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TELE-audiovision International — The World‘s Leading Digital TV Industry Publication
— 01-02/2015
—
TELE-audiovision.comreplacing/adding a module to the base
system.
Sumavision was founded in 2000 by
Haitao Zheng who, together with five
employees, manufactured housings as
their first product.
But this phase didn‘t last too long; the
young company hired numerous soft-
ware developers and introduced a new
CAS software in 2003 with which Suma-
vision captured their first customers in
the USA in 2005.
Sumavision has been participating in
all of the critical broadcast trade shows
around the world since 2006. In 2014
Sumavision had more than 2000 em-
ployees of which half are in R&D.
Linda Guo, Sales Director for America
and Europe, tells us how Sumavision‘s
sales are distributed: „65% of our sales
are here in China while the remaining
35% is exported.“
The export side of their sales climbs
about 5% each year: „In 2013 the sales
ratio was 70% to 30%; in 2015 we ex-
pect that ratio to be 60% to 40%.“
With such a large portion of their sales
going to export, the question then be-
comes: how does Sumavision handle
after-sales support?
Broadcasters that have acquired their
entire network system from Sumavision
demand speedy reaction to technical is-
sues.
1. Walter Wang was Sumavision's
President for the International
Market (in meantime he moved on
to a new position) and was heavily
involved in the development of the
patented EMR platform
2. George Nie is Sales Manager and
shows us how easy it is: simply
slide the module in and that's it.