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TELE-audiovision International — The World‘s Leading Digital TV Industry Publication
— 01-02/2015
—
TELE-audiovision.comfaster rate - from SD to HD, from HD to
4K, from 4K to 8K, you can already plan
for when there will be 16K.“
That might only take a few years and
then your entire living room wall can be-
come a TV screen.
With this introduction there‘s no doubt
that Sumavision thinks on a very long-
term basis. The result of this very long-
term thought process is the company‘s
product palette.
Usually, a new advance in technology
results in the development and market-
ing of a new product. „The advantage is
that you‘re always selling new products.
On the other hand, the disadvantage is
the immense development costs neces-
sary to bring all of the components up
to the new level of technology“, explains
Walter Wang.
„Here at Sumavision we‘ve taken this
concept and turned it upside down:
we‘ve developed the EMR platform
which allows us to upgrade to new tech-
nologies simply through the use of mod-
ules.“
Whenever there‘s a technological
upgrade, from DVB-T to DVB-T2, from
DVB-S to DVB-S2, from SD in MPEG2 to
SD in MPEG4, from HD in MPEG4 to HD
in HEVC, etc., the customer merely has
to swap out individual modules instead
of replacing the entire broadcasting sys-
tem from their network.
Walter Wang knows only too well
what it‘s like to travel the other path:
„I worked for many years in the Tel-
ecommunications industry. I‘ve seen
firsthand what it‘s like when large com-
panies incorporate new technologies. A
huge army of developers are constantly
at work adapting their infrastructure to
new requirements.“
But this doesn‘t always require rede-
signing everything from scratch. „At Su-
mavision we converted all of our broad-
casting products to the EMR platform
Haitao Zheng,
who founded the
company and who is
today's chairman of
the board
The Ideal Platform
Solution
for Broadcasters
Alexander Wiese
Moore‘s theory also applies to broad-
cast technology. Actually, Gordon
Moore, one of the founders of chip
manufacturer Intel, was referring to
the number of transistors on integrat-
ed chips. It was back in 1965 when he
theorized what today has become real-
ity: that the processing power of chips
would double every 18 months.
This theory is also cited by Walter
Wang. At the time of our meeting he
was President for the International Mar-
ket of broadcast manufacturer Suma-
vision, but moved on in meantime to
a new position - new President for the
International Market is Mr. Cui.
Walter Wang told us: „The technol-
ogy cycles are getting faster and fast-
er; Moore‘s theory is also valid in the
broadcasting sector. You can see that,
for example, in picture resolution, it
consistently increases at a faster and
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