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TELE-audiovision International — The World‘s Leading Digital TV Industry Publication
— 03-04/2015
—
TELE-audiovision.comRalf‘s son Sascha completed his training
and in 2010 the decision was made: the
father/son team opted to become self-
sufficient; they even hired an additional
programmer.
Since then the small team devel-
oped and released the HD3 version of
the software. It can be proudly report-
ed that since 2006 over 5000 licenses
have been sold each year. „Most of our
customers are from German-speaking
countries but we also have customers
from almost every country in the world.“
Haenlein is in the process of further in-
ternationalizing the software by expand-
ing the number of different menu lan-
guages available such that nearly every
language is covered. „We also offer an
editor that can, for example, be used by
dealers to localize the software.“
Haenlein above all utilizes local deal-
ers and distributors for the interna-
tionalization and export: „We offer two
sales models: the direct sale of licenses
with a 20% commission and for receiver
manufacturers the sale through promo
versions and promo store with a 15%
commission. This system is fully auto-
matic and doesn‘t require any work from
the provider.“ And it‘s this last variant
that provides PVR receiver manufactur-
ers with another indirect advantage:
„The manufacturers no longer need to
worry about handling customer inquir-
ies on PVR functions; this is automati-
cally taken care of by Haenlein.“ Another
advantage is that Haenlein‘s software is
much easier to use compared to a built-
in video editor provided by a receiver
manufacturer.
Software programmer Sascha Haen-
lein highlights yet another very impor-
tant argument: „Our software is receiv-
er-independent - it can be used with
many different receivers; the specifica-
tions of many of the available PVR re-
ceivers have been stored on our Inter-
net servers.“ What‘s so great about this?
Simple: TV programs that were recorded
in a receiver‘s own format can be con-
verted to another receiver‘s format. This
makes it extremely easy to exchange TV
recordings among different receivers.
The TV recordings are thereby compat-
ible with each other. Sascha Haenlein
explains: „Basically, every receiver just
records the transponder stream signal
1. From the roof window you can see the
1.2-meter antenna with dual LNB that is
used by Haenlein.
2. To test their software with real TV
signals, Haenlein installed a well-thought-
out satellite system: here you can see the
multiswitch that distributes the signals
from three satellites throughout the house.