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TELE-audiovision International — The World‘s Leading Digital TV Industry Publication

— 01-02/2015

faster rate - from SD to HD, from HD to

4K, from 4K to 8K, you can already plan

for when there will be 16K.“

That might only take a few years and

then your entire living room wall can be-

come a TV screen.

With this introduction there‘s no doubt

that Sumavision thinks on a very long-

term basis. The result of this very long-

term thought process is the company‘s

product palette.

Usually, a new advance in technology

results in the development and market-

ing of a new product. „The advantage is

that you‘re always selling new products.

On the other hand, the disadvantage is

the immense development costs neces-

sary to bring all of the components up

to the new level of technology“, explains

Walter Wang.

„Here at Sumavision we‘ve taken this

concept and turned it upside down:

we‘ve developed the EMR platform

which allows us to upgrade to new tech-

nologies simply through the use of mod-


Whenever there‘s a technological

upgrade, from DVB-T to DVB-T2, from

DVB-S to DVB-S2, from SD in MPEG2 to

SD in MPEG4, from HD in MPEG4 to HD

in HEVC, etc., the customer merely has

to swap out individual modules instead

of replacing the entire broadcasting sys-

tem from their network.

Walter Wang knows only too well

what it‘s like to travel the other path:

„I worked for many years in the Tel-

ecommunications industry. I‘ve seen

firsthand what it‘s like when large com-

panies incorporate new technologies. A

huge army of developers are constantly

at work adapting their infrastructure to

new requirements.“

But this doesn‘t always require rede-

signing everything from scratch. „At Su-

mavision we converted all of our broad-

casting products to the EMR platform

Haitao Zheng,

who founded the

company and who is

today's chairman of

the board

The Ideal Platform


for Broadcasters

Alexander Wiese

Moore‘s theory also applies to broad-

cast technology. Actually, Gordon

Moore, one of the founders of chip

manufacturer Intel, was referring to

the number of transistors on integrat-

ed chips. It was back in 1965 when he

theorized what today has become real-

ity: that the processing power of chips

would double every 18 months.

This theory is also cited by Walter

Wang. At the time of our meeting he

was President for the International Mar-

ket of broadcast manufacturer Suma-

vision, but moved on in meantime to

a new position - new President for the

International Market is Mr. Cui.

Walter Wang told us: „The technol-

ogy cycles are getting faster and fast-

er; Moore‘s theory is also valid in the

broadcasting sector. You can see that,

for example, in picture resolution, it

consistently increases at a faster and


Broadcast Solutions from Sumavision, China