TELE-audiovision - The World’s Leading Digital TV Industry Publication - page 112

TELE-audiovision Global Company Directory
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TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine
— 07-08/2014
Wadt, Brazil - Headends
TELE-satellite-1205
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Neide is thedaughterof the
company’s founderand takes careof
Wadt’sfinances.Joao,Neide’ssonand
the company founder’sgrandson is
headendmanufacturerWadt’sTechnical
Director inSaoPaulo,Brazil.
Wadt had to specialize and focused
path the company
Owner
Neide
Wadt
ë
São Paulo
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Neide is thedaughterof the
company’s founder and takes careof
Wadt’sfinances. Joao,Neide’s son and
the company founder’sgrandson is
headendmanufacturerWadt’sTechnical
Director inSaoPaulo,Brazil.
The company, that has been suc-
“Wadt’s best times were before
1994”, remembers the company
founder’s Grandson, “Back then we
had 200 employees.” Those days are
over; in 1994 the Brazilian govern-
ment lifted the high import duties af-
ter which HF products came into the
country at low prices.
Wadt had to specialize and focused
The company founder’s grandson,
Joao Alfredo Wadt Miranda, who today
is the company’s Technical Director,
thinks back to the products that
started it all: “It was car radi-
os for Ford vehicles that my
Grandfather manufactured
first.” It was already ob-
vious back then what
path the company
Technical
Director
Joao
Wadt
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•InvolvedinHFformorethan60
years
•Newallocationofcable
licensesinBrazilopensuphuge
opportunitiesforthecompany
•Specializedproductsforcable
headends
•Onlyshipsdomestically
Thedish antennason the roofprovide a
clue towhatgoeson inside thisbuilding;
it caught the interestof theTELE-satellite
editorial staff: the companyEletronica
Wadt,whichhasbeen involvedwith
reception technology since 1945, resides
here.
Distribution
Technology
from Wadt
COMPANYREPORT HeadendManufacturerWadt,Brazil
• Involved in HF for more than 60 years
• New allocation of cable licenses in Brazil opens up huge opportunities
for the company
• Specialized products for cable headends
• Only ships domestically
Jiuzhou, China - Receivers
TELE-satellite-1203
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Jiuzhou’s OTT
Development Team
JimmyZhang isdigitalTV
devicemanufacturer Jiuzhou’s
MarketingViceManager and
is also responsible for the
marketingof theirOTTunits.
Internet services and terrestrial/sat-
ellite TV are constantlymerging closer
together.Many currentdigital receivers
already have an Internet connection
butmost of the time this connection is
only used to load new software into the
receiver or to connect the receiver to a
local network. The total integration of
Internet video and audio content with
digital receivers is still in its infancy.
Jimmy Zhang is Jiuzhou’s Marketing
Vice Manager and tells us what it’s all
about: “OTT stands for Over-The-Top.
Itmeans that viewers can not only see
their normal TV channels terrestrially,
via satellite or cable, they can now use
the same device to enjoy video and au-
dio content via the Internet.” YouTube
and VUDU, a movie service, are just
a few examples according to Jimmy
Zhang.The enduserdoesn’t really care
how the video and audiomakes it to his
TV screen, as long as he can use one
remote control to access everything
that’s available.
Unfortunately, a weak spot in the
OTT technology is the bandwidth of the
end user’s Internet connection. Video
transmissions require a large band-
width. Therefore, right now these OTT
compatible digital receivers would re-
ally only have markets in Europe and
North America even though there are
many other regions that offer scattered
high-speed Internet access. “We’re fo-
cusing on these twomarkets”, confirms
Jimmy Zhang, “Buying power is the
highest there.”
Team”, we learn from Vice General
ManagerRichardwho is responsible for
the R&D Team. “Our entire R&D Team
consists of 200 engineers”, clarifies
Vice General Manager Richard, “We’re
working with the Android as well as
with the Linux operating systems.”
Department Manager Yongjun Zhang
is in charge of the Application Team
consisting of ten engineers. This is
where the functioning of the software
is tested and optimized so that end us-
ers won’t have any trouble accessing
all the different Internet services with
their Jiuzhou receiver later on.
Thebestpart is thatOTT isonlybeing
COMPANYREPORT
DigitalTVManufacturer Jiuzhou,China
Vice
Marketing
Jimmy
Zhang
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Richard isViceGeneral
Manager and runs the
JiuzhouR&D teamwith200
engineers.
though older digital receivers can be
upgraded with OTT, theymight not be
good enough to truly take advantage of
OTT. “The chips get faster and faster
every day and if you upgrade a digital
receiver that has an older chipset with
OTT, you might not be able to enjoy
theseOTT services interference-free.”
The end result is that itwould be far
better toupgrade anewdigital receiver
withOTT services; only thenwould the
menu operation and the speed and ca-
pabilitiesof thebuilt-in chipsbeoptimal
for theseOTT services.
The Jiuzhou development team is
working feverishly on the best possible
solutions forOTT.
developed in software form”, rev
Marketing Vice Manager Jimmy Zh
ang
to us, “This means that end users
merely have to upload a new software
version in order tomake their existing
digital receiversOTT compatible.”
Even though it appears that this can
all be easily accomplished technically,
two things have to be kept inmind: the
firsthas to dowith a license since there
are many Internet services that have
to be paid for. The second is that even
Vice GM
Richard
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Over-The-Top by
Jiuzhou
•DevelopesDigitalTVreceivers
optimizedforOTT
•DedicatedOTTdevelopmentteam
•MarketforOTTinEuropeand
NorthAmerica
•Upgradeofolderdigitalreceivers
possiblewithasoftwareupgrade
TheOTT
Development
Teamworkson
the sixthfloor
of the Jiuzhou
ElectricBuilding
inNanshan’s
HightechPark in
Shenzhen,China.
COMPANYREPORT DigitalTVManufacturerJiuzhou,China
• Developes Digital TV receivers optimized for OTT
• Dedicated OTT development team
• Market for OTT in Europe and North America
• Upgrade of older digital receivers possible with a software upgrade
Panodic, China - Receivers
TELE-satellite-1203
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R ceiver Manufacturer Panodic, China
The Big Expansion
of Panodic
In 1999 three technically enthusias-
tic young entrepreneurs founded the
company MICO in Hong Kong. Their
first product: a DVD player. Since then
they have gotten larger and larger so
that today they are one of the top five
receiver manufacturers in China with
more than 1200 production employ-
ees and over 100 R&D engineers. The
technology and marketing departments
are located in the Shenzhen High Tech
Park; the production facility is only a
half hour car ride away in Fuyong in the
Bao’an District. We paid a visit to both
facilities to see for ourselves how Pan-
odic managed to get this far.
So, obviously the first question is
this: is the company name MICO or
Panodic? Marketing Director Alan Yu
has the answer for us: “The company
MICO Hongkong still exists and is the
parent company of the Panodic Group.
MICO has its headquarters in Hong
Kong and that’s where you’ll also find
the Panodic Group’s financial manage-
ment and logistics.”
Panodic itself was founded in Shen-
zhen in 2009 and sold their products
under this name to the local market in
China. The company’s products are also
exported under every possible brand
name, just not the Panodic name. “We
export as an OEM and ODM manufac-
turer and don’t use our name at all.”
In addition to the production facility
in Bao’an, the Panodic Group also in-
cludes a branch office in Beijing. “20
engineers work there primarily on our
IP receiver’s software. The domestic
sales team can also be found there.”
For the Chinese market, Panodic offers
primarily DVB-C and IPTV receivers.
“TV and Internet are constantly merg-
ing closer and closer together; we are
integrating Internet services with our
DVB-C receivers.”
Panodic started exporting their DVB
products in 2005. “The first receiver
that we manufactured for export was
a DVB-T receiver for Great Britain”, re-
members Alan Yu. That was also the
time that Panodic expanded into the
then new receiver business. “Panod-
ic’s R&D engineers have accomplished
quite a bit in just a short time: “We’re
introducing a new combination receiver
for DVB-S2 and DVB-T as well as for
DVB-S2 and ISDB-T.” A Linux-based IP
box was also completed just now.
“An interesting niche is DVB-T mod-
ules for reception in a car.” This mod-
ule with DVB-T/MPEG4 is connected to
the DVD players video screen in the
car.” Rear seated passengers can use
a remote control to change channels
while the car is in motion.” The driver
of course is looking out the front win-
dow at the traffic. Panodic is planning
to make this product available in the
first quarter of 2012.
“We’re also working on projectors”,
said Alan Yu surprisingly. Sure enough,
in these days of HD there are more
and more viewers interested in TV
projectors. “A projector really makes
HD beautiful”, he comments and then
promises, “The first samples are al-
ready completed with production set to
begin in the second quarter of 2012.”
3D can’t be all that far away then. “In
the third quarter of 2012 we’ll also be
introducing receivers with integrated
3D converters.”
Where can you find Panodic’s prod-
ucts? “In 2011 we still only sold about
10% of our products domestically here
in China. The remaining 90% were ex-
ported. In 2012 it will shift to about
20% domestic and 80% export.” Alan
Yu is expecting to see an increase in
DVB-C as well as ABS, the Chinese digi-
tal satellite TV standard.
But the Marketing Director i
Company founder:
You Zhen Yu. He and
two other partners
founded MICO in
1999 and Panodic in
2003.
COMPANY REPORT
Founder
You Zhen
Yu
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not a manufacturer that produces only
when there are orders; they are contin-
uously active in further development.
“We are cooperating with many indus-
trial partners, such as, NDS, Conax,
SuperNovelTV as well as chip manufac-
turers ST and Ali. We’ve also received
licenses from Sisvel DivX and Inview.”
Inview is a provider of EPG informa-
tion and Internet-based additional data
suchas IPTV.Thanks to theappearance
of more and more hybrid receivers, the
integration with the Internet is moving
more and more to the forefront.
And that’s how Panodic managed to
work themselves up into the group of
top five manufacturers in just a few
years. From the original three-man
founding team the company has grow
n
to over 1500 employees and there’s n
o
end in sight. AlanYu: “Weare constant-
ly working on designing and developing
higher quality products. This includes,
above all, hybrid receivers.” These are
receivers that are mostly interesting to
operators.
The expansion of their product pal-
ette suggests that Panodicwill continue
to climb higher in the ranks of top class
companies.
vinced that expor
p:
“With our new DVB-T2 and DVB-S2
receivers we will increase our market
share and the upcoming football world
cup will increase ISDB-T sales in South
America.”
It’s becoming clear that Panodic is
1.HuangWei isoneof the founders
ofMICO/Panodic.He takes careof the
strategi
2.XuHa
in charg
operations and can reveal tous: “In
2011weachievedsalesof 70million
USD and in 2012we’reexpecting an
increase to100millionUSD.”
Founder
Huang
Wei
1
2
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not a manufacturer that produces only
when there are orders; they are contin-
uously active in further development.
“We are cooperating with many indus-
tri l partners, such as, NDS, Conax,
SuperNovelTV aswell as chipmanufac-
tu ers ST and Al. We’ve also received
licenses from Sisvel DivX and Inview.”
Inview is a provider of EPG informa-
integration with the Internet is moving
more dmore to the forefront.
And that’s how Panodic managed to
work thems lves up into the group of
top five manufacturers in just a few
years. From the original three-man
founding team the company has grown
to over 1500 employees and there’s no
d in si ht. Al nYu: “Weare constant-
lyworking on designing and developing
higher quality products. This includes,
above all, hybrid receivers.” These are
receivers that aremostly interesting to
operators.
The expansion of their product pal-
ette sugg sts that P odicwill continue
to climb higher in the ranks of top class
companies.
vinced that exports will also pick up:
“With our new DVB-T2 and DVB-S2
receivers we will increase our market
share and the upcoming football world
cup will increase ISDB-T sales in South
America.”
It’s becoming clear that Panodic is
1.HuangWei isoneof the founders
ofMICO/Panodic.He takes careof the
strategicorientationofproduction.
2.XuHaiBin isPanodic’sCEO.He’s
in chargeof thecompany’sdaily
operations and can reveal tous: “In
2011weachieved salesof 70million
USD and in 2012we’re expecting an
increase to 100millionUSD.”
CEO
Xu Hai Bin
PANODIC
ReceiverManufacturer,China
/
TELE-satellite-1201/eng/panodic.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0............................1000..............................2000
AverageTurnover (Previous,This,NextYearEstimates)
0................................50.................100MioUS$
ProductionCertificates
RoHS,DVB,EMC
ProductionCategories
OEM
MainProducts
Receivers forDVB-T/T2,DVB-S/S2,DVB-C, ISDB-TB, IPTV,DVD
Players,Projectors
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Panodic’sMarketing
Director isAlanYu.
He is a loyal readerof
TELE-satellite.
ReceptionistYan
Jinggreets visitors
in the lobby
Marketing
Manager
Alan Yu
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Oneof the
TopFive:
Panodic
byLuoShigang
•Multiplequalitycontrolpointsbefore,
duringandafterproduction
•ConcentratingondigitalTVproducts
•Cooperatingwithmanylicense
providers
•Continuousproductpalette
expansion
The administrationand
R&D teamsofOEM/ODM
manufacturerPanodic can
be found in the futuristic
GrentechBuilding in
Shenzhen’sHighTechPark.
COMPANYREPORT
该独家报道由高级编辑所作
ReceiverManufacturerPanodic,China
• Multiple quality control points before, during and after production
• Concentrating on digital TV products
• Cooperating with many license providers
• Continuous product palette expansion
Sortec, Slovakia - Distributors
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TELE-satellite-1203
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Growth Through
Quality
LadislavŠmárik is
SORTEC’sFounder and
President
In 20 years a company went from
starting off as a small installation op-
eration to becoming the la
f ssional installer in Slovakia and at
the same time has become one of the
largest wholesalers in the country. We
wanted to kno more about SORTEC’s
success story. Their headquarters and
main shop are located in the capital
city of Bratislava within sight of a large
shopping center in which among other
things can be found a TESCO hyper-
market.
SORTEC is not only an in-
staller and wholesaler; they
als
operate five retail stores
from which end users can buy
anything they need for television
signal rec ption. And if you can’t
visit the stores in person, you can buy
from them online. Ľuboš Bezák, Man-
ager of the E-shop, tells us more about
them: “At the moment four of these
stores can be found in western Slova-
kia with the fifth one in the east. But in
2012 we are planning to open up two
more shops in the east.” SORTEC will
then have Slovakia nicely covered with
their satellite storeswhere you can find
in addition to all the necessary satellite
components, also everything for ter-
restrial reception. “Slovakia is currently
in the transition phase from analog to
COMPANY REPORT
Wholesaler and Installer SORTEC, Slovakia
Founder
Ladislav
Šmárik
1
2
3
4
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TELE-s
digital terrestrial reception”
Ľuboš Bezák.
But these retail stores onlymake up
about 15% of SORTEC’s business. “The
largest portion of our sales comes from
our wholesale business and our instal-
lation work”, explains E-shop Manager
Ľuboš Bezák, “From our wholesaleac-
tivity 90% of sales comes from instal-
lations and the remaining 10% comes
from our cooperation with large store
chains.” For these hyper markets and
largeelectronic chainsSORTECdelivers
complete satellite systems that include
dish, LNB and receiver.
“The most requested dih sizes in
Slovakia are the 80cm and 90cm an-
tennas; they make up about 90% of
our dish sales”, says ĽubošBezák. “The
reason for this is that forSlovakians the
more attractive channels can be found
on ASTRA at 23.5 east but there are
also many free-to-air (FTA) channels
on ASTRA at 19.2 east that they want
to see”, continues Ľuboš Bezák. That’s
why these larger dishes are fitted with
monoblockLNBs so t at both satellites
can be received.
SORTEC was founded in 1992 by
Ladislav Šmárik. Back then he was an
antenna installer a
cessful with the installation of profes-
sional systems such as those for entire
housing blocks in larger communities.
ThisMATV (Master Antenna) installa-
1.Pavol
sGeneralManager
2.ĽubošBezákSORTEC‘sE-shopManager.
C’s satellitestore
esalespersonnel take
s.
alesManagers:
dPavolLukáč (right).
GM
Pavol
Macko
1
2
3
4
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digital terrestrial reception”, explains
Ľuboš Bezák.
But these retail stores onlymake up
about 15% of SORTEC’s business. “The
largest portion of our sales comes from
our wholesale business and our instal-
lation work”, explains E-shop Manager
Ľuboš Bezák, “From our wholesale ac-
tivity 90% of sales comes from instal-
lations and the remaining 10% comes
from our cooperation with large store
chains.” For these hyper markets and
largeelectronic chainsSORTECdelivers
complete satellite systems that include
dish, LNB and receiver.
“The most requested dish sizes in
Slovakia are the 80cm and 90cm an-
tennas; they make up about 90% of
our dish sales”, says ĽubošBezák. “The
reason for this is that forSlovakians the
more attractive channels can be found
on ASTRA at 23.5 east but there are
also many free-to-air (FTA) channels
on ASTRA at 19.2 east that they want
to see”, continuesĽuboš Bez
why these larger dishes are fitted with
monoblock LNBs so that both satellites
can be received.
SORTEC w s fou ded in 1992 by
Ladislav Šmárik. B ck then he w s an
antenna installer and was very suc-
cessful with the installation of profes-
sional systems such as those for entire
housing blocks in larger communities.
ThisMATV (Master Antenna) installa-
2.Ľuboš
sE-shopManager.
3. It’salwaysbusy inSORTEC’ssatellitestore
where end-usersshop.Three salespersonnel take
careof thecustomers'needs.
4.Twoof the fourSORTECSalesManagers:
AlexanderZáhončík (left)andPavolLukáč (right).
Sales
Alexander
Záhončík
1
2
3
4
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digital terrestrial reception”, explains
ĽubošBezák.
But these retail stores only make up
about 15% of SORTEC’s business. “The
largest portion of our sales comes from
our wholesale business and our instal-
lation work”, explains E-shop Manager
Ľuboš Bezák, “From our wholesale ac-
tivity 90% of sales comes from instal-
lations and the remaining 10% comes
from our cooperation with large store
chains.” For these hyper markets and
largeelectronic chainsSORTECdelivers
complete satellite systems that include
dish, LNB and receiver.
“The most requested dish sizes in
Slovakia are the 80cm and 90cm an-
tennas; they make up about 90% of
our dish sales”, says ĽubošBezák. “The
reason for this is that forSlovakians the
more attractive channels can be found
on ASTRA at 23.5 east but there are
also many free-to-air (FTA) channels
on ASTRA at 19.2 east that they want
to see”, continues Ľuboš Bezák. That’s
why these larger dishes are fitted with
monoblock LNBs so that both satelli s
can be received.
SORTEC was founded in 1992 by
Ladislav Šmárik. Back then was an
antenna installer and was very suc-
cessful with the installation of profes-
sional systems such as those for entire
housing blocks in larger communities.
This MATV (Master Antenna) installa-
1.PavolMacko isSORTEC’sGeneralManager
2.ĽubošBezákSORTEC‘sE-shopManag r.
3. It’s alwaysbusy inSORTEC’s satellite store
where end-usersshop.Three salespersonnel take
careof thecustomers'needs.
4.Twoof the fourSORTECSalesManagers:
AlexanderZáhončík (left)andPavolLukáč (right).
Sales
Pavol
Lukáč
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Number
One
•Oneofthelargestwholesalersin
Slovakia
•Successthroughdistributionofwell-
known,high-qualitybrandnames
•Movetotheirownbuildingin2012
•Activeinnewtechnologiessuchas
fiberopticsandIPTV
inProfessional
Installations
WholesalerSORTEC’s
headquarters inBratislava,
Slovakia.SORTEC just leases this
space andwillmove to theirown
newbuilding in 2012.
COMPANYREPORT Wholesaler and InstallerSORTEC,Slovakia
• One of the largest wholesalers in Slovakia
• Success through distribution of well-known, high-qu lity brand ames
• Move to their own building in 2012
• Active in new technologies such as fiber optics and IPTV
Turbosat, UK - Receivers
.com/
TELE-satellite-1203
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New R ceiver from
TURBOSAT
InternationalSales
ManagerChrisWard in
frontof small sampling
ofTURBOSAT’s
products: ICECRYPT
receivers andLNBs.He
is thecontact fornew
dealers inEuropeand
other areas.
COMPANYREPORT
Wholesaler andManufacturerTURBOSAT,GreatBritain
Sales
Chris
Ward
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sales figures a
n-
other important reason: TURBOSAT
receivers are listed with every large
chain in Great Britain. “Our receivers
can be found in the superstores from
TESCO, in the MAPLIN electronics
shops, in CPC, Dixons, John Lewis, at
Play.com and many others.”
Sure enough, three receiver mod-
els make up nearly 75% of all receiv-
er sales: “For the national market in
Great Britain it’s the T5000 for DVB-T
and it’sbrother theT2400withPVR for
DVB-T2 aswell as the ICECRYPT 3000
for the European market.” The latter
receiver we already introduced to you
in our TELE-satellite 08-09/2011 is-
sue with a detailed test report. “The
T2400 even comeswith a2.0 terabyte
hard drive!” says ‘Paddy’. Normally,
such high-capacity hard drives can’t
be connected. “A special chip makes
it possible.”
Sales at TURBOSAT are divided into
two regions: “Half of our sales are
domestically here in Great Britain;
the other half is to Europe.” Interna-
tional Sales Man ger Chris Ward t lls
us or : “Our ICECRYPT receivers
make up about 50% of our sales with
our CAM’s accounting for about 20%.
SmartCards follow with 15% wit the
rest consisting of other satellite com-
ponents such as our own LNB series.”
The quantity of LNBs may be consid-
erable but because of their low sales
value they don’t have much of an im-
pact on overall sales.
The high SmartCard sales figures
comes from another TURBOSAT busi-
ness branch. “We have the exclusive
rights for the Dolly Buster adult-ori-
entedTV service”, revealsChrisWard.
“We ave five ch nnels on HOTBIRD
and we sell our Dolly Buster Smart-
Cards to any country where HOTBIRD
can be received.”
And now we come back to the mot-
to that we highlighted earlier, “Small
and Valuable”. TURBOSAT has placed
its entire focus on small products
si ce they are easier to ship. “For this
reason we don’t deal with larger and
heavier products”, explains Paddy.
TURBOSAT concentrates on valuable
products su h as receivers, small
1.A look in theTechnical
Department.Defectiveunits are
quickly repairedhere..
2.TechnicalDirector isRay
Gargiulo.Oneofhismain
tasks is tocheckproduction
samples from themanufacturer
inKorea. “TURBOSAT is
anODM (OriginalDesign
Manufacturer)”,he explains,
“OurownManufacturing
Engi eersdesign the receivers;
the receivers are then
manufacturedbasedon these
designs.”
Technical
Director
Ray
Gargiulo
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„Smalland
Valuable“
•ownreceiverlineICECRYPT
•50%ofsalesoutsideGreatBritain
•Focusonreceivers,CAM,SmartCardsand
LNBs
•80,000receiversayear
•producesDollyBusterTVprogramming
viaHOTBIRD
TURBOSAT’sheadquarters
inSittingbourne south eastof
London
COMPANYREPORT
• own receiver line ICECRYPT
• 50% of sales outside Great Britain
• Focus on receivers, CAM, SmartCards and LNBs
• 80,000 receivers a year
• produces Dolly Buster TV programming via HOTBIRD
BSD, Brazil - Internet Forum
/
TELE-satellite-1201
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Marcus Bernardini, aka
Benni, in his garden. In the
background is his 5.0-
meter antenna as well as
his 1.5-meter dish. Benni
is the operator of the www.
portalbsd.com.br website
that focuses on satellite
interests in Brazil.
Always Active
When it Has
to Do wi h
Digital TV
COMPANY REPORT
Satellite Information Website BSD, Brasil
Owner
Marcus
Bernardini
246
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•OperatesBrazil’slargestdigitalTVwebsite
•EngagedinthefurthereducationofdigitalTV
antennainstallers
•PlanninghisownIPTVchannelallaboutdigital
technology
•Livinghisdreamwithhisownworldwideradio
station
Benni‘s
BSD
COMPANYREPORT
Satellite InformationWebsiteBSD,Brasil
• Operates Brazil’s largest digital TV website
• Engaged in the further education of digital TV antenna installers
• Planning his own IPTV channel all about digital technology
• Living his dream with his own worldwide radio station
P-Sat, Hungary - Distributor
/
TELE-satellite-1201
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Budapest
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Active and full
of ideas:
A successful climb
TiborPosta is founderandmajorityownerofP-SAT.Anythingand
everything anantenna installerwouldneed, includingfiberopticLNBs
fromGlobalInvacom, canbe found inhis shop.
Anyone,whether it’s amanufacturer
or a dealer, who has something to sell
has the same problem: how do you
win new customers? What good is the
best p oduct if no one knows about it?
What use are all those sensational of-
fers if no one is aware of them? How
do youmake your potential customers
notice your products? Every success-
ful manufacturer and every success-
ful dealer managed to find their own
solution. A wholesaler that came up
with an especially interesting solution
to this problem is P-SAT in Hun-
gary.The founder and operator of
this company, Tibor Posta, gave us
some insight into how he solved the
problem ofwinning new customers.
But first we wanted to learn more
about Posta’s Company P-SAT. Obvi-
ously, the “P” in P-SAT stands for his
name Posta. “The company P-SAT Kft
was founded in 2002”, explains Tibor
Posta. Before that time he was an an-
tenna installer. “In 1991 I started out
erecting TV antennas”, he remembers,
“Thiswas at the same timewhenHun-
gary started their second TV chan-
nel via UHF.” His first customer was
his parents. And then it happened as
it usually does: friends nd relatives
would call and Tibor Posta ended up
with more and more work to do. Back
then he lived in eastern Hungary and
COMPANY REPORT
Wholesaler and Shop P-SAT, Hu gary
Owner
Tibor
Posta
184
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TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine
HowP-SAT
WinsNew
Customers
•Hasitsowncustomer
magazine
•Createdsupermarketstyle
store
•Planningstartofown
brandedTVservices
•Operatesoneofthe
mostwell-knownweb
communitiesinHungary
SinceNovember 2010wholesalerand retailerP-SATKfthasbeen leasing
this 330 squaremeterbuilding innorthernBudapest; the150 squaremeter
warehouse in thebackground alsobelongs toP-SAT.The company also
operates a verypopular InternetdigitalTV community aswell as aweb shop
under thenameSAT.HU.The companyhas six employees.
COMPANYREPORT Wholesaler andShopP-SAT,Hungary
• Has its own customer magazine
• Created supermarket style store
• Planning start of own branded TV services
• Operates one of the most well-known web communities in Hungary
AB-COM, Slovakia - Receivers
TELE-satellite-1111
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Conquering
the market
with new
receivers
ReceiverManufacturerAB-COM,Slovakia
JurajMasaryk is founder and
ManagingDirectorofAB-COM.
Herehe is seen explaining all the
featuresof the 3D converter that
isbuilt into theAB 3Dboxes.
Slovakian receiver manufacturer AB-
COM has found its firm place in the
Central Europ
impressively short time. Based in the
little-known town of Topolcany, some
100 km east of the Slovakian capital
Bratislava, the company was founded
by Juraj Masaryk in the year 2002. In
the beginning the business acted as a
wh
olesaler for satellite components and
it was only in the year 2010 that AB-
COMEuropewasestablishedasan inde-
pendent receivermanufacturer.AB-COM
as a wholesaler continues to prosper
alongsideand is theofficialdistributorof
allAB-COM Europe products in the com-
pany’s home markets of Slovakia and
theCzechRepublic.
Company founder Juraj Masaryk tells
ushowAB-COMproductsare supplied to
Founder
Juraj
Masaryk
2
1
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first DVB-T2 receiver,” he hints at some
interestingplans for the future. The only
question that still begs an answer is in
which countries DVB-T2 will actually be
launched. As a matter of fact, nobody
knowsat this stagebecauseevery coun-
try will decide independently whether
andhow to introduceDVB-T2, and these
decisions are not always easy to under-
stand.
The LinkBox series features another
range of receivers: “Here we are talk-
ing about boxes we produce for Czech
pay TV provider Skylink,which uses the
Irdetoencryption system.”These receiv-
ers are particularly inexpensive, Juraj
says and adds “we’d be ready to offer
thisbox toother contentprovidersusing
Irdeto aswell.” If you need further proof
for AB-COM’s orientatio
consumerapplicationsyouneednot look
further than to the brand newAB 3DBox
receiver line which features HD receiv-
erswith integrated3D TV converter. The
newly developed 3D boxes are sched-
uled tohit themarket in thefirstquarter
of 2012. In the previous issue of TELE-
satellite we presented the stand-alone
3D converter, whose software will also
be used in theAB 3DBox receivers.
The recently introduced AB-COM
CryptoBox receiver line from AB-COM
has a very special treat in store: As ex-
tremely good-value receivers targeted
towards the pay TVmarket, all receivers
from this line include CA and a CImod-
ule. The truly special feature, however,
is a USB interfacewhich can be used to
connectaWiFidongle, JurajMasarykex-
nows that fully cabled Ether-
net networks are gradually disappearing
and that almost every household these
days has set up aWiFi network. Sowhy
not add WiFi capability to satellite re-
ceivers? “These boxes are based on the
Ali 3606 chipset which is particularly
fast,” Juraj adds.
Thanks to all these achievements AB-
COMEuropehas taken only two years to
become a significant player that is ac-
tively tapping into various product seg-
ments. For Juraj Masaryk, innovation is
the key to success and a cornerstone
for a successful expansion path. Even
the company name has turned out to be
wisely chosen: The acronymAB appears
onallnewbrandnameswheneveranew
products series is launched. This way
AB-COM is able to grow and prosper for
a long time to come!
MichalKrajcik’spassion
is all aboutphotography. It
shouldbe, ashe is thehead
ofdesign and looks after the
websiteofAB-COM.
1.MeetMarketingManagerMichalGrezo.What’s thatonhis
screen? It’s the advertisementof theAB 3DBox as itappeared in
TELE-satellite.
2.PavolBlaho isSalesManager
Marketing
Manager
Michal
Grezo
2
1
120
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first DVB-T2 receiver,” he hints at some
interestingplans for the future. The only
question that still begs an answer is in
which countries DVB-T2 will actually be
launched. As a matter of fact, nobody
knowsat his stagebecauseever coun-
try will decide independently whether
andhow to introduceDVB-T2, and these
decisions are not always easy to under-
stand.
The LinkBox series features another
range of receivers: “Here we are talk-
ing about boxes we produce for Czech
pay TV provider Skylink,which uses the
Irdetoencryption system.”These receiv-
ers are particularly inexpensive, Juraj
says and adds “we’d be ready to offer
thisbox toother contentprovidersusing
Irdeto aswell.” If you need further proof
for AB-COM’s orientation towards future
consumerapplicationsyouneednot look
further than to the brand newAB 3DBox
receiver line which features HD receiv-
erswith integrated3D TV converter. The
newly developed 3D boxes are sched-
uled tohit themarket in thefirstquarter
of 2012. In the previous issue of TELE-
satellite we presented the stand-alone
3D converter, whose software will also
be used in theAB 3DBox receivers.
The recently introduced AB-COM
CryptoBox receiver line from AB-COM
has a very special treat in store: As ex-
tremely good-value receivers targeted
towards the pay TVmarket, all receivers
from this line include CA and a CImod-
ule. The truly special feature, however,
is a USB interfacewhich can be used to
connectaWiFidongle, JurajMasarykex-
plains.He knows that fully cabled Ether-
net networks are gradually disappearing
and that almost every household these
days has set up aWiFi network. Sowhy
not add WiFi capability to satellite re-
ceivers? “These boxes are based on the
Ali 3606 chipset which is particularly
fast,” Juraj adds.
Thanks to all these achievements AB-
COMEuropehas taken onlytwo years to
become a significant player that is ac-
tively tapping into various product seg-
ments. For Juraj Masaryk, innovation is
the key to success and a cornerstone
for a successful expansion path. Even
the company name has turned out to be
wisely chosen: The acronymAB appears
onallnewbrandnameswheneveranew
products series is launched. This way
AB-COM is able to grow and prosper for
a long time to come!
MichalKrajcik’spassion
isall aboutphotography. It
shouldbe,ashe is thehead
ofdesign and looks after the
websiteofAB-COM.
1.MeetMarketingManagerMichalGrezo.What’s thatonhis
screen? It’s the advertisementof theAB3DBoxas it appeared in
TELE-satellite.
2.PavolBlaho isSalesManager
Sales
Pavol
Blaho
COMPANYREPORT
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ReceiverManufacturerAB-COM,Slovakia
•ParticularlysuccessfulinCentralEurope
•Productsfordifferentapplicationssuchas3Dand
payTV
•Focusoncost-efficientproductrange
•Productsoptimisedforindividualapplications
Companypremisesof receivermanufacturer
AB-COM inTopolcany,Slovakia.The companyhas
cooperation agreementswithTVmanufacturerLG
andpayTVproviderSkylink,which iswhy their
logos also appearprominentlyon the roofof the
building.AB-COMgenerates 30%of its turnover
in the localmarketsofSlovakia and theCzech
Republic,with the remaining 70% share coming
fromotherEuropeanmarkets.
AB-COM:
Innovation
Guaranteed
• Particularly successful in Central Europe
• Products for different applications such as 3D and pay TV
• Focus on cost-efficient product range
• Products optimised for individual applications
Applied Instruments, USA - Signal Analyzers
TELE-satellite-1111
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Indianapolis
Robust
Signal Analyzers
Ma e in USA
SignalAnalyz rManufactur rApplied Instruments,USA
GeneralManagerTomHaywood in the showroomwith
a selectionofproducts fromApplied Instruments.He
owns 50%of the companywhilehispartner JeffHaas,
DirectorofEngineering,owns theother 50%.
GM
Tom
Haywood
APPLIED INSTRUMENTS
SignalAnalyzerManufacturer,USA
/
TELE-satellite-1109/eng/applied.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
0................................10...................20MioU$D
ProductionCertificates
DVB
ProductionCategories
ownbrand
MainProducts
CableTVSignalAnalyzers,SatelliteTVAnalyzers,NoiseSignal
Generators,NoisePowerRatioTest Instrument
A small family business hasmanaged
to become one of themostwell-known
names in theNorthAmerican cable and
satellite TV signal analyzermarket. It’s
the perfect reason for us to go and pay
Applied Instruments in Indianapolis, In-
diana, USA, a visit only to find out that
the company is expanding into the in-
ternational market with its products
that areMade inUSA.
Who’s behind Applied Instruments?
It really is a family-owned business.
It was founded exactly 25 years ago
son TomHaywood explains to uswhere
the name came from: “We apply a solu-
tion to every problem and provide the
instruments just for that purpose – Ap-
plied Instruments.”
The new company originally began
with threeemployees,oneofwhomwas
David Poelstra, a research engineer
that worked together with Doyle Hay-
wood in the first company. In1990 they
released their first successful prod-
uct to the market – a cable TV signal
analyzer that not only was easy to use
From here the path to satellite signal
analyzerswas not a long one. “In 1998
we introduced the first satellite signal
analyzer from the ‘Buddy’ series”, com-
ments TomHaywood.
TheSatBuddyquicklybecame known
and loved by North American satellite
installers and over the years was con-
sistently impr
features. Sco
wood’s son and third generation in the
company, is a sales manager at Ap-
plied Instrumentsand tellsusabout the
JeffHaas isDirectorofEngineering
andprefers towork at this shack.He is
co-ownerofApplied Instruments.
not all that much different from being
a building designer who must also be
creative and a problem solver.”
When hismother, thewife of founder
Doyle Haywood, began to have health
issues, his father decided to leave the
company and sell50% ownership of the
company to Tom Haywood. The other
ffHaas.Bothare en-
opportunity to fur-
ther expand Applied Instruments.
But the company doesn’t onlymanu-
to noise testing”, comments Tom Hay-
wood.
General Manager Tom Haywood ex-
plains to us their product palette: “80%
of our sales are made up of reception
signal analyzers, 10% are test genera-
torswith the remaining10%madeupof
complete systems consisting of signal
generators and signal analyzers.” And
as far as sales figures go, he tells us,
“For the past several years sales have
been stable at about US$ 5.5 million
but for2012we are expecting roughly a
USA and Canada,with only the remain-
ing 5% being shipped abroad to coun-
tries like Switzerland, Sweden, Great
Britain, Belgium as well as Australia”,
comments ScottHaywood.
But this is what will change in the
company’s 25th year of operation: “We
are actively looking for competent dis-
tributors in Europe, The Middle East
and Asia.” It is critical for Applied In-
struments tofind technically competent
partners: “Our products are not throw-
away products; they are solidly built
AmotorizedC-banddishon thewall
aswell asnumerousotherdishes
on the roof are allusedbyApplied
Instruments todevelopand test their
signal analyzers.
Engineering
Jeff Haas
1
Sales
Scott
Haywood
COMPANYREPORT
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SignalAnalyzerManufacturerApplied Instruments,USA
25Years
Applied
Instruments
•Thepowerofthiscompanyisitsrobust
signalanalyzers
•Companyplansworldwideexpansionwith
itsinternationallycompatibleanalyzers
•Specialtestsignalgeneratorsforreceiver
manufacturers
•Specialattentiontoergonomicoperation
•Technicalcustomerserviceanimportant
highlightofthecompany
Applied Instruments leases two suites in this
industrial complex fromwhichdigitalTV signal
analyzersareproduced.
• The power of this company is its robust signal analyzers
• Company plans worldwide expansion with its internationally compati-
ble analyzers
• Special test signal generators for receiver manufacturers
• Special attention to ergonomic operation
• Technical customer service an important highlight of the company
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