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TELE-audiovision.com—
03-04/2015
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TELE-audiovision International —
全球发行量最大的数字电视杂志
Every once in a while, however, a
customer walks in and asks for a 100
cm antenna too. “Those are mainly
people who are originally from Poland,
and who want to stay in touch with
their home country through all the
Polish channels on HOTBIRD 13°E,”
Sigthor Sigthorsson explains. “But to
put things into perspective, this is only
about five percent of our customers.”
In general, he believes in a bright fu-
ture of satellite reception Iceland: “Af-
ter all, it’s still the least expensive way
of watching a wide range of attractive
TV channels.”
At the same time, EICO has been
a major player in the field of MMDS
installations, but the future of this
technology in Iceland is very uncer-
tain. “We expect the MMDS system
to be discontinued.” The local MMDS
provider currently offers almost 100
TV channels over the S band, which
can be received with small parabolic
antennas. “The MMDS system was
launched in 1993 and we experienced
an absolute peak in 1996. Since then,
however, MMDS customers have
switched to cable in increasing num-
bers.”
As they say, you win some and you
lose some. The important thing is that
the three EICO owners won’t stand still
but will gladly take any new chances
they come across along their way.
And in the end signals need to be
distributed, no matter where they
originally come from.
EICO is certain to stay on top. On
top in terms of geography, and – more
importantly – on top in terms of tech-
nology.
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View of the extensive sales room, where
EICO showcases satellite antennas and
other reception equipment.