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— 01-02/2015 — TELE-audiovision International — 全球发行量最大的数字电视杂志
Smart, Germany - Receivers TELE-satellite-0901/smart.pdf
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TELE-satellite World
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Bulgarian Български
Czech Česky
German Deutsch
English English
Spanish Español
Farsi ﻓﺎﺭﺳﻲ
French Français
Greek Ελληνικά
Croatian Hrvatski
Italian Italiano
Hungarian Magyar
Mandarin 中文
Dutch Nederlands
Polish Polski
Portuguese Português
Romanian Românesc
Russian Русский
Swedish Svenska
Turkish Türkçe
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70 TELE-satellite & Broadband — 12-01/2009 —
Forest cuckoo clocks and a by-word for
precision and the art of craftsmanship.
The two Smart managing
directors Peter Löble (left) and
Christoph Hoefler (right) on the
roof of the company’s busines
premises. Christoph Hoefler
has been active in the field
of satellite technology since
1988. Starting as a radio and
television technician he moved
on to the purchasing and sales
department of a specialised
electronics store before
starting as field manager for
Nokia. In 2005 he finally became
head of sales at Wela and
with the foundation of Smart
Electronic his new job was
managing director there. Peter
Löble, the second managing
director, has been working in
the satellite field since 1997. He
also worked for an electronics
store and joined Wela in 2001
as product manager. Both have
known each other since 1997
and consider themselves a
great team.
MD
Peter
Löble
TELE-satellite World
Arabic ﺍﻟﻌﺮﺑﻴﺔ
Indonesian Indonesia
Bulgarian Български
Czech Česky
German Deutsch
English English
Spanish Español
F rsi ﻓﺎﺭﺳﻲ
French Français
Greek Ελληνικά
Croatian Hrvatski
Italian It liano t.pdf
Hungarian Magyar
Mandarin 中文
Dutch Nederlands
Polish Polski
Portuguese Português rt.pdf
Romanian Românesc
Russian Русский
Swedish Svenska /TELE-satellite-0901/sve/smart.pdf
Turkish Türkçe
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70 TELE-satellite & Broadband — 12-01/2009 —
Germany, home of the world-famous Black
Forest cuckoo clocks and a by-word for
precision and the art of craftsmanship.
The two Smart managing
directors Peter Löble (left)
Christoph Hoefler (right) on the
roof of the company’s business
premises. Christoph Hoefler
has been active in the field
of satellite technology since
1988. Starting as a radio and
television technician he moved
on to the purchasing and sales
department of a specialised
electronics store before
starting as field manager f
Nokia. In 2005 he finally b
head of sales at Wela and
with the foundation of Smart
Electronic his new job was
managing director there. Peter
Löble, the second managing
director, has been working in
the satellite field since 1997. He
also worked for an electronics
store and joined Wela in 2001
as product manager. Both have
known each other since 1997
and consider themselves a
great team.
MD
Christoph
Hoefler
COMPANYREPORT
TELE-satelliteWorld
Arabic ﺍﻟﻌﺮﺑﻴﺔ Indonesian Indonesia f
Bulgarian Български f Czech Česky German Deutsch
English English Spanish Español Farsi ﻓﺎﺭﺳﻲ
French Français Greek Ελληνικά f Croatian Hrvatski f
Italian Italiano Hungarian Magyar Mandarin 中文
Dutch Nederlands Polish Polski f Portuguese Português
Romanian Românesc f Russian Русский f Swedish Svenska
Turkish TürkçeAvailableonlinestarting from 28November 2008
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70 TELE-satellite&Broadband— 12-01/2009—
Being ‘SMART’
inGermany’s
BlackForest
ReceiverManufacturerSmart
When you hold this issue of TELE-satellite in
your hands the company Smart Electronicwill only have been in existence for less
than a year. It doubtlessly is a very young
company, but still it can boast its own production facilities and dedicated sales
channels.How can a start-up business
develop so fast? That’s exactlywhatwewanted to findoutwhenwesetoutonour
journey to the south-western corner of
Germany, home of theworld-famous Black
Forest cuckoo clocks and a by-word forprecision and the art of craftsmanship.
The twoSmartmanagingdirectorsPeterLöble (left) and
ChristophHoefler(right)ontheroofof thecompany’sbusiness
premises.ChristophHoeflerhasbeenactive in thefieldofsatellite technologysince
1988.Starting asa radioandtelevision technicianhemoved
on to thepurchasing andsalesdepartmentof a specialised
electronics storebeforestarting asfieldmanagerforNokia. In2005hefinallybecame
headofsales atWela andwith the foundationofSmart
Electronichisnew jobwasmanagingdirector there.PeterLöble, the secondmanaging
director,hasbeenworking inthe satellitefieldsince1997.He
alsoworked for an electronicsstore and joinedWela in 2001
asproductmanager.Bothhaveknown eachother since 1997andconsider themselvesa
great team.
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72TELE-satellite&Broadband— 12-01/2009—
Christoph HoeflerundPeterLöbleare
the twomanaging directors of Smart andthey give a brief account of the run-up to
the current business: Smart Electronicwas spun off of the long-running trading
companyWela Electronic at the beginningof 2008. At the same time Smart also took
over a fully operationalmanufacturing sitefor assembling satellite receivers from
third-party components. Incidentally, sat-ellite receiversmake up only one segment
of the complete product range. “We alsosupply LNBs,multi-switches andmounting
material,whichmeanswe can offer every-thing a specialised satellite dealer needs,”
explains Peter Löble.ChristophHoeflerthencontinuesbypro-
viding some insight into how the companyperformed in the firstyearofbusiness.
“We had anticipated a first-yearturnoveralong the lines of 20 million EUR, with a
10% increase for 2009.” All employeesthat had been involved in satellite tech-
nology were taken over from Wela Elec-tronic. According to Christoph Hoefler“30
employees work in receiver manufactur-ing,while 15members of staff take care of
sales and 10 persons work in administra-tion.” The marketing department was set
up from scratch and already has a headcount of fourmembers of staff.Smart is in
expansionmode, that’s for sure!So what are the actual goals of expan-
sion? Peter Löble summarises the com-pany’s markets as follows. “Some 50%
of sales are generated in Germany, 20%each go to Western and Eastern Europe
and 10% to North Africa.” For 2009 PeterLöble expects some shifting ofmarkets in
combination with increased turnover. “Webelieve that 45% of our sales will go to
Germany, 15% to Western Europe, 25%to Eastern Europe and the North African
sharewill rise to 15% aswell.”He also explains why he is so optimistic
about the development of sales in North-ern Africa: “A few months ago we set up
a branch there which means we are nowable to supplyour customers in that region
very quickly andwith reduced turnaroundtimes.”
Smart has a clear focus on receiver
production, and this is a segment wherethe two managing directors also identify
the core strengths of Smart. ChristophHoefler:“Weareabletoreactswiftlyto
customer demands, because wemanufac-ture our receivers right here in the Black
Forest region and therefore are not facedwith long and winding delivery channels
for our customers in Europe and NorthernAfrica.”
Christoph Hoefele lists some examples:“Depending on the required language
we package the appropriate instructionmanualor adapt theon-screenmenu to the
local language.”After all,Smart lives by itscredo “Connect, watch”. Customers need
to be happywith their Smart receiver rightfrom the start,which canbeguaranteedby
“usability in combinationwith qualitymade
in theBlack Forest,” according toChristophHoefler,whohitsthecoreoftheSmartphi-
losophywith this statement.Peter Löble visits the sales officein
Morocco almost on a monthly basis andhe adds that “Smart is open for new sales
partnersmainly in Europe, but also in non-European countries.We are able to adapt
our receivers to local requirements veryquickly,” he hastens to add.
Even though Smart has only been inexistence for less than a year the company
is already in the process of developing newproducts. Some of these will already be
available by the time this issue of TELE-satellite is published. “We’re introducing
a new LNB series with extremely smalldimensions,” reveals Peter Löble. And
Viewof theprodu ,thecomponentssourcedascabinetsareequippedwithtuners.
ExplainsPeterLöble: “Thiswaywe are able tocoverseveralmarketswithasinglebaseunit,depend-ingon the individualmarketdemandsandwith the addedadvantageofbeingable toguaranteequalityassurance.”Threeproduct ranges aremanufacturedhere: fullyfledgedHDreceiverswithCA,CI,USB
andVFDdisplay,basicmodelswith limited features and– recentlyadded–LINUX-based receivers.
Spaun, Germany - Accessories TELE-satellite-0811/spaun.pdf
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66 TELE-satellite&Broadband — 10-1/2008 —
Quality to Measure
Everymultiswitch is tested onmultiple functions.
Themultiswitch is inserted into this test station and
bymovingasingle leverallof the“F”connectorsare
insertedand the testprocess canbestarted.
Spaun employee Peter Fuchs shows us the testing process on amodel 17 test station, the largest of the ten
teststationsusedbySpaun.“In thepastacomplete test required50minutes”,explainsPeterFuchs, “todayonly
threeminutes isneeded toautomatically test every function.
After the completion of the testing process, the
PC prints a serial number which is then attached
to the device. The test results are archived so that
Spaun can recall the test results for any individual
multiswitch.
Finished:
Friedrich Spaun with a
completed multiswitch:
“We have been adding
serial numbers to our
products since 2005”, he
explains about their qual-
ityassurance.Using the serial number
for Internet inquiries is
thought about. In thisway
it would be very easy to
identify plagiarized prod-
ucts.
Even if aSpaunmultiswitch passes all of its elec-
tronic testsperfectly, it still isn’t clear if it is techni-
cally sound.
This part is checked here: every multiswitch is
placedwith itspowersupply in thishighvoltage test
chamber. In thisway Spaun can guarantee that the
completedmultiswitch is 100%perfect.They are so sure that they provide a 5-year guar-
antee. “In reality”, explains Friedrich Spaun, “we
repairproducts that areolder thanfiveyears.”
It’s very simple, there are so few of them that the
warranty period could be extended, “but for legal
reasonswe keep it at fiveyears”,explainsFriedrich
Spaun.
Founder
Friedrich
Spaun
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68 TELE-satellite— GlobalDigital TVMagazine — 10-1/2010 —
SPAUN – guarante d!
Every multi-switch and every amplifier comes
with one, and of course every receiver has one,
too: a power supply unit which is required to
connect the device to the mains. It has become
such an everyday component of virtually any
electronic device that we have stopped thinking
about how it actuallyworks.SPAUN, on the other
hand, has given it a great deal of thought and
has arrived at a remarkable conclusion. Kevin
Spaun is the managing director of SPAUN, one
of the most renowned quality manufactures of
multi-switches and other accessories for satellite
signal distribution. He tells us what it‘s all about.
SPAUN administrationoffice
(front)andproductionpremises
(right) inSingen, southwest
Germany
KevinSpaun,managing
directorofSPAUNPOWERGmbH
MD
Kevin
Spaun
■
60 TELE-satellite & Broadband — 10-1 /2008 —
explained how Spaun ended up with
their company colors: “Those are the colors
of the building walls, blue and silver, and we
decided to incorporate these colors into our
corporate identity.”
Spaun has only existed as a stand-alone
brand name since 1991. That was after the
fall of the Berlin Wall. Up to that point Spaun
ered their products to West Ger-
re was no real thought of export-
ing products. The new market in eastern
Germany brought with it so many new
opportunities that Friedrich Spaun finally
decided: “We are now going to distribute
products under our own brand name!”
In 1993 his first successful product was
a multiswitch for two satellites and one
terrestrial TV input followed soon after by
four and eight satellite input models. These
products were quickly exported to neighbor-
ing countries. Today 50 % of their products
are exported of which 30 % are shipped to
EU countries with 20 % ending up outside of
Europe. Total sales for Spaun range between
12 and 15 million Euros each year.
This is where Kevin Spaun comes into
the picture. He took over company opera-
tions from his father Friedrich Spaun in early
2008. “But we run the company as a team”,
confirmed both of them at the same time.
Kevin Spaun wants to expand the export
business: “At the moment we are in the
process of locking in the North American
market; we are looking for local distributors
and also want to open our own distribution
office in the USA”, reveals Kevin Spaun, “we
also want a stronger presence in the Middle
East.“
Spaun offers nearly 200 different prod-
ucts of which the best-selling products are,
and always have been, multiswitches avail-
fenKuck isTechnicalSupport
An important communica-
ions medium is of course the
Internet. Web designer Patrick
Keil is seen here looking over
tors every month”, explains
Patrick Keil. On the monitor
he shows us the current web-
site visitors. Thanks to Geo-
mapping, he knows exactly
where these visitors come
from and can communicate
with each one of them with a
pop up window. The surprise:
this program was developed
together by Kevin Spaun and
Patrick Keil and the best part
– it is freeware and can be
used by anyone who wants to
get more detailed information
on who is visiting their web
site, how long they have been
there, what they are looking at
andwhere theycome from,and
all of this live! Here is the link:
Spaun general Manager Kevin Spaun also likes to get his hands
dirty sometimes by testing multiswitches.
The antenna signals from the roof land here and can be connected
to the multiswitches in any arrangement. Customer problems can
also be replicated and then checked out here.
Technical
Manager
Steffen
Kuck
COMPANYREPORT
■
58 TELE-satellite&Broadband—10-1/2008—
Moving into thenewdecade
withmanynewproducts
AlexanderWiese
HighQualityAccessoryManufacturer
Spaun at 40 years
Almost every TELE-satellite readerwill asso-
ciate thenameSpaunwithhigh-quality satellitedistribution components. “Qualitymade inGer-
many” is theirmotto; Spaun’smission in life istomake sure that the quality of their products
is always kept at the highest level.
Butmoreon that later.Let’s takeacloser look
atSpaun itself: they are a company that canbefound in extreme southwestern Germany. The
founder of the company, that today has nearly100employees, isFriedrichSpaun.Heexplained
to us how it all started: “It all began forme onmy kitchen table in 1969.” Back then FM radio
in Germany was just starting to transmit instereo. It quickly became clear that many of
the radios inusewerenot getting enough of anantenna signal - an amplifierwasneededthat
would raise the signal-to-noise ratio. “I con-structedanamplifierboardthatwasinstalledin
the indoor antennas supplied by a largemanu-
facturer”, remembers Friedrich Spaun. It was
the start of his one-man company.
In 1972 his little companywas so successfulthat hewas able to hire his firstemployees.“In
1974 real production ofmulti-range amplifiers
and passive distributors was started”, Fried-rich Spaun recalls. Of course back then these
were components for terrestrial television andSpaunwas only anOEMmanufacturer for other
Germanfirms.In1980supplylineamplifiersforcable TVwere added to themix.
Thus far production took place in a rented
house, but that all changed in 1988: “That’swhenwe built our production facility in Singen
thatwe stillwork out of today andwere also atthe same time a pioneer”, comments Friedrich
Spaun as he shows us the outside wallsmadeof aluminum: “Formany yearswewere a refer-
encepoint for themanufacturerof thesewalls.”
Well,actually, the title isn’tquitecorrect; thecompanySpaundoesn’tcelebrate its40th
anniversaryuntil2009.ButSpaun is so full of energy and isgetting ready to introduceawide range ofnew products in their anniversary year thatwe simply couldn’twait to
findoutaboutthiscompany’slonghistory.
A look at the officebuildingofcompanySpauninSingen
in southwestern Germany. Behind the building to the rightcan be found the production facilities for Spaun’s multi-switches.
TELE-satelliteWorld
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Indonesian Indonesia f Bulgarian Български f
Czech Česky German Deutsch English English f
Spanish Español Farsi ﻓﺎﺭﺳﻲ French Français
Greek
Ελληνικά
f Croatian Hrvatski Italian Italiano
Hungarian
Magyar
Mandarin 中文 Dutch Nederlands
Polish
Polski f
Portuguese Português Romanian Românesc
Russian
Русский
Swedish Svenska Turkish Türkçe
Availableonlinestarting from26September 2008
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59 — 10-1/2008 —TELE-satellite&Broadband
KevinSpaun (left),GeneralManager,
and Friedrich Spaun, Founder, on theroof of their officebuilding.BothofthemoperateSpaun as a team.
Stab, Italy - Motors TELE-satellite-0809/stab.pdf
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Happy
Birthday10 Years
58 TELE-satellite&Broadband — 08-09/2008 —
MotorControl
Thebirthday
is the founderof theUSALSprogram that is
celebrating its 10th anniversary in 2008.
Founder
Giorgio
Bergamini
COMPANYREPORT
▲
Happy
Birthday10 Years
58 TELE-satellite&Broadband—08-09/2008—
MotorControl
Thebirthday
is the founderof theUSALSprogram that iscelebrating its 10th anniversary in2008.
▲
60TELE-satellite&Broadband— 08-09/2008—
SandroGnani is a STAB technicianwho checks each sample receiver tomake sure thatUSALShas been correctly implemented. Themanufacturer can only print theUSALS logo on the receiver
and itspackagingwhen the receiverhaspassed every test.
USALS
Celebrates
10Years
AlexanderWiese
Every TELE-satellite readeris famil-
iar with the term USALS. In the TechnicalData table of every receiver test report
there is a line that identifieswhetherornotthe receiver is USALS compatible. Today,
almost every receiver on themarket comeswith USALS. But USALS is not just a group
of letters; there’s actually a human behindthis term!
USALS stands for “Universal Satellite
AutomaticLocationSystem”and issoftwarethat was developed exactly ten years ago
byGiorgioBergamini.But itwould bemuchbetter to hear the story from the birthday
boy himself so off to Italy we go near Fer-rara located about equidistant from Bolo-
gna and Venice. STAB’s headquarters andproduction facility can be found there and
GiorgioBergamini is the founder and ownerof STAB, a company that has been in exis-
tence since 1970.
STAB started early on building antennamotors. In the beginning it was rotors for
VHF/UHF TV antennas and when satellitereception became popular in the 1990’s,
they expanded to offering an assortmentof satellite antennamotors. “It was 1995”,
remembers Giorgio Bergamini,when a fewof the early satellite receiver manufactur-
ers got togetherwith EUTELSAT and devel-oped the DiSEqC protocol. In 1997 it was
officiallyintroducedandincludedDiSEqC1.0 for individual LNBs, DiSEqC 1.1 for two
LNBs and,DiSEqC 1.2 for antennamotors.
But it was quickly discovered that the1.2 protocol could only be used on a lim-
ited basis: it required the storing of satel-lite positions in themotor and this turned
out tobeuselesswhen themotorwasusedanywhere in the southern hemisphere.
The dishes there are pointed to the northand not to the south.As a result, the order
of satelliteswas no longer correct – itwasnow backwards compared to the northern
hemisphere.
“In 1998 I had an idea: the positionsshould no longer be stored in the motor
but instead in the receiver”, remembersGiorgio. This was the birth of USALS. He
wrote a small, but effective software pro-gram that with the help of
only the local geographical position on theEarth and a reference satellitewas able to
calculate all the other satellite positionsdirectly in the receiver, and itdidn’tmatter
if you were in the northern or southernhemisphere.
Finally, in January 2000, EUTELSAT offi-
cially recognized USALS and introducedit as DiSEqC 1.3. It is identical to DiSEqC
1.2 but includes an additional line of code:“DriveMotor to Angular Position”.
Subur Semesta, Indonesia - Dishes TELE-satellite-0805/subursemesta.pdf
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te&Broadband — 04-05/2008 —
ny PT Subur Semesta was founded in 1978 in
ava, one of the 17,000 islands that make up Indone-
the 220 million inhabitants can be found on Java of
lion live in the capital city Jakarta – it could even be
more. To be noticed here you need an extremely
nd it is for that reason that PT Subur Semesta uses
enus as their trademark. The wonderful ambiguity
d of Love Venus can only make you smile. One of
of the company, Liong Ten Fook, came up with the
genious idea!
Ten Fook was not
nder; his partner
n and still is now
g An. “We origi-
as a telephone
ctory. Later on we
gency lights, that
h built in batter-
used everywhere
ere is a power
embers Liong Ten
Semesta entered
arena in 1989
began to offer
llite receivers. In
st digital receiver
d in 2002 it all
serious when the
f satellite dishes
he meantime the
panded its man-
a Tek Ijoe climbed
partner. Today PT
ta is run by these
rs.
mount of money
in 2004 explains
: “We acquired a
s so that we could
thedishsegments
Heavy investment
ny occurred again
er: “We bought a
nting system to
he segments.”
still not enough.
e revealed to us
yet another large
“We invested
600,000 for the
f mesh antennas.
produce 20,000
month.”
InwesternJakarta,not too far
from the international airport,
canbe foundPTSuburSemesta,
brandnameVenus.
Theof cesareatthefrontof
thebuildingwith thewindows,and
towards thebackare the factory
buildings thathouse themachines
toman facture thedish antennas.
The companyemploys a totalof200
peopleofwhich 60are involvedwith
themanufactureofdishes.They
work from 8AM to 5PMMonday thru
FridayandonSaturdays to 2PM.
PTSuburSemesta’s three
the left,
LiongTenFook,Finance
Director,TjiaTek Ijoe,Managing
Director, andThiangTiongAn,
TechnicalDirector
Those are large numbers; we
wanted to know how many solid
antennas are being manufac-
tured today: “At the moment,
our production capacity is at
about 15,000 antennas per
month of which the majority are
sold domestically”, explained
Thiang Tiong An, “Our company
supplies approximately 15% of
the Indonesian market.”
Of their total production,
80% is delivered domestically,
the rest is exported. According
to Thiang Tiong An, “40% of our
dish production goes to Thai-
land and Vietnam, the remain-
der goes to Brunei with a small
percentage going to Australia.”
“Naturally we want to expand
our xports”, explains Tjia Tek
Ijoe, “We are investing heavily
in quality.” PT Subur Semesta
MD
Tjia
Tek Ijoe
▲
▲
56 TELE-satellite&Broadband — 04-05/2008 —
The company PT Subur Semesta was founded in 1978 in
Jakarta on Java, one of the 17,000 islands that make up Indone-
sia. 60% of the 220 million inhabitants can be found on Java of
which 15 million live in the capital city Jakarta – it could even be
a few million more. To be noticed here you need an extremely
bright star and it is for that reason that PT Subur Semesta uses
the planet Venus as their trad mark. The wonderful ambiguity
with the God of Love Venus can only make you smile. One of
the founders of the company, Liong Ten Fook, came up with the
name – an ingenious idea!
But Liong Ten Fook was not
the only founder; his partner
was back then and still is now
Thiang Tiong An. “We origi-
nally started as a telephone
accessory factory. Later on we
added emergency lights, that
is, lights with built in batter-
ies that are used everywhere
whenever there is a power
outage”, remembers Liong Ten
Fook.
PT Subur Semesta entered
the satellite arena in 1989
when they began to offer
analog satellite receivers. In
2000 the first digital receiver
appeared and in 2002 it all
turned really serious when the
production of satellite dishes
began. In the meantime the
company expanded its man-
agement: Tjia Tek Ijoe climbed
aboard as a partner. Today PT
Subur Semesta is run by these
three partners.
A large amount of money
was invested in 2004 explains
Tjia Tek Ijoe: “We acquired a
machine press so that we could
manufacture thedishsegments
ourselves.” H t
in the company occurred again
one year later: “We bought a
powder painting system
spray paint the segments.”
But it was still not enough.
Tjia Tek Ijoe revealed to us
at there’s yet another large
investm nt: “We invested
another USD 600,000 for the
fabrication of mesh antennas.
This lets us produce 20,000
dishes every month.”
Inwestern Jakarta,not too far
from the international airport,
canbe foundPTSuburSemesta,
brandnameVenus.
Theof cesareatthefrontof
thebuildingwith thewindows, and
towards theback are the factory
buildings thathouse themachines
tomanufacture thedishantennas.
The companyemploys a totalof 200
peopleofwhich60 are involvedwith
themanufactureofdishes.They
work from 8AM to 5PMMonday thru
Friday andonSaturdays to 2PM.
Semesta’s three
the left,
LiongTenFook,Finance
Director,TjiaTek Ijoe,Managing
Director, andThiangTiongAn,
TechnicalDirector
Those are large numbers; we
want d to k ow how many solid
antennas are being manufac-
tured today: “At the moment,
our production capacity is at
about 15,000 antennas per
month of which the majority are
sold domestically”, explained
Thiang Tiong An, “Our company
s imately 15% of
the Indonesian market.”
Of their total production,
80% is delivered domestically,
the rest is exported. According
to Thiang Tiong An, “40% of our
dish production goes to Thai-
land and Vietnam, the remain-
der goes to Brunei with small
percentage going to Australia.”
e want to expand
our exports”, explains Tjia Tek
sting heavily
in quality.” PT Subur Semesta
Finance
▲
▲
56 TELE-satellite&Broadband — 04-05/2008 —
The company PT Subur Semesta was founded in 1978 in
Jakarta on Java, one of the 17,000 islands that make up Indone-
sia. 60% of the 220 million inhabitants can be found on Java of
which 15 million live in the capital city Jakarta – it could even be
a few million more. To be noticed here you need an extremely
bright star and t is for that reason that PT Subur Semesta uses
the planet Venus as their trademark. The wonderful ambiguity
with the God of Love Venus can only ke you mile. One of
the founders of the company, Liong Ten Fook, came up with the
name – an ingenious idea!
But Liong Ten Fook was not
the only founder; his partner
was back then and still is now
Thiang Tiong An. “We origi-
nally started as a telephone
accessory factory. Later on we
added em rgency lights, that
is, lights with built in batter-
ies that are used everywhere
whenever ere is a power
outage”, remembers Liong Ten
Fook.
PT Subur Semesta entered
the satellite arena in 1989
when t y b gan to offer
analog satellite receivers. In
2000 the first digital rec iver
appeared and in 2002 i all
turned really s rious when the
production of satellite dishes
began. In the meantime the
company expanded its man-
agement: Tji Tek Ijoe climbed
aboard as a partner. Today PT
Subur Semesta i run by these
three partne s.
A large amount of money
was invested in 2004 explains
Tjia Tek Ijoe: “W acquired a
machine press so that we could
manufacture thedishsegments
ourselves.” Heavy inv stment
in the c mpany occurred again
one year later: “We bought a
powder painting system to
spray paint the segme ts.”
But it was still not enough.
Tjia Tek Ijoe revealed to us
that there’s y t another large
t: “We invested
another USD 600,000 for the
fabrication of mesh antennas.
This lets us produce 20,000
dishes every month.”
Inwestern Jakarta,not too far
from the international airport,
canbe foundPTSuburSemesta,
brandnameVenus.
Theof cesareatthefrontof
thebuildingwith thewindows, and
towards theback are the factory
buildings thathouse themachines
tomanufacture thedish antennas.
The company employsa totalof200
peopleofwhich 60 are involvedwith
th man factureof ishes.They
work from8AM t 5PMMonday thru
Friday andonSaturdays to2PM.
PTSuburSemesta’s three
the left,
LiongTen
Director,TjiaTek Ijoe,Managing
Director, andThiangTiongAn,
TechnicalDirector
Those are large numbers; we
wanted to know how many solid
antennas ar being manufac-
tured today: “At the mome t,
our production capacity i at
about 15,000 an ennas per
month of which the majority are
sold domestically”, explained
Thiang Tiong An, “Our company
supplies approximately 15% of
the Indon .”
Of their total production,
80% is delivered domestically,
the rest is exported. According
to Thiang Tiong An, “40% of our
dish production goes to Thai-
land and Vietnam, the remain-
der goes to Brunei with a small
percentage ing to A stralia.”
“Naturally we want to expand
o s Tjia Tek
Ijoe, “We are inve ting heavily
in quality.” PT Subur Semesta
Technical
ng
g An
COMPANYREPORT
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56 TELE-satellite&Broadband—04-05/2008—
Jakarta’s
VenusStar
DishManufacturerPTSuburSemesta, Indonesia
The company PT Subur Semestawas founded in 1978 in Jakarta on Java, one of the 17,000 islands thatmake up Indone-
sia. 60% of the 220million inhabitants can be found on Java ofwhich 15million live in the capital city Jakarta – it could even be
a few million more. To be noticed here you need an extremelybright star and it is for that reason that PT Subur Semesta uses
the planet Venus as their trademark. The wonderful ambiguity
with the God of Love Venus can only make you smile. One ofthe founders of the company, Liong Ten Fook, came up with the
name – an ingenious idea!
But Liong Ten Fook was not
the only founder; his partnerwas back then and still is now
Thiang Tiong An. “We origi-nally started as a telephone
accessory factory. Later on we
added emergency lights, thatis, lights with built in batter-
ies that are used everywherewhenever there is a power
outage”, remembers Liong TenFook.
PT Subur Semesta entered
the satellite arena in 1989
when they began to offeranalog satellite receivers. In
2000 the firstdigitalreceiverappeared and in 2002 it all
turned really serious when theproduction of satellite dishes
began. In the meantime thecompany expanded its man-
agement: Tjia Tek Ijoe climbed
aboard as a partner. Today PTSubur Semesta is run by these
three partners.
A large amount of money was invested in 2004 explains
Tjia Tek Ijoe: “We acquired amachine press so thatwe could
manufacture thedishsegments
ourselves.” Heavy investmentin the company occurred again
one year later: “We bought apowder painting system to
spray paint the segments.”
But it was still not enough. Tjia Tek Ijoe revealed to us
that there’s yet another large
investment: “We investedanother USD 600,000 for the
fabrication of mesh antennas.This lets us produce 20,000
dishes everymonth.”
InwesternJakarta,not too far
from the internationalairport, canbe foundPTSuburSemesta,
brandnameVenus. Theofcesareatthefrontof
thebuilding ith thewindows,andtowards thebackare the factory
buildings thathouse themachinestomanufacture thedishantennas.
The company employsa totalof 200peopleofwhich 60are involvedwiththemanufactureofdishes.They
work from8AM to5PMMonday thruFridayandonSaturdays to2PM.
PTSuburSemesta’s three
the left, LiongTenFook,Finance
Director,TjiaTek Ijoe,ManagingDirector,andThiangTiongAn,
TechnicalDirector
Those are large numbers;we
wanted to know howmany solid
antennas are being manufac-tured today: “At the moment,
our production capacity is atabout 15,000 antennas per
monthofwhich themajorityaresold domestically”, explained
Thiang Tiong An, “Our companysupplies approximately 15% of
the Indonesianmarket.”
Of their total production,
80% is delivered domestically,the rest is exported. According
to Thiang TiongAn, “40% of ourdish production goes to Thai-
land and Vietnam, the remain-der goes to Brunei with a small
percentage going to Australia.”
“Naturallywewant to expand
our exports”, explains Tjia TekIjoe, “We are investing heavily
in quality.” PT Subur Semesta
▲
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▲
TELE-satelliteWorld
Arabic ﺍﻟﻌﺮﺑﻴﺔ Indonesian Indonesia Bulgarian Български
Czech Česky German Deutsch f English English f
Spanish Español Farsi ﻓﺎﺭﺳﻲ French Français
Greek Ελληνικά Croatian Hrvatski Italian Italiano
Hungarian Magyar Mandarin 中文 Dutch Nederlands f
Polish Polski Portuguese Português Romanian Românesc
Russian Русский Swedish Svenska Turkish Türkçe
57 — 04-05/2008—TELE-satellite&Broadband
Adeviousdiscovery fromVenus:this small toolmakes itvery easy to
preciselyalign adish.
Protecting the environment at
PTSu Ijoe showsus thewastewater treatment
system the company investedin so that theycomplywith ISO
environmental standards.
PTSuburSemestaorganizes
seminars for installers eight timesa year.Distributorssend their
technicalpeople to learnhow toquicklyand efcientlysetupa
packaged1.8-meter antennawithdual-feedLNB.Tomake these
seminarsevenmore attractive,time limits are set andwinners
are announced.Foodanddrink isalso takencareof as canbeseen
by the accommodation tent in thebackground.A large loudspeaker is
alsosetup there to keep the younginstallershappywith loudmusic.
Each seminarhandles 60 installerswhere they are taught to install a
dish such that thedual-feed cansuccessfully receivePALAPAC2 at
113° eastandTELKOM at 108°east.
The installers takegreat care to
remainwithin thepreset time limits.Thatwouldbe45minutes from the
box tosuccessful receptionusingadual-feedLNB and 75minutes for
the successful setupof amotorizedsystem.SinceJakarta is located so
close to theEquator, thedeclinationanglesarevery small.
we use, for example, lead-free
paints from Akzo Nobel andeven the dish is made of the
quality material Galvalume, a
product of the manufacturerBluescope in Australia. The
material consists of 55% alu-minum and 45% Zinc and is
therefore especially resistant
and durable.”
Finance Manager Liong Ten
Fook is proud of PT SuburSemesta’ssalesfigures. “Every
year there’s an increase”, he
comments. “The year before itwas 10% lesswhile in 2008we
expect 10%more.”
50% of their sales are attrib-
uted to TVRO products such asdishes and the installation of
satellite receivers as well as
the sale of imported actuatorsand LNBs. Then there’s also
the sale of their “homemade”
2in1 and 4in1 products: thatwould be Combi-feeds for C-
band LNBs with offsets of 5°with the 2in1 and 5° -2.5° -5°
with the 4in1. Unfortunately,
PT Subur Semesta can’t reallyhope for any large business
with this product since it’s so
easy to copy it.
Tjia Tak Ijoe gave us a look
at their production: “40% ofour dishes are made of steel,
40% are galvanized and 20%aremade from Galvalume, the
best dishmaterial.”
The Venus Star from Jakarta
iswell on theway to establish-
ing itself in the internationalleague, and could very well
come out on top of the interna-
tional market share with theirquality dishes that happen to
be “Made in Indonesia”!
is working on getting ISO cer-tified.“Weareexpectingthe
test results in April 2008”,reports Tjia Tek Ijoe proudly,
“We applied for ISO 9001 and14001.” This means that PT
Subur Semesta also follows
the most stringent environ-mental guidelines. “In order to
have international uccess, wehave to have quality in every
respect”,confirmsTjiaTekIjoe,“For the coating of our dishes
Download this report inother languages from the Internet:
Dishpointer, UK - Software TELE-satellite-0803/dishpointer.pdf
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R Distr
Whol
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R Serv
TE SOFTWARE
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02-
TELE-satellite World
Arabic ﺍﻟﻌﺮﺑﻴﺔ
Indonesian Indonesia
Bulgarian Български
German Deutsch
English English
Spanish Español
Farsi ﻓﺎﺭﺳﻲ
French Français
Greek Ελληνικά
Croatian Hrvatski
Italian Italiano
Hungarian Magyar
Mandarin 中文
Dutch Nederlands
Polish Polski
Portuguese Português
Russian Русский
Swedish Svenska
Turkish Türkçe
te & Broadband — 02-03/2008 —
hpointer
Dish Alignment
DISHPOINTER
SoftwareSolution that,with
GoogleMaps and its real imag
asSatcoDX and its up-to-dat
data,provides highly accurat
reception information.
Alan at home in front of his reception system. He uses the smaller dish
to receive the Sky package and the larger dish for scanning the skies. He
programmed Dishpointer; a tool that combines azimuth and elevation with
GoogleMaps forpositioningon theEarthandSatcoDXwith itsglobalsatel-
lite databank.
ives in England, has
lite DXer since the
is first antenna was
odel with a rotor.
used an Echostar
itioner to turn the
ins Alan.
nt in aereodynam-
is thesis, he’s com-
e working with PC
. “I got my first PC
16. It was a C64”,
lan about his early
gramming days. “It
een in 2004 when
s Multimaps; it’s a
geographic maps.”
p with the idea to
he display of satel-
on these maps as
with the set up of
s. But how was this
? These were fixed
ring display sizes.
have programmed
ut it would have
of time and effort.
d the idea; it would
o much work.
started a web site
llitehelp.co.uk) in
ovided helpful tips
operly set up a sat-
ea of how success-
te was, he enlisted
oogle Analytics, a
that analyzes in
he traffic of a web-
tellite also uses this
lytics also contains
raphically displays
hical location of a
itors by displaying
variously sized dots (the larger
the dot, the more visitors) on a
world map. And, wouldn’t you
know it, that is exactly the tech-
nology that Alan was looking for
with his idea to display satellite
positions.
He extracted his old idea from
the back of his mind and began
with a new sense of purpose
to find a solution – and then
promptly stumbled onto Google
Maps.
Suddenly, everything clicked:
in August 2007 he programmed
the first version of his Dish-
pointer. Click on a desired posi-
tion on the map and the azimuth
and elevation of a selected satel-
lite is displayed. “Now it was only
a question of programming in
order to integrate additional fea-
tures”, explains Alan about his
work the last several months.
The first step was: why should
a user first have to click on a
map or enter an address when
the IP number alone identifies
the position? There are profes-
sional companies that provide
exactly this data. Online stores
use this information to deter-
mine if a buyer really lives where
he says he does.
That was the first step. Now
Dishpointer “knows” exactly
where a user is and automati-
cally sets the reception location
to this point. This may not always
be very precise; it depends on
the accuracy of the virtual IP
addresses compared to the real
addresses.
Next, Alan analyzed the
popularity of satellites so that
ost critical questions that come up before the erec-
llite antenna is how to properly position the antenna so
red satellite can be received. In which direction should
ointed? To the east? To th uld be its azi-
en how far up into the sky should the dish look? This
elevation. Actually, it’s really not that hard to figure this
ut; there are plenty of calculation aides and prepared
ive you all the data you need. But if you do a little extra
did with his Dishpointer software, you’ll discover com-
esults.
Download this report in other languages from the Internet:
Owner
Alan
SATELLITESOFTWARE
▲
02-03/2008
TELE-satelliteWorld
Arabic ﺍﻟﻌﺮﺑﻴﺔ
IndonesianIndonesia f BulgarianБългарски f GermanDeutsch
English English SpanishEspañol Farsi ﻓﺎﺭﺳﻲ
French Français Greek Ελληνικά f CroatianHrvatski
Italian Italiano HungarianMagyar Mandarin中文
Dutch Nederlands Polish Polski f PortuguesePortuguês
RussianРусский SwedishSvenska Turkish Türkçe
36 TELE-satellite&Broadband—02-03/2008—
Dis pointer
DishAlignment
DISHPOINTER SoftwareSolution that,with the help ofGoogleMapsand its real imagesaswell
asSatcoDXand itsup-to-date channeldata,provideshighlyaccurate satellitereception information.
Alan at home in front of his reception system.He uses the smaller dishto receive the Sky package and the larger dish for scanning the skies.He
programmedDishpointer; a tool that combines azimuth and elevationwithGoogleMaps forpositioningon theEarthandSatcoDXwith itsglobalsatel-
litedatabank.
Alan,who lives inEngland,has been a satellite DXer since the
year 2000.His firstantennawasa 120 cm model with a rotor.
“Back then I used an Echostarbox with positioner to turn the
motor”, explainsAlan.
As a student in aereodynam- ics,writing his thesis, he’s com-
pletely at homeworkingwith PCprogramming. “I gotmy firstPC
when I was 16. It was a C64”,remembers Alan about his early
software programming days. “Itmust have been in 2004 when
I came across Multimaps; it’s acollection of geographicmaps.”
He came up with the idea to
incorporate the display of satel-lite positions on these maps asaway to helpwith the set up of
satellitedishes.Buthowwas thisgoing towork? Thesewere fixed
maps in differing display sizes.Alan could have programmed
something but it would haverequired a lot of time and effort.
Sohedropped the idea; itwouldhave been toomuchwork.
In 2005 he started aweb site
in which he provided helpful tips
on how to properly set up a sat-ellite dish.
Togetan ideaofhow success-
ful his website was, he enlistedthe aid of Google Analytics, a
free service that analyzes ingreat detail the trafficofaweb-
site.TELE-satellitealsouses thisservice.
GoogleAnalyticsalso contains a tool that graphically displays
the geographical location of awebsite’s visitors by displaying
variously sized dots (the largerthe dot, themore visitors) on a
world map. And, wouldn’t youknow it, that is exactly the tech-
nology that Alanwas looking forwith his idea to display satellite
positions.
He extractedhis old idea fromthe back of hismind and began
with a new sense of purposeto findasolution–andthen
promptly stumbled onto GoogleMaps.
Suddenly, everything clicked:
in August 2007 he programmedthe firstversionofhisDish-
pointer. Click on a desired posi-tion on themap and the azimuth
andelevationofaselectedsatel-lite isdisplayed. “Now itwasonlya question of programming in
order to integrateadditional fea-tures”, explains Alan about his
work the last severalmonths.
Thefia user firsthavetoclickona
map or enter an address whenthe IP number alone identifies
the position? There are profes-sional companies that provide
exactly this data. Online storesuse this information to deter-
mine ifabuyer really liveswherehe says he does.
That was the firststep.Now
Dishpointer “knows” exactlywhere a user is and automati-
cally sets the reception locationto thispoint.Thismaynotalways
be very precise; it depends onthe accuracy of the virtual IP
addresses compared to the realaddresses.
Next, Alan analyzed thepopularity of satellites so that
Oneof themost criticalquestionsthat comeup before the erec- tion of a satellite antenna is how to properly position the antenna so
that the desired satellite can be received. Inwhich direction shouldthe dish be pointed? To the east? To thewest? Thiswould be its azi-
muth. And then how far up into the sky should the dish look? Thiswouldbe its elevation.Actually, it’s reallynot thathard tofigurethis
information out; there are plenty of calculation aides and preparedtables that give you all the data you need.But if you do a little extra
work, asAlan didwithhisDishpointer software, you’ll discover com-pletely new results.
Download this report inother languages from the Internet:
▲
37 — 02-03/2008— TELE-satellite&Broadband
DishpointerApplication
Examples
Dishpointer is used to determine ahead of time what satellites are actually receivable, how the
antennaneeds tobealignedandwhat channels canbeexpectedon these satellites.SinceGoogleMapsdelivers very precise information, an actual site surveymay inmany cases not even be necessary.
This iswhat it looks like in theAl-GhurairShoppingMall parking lot.AlRigga Street is to the far left, aMosque is to the right around which the
shoppingmallwas built.What satellites can be received from here?Weretheapartmentsabove theshoppingmallbuilt toohigh toallowadirect line-
of-sightview to thesatellites?
Let’s take for example a satellite dealer in Dubai who wants to
attract new customers and has the opportunity to erect satellitedishes in the parking lot of the Al-Ghurair Shopping Center.What
satellites can he receive from that spot?Scenario 1: he transports his three-meter antenna to the park-
ing lot and checks to seewhat he can receive. Scenario 2: he sitsin front of his PC and goes t
Dishpointer, when started, can
immediately display those satel-lites thatwould likely be ofmost
interest. Lastly, Alan expandedDishpointer so that a clickwould
displayany remaining receivablesatellites as well as the receiv-
able channels.
“I get the satellite data fromSatcoDX”, explains Alan. In a
cooperative venture, Alan haslinked his Dishpointer live to
SatcoDX. “In this way the Dish-pointer data is always up to
date; changes are immediatelyincorporated.”
With Dishpointer, Alan man-
aged to link two worldwideservices that are constantlyconcerned with being up to
. He thereby created something
new!
What does the future look likefor Dishpointer? “Customer-ori-
ented solutions are my busi-ness goals”, revealedAlan, “One
of my customers is a programprovider: he wants to show his
users (privateviewers)assimplyas possible how to erect a satel-
lite antenna and what they canreceivewith it.” TheDishpointer
version for these customers isreduced to display only the data
from that programming pro-vider.
“Another customer operates
cruise ships and wants to knowwhat channels he can receive
in any port.” For this customerAlan developed a Dishpointerversion that displays only those
satellites and channels that are
receivable with the availablesatellite system.
“Another customer is an aid
organization that wants to setup satellite systems for their
employees.” Since their opera-tional areas can often be in
out-of-the-way places, Dish-pointer can tell them in advance
what dish sizewould be neededand what channels could be
received.
“This”, comments Alan, “might be an interesting tool for
satellite receiver manufactur-
ers to integrate in their receiv-
ers.” This would not only be ahelpful tool for the end user,
Dishpointer could also be usedto preprogram the transponder
list into a receiver. “Dishpointercould preprogram the receiver
automatically with up-to-datedata and at the same time filter
this data for a specifictargetmarketarea”,explainedAlanhis
business idea. So far nomanu-facturers have signed on to this
idea.
For the individual satelliteinstaller that doesn’t need a
specificDishpointerversion,
Alan added a small additional
feature to Dishpointer: theinstaller can use it to deter-
mine ahead of time if buildingsor other obstacles might inter-
ferewith reception. “A potentialsatellite system canbe tested in
advance and without any cost.”Alan is quite proud of his Dish-
pointer program.
Dishpointer isasoftwaresolu-tion that very simply and pre-
cisely can answer all questionsregarding the planned erection
of a satellite antenna system ata particular location.
Well done,Alan!