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TELE-audiovision International — The World‘s Leading Digital TV Industry Publication

— 03-04/2015

ed writing software programs early on.

When the first digital PVR satellite re-

ceiver began appearing on the market

back in 2001, the Micronik 1380S, Ralf

Haenlein was one of the first to take

a much closer look at this receiver.

The Micronik had no external connec-

tions so in order to gain access to the

recorded TV programs, the hard drive

had to removed. A friend of his already

had software for this and Ralf Haenlein

came up with the idea to market this

software through his small company.

„We developed copy protection and in-

troduced the software to the market.“

This software was called ‚@micA‘ and it

became the cornerstone of today‘s DVR

software. „We managed to sell around

200 copies of the software“, recalls Ralf

Haenlein when it all started.

In 2002 the Topfield TF4000 made

its debut on the market. It contained a

significantly improved PVR function that

resulted in greater distribution. „For this

receiver we developed the DVR-TopA

software and were able to sell roughly

500 licenses for it.“ Up to this point the

software programs developed were only

device-specific, it soon became clear

In the 11-12/2014 issue of TELE-audiovision we reported on the

latest version of Haenlein's PVR software.

Software programmer

Sascha Haenlein at work

in his office: „I‘m using

a MAC in which I work

in a virtual Windows

7 environment. The

MAC lets me test our

products under every

other Windows operating

system.“ The actual

software programming

takes place in the MAC

OS but Haenlein‘s DVR

software is conceived for


that a solution was needed that would

work with all kinds of different receivers:

„In 2005 we released DVR-Studio; this

could be used with many different re-

ceivers.“ This software version was sold

2000 times and it showed for the first

time that the sale of software could be

profitable. Up until this point Ralf Haen-

lein was developing and selling his soft-

ware as a side job in the evenings and

on weekends; he still had his regular job.

„In 2007 we released the DVR-Studio

Pro1 version, in 2008 came the Pro2 ver-

sion and later on in the same year came

the HD version.“ In the meantime Ralf

Haenlein started earning more money

selling software than he did with his

regular job. He had to make a decision

since both endeavors were taking up

too much of his time. In the meantime,