TELE-audiovision - The World’s Leading Digital TV Industry Publication - page 142

TELE-audiovision Global Company Directory
142
TELE-audiovision International — The World‘s Leading Digital TV Industry Publication
— 09-10/2014
BSD, Brazil - Internet Forum
/
TELE-satellite-1201
/bsd.pdf
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TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine
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Marcus Bernardini, aka
Benni, in his garden. In the
background is his 5.0-
meter antenna as well as
his 1.5-meter dish. Benni
is the operator of the www.
portalbsd.com.br website
that focuses on satellite
interests in Brazil.
Owner
Marcus
Bernardini
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TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine
•OperatesBrazil’slargestdigitalTVwebsite
•EngagedinthefurthereducationofdigitalTV
antennainstallers
•PlanninghisownIPTVchannelallaboutdigital
technology
•Livinghisdreamwithhisownworldwideradio
station
Benni‘s
BSD
COMPANYREPORT
Satellite InformationWebsiteBSD,Brasil
• Operates Brazil’s largest digital TV website
• Engaged in the further education of digital TV antenna installers
• Planning his own IPTV channel all about digital technology
• Living his dream with his own worldwide radio station
P-Sat, Hungary - Distributor
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TELE-satellite-1201
/p-sat.pdf
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Active and full
of ideas:
A successful climb
TiborPosta is founderandmajorityownerofP-SAT.Anythingand
everything anantenna installerwouldneed, includingfiberopticLNBs
fromGlobalInvacom, canbe found inhis shop.
Anyone,whether it’s amanufacturer
or a dealer, who has something to sell
has the same problem: how do you
win new customers? What good is the
best p oduct if no one knows about it?
What use are all those sensational of-
fers if no one is aware of them? How
do youmake your potential customers
notice your products? Every success-
ful manufacturer and every success-
ful dealer managed to find their own
solution. A wholesaler that came up
with an especially interesting solution
to this problem is P-SAT in Hun-
gary.The founder and operator of
this company, Tibor Posta, gave us
some insight into how he solved the
problem ofwinning new customers.
But first we wanted to learn more
about Posta’s Company P-SAT. Obvi-
ously, the “P” in P-SAT stands for his
name Posta. “The company P-SAT Kft
was founded in 2002”, explains Tibor
Posta. Before that time he was an an-
tenna installer. “In 1991 I started out
erecting TV antennas”, he remembers,
“Thiswas at the same timewhenHun-
gary started their second TV chan-
nel via UHF.” His first customer was
his parents. And then it happened as
it usually does: friends and relatives
would call and Tibor Posta ended up
with more and more work to do. Back
then he lived in eastern Hungary and
COMPANY REPORT
Wholesaler and Shop P-SAT, Hungary
Owner
Tibor
Posta
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TELE-satellite International— TheWorld‘s LargestDigital TV TradeMagazine
HowP-SAT
WinsNew
Customers
•Hasitsowncustomer
magazine
•Createdsupermarketstyle
store
•Planningstartofown
brandedTVservices
•Operatesoneofthe
mostwell-knownweb
communitiesinHungary
SinceNovember 2010wholesalerand retailerP-SATKfthasbeen leasing
this 330 squaremeterbuilding innorthernBudapest; the150 squaremeter
warehouse in thebackground alsobelongs toP-SAT.The company also
operates a verypopular InternetdigitalTV community aswell as aweb shop
under thenameSAT.HU.The companyhas six employees.
COMPANYREPORT Wholesaler andShopP-SAT,Hungary
• Has its own customer magazine
• Created supermarket style store
• Planning start of own branded TV services
• Operates one of the most well-known web communities in Hungary
AB-COM, Slovakia - Receivers
TELE-satellite-1111
/abcom.pdf
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Topolcany
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Conquering
the market
with new
receivers
ReceiverManufacturerAB-COM,Slovakia
JurajMasaryk is founder and
ManagingDirectorofAB-COM.
Herehe is seen explaining all the
featuresof the 3D converter that
isbuilt into theAB 3Dboxes.
Slovakian receiver manufacturer AB-
COM has found its firm place in the
Central Europ
impressively short time. Based in the
little-known town of Topolcany, some
100 km east of the Slovakian capital
Bratislava, the company was founded
by Juraj Masaryk in the year 2002. In
the beginning the business acted as a
wh
olesaler for satellite components and
it was only in the year 2010 that AB-
COMEuropewasestablishedasan inde-
pendent receivermanufacturer.AB-COM
as a wholesaler continues to prosper
alongsideand is theofficialdistributorof
allAB-COM Europe products in the com-
pany’s home markets of Slovakia and
theCzechRepublic.
Company founder Juraj Masaryk tells
ushowAB-COMproductsare supplied to
Founder
Juraj
Masaryk
2
1
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TELE-satellite—GlobalDigital TVMagazine
first DVB-T2 receiver,” he hints at some
interestingplans for the future. The only
question that still begs an answer is in
which countries DVB-T2 will actually be
launched. As a matter of fact, nobody
knowsat this stagebecauseevery coun-
try will decide independently whether
andhow to introduceDVB-T2, and these
decisions are not always easy to under-
stand.
The LinkBox series features another
range of receivers: “Here we are talk-
ing about boxes we produce for Czech
pay TV provider Skylink,which uses the
Irdetoencryption system.”These receiv-
ers are particularly inexpensive, Juraj
says and adds “we’d be ready to offer
thisbox toother contentprovidersusing
Irdeto aswell.” If you need further proof
for AB-COM’s orientatio
consumerapplicationsyouneednot look
further than to the brand newAB 3DBox
receiver line which features HD receiv-
erswith integrated3D TV converter. The
newly developed 3D boxes are sched-
uled tohit themarket in thefirstquarter
of 2012. In the previous issue of TELE-
satellite we presented the stand-alone
3D converter, whose software will also
be used in theAB 3DBox receivers.
The recently introduced AB-COM
CryptoBox receiver line from AB-COM
has a very special treat in store: As ex-
tremely good-value receivers targeted
towards the pay TVmarket, all receivers
from this line include CA and a CImod-
ule. The truly special feature, however,
is a USB interfacewhich can be used to
connectaWiFidongle, JurajMasarykex-
nows that fully cabled Ether-
net networks are gradually disappearing
and that almost every household these
days has set up aWiFi network. Sowhy
not add WiFi capability to satellite re-
ceivers? “These boxes are based on the
Ali 3606 chipset which is particularly
fast,” Juraj adds.
Thanks to all these achievements AB-
COMEuropehas taken only two years to
become a significant player that is ac-
tively tapping into various product seg-
ments. For Juraj Masaryk, innovation is
the key to success and a cornerstone
for a successful expansion path. Even
the company name has turned out to be
wisely chosen: The acronymAB appears
onallnewbrandnameswheneveranew
products series is launched. This way
AB-COM is able to grow and prosper for
a long time to come!
MichalKrajcik’spassion
is all aboutphotography. It
shouldbe, ashe is thehead
ofdesign and looks after the
websiteofAB-COM.
1.MeetMarketingManagerMichalGrezo.What’s thatonhis
screen? It’s the advertisementof theAB 3DBox as itappeared in
TELE-satellite.
2.PavolBlaho isSalesManager
Marketing
Manager
Michal
Grezo
2
1
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TELE-satellite—GlobalDigital TVMagazine
first DVB-T2 receiver,” he hints at some
interestingplans for the future. The only
question that still begs an answer is in
which countries DVB-T2 will actually be
launched. As a matter of fact, nobody
knowsat his stagebecauseever coun-
try will decide independently whether
andhow to introduceDVB-T2, and these
decisions are not always easy to under-
stand.
The LinkBox series features another
range of receivers: “Here we are talk-
ing about boxes we produce for Czech
pay TV provider Skylink,which uses the
Irdetoencryption system.”These receiv-
ers are particularly inexpensive, Juraj
says and adds “we’d be ready to offer
thisbox toother contentprovidersusing
Irdeto aswell.” If you need further proof
for AB-COM’s orientation towards future
consumerapplicationsyouneednot look
further than to the brand newAB 3DBox
receiver line which features HD receiv-
erswith integrated3D TV converter. The
newly developed 3D boxes are sched-
uled tohit themarket in thefirstquarter
of 2012. In the previous issue of TELE-
satellite we presented the stand-alone
3D converter, whose software will also
be used in theAB 3DBox receivers.
The recently introduced AB-COM
CryptoBox receiver line from AB-COM
has a very special treat in store: As ex-
tremely good-value receivers targeted
towards the pay TVmarket, all receivers
from this line include CA and a CImod-
ule. The truly special feature, however,
is a USB interfacewhich can be used to
connectaWiFidongle, JurajMasarykex-
plains.He knows that fully cabled Ether-
net networks are gradually disappearing
and that almost every household these
days has set up aWiFi network. Sowhy
not add WiFi capability to satellite re-
ceivers? “These boxes are based on the
Ali 3606 chipset which is particularly
fast,” Juraj adds.
Thanks to all these achievements AB-
COMEuropehas taken onlytwo years to
become a significant player that is ac-
tively tapping into various product seg-
ments. For Juraj Masaryk, innovation is
the key to success and a cornerstone
for a successful expansion path. Even
the company name has turned out to be
wisely chosen: The acronymAB appears
onallnewbrandnameswhenever new
products series is launched. This way
AB-COM is able to grow and prosper for
a long time to come!
MichalKrajcik’spassion
isall aboutphotography. It
shouldbe,ashe is thehead
ofdesign and looks after the
websiteofAB-COM.
1.MeetMarketingManagerMichalGrezo.What’s thatonhis
screen? It’s the advertisementof theAB3DBoxas it appeared in
TELE-satellite.
2.PavolBlaho isSalesManager
Sales
Pavol
Blaho
COMPANYREPORT
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TELE-satellite—GlobalDigital TVMagazine
ReceiverManufacturerAB-COM,Slovakia
•ParticularlysuccessfulinCentralEurope
•Productsfordifferentapplicationssuchas3Dand
payTV
•Focusoncost-efficientproductrange
•Productsoptimisedforindividualapplications
Companypremisesof receivermanufacturer
AB-COM inTopolcany,Slovakia.The companyhas
cooperation agreementswithTVmanufacturerLG
andpayTVproviderSkylink,which iswhy their
logos also appearprominentlyon the roofof the
building.AB-COMgenerates 30%of its turnover
in the localmarketsofSlovakia and theCzech
Republic,with the remaining 70% share coming
fromotherEuropeanmarkets.
AB-COM:
Innovation
Guaranteed
• Particularly successful in Central Europe
• Products for different applications such as 3D and pay TV
• Focus on cost-efficient product range
• Products optimised for individual applications
Applied Instruments, USA - Signal Analyzers
TELE-satellite-1111
/appliedinstruments.pdf
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Indianapolis
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Robust
Signal Analyzers
Ma e in USA
SignalAnalyz rManufactur rApplied Instruments,USA
GeneralManagerTomHaywood in the showroomwith
a selectionofproducts fromApplied Instruments.He
owns 50%of the companywhilehispartner JeffHaas,
DirectorofEngineering,owns theother 50%.
GM
Tom
Haywood
APPLIED INSTRUMENTS
SignalAnalyzerManufacturer,USA
/
TELE-satellite-1109/eng/applied.pdf
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................25..................................50
AverageTurnover (Previous,This,NextYearEstimates)
0................................10...................20MioU$D
ProductionCertificates
DVB
ProductionCategories
ownbrand
MainProducts
CableTVSignalAnalyzers,SatelliteTVAnalyzers,NoiseSignal
Generators,NoisePowerRatioTest Instrument
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TELE-satellite—GlobalDigital TVMagazine
A small family business hasmanaged
to become one of themostwell-known
names in theNorthAmerican cable and
satellite TV signal analyzermarket. It’s
the perfect reason for us to go and pay
Applied Instruments in Indianapolis, In-
diana, USA, a visit only to find out that
the company is expanding into the in-
ternational market with its products
that areMade inUSA.
Who’s behind Applied Instruments?
It really is a family-owned business.
It was founded exactly 25 years ago
in 1986 by Doyle Haywood, the father
of the current General Manager Tom
Haywood. His son Scott Haywood also
works for the company as a salesman-
ager.
Whenwe lookbackatwhen itallstart-
ed, we find out that there’s even more
history behind the company’s founder
Doyle Haywood: he founded a compa-
ny back in 1973 that produced signal
analyzers for cable TV. In 1979 he sold
that company to a large corporation.
But when he came up with the idea to
develop clean reliable test signal gen-
erators for CATV, he quickly founded a
new company:Applied Instruments.His
son TomHaywood explains to uswhere
the name came from: “We apply a solu-
tion to every problem and provide the
instruments just for that purpose – Ap-
plied Instruments.”
The new company originally began
with threeemployees,oneofwhomwas
David Poelstra, a research engineer
that worked together with Doyle Hay-
wood in the first company. In1990 they
released their first successful prod-
uct to the market – a cable TV signal
analyzer that not only was easy to use
butwas also affordable.Over the years
other analyzers appeared. “In order to
test long cable lengths, we produced a
Return PathTestSet”, remembersGen-
eralManagerTomHaywood, “It consist-
ed of a CW Test Signal Generator that
was attached to one end of the long
cable and a receiver at the other end.
In this way we could check the quality
of the cable.”
In 1994 MMDS (Multichannel Multi-
point Distribution Service), also known
as wireless cable, gained widespread
use primarily in rural areas and Ap-
plied Instruments was there provid-
ing the appropriate signal analyzers.
From here the path to satellite signal
ments TomHaywood.
TheSatBuddyquicklybecame known
and loved by North American satellite
installers and over the years was con-
sistently improved and fitted with new
features. Scott Haywood, Tom Hay-
wood’s son and third generation in the
company, is a sales manager at Ap-
plied Instrumentsand tellsusabout the
newest Buddy version: “It’s the Super
Buddy 29 and in addition to letting you
measure satellite TV signals, it can also
be used to install theWildblue Internet-
via–satellite service. These LNBs re-
quire 29 volts that the Super Buddy 29
can supply, hence the ‘29’ in themodel
name.”
Tom Haywood, the current General
Manager, is actually a construction en-
gineer but always enjoyed lending a
hand at the company. In 1996 he de-
cided toworkexclusively forhis father’s
company: “The creation of solutions
and the ergonomic prod
ways fascinated me”, he
JeffHaas isDirectorofEngineering
andprefers towork at this shack.He is
co-ownerofApplied Instruments.
not all that much different from being
who must also be
em solver.”
When hismother, thewife of founder
Doyle Haywood, began to have health
issues, his father decided to leave the
company and sell50% ownership of the
company to Tom Haywood. The other
50%was sold to JeffHaas.Bothare en-
thusiastic with the opportunity to fur-
ther expand Applied Instruments.
But the company doesn’t onlymanu-
facture signal analyzers that are used
at the receiving end. An especially in-
teresting highlight is the Noise Power
Ratio testing product that manufactur-
ers of amplifiers, optical transmitters
and receivers, and other active devices
can use to test the operating range of
their products. It consists of a noise
generator that sends its signal to the
receiver to be tested and a correspond-
ing signal analyzer that measures the
output signal from the tested receiver.
“Our NS-3 Broadband Noise Genera-
tor is often used by receiver manufac-
to noise testing”, comments Tom Hay-
wood.
General Manager Tom Haywood ex-
plains to us their product palette: “80%
of our sales are made up of reception
signal analyzers, 10% are test genera-
torswith the remaining10%madeupof
complete systems consisting of signal
generators and signal analyzers.” And
as far as sales figures go, he tells us,
“For the past several years sales have
been stable at about US$ 5.5 million
but for2012we are expecting roughly a
10% increase.”
Where will this increase come from?
Sales Manager Scott Haywood has a
few answers for us: “We are currently
developinga signalanalyzer forDVB-S2
thatwill become available in the fourth
quarter of 2011. We are also working
on terrestrial signal analyzers for ATSC
and QAM that will appear in the first
quarter of 2012.”
Applied Instruments is looking at sat-
ellite signal analyzers as their way of
expanding into the export market. “Up
unt
il now, 95% of our products have
bee
n shipped to North America, that is
USA and Canada,with only the remain-
ing 5% being shipped abroad to coun-
tries like Switzerland, Sweden, Great
Britain, Belgium as well as Australia”,
comments ScottHaywood.
But this is what will change in the
company’s 25th year of operation: “We
are actively looking for competent dis-
tributors in Europe, The Middle East
and Asia.” It is critical for Applied In-
struments tofind technically competent
partners: “Our products are not throw-
away products; they are solidly built
and can be repaired if the needwere to
ever arise.” Technical customer service
is actually quite important when deal-
ingwith products like signal analyzers;
professional installers use signal ana-
lyzers on a daily basis and can thereby
document a proper installation. Reli-
ability and helpwith technical problems
are excellent reasons why an installer
wouldwant to choose a quality product
from amanufacturer that he knowswill
support him later on.
“We produce everything ourselves”,
comments General Manager Tom Hay-
wood referring to his nine production
employees, “Our R&D team consists of
AmotorizedC-banddishon thewall
aswell asnumerousotherdishes
on the roof are allusedbyApplied
Instruments todevelopand test their
signal analyzers.
Engineering
Jeff Haas
1
2
3
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TELE-satellite—GlobalDigital TVMagazine
— 10-11/201
seven engineers, the repair team is made up of five en-
gineers and our technical customer service has four en-
gineers.” On top of that are three employees in admin-
istration as well as two sales managers so that a total of
30 employees make up Applied Instruments all of which
work in an 11,000 Sq-foot office/production facility lo-
cated in an industrial zone southeast of Indianapolis.
After 25 successful years, Applied Instruments is
ready to plow into the i
thusiasm of the engineer
customers have for their signal analyzers provides this
company with an excellent chance to grow in the world
market over the next 25 years with their robust signal
analyzers.
1.SalesManagerScottHaywoodenjoys readingTELE-satellite.
“I’m especially interested in thesatelliteDXer reports”, reveals
Scott, “It shows theenthusiasm theyhave for theirhobby.” It’s
an enthusiasm thatScott shares and that canbe readily seen in
thecompany’s signal analyzers.
2.Dianagreets visitors at the receptiondesk.
3.CamilleEdmonds keeps trackoffinancesandorganizes the
books.
Sales
Scott
Haywood
COMPANYREPORT
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SignalAnalyzerManufacturerApplied Instruments,USA
25Years
Applied
Instruments
•Thepowerofthiscompanyisitsrobust
signalanalyzers
•Companyplansworldwideexpansionwith
itsinternationallycompatibleanalyzers
•Specialtestsignalgeneratorsforreceiver
manufacturers
•Specialattentiontoergonomicoperation
•Technicalcustomerserviceanimportant
highlightofthecompany
Applied Instruments leases two suites in this
industrial complex fromwhichdigitalTV signal
analyzersareproduced.
• The power of this company is its robust signal analyzers
• Company plans worldwide expansion with its internationally compati-
ble analyzers
• Special test signal generators for receiver manufacturers
• Special attention to ergonomic operation
• Technical customer service an important highlight of the company
Huber+Suhner, Switzerland - Fibre Optics
TELE-satellite-1111
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HUBER+SUHNER
FibreOpticCablesandDistribution,Switzerland
TELE-satellite-1111/eng/huber+suhner.pdf
DownloadReport
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0............................2500 .............................5000
AverageTurnover (Previous,This,NextYearEstimates)
0..............................500................1000MioSFr
ProductionCertificates
ISO9001, ISO 14001, IRIS,RoHS,REACH
ProductionCategories
ownbrand
CLIK!
MainProducts
Connectivity solutions forRadioFrequency,LowFrequency and
FiberOptic applications.Fibreopticdistribution systems for
professional andhomeuse.
Address
HUBER+SUHNERAG
Degersheimerstrasse 14
9100Herisau
SWITZERLAND
Tel+41-71-353-4111
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—10-11/2011
MarketingManagerOthmar
Fuchspresentsuswith a
“CLIK!’ systembrochurehere in
themain lobby.
Marketing
Manager
Othmar
Fuchs
COMPANYREPORT
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FiberOpticDistributionSystemsManufacturerHUBER+SUHNER,Switzerland
•Oneoftheleadingfiberopticcompaniesintheworld
•NewCLIK!Systemforeasyinstallation
•Newmarketsegmentthatwillmakecoaxialcable
distributionsystemsobsolete
•Nowavailable:economicalalternativewith
distributionsystemsstartingwitheightusers
Smack in themiddleof the
SwissAlps: that’swhere
HUBER+SUHNER canbe found
inHerisau innortheastern
Switzerland
FiberOpticsat
HUBER+SUHNER
• One of the leading fiber optic companies in the world
• New CLIK! System for easy installation
• New market segment that will make coaxial cable distribution systems
obsolete
• Now available: economical alternative with distribution systems start-
ing with eight users
iPONT, Hungary - 3DTV
TELE-satellite-1109
/ipont.pdf
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1.The two friends andbusinesspartners:CTOAndorPasztor and
CEOZoltanKorcsok in theirheadquarters inBudapest in frontof
oneof iPONT’s “3Dwithoutglasses”auto-stereoscopicmonitors.
Thecompany thatcurrentlyhas 40 employeesoperates twoother
offices inHungary: thesoftware engineersare inSzegedwhile the
creative teamcanbe found inBekescsaba.
2.ErvinFarkas takes careof customer service for iPONT’s
professional customers.
CEO
Zoltan
Korcsok
1
2
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1.The two friendsandbusinesspartners:CTOAndorPasztorand
CEOZoltanKorcsok in theirheadquarters inBudapest in frontof
oneof iPONT’s “3Dwithoutglasses” auto-stereoscopicmonitors.
Thecompany that currentlyhas40 employeesoperates twoother
offices inHungary: the softwareengineers are inSzegedwhile the
creative team canbe found inBekescsaba.
2.ErvinFarkas takes careofcustomer service for iPONT’s
professional customers.
CTO
Andor
Pasztor
COMPANYREPORT
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6-07/2011 —
TELE-satellite— GlobalDigital TVMagazine
lobal igital T Magazine
—06-7/201
6-07/2011—
TL-satelite
3DTV
iPONT and
3D
•iPONT’ssoftware
solutionconverts3D
forusewithauto-
stereoscopicmonitors
•3Denjoymentwithout
annoyingglasses
•Potentialforreceiver
manufacturersto
expandtheirSTB’sto
include3D
•Compatiblewiththe
varietyofmanufacturer
auto-stereoscopic
monitorsolutions
To the left is the
“Allee” shoppingmall
inBudapest,Hungary
inwhich iPONThas
already installed their
3D system.To the right
is the “AlleeCorner
Office”building in
which thestartup
company iPONT canbe
found .
• iPONT’s softwarevsolution converts 3D for use with auto-stereoscopic
monitors
• 3D enjoyment without annoying glasses
• Potential for receiver manufacturers to expand their STB’s to include
3D
• Comp tibl with the variety of manufacturer auto-stereoscopic moni-
tor solutions
Megasat, Germany - Receiver and Wholesaler
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TELE-satellite-1109
/megasat.pdf
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Niederlauer
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MEGASAT wholesaler and
distributor rises from
the heart of Germany
Wholesaler and Manufacturer MEGASAT, Germany
MEGASAT founder
andGeneralManager
SvenMelzer likes to
stayup todatewith
TELE-satellite.
Where is it, themuch-proclaimedheartofGermany?Howdoyoude-
fine its actual location? Sven Melzer, founder and General Manager
of satellite wholesaler and distributor MEGASAT has a rather prag-
matic approach to those questions. “We are right in the heart of
Germany,”andby thathe simplymeans the regionhe’sathome.
The name of the place is Niederlauer, which is a small town
north of Schweinfurt in northern Bavaria. As a matter of fact,
if you look up Niederlauer in Google Maps the marker pops up
right in the centre of Germany.
GM
Sven
Melzer
COMPANYREPORT
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TELE-satellite—GlobalDigital TVMagazine
WholesalerandManufacturerMEGASAT,Germany
“In the Heart of
Germany”
•80%ofdistributedproductscomefrom
in-houseMEGASATbrand
•fullrangeofsatellitecomponents
•specialfocusonself-aligningcamping
antennas
•distributiontothewholeofEurope
In frontof the entrance to the
850squaremetercompany
premises thatMEGASAThas
beenoccupying since 2010 in an
industrial areaofNiederlauer.
Theofficial companyname is
b2cElectronic, even though
MEGASAT isused asbrand
name vis-à-vis theoutside
world.
TELE-satelliteMagazine
BusinessVoucher
DirectContact toSalesManager
• 80% of distributed products come from in-house MEGASAT brand
• full range of satellite components
• special focus on self-aligning camping antennas
• distribution to the whole of Europe
Sapro, Czech - Receiver and Wholesaler
TELE-satellite-1109
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Třinec
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Receiver
Fabrication in the
Industrial City
Manufacturer and Wholesaler SAPRO, Czech Republic
SAPRO’sFounder
andChiefLubomír
Proboszcz standing
in frontofacabinet
fullofSAPRO
receivers. Inhis
hand is theflagship
product, abox from
theHD-Box series.
There’s a large industrial zone in the
northeastern portion of the Czech Re-
public. There you’ll find large amounts
of ore that can be turned into iron;
there are also quite a few rivers that
supply water power as well s a large
expanse of forest for its enormous
supply of building m ria s. Because
of all this, an enormous steel works
factory, the „Třinecké Železárny
(Třinec Steelworks)“ came into exis-
tence 170 years ago in the city
of Třinec. This city currently has
40,000 inhabitants and everywhere
you look you can see fabrication sys-
tems with their superstructures and
interconnecting pipes.
One of these pipes, an exterior
heating pipe, passes just a few cen-
timeters away from manufacturer and
wholesaler SAPRO’s building.
But SAPRO doesn’t interfere with it
at all, rather, this heating pipe goes
perfectly with this company: compo-
nents for satellite receivers have been
designed and developed here since
1992. It’s a perfect match for the in-
dustrial atmospher here. SAPRO’s
Owner
Lubomír
Proboszcz
1
2
3
5
4
7
6
SAPRO
ManufacturerandWholesaler,CzechRepublic
/
TELE-satellite-1109/eng/sapro.pdf
DownloadReport
CompanyDetails
Engineers inResearch&Development |
TotalNumberofEmployees
0................................12..................................25
AverageTurnover (Previous,This,NextYearEstimates)
0...............................2.5.....................5Mio €uro
ProductionCertificates
DVB
ProductionCategories
ownbrands
Di-Way,Di-Box,SatElita,Dreamsky,HD-Box
MainProducts
SatelliteReceivers
foreconomic range,mid range andhigh
range,
Wholesaler
forLNBs,dishes, accessories
Address inCzechRepublic
Address inSlovakia
SAPRO s.r.o.
SAPROSKs.r.o.
Konská -Podlesí455
SUPERSAT
73961Třinec
ul.Slovanská cesta672
CZECHREPUBLIC
PSČ 02 201Čad
ca
Tel+420-591008312
SLOVAKIA
Tel+421-220-648942
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TELE-satellite—GlobalDigital TVMagazine
2012.” For the HD-Box and Dreamsky
line of receivers, 2012 will bring with
it a number of enhancements related
to the Internet: “The Dreamsky se-
rieswill see a boxwith IPTV enhance-
ment”, he reveals to us, “For cable
operators we are planning a DVB-C
receiver.”
Lubomír’s schedule is full. With a
variety of new products, he’s expand-
ing in the market as well as moving
into the surrounding countries. Be-
cause of his engineering background
and his personal love of his satellite
1.AlinaProboszcz is responsible forSAPRO’sbookkeeping and is
also the founder’swife.
2.PetrZwrtek isSalesManager forTheCzechRepublic.He is
showinguson themapwhereTřinec is located: right at thepoint
whereTheCzechRepublic,SlovakiaandPolandmeet.
3.MarekRoszka isMarketingManager.You can seeSAPRO’s
websiteonhismonitor (
thathealsomaintains.
“I also translate theusermanuals”,saysMarekwho isfluent in
EnglishandGerman.
4.JanaProboszczová isSalesManager forSlovakia and allof the
remaining countries.
5.ServiceTechnicianMilanMartynek tests asatellite signal
analyzer thatSAPROdistributesunder itsownbrandname.
6.Should there everbeanyproblemswithaSAPRO receiver, the
returns landwithCustomerServiceManagerEsterVrábelová,who
scans thebarcodeofall incomingproblem items.
7.ServiceTechnicianPetrSchlesinger is atwork repairing a
receiver circuitboard.
y, he tests all the products himself and is
immediately recognize anyweak spots.
e can be confident that the production line
only puts out products thatmeet his requirements.SAPRO
is on theway up.
Sales
Petr
Zwrtek
1
2
5
4
7
6
ter of 2011 we’ll be coming out with
an Android based receiver under
1.AlinaProboszcz is responsible forSAPRO’sbookkeeping and is
also the founder’swife.
reception hobby, he tests all the products himself and is
thereby able to immediately recognize any weak spots.
Sales
Jana
Proboszczová
COMPANYREPORT
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TELE-satellite—GlobalDigital TVMagazine
Manufacturer andWholesalerSAPRO,CzechRepublic
SAPRO
is
Expanding
•Coverseverypricesegmentwithits
fourbrandnames
•Startingexpansiontosurrounding
countries
•In-housedesignandproduction
(assemblyline)
•Produces100,000receiversperyear
An externalheatingpipe runs rightpastSAPRO’s
administration,warehouse andproduction
buildings.The company is located in the industrial
cityofTřinec in thenortheastern endofTheCzech
Republic,not too far fromOstrava.
TELE-satelliteMagazine
BusinessVoucher
DirectContact toSalesManager
• Covers every price segment with its four brand names
• Starting expansion to surrounding countries
• In-house design and production (assembly line)
• Produces 100,000 receivers per year
WSInternational, USA - Receiver and Wholesaler
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TELE-satellite-1109
/wsinternational.pdf
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Pacoima,
California
First the USA,
then the world
Wholesaler and Manufacturer, USA
RobbyDosetarehis the very young founder andPresident
of satellitewholesaler andmanufacturerWS International.
Herewe seehim inhisPacoima,Californiaoffice located
northofLosAngeles thatheopened justone year ago
Robby Dosetareh patiently built up
his company WS International one
small step at a time. He’s still young
and since he has already brought his
company quite a long way in the USA,
his expansion to the rest of the world
shouldn’t have any obstacles. In July
2010 he opened a 2nd distribution
branch & offices in the small town of
Pacoima, California in order to make
it cost efficient for customers in the
Western part of the USA and Canada.
That’s where we met up with Robby
Dosetareh. He explains to us how it all
began.
Robby D setareh was born and
raised in Shiraz, Iran. But his father
was watched and mistreated by the re-
gime at that time.WhenRobbywas ten
years old, the family had
an opportunity to flee the
country, first to Pakistan
and then for a few months
to Austria. The UN acquired
all the necessary paperwork as
well as the required visas and fi-
nally in April 1992 the family arrived
in their land of their dreams – USA.
They ended up in A
ia on
the US east coast.
Young Robby came to a new world,
a place where it’s normal to get a free
glass of water in a restaurant. The
teenager quickly acclimated himself to
his new surroundings. After graduat-
ing from High School, he immediately
joined the work force. Since he was al-
ways interested in electronics and tele-
communications, he accepted an offer
from a DishNetwork dealer and began
working there as a Sales Manager.
After a fewmonthshis father became
illandRobbyDosetarehhad tohelphim
communicate with the doctors; his fa-
ther’s English wasn’t good enough. Un-
fortunately, his time off from the Dish-
Network dealer was getting too much
and towards the end of 2000 the dealer
had to let him go. Robby Dosetareh
Owner
Robby
Dosetareh
came to the conclusion that this would
never happen to him again: to be in
charge of his own time he had to start
his own comp ny. He then started as
a dealer for DishNetwork and installed
customer satellite systems. After a few
months though he realized how d n-
gerous this business was: DishNetwork
only paid the dealers when the custom-
ers paid DishNetwork. All of the risk
was in the hands of the dealers, a risk
that was difficult to calculate.
Robby Dosetareh decided t at there
was no future in this! Since he had al-
ready sold systems and components to
installers in the past, he decided to be-
come a satellite wholesaler. “On April
1, 2001, I founded WS International”,
remembers Robby Dosetareh. Robby,
who actually had no business experi-
ence or background, was very coura-
geous in this decision and had at the
same time a little foresight: the WS in
the company name stands for “World
Satellites”.
But the “World” in his company name
also stands for the business field that
he selected for his co pany. Since the
satellite reception of English-language
programming in the USA is generally
monopolized by DishNetwork and Di-
recTV, Robby looked around at other
TV programming. As a native from
Iran, the obvi us choice was foreign
language programming for the ethnic
minorities living in the USA. There are
several of these groups that want TV
programming in their own language.
Robby Dosetareh provides an overview
on thesegroups: “Inmy case of course,
the first group would be TV channels in
Farsi, after that it’s programming in Ar-
abic, Vietnamese, Thai, Chinese, Rus-
sian, Armenian as well as the English-
language Christian channels.” Most of
these TV channels, many of which are
produced locally in the USA, can be re-
ceived for freeand thusmakea very in-
teresting product to offer these ethnic
groups here in the USA.
Robby got right to work. From Mari-
etta, Georgia, a small city near Atlanta
with 100,000 inhabitants that he now
calls home, he managed to become the
number one satellite dealer in just a
short time thanks to his extensive mar-
keting. “In 2002”, remembers Robby,
“WS International sold roughly200 sys-
tems a month.”
Over the years sales
creased steadily and one day, not sur-
prisingly,hedecidedheno longerwant-
ed to be dependent on other importers
and started up his own production line
with the help of an office in Guangzhou
in southern China. “Today we produce
LNBsaswellas75cmand90cm satellite
dishes ourselves”, comments Robby. In
2009 his own receiver line that Robby
named Lexium was also added to the
palette. There’s even a website under
this name:
“In
2010 we sold roughly 30,000 DVB-S re-
ceivers”, says Robby and then explains
that a DVB-S2 variant of this receiver
will be available by the time this issue
of TELE-satellite hits the newsstands.
Since 2010 Robby has built up his
product palette to the point that any
component that an installer could pos-
sibly need can be obtained from him
under his own label. “This includes
dishes as small as 75cm to as large as
4.5 meters”, lists Robby, “and in ad-
dition to cables and receivers, all the
necessary accessories such as DiSEqC
switches.” He even has satellite signal
analyzers. “Ourmodel5100 Pro can au-
tomatically recognize the satellite that
a dish is pointing to”, highlights Robby
and then continues,” The model 7100
Pro was designed especially with the
professionals in mind.” And there’s still
more: “Soonwe’llbe introducing an d-
justablemonoblock LNBwithwhich you
can set theoffsetanywherebetween4°
and 10°. For installers we’re preparing
a
toolbox that will contain all the tools
needed to install our products.”
How is Robby doing all of this? He
started WS International in Atlanta
(more preciselyMarietta). There are six
employees in the 4600 square foot of-
fice/warehouse: “Two sales managers,
a technical support manager, an assis-
tant as well as two employees in the
warehouse”, explains Robby. To better
serve his customers on the west coast,
Robby opened a branch office in Paco-
ima, California, near Los Angeles. Not
long after that he decided to move out
to LosAngeles himself. “Since then I go
back tovisit theAtlantaofficeevery two
months for one week”, says Robby. He
is proud to say that he has employees
inAtlanta that canoperate thebusiness
without him having to constantly look
over their shoulders.
The branch office in Los Angeles is
5000 square feet in size but only has
three employees: Sales Manager Jo-
seph Bassala, who Robby can speak to
in Farsi, Shipping Manager Jeff Bynum
and a warehouse employee. “We also
have one more employee in our Guang-
zhou, China office who takes care of
production and overseas transport”,
adds Robby.
How successful
JosephBassala isWS
International’sSalesManager
inLosAngeles.He receives the
customerordersprimarily from
thoseon thewest coastof the
USA
Sales
Joseph
Bassala
COMPANYREPORT
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WholesalerandManufacturer,USA
WS
International,
USA
•SuccessfulYoungCompanywith
Ambition
•ManufacturerofSatellite
Components
•PlanforWorldwideExpansionwith
SatelliteSignalAnalyzers
•InexpensiveProductsThanksto
EfficientProductionandDistribution
In thisbuilding inPacoima,north
ofLosAngeles, canbe foundWS
International’swest coastoffice/
warehouse
TELE-satelliteMagazine
BusinessVoucher
DirectContact toSalesManager
GUARANTEE
directcontact
• Successful Young Company with Ambition
• Manufacturer of Satellite Components
• Plan for Worldwide Expansion with Satellite Signal Analyzers
• Inexpensive Products Thanks to Efficient Production and Distribution
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