made up of reception
signal analyzers, 10% are test genera-
torswith the remaining10%madeupof
complete systems consisting of signal
generators and signal analyzers.” And
as far as sales figures go, he tells us,
“For the past several years sales have
been stable at about US$ 5.5 million
but for2012we are expecting roughly a
10% increase.”
Where will this increase come from?
Sales Manager Scott Haywood has a
few answers for us: “We are currently
developinga signalanalyzer forDVB-S2
thatwill become available in the fourth
quarter of 2011. We are also working
on terrestrial signal analyzers for ATSC
and QAM that will appear in the first
quarter of 2012.”
Applied Instruments is looking at sat-
ellite signal analyzers as their way of
expanding into the export market. “Up
until now, 95% of our products have
been shipped to North America, that is
USA and Canada,with only the remain-
ing 5% being shipped abroad to coun-
tries like Switzerland, Sweden, Great
Britain, Belgium as well as Australia”,
comments ScottHaywood.
But this is what will change in the
company’s 25th year of operation: “We
are actively looking for competent dis-
tributors in Europe, The Middle East
and Asia.” It is critical for Applied In-
struments tofind technically competent
partners: “Our products are not throw-
away products; they are solidly built
and can be repaired if the needwere to
ever arise.” Technical customer service
is actually quite important when deal-
ingwith products like signal analyzers;
professional installers use signal ana-
lyzers on a daily basis and can thereby
document a proper installation. Reli-
ability and helpwith technical problems
are excellent reasons why an installer
wouldwant to choose a quality product
from amanufacturer that he knowswill
support him later on.
“We produce everything ourselves”,
comments General Manager Tom Hay-
wood referring to his nine production
employees, “Our R&D team consists of
AmotorizedC-banddishon thewall
aswell asnumerousotherdishes
on the roof are allusedbyApplied
Instruments todevelopand test their
signal analyzers.
Engineering
Jeff Haas
1
2
3
seven engineers, the repair team ismade up of five en-
gineers and our technical customer service has four en-
gineers.” On top of that are three employees in admin-
istration aswell as two salesmanagers so that a total of
30 employeesmake upApplied Instruments all of which
work in an 11,000 Sq-foot office/production facility lo-
cated in an industrial zone southeast of Indianapolis.
After 25 successful years, Applied Instruments is
ready to plow into the international market. The en-
thusiasm of the engine
customers have for thei
company with an excellent chance to grow in the world
market over the next 25 years with their robust signal
1.SalesManagerScottHaywoodenjoys readingTELE-satellite.
“I’m especially interested in thesatelliteDXer reports”, reveals
Scott, “It shows theenthusiasm theyhave for theirhobby.” It’s
an enthusiasm thatScott shares and that canbe readily seen in
thecompany’s signal analyzers.
2.Dianagreets visitors at the receptiondesk.
3.CamilleEdmonds keeps trackoffinancesandorganizes the
Sales
Scott
Haywood
■
COMPANYREPORT
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TELE-satellite—GlobalDigital TVMagazine
SignalAnalyzerManufacturerApplied Instruments,USA
25Years
Applied
Instruments
•Thepowerofthiscompanyisitsrobust
signalanalyzers
•Companyplansworldwideexpansionwith
itsinternationallycompatibleanalyzers
•Specialtestsignalgeneratorsforreceiver
manufacturers
•Specialattentiontoergonomicoperation
•Technicalcustomerserviceanimportant
highlightofthecompany
Applied Instruments leases two suites in this
industrial complex fromwhichdigitalTV signal
analyzersareproduced.
• The power of this company is its robust signal analyzers
• Company plans worldwide expansionwith its internationally compati-
ble analyzers
• Special test signal generators for receiver manufacturers
• Special attention to ergonomic operation
• Technical customer service an important highlight of the company
Huber+Suhner, Switzerland - FibreOptics
TELE-satellite-1111
/huber+suhner.pdf
R
Manu
Distr
Whol
Shop
R
Serv
1
2
1.PatrickZaina isProduct
Manager forfiberoptic
connectors.Herewesee
him in frontofaprofessional
distributioncabinet
consistingprimarilyof
fiberoptic splitters.The
“CLIK!” system is a compact
version for thedistribution
of satellitesignals in smaller
apartments.
2. JürgenSilbereisen isone
of thefive “CLIK!” system
design engineers.Here
weseehimprogramming
anonline calculator
that installers canuse
todetermine exactly
what “CLIK!”systems
components theywould
need for a specific
distributionsystem. “The
Product
Manager
Patrick
Zaina
■
HUBER+SUHNER
FibreOpticCablesandDistribution,Switzerland
TELE-satellite-1111/eng/huber+suhner.pdf
DownloadReport
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
▼
▼
0............................2500 .............................5000
AverageTurnover (Previous,This,NextYearEstimates)
▼
0..............................500................1000MioSFr
ProductionCertificates
ISO 9001, ISO 14001, IRIS,RoHS,REACH
ProductionCategories
ownbrand
CLIK!
MainProducts
Connectivity solutions forRadioFrequency,LowFrequency and
FiberOpticapplications.Fibreopticdistributionsystems for
professional andhomeuse.
Address
HUBER+SUHNERAG
Degersheimerstrasse 14
9100Herisau
SWITZERLAND
Tel+41-71-353-4111
144
TELE-satellite—GlobalDigital TVMagazine
—10-11/201
MarketingManagerOthmar
Fuchspresentsuswith a
“CLIK!’ yste brochurehere in
themain lobby.
Marketing
Manager
Othmar
Fuchs
COMPANYREPORT
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TELE-satellite—GlobalDigital TVMagazine
FiberOpticDistributionSystemsManufacturerHUBER+SUHNER,Switzerland
•Oneoftheleadingfiberopticcompaniesintheworld
•NewCLIK!Systemforeasyinstallation
•Newmarketsegmentthatwillmakecoaxialcable
distributionsystemsobsolete
•Nowavailable:economicalalternativewith
distributionsystemsstartingwitheightusers
Smack in themiddleof the
SwissAlps: that’swhere
HUBER+SUHNER canbe found
inHerisau innortheastern
Switzerland
FiberOpticsat
HUBER+SUHNER
• One of the leading fiber optic companies in theworld
• New CLIK! System for easy installation
• Newmarket segment that will make coaxial cable distribution systems
obsolete
• Now available: economical alternativewith distribution systems start-
ingwith eight users
